Meta is gearing up to launch a fully AI-powered advertising service by the end of 2026, as reported by The Wall Street Journal. The new tool aims to assist advertisers in creating tailored ads from ideation to publication, using AI to generate various ad formats based on user data. This innovation is particularly targeted at mid-size companies looking for efficient advertising solutions, as ad revenues constitute over 97% of Meta's income in 2024. CEO Mark Zuckerberg describes this development as a redefinition of the advertising category.
According to the report, Meta is developing a tool that takes advertisers through every step of the process, from ad ideation to publication.
Meta believes combining AI with all the targeted data it has on users will help it become an even bigger destination for advertisers.
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