Netflix is launching a new ad format powered by AI, allowing brands to seamlessly blend their products into its shows and films. Announced during the Upfront event, this approach showcases a commitment to immersive advertising similar to techniques used by competitors such as Warner Bros. Discovery. The innovative ad method may involve overlays and interactive features that match the visual style of popular programs like 'Bridgerton.' A full rollout is expected by the end of the year, emphasizing a shift in advertising dynamics.
Netflix is integrating products into shows using AI, creating immersive ads that match show aesthetics, signaling its deeper engagement in advertising.
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