TikTok has announced enhancements to its AI ads platform, Symphony, launched in 2024, which now allows advertisers to create videos featuring virtual avatars. These avatars can hold products, try on clothing, and demonstrate applications, mimicking the activities of human influencers. This evolution in influencer marketing aims to automate the advertising process, reduce costs, and increase content output. Although some advertisers remain hesitant about AI content, TikTok's expansion into this area signifies a strong commitment to integrating AI into advertising strategies, leveraging technology for more dynamic interactions with potential customers.
Social media is overwhelmed with influencers selling products, and TikTok's new AI ads platform aims to automate this process, mimicking human-like marketing.
With the introduction of Symphony's new capabilities, TikTok allows advertisers to create interactive content using virtual avatars that resemble human influencers.
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