"Microsoft announced some significant changes for Xbox Game Pass today, headlined by a 50% price increase for Game Pass Ultimate, bringing it up to $30/month. But it may not be the last change for the service, according to at least one expert. According to Niko Partners analyst Daniel Ahmad, Microsoft is betting that its console players stay loyal to Game Pass even at the higher price while the company continues to release more and more games on rival platforms like PS5 and Switch 2,"
""The primary concern for Xbox at this time is managing the transition from a closed-console-based ecosystem to an open multi-device ecosystem. Console sales have dropped considerably, PC Game Pass uptake has been slow, and cloud is still seen as an extension of existing play, rather than a primary entry point," he said. "The bet that Microsoft is making here is that its existing console base remains loyal to Game Pass at higher prices "
Game Pass Ultimate rises 50% to $30 per month. Microsoft is betting console players will remain loyal despite the higher price while ports and day-one releases expand to PS5, Switch 2, and PC. Console sales have declined, PC Game Pass uptake has been slow, and cloud gaming is largely seen as an extension of existing play rather than a primary entry point. The service may need lower-cost options and experimentation with cloud-only, ad-supported, or mobile-first tiers to reach non-console audiences. Game Pass sustainability off console remains uncertain and the service is expected to evolve.
Read at GameSpot
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