CMOs say AI platforms' low profile at Cannes won't happen again
CMOs express concerns about AI's move into advertising; seeking to monetize quickly could compromise the utility and trust that made these platforms appealing.
Silverpush Expands European Footprint with Presence in Seven Countries
Silverpush has been a fantastic partner for us across key EMEA clients over the past year. They have helped us scale our contextual offering across video and YouTube.
Beam, Unity, Checkpoint, Inuvo, Ocular: Trending by Analysts - TipRanks.com
Analyst Scott Buck has initiated coverage with a 'Buy' rating for Inuvo, emphasizing its innovative approach and growth potential within the competitive digital advertising landscape.
Crystal Light goes boozy, Volvo's new AI ad raises eyebrows, and Pretty Little Thing tries to glow up
Volvo's debut AI-generated advertisement lacks coherence and relevance, failing to feature its cars, and showcasing the limitations of current AI technology.
Crystal Light goes boozy, Volvo's new AI ad raises eyebrows, and Pretty Little Thing tries to glow up
Volvo's debut AI-generated advertisement lacks coherence and relevance, failing to feature its cars, and showcasing the limitations of current AI technology.
AI-powered martech news and releases: December 5 | MarTech
Almost half of advertisers now 'completely' or 'mostly' trust AI adtech to make decisions about campaigns without human oversight - a significant increase from 25% last year.