#ai-advertising

[ follow ]
#applovin
fromAdExchanger
2 days ago

Cognitiv Dives Deeper Into Contextual Advertising With Updated ContextGPT Tool | AdExchanger

On Wednesday, Cognitiv released the latest version of ContextGPT, which allows brands to provide more detailed and specific targeting parameters in order to optimize ad performance, Aaron Andalman, co-founder and chief science officer of Cognitiv, told AdExchanger. Brand suitability used to rely solely on keywords, said Andalman, but Cognitiv's technology understands content situationally based on how words are being used.
Marketing tech
Tech industry
fromThe Motley Fool
2 days ago

3 Tech Stocks You Can Buy and Hold for the Next Decade | The Motley Fool

Meta Platforms, AMD, and Strategy are positioned for substantial long-term growth driven by digital advertising, AI innovations, and semiconductor competitive advantages.
E-Commerce
fromGeekWire
2 days ago

Ad-services startup Xnurta opens new headquarters space in downtown Bellevue

Xnurta opens a Bellevue U.S. headquarters and a London office to expand AI-driven retail media advertising and deepen marketplace partnerships.
Marketing tech
fromAdExchanger
1 week ago

Honey Co-Founder Ryan Hudson Has A New Plan For An AI Ad Network | AdExchanger

ZeroClick is an AI-focused ad network spun out of Pie Adblock, leveraging contextual targeting and shopping ads to monetize chatbots and AI experiences.
#meta
fromModern Retail
2 months ago
Marketing tech

'Little things you can do to build an edge': Meta is pushing brands and marketers to trust its AI tools while promising them more control

fromCNET
2 months ago
Artificial intelligence

Meta's All In on AI Creating the Ads You See on Instagram, Facebook and WhatsApp

Marketing tech
fromThe Drum
2 months ago

The AI arms race will drain the soul from social

Meta's new AI ad solution may produce overly optimized and bland content, risking genuine human creativity and engagement.
Marketing tech
fromPCMAG
3 months ago

Sorry, Ad Execs, AI Is Also Coming for You As Meta Eyes Ads Made Entirely by AI

Meta plans to introduce an AI-powered ad service by 2026, enhancing targeted advertising capabilities.
fromModern Retail
2 months ago
Marketing tech

'Little things you can do to build an edge': Meta is pushing brands and marketers to trust its AI tools while promising them more control

fromCNET
2 months ago
Artificial intelligence

Meta's All In on AI Creating the Ads You See on Instagram, Facebook and WhatsApp

Marketing tech
fromPCMAG
3 months ago

Sorry, Ad Execs, AI Is Also Coming for You As Meta Eyes Ads Made Entirely by AI

Meta plans to introduce an AI-powered ad service by 2026, enhancing targeted advertising capabilities.
Marketing tech
fromExchangewire
1 week ago

MarkApp Expands Pantheon with AI Agents to Redefine Contextual Advertising Across CTV, Mobile, and Web

Pantheon's AI Agent Stack automates contextual campaign planning, delivery, and optimisation across CTV, mobile, and web to improve engagement and ensure brand safety.
#meta-platforms
Marketing tech
fromBenzinga
3 months ago

Mark Zuckerberg's Meta To Offer Fully Automated AI-Based Ad Creation By 2026: Report - Meta Platforms (NASDAQ:META)

Meta Platforms is launching a fully automated AI-driven ad creation system by 2026.
fromAP News
4 months ago
Marketing tech

Meta's first quarter earnings, revenue beat Wall Street's expectations

Meta's Q1 financial results exceeded expectations, driven by advertising revenue enhanced through AI tools.
Marketing tech
fromBenzinga
3 months ago

Mark Zuckerberg's Meta To Offer Fully Automated AI-Based Ad Creation By 2026: Report - Meta Platforms (NASDAQ:META)

Meta Platforms is launching a fully automated AI-driven ad creation system by 2026.
Marketing tech
fromAP News
4 months ago

Meta's first quarter earnings, revenue beat Wall Street's expectations

Meta's Q1 financial results exceeded expectations, driven by advertising revenue enhanced through AI tools.
Marketing
fromCreative Bloq
1 week ago

5 failed AI ads that enraged the internet

AI-generated advertising often produces clichéd, low-quality campaigns that underscore the continuing importance of human creativity in brand storytelling.
Artificial intelligence
fromBenzinga
2 weeks ago

Mark Cuban Warns AI Could Manipulate Millions With Hidden Ads, Says LLMs Are Trusted Advisors, Not Just Search Tools

Monetizing large language models with ads risks subtle, wide-reaching user manipulation and biased recommendations without effective age or content safeguards.
Marketing tech
fromBusiness Insider
3 weeks ago

TikTok Shop is making advertisers give AI more control - whether they like it or not

TikTok requires TikTok Shop advertisers to use GMV Max AI tool starting September 1, shifting ad control from marketers to TikTok's algorithm.
Artificial intelligence
fromExchangewire
1 month ago

Digest: Musk to Add Ads to X's AI Chatbot; GPT-5 Launches; Trump Administration Orders Lobbying Blitz Against EU Tech Law - ExchangeWire.com

Musk plans to add ads to X's AI chatbot Grok to enhance advertising revenue.
fromCreative Bloq
1 month ago

Skechers "tacky" AI ad is pure laziness

The ad in question features an image of a blonde girl squatting on a lantern-lined street, supposedly sporting the new Skechers 'Uno' sneakers. With AI's signature faux-sketch style, paired with the girl's generically beautiful 'Instagram face', the design has all the hallmarks of a basic AI image.
Marketing
fromDigiday
1 month ago

