#ai-advertising

#ai-advertising

If you look at the holding companies, apart from Publicis and maybe Havas, which is growing at a small level, nobody else is growing. So really, it's the big platforms... their positions get reinforced. The big bananas are going to become even bigger. It's the six platforms - Google, Meta, Amazon, TikTok, plus ByteDance and Alibaba in China. Those are the big players and the problem for the regulator is they're going to get bigger.

What does it take to reinvent high-performance marketing? In this episode of Playbook Broken, we're joined by Ryan Nelsen, CMO of StackAdapt, to get the playbook on AI-fueled advertising and strategic growth. With a proven track record at major tech companies like Qualtrics and MX, Ryan offers a masterclass on the future of enterprise marketing. From navigating the complexities of paid media to launching innovative products, this conversation is full of lessons from the marketing front lines.

From the start of 2020 through the end of 2024, shares of advertising technology (adtech) company The Trade Desk were up an impressive 352%, trouncing the comparable 82% return for the S&P 500. In fact, this market-trouncing performance helped land The Trade Desk a spot in the S&P 500 index earlier this year. However, 2025 has been rough for shareholders.

Amazon is opening the door to even more AI ads by offering sellers access to a new chatbot that can generate promos with a simple text prompt. With the new tool, Amazon sellers can describe the type of ad they'd like to see, and the AI chatbot will draw from a seller's brand guidelines, product pages, and other store details to generate a concept, whether it's for a static advertisement or a video ad.

On Wednesday, Cognitiv released the latest version of ContextGPT, which allows brands to provide more detailed and specific targeting parameters in order to optimize ad performance, Aaron Andalman, co-founder and chief science officer of Cognitiv, told AdExchanger. Brand suitability used to rely solely on keywords, said Andalman, but Cognitiv's technology understands content situationally based on how words are being used.

The ad in question features an image of a blonde girl squatting on a lantern-lined street, supposedly sporting the new Skechers 'Uno' sneakers. With AI's signature faux-sketch style, paired with the girl's generically beautiful 'Instagram face', the design has all the hallmarks of a basic AI image.

"Grok is good enough that you should be able to upload an ad and do nothing else. Grok will figure out everything from there. You don't need to do anything at all."

Silverpush has been a fantastic partner for us across key EMEA clients over the past year. They have helped us scale our contextual offering across video and YouTube.

The pacing of the phony satisfied customers' movements feels too jittery at times, and there's an eagle at the end that is not exactly natural looking.

Companies that rely on traditional keyword-based search ads could experience revenue declines due to the growing popularity of AI search ads.

AppLovin's momentum is evident as it heads into Q1 2025 earnings, expected to show significant revenue growth and strong earnings from its Axon ad platform.

LightBoxTV is pioneering AI-driven TV advertising by partnering with Xenet to enhance data-driven decision-making, campaign optimization, and measurement across TV platforms.

Nexad aims to establish itself as the leading advertising platform for AI applications, enacting a model that connects ads with tailored audiences, increasing engagement.