Google Is Giving Buyers Thousands In Ad Credits to Spend On AI-Powered Demand GenGoogle is aggressively promoting its AI-powered advertising tool, Demand Gen, offering credits to drive adoption.
Agency execs balance automation and strategy with new ad formatsAI-driven advertising promises efficiency but risks compromising brand-building efforts.Advertisers seek greater transparency and control in automated ad platforms.
Google Is Giving Buyers Thousands In Ad Credits to Spend On AI-Powered Demand GenGoogle is aggressively promoting its AI-powered advertising tool, Demand Gen, offering credits to drive adoption.
Agency execs balance automation and strategy with new ad formatsAI-driven advertising promises efficiency but risks compromising brand-building efforts.Advertisers seek greater transparency and control in automated ad platforms.
AppLovin, top tech stock of the year, soars another 45% on earnings beatAppLovin's successful earnings report and optimistic guidance have led to a substantial stock surge and extraordinary market growth this year.
Bay Area tech company AppLovin, week after $41B rally, announces 120 layoffsAppLovin's impressive market surge contrasts with recent layoffs of over 120 employees, indicating challenges in maintaining its workforce despite financial growth.
AppLovin soars almost 30% on earnings, guidance beatAppLovin's shares surged nearly 30% following a strong earnings report that exceeded expectations and announced the sale of its app business.
This AI Stock Skyrocketed 900% in a Year, Including a 20% Jump TodayAppLovin's Q4 performance exceeded expectations, significantly boosting its stock value and demonstrating the growth potential of its AI-driven advertising.
AppLovin's breakthroughs in AI-powered advertising propel growthAppLovin's revenue surged due to AI advancements, driving significant growth in their advertising segment.
AppLovin, top tech stock of the year, soars another 45% on earnings beatAppLovin's successful earnings report and optimistic guidance have led to a substantial stock surge and extraordinary market growth this year.
Bay Area tech company AppLovin, week after $41B rally, announces 120 layoffsAppLovin's impressive market surge contrasts with recent layoffs of over 120 employees, indicating challenges in maintaining its workforce despite financial growth.
AppLovin soars almost 30% on earnings, guidance beatAppLovin's shares surged nearly 30% following a strong earnings report that exceeded expectations and announced the sale of its app business.
This AI Stock Skyrocketed 900% in a Year, Including a 20% Jump TodayAppLovin's Q4 performance exceeded expectations, significantly boosting its stock value and demonstrating the growth potential of its AI-driven advertising.
AppLovin's breakthroughs in AI-powered advertising propel growthAppLovin's revenue surged due to AI advancements, driving significant growth in their advertising segment.
AI-driven ads take the field during the 2025 Super Bowl | TechCrunchAI-themed ads stole the spotlight during the Super Bowl, reflecting growing public engagement with AI technologies.
AI Takes the Spotlight During Super Bowl 59-and People Aren't Mad About ItPublic perception of AI in advertising has shifted positively, as seen in Super Bowl 59.
Coca-Cola is slammed for replacing Santa with AI in Christmas advertCoca-Cola's new 2024 Christmas ad is entirely AI-generated, sparking backlash from fans who feel it lacks authenticity.The shift to AI in advertising raises concerns about creativity and job security in the arts.
AI-driven ads take the field during the 2025 Super Bowl | TechCrunchAI-themed ads stole the spotlight during the Super Bowl, reflecting growing public engagement with AI technologies.
AI Takes the Spotlight During Super Bowl 59-and People Aren't Mad About ItPublic perception of AI in advertising has shifted positively, as seen in Super Bowl 59.
Coca-Cola is slammed for replacing Santa with AI in Christmas advertCoca-Cola's new 2024 Christmas ad is entirely AI-generated, sparking backlash from fans who feel it lacks authenticity.The shift to AI in advertising raises concerns about creativity and job security in the arts.
OpenAI weighs plan for ads in ChatGPTOpenAI's consideration of ads in AI products highlights potential revenue gains but raises concerns about user trust and the nature of AI service.
Creative React: OpenAI's Super Bowl Ad Dumbs Down AI for Average JoesOpenAI introduced ChatGPT in a visually striking Super Bowl ad, emphasizing its role in 'The Intelligence Age' while highlighting AI-human collaboration.
OpenAI weighs plan for ads in ChatGPTOpenAI's consideration of ads in AI products highlights potential revenue gains but raises concerns about user trust and the nature of AI service.
Creative React: OpenAI's Super Bowl Ad Dumbs Down AI for Average JoesOpenAI introduced ChatGPT in a visually striking Super Bowl ad, emphasizing its role in 'The Intelligence Age' while highlighting AI-human collaboration.
