#ai-advertising

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#digital-marketing

TikTok plugs Getty Images into its AI-generated ads and avatars

TikTok integrates Getty Images with its AI ad creation tool, allowing advertisers to create innovative ads using licensed content.

Analyst reset Meta stock price target ahead of Q3 earnings

Meta is leveraging AI to enhance ad targeting and automation, but human involvement remains crucial.
Meta's AI tools have improved ad conversion rates significantly, reflecting its growing impact on advertising.

AI Briefing: Pinterest, Microsoft and Google bring new generative ad features for social and search

Pinterest is leveraging generative AI to enhance ad creation and automation, significantly improving advertiser performance and user personalization.

TikTok plugs Getty Images into its AI-generated ads and avatars

TikTok integrates Getty Images with its AI ad creation tool, allowing advertisers to create innovative ads using licensed content.

Analyst reset Meta stock price target ahead of Q3 earnings

Meta is leveraging AI to enhance ad targeting and automation, but human involvement remains crucial.
Meta's AI tools have improved ad conversion rates significantly, reflecting its growing impact on advertising.

AI Briefing: Pinterest, Microsoft and Google bring new generative ad features for social and search

Pinterest is leveraging generative AI to enhance ad creation and automation, significantly improving advertiser performance and user personalization.
moredigital-marketing
#applovin

AppLovin's breakthroughs in AI-powered advertising propel growth

AppLovin's revenue surged due to AI advancements, driving significant growth in their advertising segment.

AppLovin, top tech stock of the year, soars another 45% on earnings beat

AppLovin's successful earnings report and optimistic guidance have led to a substantial stock surge and extraordinary market growth this year.

AppLovin's breakthroughs in AI-powered advertising propel growth

AppLovin's revenue surged due to AI advancements, driving significant growth in their advertising segment.

AppLovin, top tech stock of the year, soars another 45% on earnings beat

AppLovin's successful earnings report and optimistic guidance have led to a substantial stock surge and extraordinary market growth this year.
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#e-commerce

Marketplace Briefing: Advertisers are not won over by Amazon's AI-powered ad tools

Amazon is promoting AI tools for advertising but results are mixed, with many brands still skeptical about their usability for campaigns.

Ulta Beauty expands retail media network, welcomes non-beauty advertisers

Ulta Beauty is enhancing its retail media network, UB Media, through AI-driven non-endemic ads to engage its 44 million loyalty members.

Amazon's AI chatbot will start serving ads to users

Amazon's AI chatbot Rufus will start serving personalized ads based on user conversations and search terms.

Marketplace Briefing: Advertisers are not won over by Amazon's AI-powered ad tools

Amazon is promoting AI tools for advertising but results are mixed, with many brands still skeptical about their usability for campaigns.

Ulta Beauty expands retail media network, welcomes non-beauty advertisers

Ulta Beauty is enhancing its retail media network, UB Media, through AI-driven non-endemic ads to engage its 44 million loyalty members.

Amazon's AI chatbot will start serving ads to users

Amazon's AI chatbot Rufus will start serving personalized ads based on user conversations and search terms.
moree-commerce

Agency execs balance automation and strategy with new ad formats

AI-driven advertising promises efficiency but risks compromising brand-building efforts.
Advertisers seek greater transparency and control in automated ad platforms.

Amazon starts testing ads in its Rufus chatbot | TechCrunch

Amazon's Rufus chatbot is set to introduce sponsored ads to enhance user experience and product discovery.

AI-powered martech news and releases: August 15 | MarTech

Consumers are frustrated with AI in customer service, leading tech companies to reconsider their heavy advertising investments on AI.

Here's how much tech companies are spending to tell you AI is amazing

Technology companies are heavily advertising AI products to assert their competitiveness in a growing market.

Here's how much tech companies are spending to tell you AI is amazing

AI promotional ads have been on the rise, with tech companies spending significant amounts on commercials to advertise AI products.

