#ad-supported-tier

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#netflix
GSMArena.com
1 week ago
Mobile UX

Netflix's ad tier has 40 million users already

Netflix's ad-supported tier has 40 million monthly users, with high engagement rates. [ more ]
NBC News
1 week ago
Tech industry

Netflix ad-supported tier has 40 million monthly users, nearly double previous count

The cheaper, ad-supported tier on Netflix has gained 40 million global monthly active users, indicating a successful strategy to drive revenue amid slowing subscriber growth. [ more ]
The Hollywood Reporter
1 week ago
Tech industry

Netflix Says Ad Tier Has 40M Users, Plans to Bring Ad Tech In-House in Shift From Microsoft

Netflix's ad-supported tier now has 40 million monthly active users, showing rapid growth and technological advancements. [ more ]
The Globe and Mail
1 week ago
Tech industry

Netflix hits 40 million users for ad-supported plan

Netflix's ad-supported tier has reached 40 million monthly users, emphasizing successful user growth strategy. [ more ]
AdExchanger
4 months ago
Marketing

CES: Netflix Touts 23 Million Global Viewers On Its AVOD Tier | AdExchanger

Netflix's ad-supported tier now has 23 million monthly active users globally, a significant increase from the 15 million reported in November.
Netflix plans to roll out pause ads in the coming months, aiming to be minimally interruptive to viewers. [ more ]
morenetflix
Digiday
1 month ago
Marketing

Media Buying Briefing: Media agency investment execs weigh in on Amazon's ad-supported tier

Amazon Prime's ad-supported tier is receiving mixed reviews from media agency buyers.
Analysts forecast significant revenue growth for Prime's ad-supported tier due to strong content but note some drawbacks. [ more ]
#apple-tv
The Manual
2 months ago
Online marketing

Is an ad-supported tier coming to Apple TV+?

Apple TV+ may introduce ad-supported tier with premium fee for ad-free streaming.
Recent hires in advertising at Apple suggest a possible shift towards introducing ads on Apple TV+. [ more ]
gizmodo.com
2 months ago
Tech industry

All Signs Point to Apple TV+ Getting Ads

Apple TV+ may introduce an ad-supported tier soon
Apple's hiring indicates a focus on video advertising [ more ]
Quartz
2 months ago
Tech industry

Apple TV+ is probably getting ads

Apple TV+ may introduce an ad-supported tier soon.
Apple has hired ad executives to strengthen its video advertising team. [ more ]
moreapple-tv
AdExchanger
4 months ago
Marketing

Hypha Hype; Amazon Prime Video Unwraps Affordable Ads | AdExchanger

Samba TV and HyphaMetrics are teaming up to launch a panel for measuring video viewership.
The panel will be cheaper to maintain than Nielsen's due to in-house AI capabilities. [ more ]
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