Pinterest shares jump as AI advertisement tools drive forecastsPinterest's shares surged 20% following a positive Q1 revenue forecast, driven by successful AI tools enhancing ad targeting and efficiency.
Apple's new ad product pushes it closer to GoogleApple testing AI ad product like Google'sApple's ad revenues growing faster than Google's
Snap pursues SMBs with its latest AI-powered toolSnap is entering the AI ad space to attract small and medium-sized businesses (SMBs) and enhance advertising effectiveness.
Apple's new ad product pushes it closer to GoogleApple testing AI ad product like Google'sApple's ad revenues growing faster than Google's
Snap pursues SMBs with its latest AI-powered toolSnap is entering the AI ad space to attract small and medium-sized businesses (SMBs) and enhance advertising effectiveness.
This year's Super Bowl will be full of AI adsAI ads will dominate Super Bowl LIX.AI-centered advertising is on the rise, while traditional ad spends are decreasing.The impact of recent Hollywood strikes may affect ad strategies.
AI-powered martech news and releases: August 15 | MarTechConsumers are frustrated with AI in customer service, leading tech companies to reconsider their heavy advertising investments on AI.
This year's Super Bowl will be full of AI adsAI ads will dominate Super Bowl LIX.AI-centered advertising is on the rise, while traditional ad spends are decreasing.The impact of recent Hollywood strikes may affect ad strategies.
AI-powered martech news and releases: August 15 | MarTechConsumers are frustrated with AI in customer service, leading tech companies to reconsider their heavy advertising investments on AI.
From the Super Bowl to the Olympics, AI companies are spending more on AI-related advertisingCompanies are increasing advertising spending on AI-related products significantly, with tech giants leading the way.
Here are the cases for and against AI agentsTargeting ads towards AI agents may enhance user experience by reducing the clutter of traditional advertisements.
From the Super Bowl to the Olympics, AI companies are spending more on AI-related advertisingCompanies are increasing advertising spending on AI-related products significantly, with tech giants leading the way.
Here are the cases for and against AI agentsTargeting ads towards AI agents may enhance user experience by reducing the clutter of traditional advertisements.
Parody Coca-Cola website pokes fun at the brand's controversial AI Christmas adCoca-Cola's AI ad has sparked creative backlash, prompting Alex Morris to launch Coca-Coola, an artful response that critiques AI presence in advertising.
How Coca-Cola's AI Holiday Ad Went From Praise To RageCoca-Cola's AI remake of a classic ad faced backlash despite initial positive reception, revealing consumer concerns over AI in advertising.
These 4 big brands lost the plot in 2024Coca-Cola's AI ad campaign contradicted its authenticity branding and sparked customer backlash, showcasing the pitfalls of misjudged marketing strategies.
Someone Made a Deranged Version of Coke's AI Holiday Ad and It's Way BetterCoca-Cola's AI-generated advertisement drew widespread criticism for lacking creativity and being uninspired.Redditors creatively responded with their own bizarre interpretations, contrasting the corporate ad's dullness.
Parody Coca-Cola website pokes fun at the brand's controversial AI Christmas adCoca-Cola's AI ad has sparked creative backlash, prompting Alex Morris to launch Coca-Coola, an artful response that critiques AI presence in advertising.
How Coca-Cola's AI Holiday Ad Went From Praise To RageCoca-Cola's AI remake of a classic ad faced backlash despite initial positive reception, revealing consumer concerns over AI in advertising.
These 4 big brands lost the plot in 2024Coca-Cola's AI ad campaign contradicted its authenticity branding and sparked customer backlash, showcasing the pitfalls of misjudged marketing strategies.
Someone Made a Deranged Version of Coke's AI Holiday Ad and It's Way BetterCoca-Cola's AI-generated advertisement drew widespread criticism for lacking creativity and being uninspired.Redditors creatively responded with their own bizarre interpretations, contrasting the corporate ad's dullness.
AI-powered martech news and releases: December 5 | MarTechTrust in AI adtech has increased significantly among advertisers.Concerns over copyright and brand suitability impact acceptance of AI-generated content.A notable portion of creative assets for AI are sourced externally by advertisers.
A pitch for AI personalization in audio advertising (Instreamatic)Personalized AI ads significantly improve brand favorability and other key metrics compared to generic ads.
AI Briefing: Pinterest, Microsoft and Google bring new generative ad features for social and searchPinterest is leveraging generative AI to enhance ad creation and automation, significantly improving advertiser performance and user personalization.
The Biggest AI Ad Snafus of 2024 So FarBrands are struggling to connect with consumers through AI-driven marketing efforts, often missing emotional resonance.
TikTok plugs Getty Images into its AI-generated ads and avatarsTikTok integrates Getty Images with its AI ad creation tool, allowing advertisers to create innovative ads using licensed content.