Google's Olympic Ad Fail Reveals Why Ads About AI Make Us Uncomfortable

Big Tech companies are heavily investing in AI advertising during major events, aiming to shape a positive perception of AI among consumers.
#tech-giants

DOJ Sues TikTok For Gathering Kids' Emails; Disney Touts Upfront Results | AdExchanger

DOJ lawsuit against TikTok over kids' data handling.
Significant increase in AI advertising spending in 2024.
Uncertainty around AI advertising effectiveness and potential backlash.

From the Super Bowl to the Olympics, AI companies are spending more on AI-related advertising

Companies are increasing advertising spending on AI-related products significantly, with tech giants leading the way.

DOJ Sues TikTok For Gathering Kids' Emails; Disney Touts Upfront Results | AdExchanger

DOJ lawsuit against TikTok over kids' data handling.
Significant increase in AI advertising spending in 2024.
Uncertainty around AI advertising effectiveness and potential backlash.

From the Super Bowl to the Olympics, AI companies are spending more on AI-related advertising

Companies are increasing advertising spending on AI-related products significantly, with tech giants leading the way.
moretech-giants

Google Ads Brings GenAI Features And New Reporting To

Google Ads introduces GenAI tools for creative asset generation and enhanced Performance Max reporting.
#google

X Will Soon Enable Advertisers to Create Ad Audiences with AI

Advertisers on the platform formerly known as Twitter can soon create ad audiences through AI using conversational descriptions.

Apple's new ad product pushes it closer to Google

Apple testing AI ad product like Google's
Apple's ad revenues growing faster than Google's

Google introduces advanced AI capabilities to advertisers through Gemini integration

Google integrates Gemini AI into advertising products for enhanced capabilities
AI tools in Performance Max enable more engaging ads with extended headlines and image generation capabilities

X Will Soon Enable Advertisers to Create Ad Audiences with AI

Advertisers on the platform formerly known as Twitter can soon create ad audiences through AI using conversational descriptions.

Apple's new ad product pushes it closer to Google

Apple testing AI ad product like Google's
Apple's ad revenues growing faster than Google's

Google introduces advanced AI capabilities to advertisers through Gemini integration

Google integrates Gemini AI into advertising products for enhanced capabilities
AI tools in Performance Max enable more engaging ads with extended headlines and image generation capabilities
moregoogle

Super Bowl advertisers aim for mainstream appeal with AI-focused ads

Tech giants and non-tech brands will use this year's Super Bowl to market new AI features.
Microsoft's Super Bowl ad promotes its Copilot AI platform and showcases how it can be an AI companion in everyday life.

AI is changing search, for better or worse

The future of search goes beyond just finding keywords in documents
Adding AI to search services will have economic consequences for Google, publishers, and rivals

AI looms large at Davos

AI was a major focus at the World Economic Forum's annual meeting in Davos, Switzerland.
The International Monetary Fund released a report stating that AI will impact 40% of the world's jobs, with college graduates and women being most affected.
#cannes-lions

Digiday Podcast at Cannes: What Spotify's push into video could mean for its ad business

Spotify expands visual content, introduces AI ad format at Cannes Lions, attracting more ad dollars.

TikTok debuts humanlike AI-generated avatars & language dubbing for brands & creators

TikTok introduces AI tools like digital avatars and dubbing for advertisers at Cannes Lions International Festival of Creativity.

Digiday Podcast at Cannes: What Spotify's push into video could mean for its ad business

Spotify expands visual content, introduces AI ad format at Cannes Lions, attracting more ad dollars.

TikTok debuts humanlike AI-generated avatars & language dubbing for brands & creators

TikTok introduces AI tools like digital avatars and dubbing for advertisers at Cannes Lions International Festival of Creativity.
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Advertising Is Already Underwhelmed by Widespread AI Adoption, Consumers Are Unhappy, and More

AI saturation can diminish competitive advantage in advertising.
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