Elon Musk outlines AI-led Grok future for advertising on X

"Grok is good enough that you should be able to upload an ad and do nothing else. Grok will figure out everything from there. You don't need to do anything at all."
E-Commerce
#google
#netflix
fromForbes
1 month ago
Digital life

How To Make Seamless AI-Driven Streaming Ads: 12 Expert Tips

Netflix is using AI to create ads that integrate seamlessly with its original content for a more immersive viewer experience.
Marketing tech
fromMashable India
3 months ago

Netflix Will Start Using AI To Seamlessly Insert Ads into Shows and Films by 2026

Netflix is introducing immersive AI-powered ads that integrate brand products into its shows and movies.
Marketing tech
fromMashable India
3 months ago

Netflix Will Start Using AI To Seamlessly Insert Ads into Shows and Films by 2026

Netflix is introducing immersive AI-powered ads that integrate brand products into its shows and movies.
E-Commerce
fromFast Company
1 month ago

This concept ad for Ikea shows that AI ads don't have to be cringe

A new Ikea ad concept showcases AI's potential in transforming digital advertising, gaining viral popularity.
Marketing tech
fromDigiday
2 months ago

CMOs say AI platforms' low profile at Cannes won't happen again

AI's entry into advertising is imminent, with brands and platforms exploring monetization strategies.
Cannes Lions serves as a critical stage for AI's advertising ambitions.
Marketing tech
fromwww.socialmediatoday.com
2 months ago

Meta Unveils New AI Ad Tools, Including Improved Video Generation Options

Meta is enhancing advertising with new AI tools for video and image generation.
AI video generation can now convert images into animated clips with branding options.
New features aim to improve viewer engagement and customization for advertisers.
fromExchangewire
2 months ago

Silverpush Expands European Footprint with Presence in Seven Countries

Silverpush has been a fantastic partner for us across key EMEA clients over the past year. They have helped us scale our contextual offering across video and YouTube.
Marketing tech
Artificial intelligence
fromBusiness Insider
2 months ago

The chaotic Kalshi ad during the NBA Finals was made with AI for $2,000. The guy behind the clip shared how he made it.

Kalshi's ad during the NBA Finals showcased AI creativity with bizarre imagery, demonstrating a shift towards unconventional marketing tactics.
Marketing tech
from24/7 Wall St.
2 months ago

AppLovin (NASDAQ: APP) Stock Price Prediction and Forecast 2025-2030 (June 13)

AppLovin Corp. has seen remarkable stock growth despite recent challenges, driven by its business model and market trends in advertising.
Marketing tech
fromThe Drum
2 months ago

You probably don't want to hear just how effective Coign's shoddy AI Fox News ad was

AI-driven advertising can produce high-impact content quickly and cheaply, but potential ethical and qualitative concerns remain.
Marketing tech
fromExchangewire
3 months ago

Clinch Expands Support of Creative Planning & Activation to Amazon Sponsored Ads

Clinch integrates Amazon Sponsored Ads, enabling centralized management of creative across advertising platforms for greater efficiency.
Marketing tech
fromAol
3 months ago

Huge News for Alphabet Stock, Microsoft Stock, and Apple Stock Investors

Investing in top stocks recommended by analysts may offer better returns than Alphabet right now.
The market for AI-supported advertising is growing rapidly.
fromFast Company
3 months ago

This corny 'conservative credit card' ad signals a very scary future for AI

The pacing of the phony satisfied customers' movements feels too jittery at times, and there's an eagle at the end that is not exactly natural looking.
Artificial intelligence
fromAol
3 months ago

AI-driven search ad spending set to surge to $26 billion by 2029, data shows

Companies that rely on traditional keyword-based search ads could experience revenue declines due to the growing popularity of AI search ads.
Artificial intelligence
Marketing tech
fromTechCrunch
3 months ago

Former DreamWorks CEO Jeffrey Katzenberg co-leads $15.5M Series A for AI video ad platform | TechCrunch

Katzenberg co-led a $15.5 million investment in AI video ad platform Creatify, emphasizing the rising interest in automated advertising solutions.
from24/7 Wall St.
4 months ago

AppLovin (Nasdaq: APP) 1st Quarter Earnings: All Day Live Coverage

AppLovin's momentum is evident as it heads into Q1 2025 earnings, expected to show significant revenue growth and strong earnings from its Axon ad platform.
Marketing tech
Marketing tech
fromThe Motley Fool
4 months ago

3 Breakout Growth Stocks You Can Buy and Hold for the Next Decade | The Motley Fool

AppLovin, Datadog, and ServiceNow are strong growth stock options for investors looking beyond short-term market fluctuations.
Marketing tech
fromThe Drum
4 months ago

Prediction: This will be the last decade of growth for paid search advertising

The last decade for growth in paid search advertising may be approaching due to the rise of AI-driven advertising.
Marketing tech
fromTipRanks Financial
4 months ago

Perion Network's AI-Powered Ad Experience Boosts Engagement - TipRanks.com

Perion Network's AI-powered ads successfully increased engagement by 14%, illustrating a shift towards personalized advertising.
The company's shift to the Perion One platform aims to modernize digital marketing strategies.
fromExchangewire
4 months ago

LightBoxTV Partners on AI R&D Initiative to Advance TV Advertising

LightBoxTV is pioneering AI-driven TV advertising by partnering with Xenet to enhance data-driven decision-making, campaign optimization, and measurement across TV platforms.
Marketing tech
fromBusiness Insider
4 months ago

A new startup wants to place ads in AI chatbots. Read the 10-page pitch deck it used to raise $6 million.

Nexad aims to establish itself as the leading advertising platform for AI applications, enacting a model that connects ads with tailored audiences, increasing engagement.
Marketing tech
[ Load more ]