Analyst reset Meta stock price target ahead of Q3 earningsMeta is leveraging AI to enhance ad targeting and automation, but human involvement remains crucial.Meta's AI tools have improved ad conversion rates significantly, reflecting its growing impact on advertising.
AI Briefing: Pinterest, Microsoft and Google bring new generative ad features for social and searchPinterest is leveraging generative AI to enhance ad creation and automation, significantly improving advertiser performance and user personalization.
The Biggest AI Ad Snafus of 2024 So FarBrands are struggling to connect with consumers through AI-driven marketing efforts, often missing emotional resonance.
TikTok plugs Getty Images into its AI-generated ads and avatarsTikTok integrates Getty Images with its AI ad creation tool, allowing advertisers to create innovative ads using licensed content.
Analyst reset Meta stock price target ahead of Q3 earningsMeta is leveraging AI to enhance ad targeting and automation, but human involvement remains crucial.Meta's AI tools have improved ad conversion rates significantly, reflecting its growing impact on advertising.
Mango's AI models slammed as 'false advertising' amid fears of lost jobsMango's use of AI models in advertising raises questions about authenticity and the definition of false advertising.
Reforged Labs launches AI ad-creation service for mobile games in open betaReforged Labs is launching an AI-driven ad creation service for mobile game studios, simplifying the ad-making process and enabling market-ready ads in under 24 hours.
Amazon's AI chatbot will start serving ads to usersAmazon's AI chatbot Rufus will start serving personalized ads based on user conversations and search terms.
Marketplace Briefing: Advertisers are not won over by Amazon's AI-powered ad toolsAmazon is promoting AI tools for advertising but results are mixed, with many brands still skeptical about their usability for campaigns.
Ulta Beauty expands retail media network, welcomes non-beauty advertisersUlta Beauty is enhancing its retail media network, UB Media, through AI-driven non-endemic ads to engage its 44 million loyalty members.
Amazon's AI chatbot will start serving ads to usersAmazon's AI chatbot Rufus will start serving personalized ads based on user conversations and search terms.
Marketplace Briefing: Advertisers are not won over by Amazon's AI-powered ad toolsAmazon is promoting AI tools for advertising but results are mixed, with many brands still skeptical about their usability for campaigns.
Ulta Beauty expands retail media network, welcomes non-beauty advertisersUlta Beauty is enhancing its retail media network, UB Media, through AI-driven non-endemic ads to engage its 44 million loyalty members.
Amazon starts testing ads in its Rufus chatbot | TechCrunchAmazon's Rufus chatbot is set to introduce sponsored ads to enhance user experience and product discovery.
Here's how much tech companies are spending to tell you AI is amazingTechnology companies are heavily advertising AI products to assert their competitiveness in a growing market.
Here's how much tech companies are spending to tell you AI is amazingAI promotional ads have been on the rise, with tech companies spending significant amounts on commercials to advertise AI products.
Google's Olympic Ad Fail Reveals Why Ads About AI Make Us UncomfortableBig Tech companies are heavily investing in AI advertising during major events, aiming to shape a positive perception of AI among consumers.
TikTok debuts humanlike AI-generated avatars & language dubbing for brands & creatorsTikTok introduces AI tools like digital avatars and dubbing for advertisers at Cannes Lions International Festival of Creativity.
DOJ Sues TikTok For Gathering Kids' Emails; Disney Touts Upfront Results | AdExchangerDOJ lawsuit against TikTok over kids' data handling.Significant increase in AI advertising spending in 2024.Uncertainty around AI advertising effectiveness and potential backlash.
TikTok debuts humanlike AI-generated avatars & language dubbing for brands & creatorsTikTok introduces AI tools like digital avatars and dubbing for advertisers at Cannes Lions International Festival of Creativity.
DOJ Sues TikTok For Gathering Kids' Emails; Disney Touts Upfront Results | AdExchangerDOJ lawsuit against TikTok over kids' data handling.Significant increase in AI advertising spending in 2024.Uncertainty around AI advertising effectiveness and potential backlash.
Google Ads Brings GenAI Features And New Reporting ToGoogle Ads introduces GenAI tools for creative asset generation and enhanced Performance Max reporting.
X Will Soon Enable Advertisers to Create Ad Audiences with AIAdvertisers on the platform formerly known as Twitter can soon create ad audiences through AI using conversational descriptions.
Digiday Podcast at Cannes: What Spotify's push into video could mean for its ad businessSpotify expands visual content, introduces AI ad format at Cannes Lions, attracting more ad dollars.
Advertising Is Already Underwhelmed by Widespread AI Adoption, Consumers Are Unhappy, and MoreAI saturation can diminish competitive advantage in advertising.