#targeted-ads
#targeted-ads
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#meta #personalization #ai-advertising #instagram #privacy #privacy-policy #ai #user-data #ice-recruitment
fromMashable ME
1 week agoICE is spending millions to use influencers as recruitment tools
Recruitment advertisements under this plan would specifically target users whose devices ping near military bases, NASCAR races, UFC fights, college campuses, or gun and trade shows, as well as listeners of "patriotic" podcasts, country music, fitness, and true crime. A significant portion of the strategy hinges on getting influencers, commentators, and live streamers on board to boost ICE's message, with $8 million allocated to a new influencer program, Washington Post reported.
US politics
fromEMARKETER
1 month agoConsumers across all ages are rejecting personalized ads
Key stat: Most age groups show negative sentiment as the dominant response to personalized ads, with negativity ranging from 36% to 58%, according to an August 2025 survey from Verve and Censuswide. The pushback against personalization doesn't mean consumers ignore targeted ads. In fact, 76% pay attention to relevant ads, and 2 in 3 say relevant ads help them discover products, according to Verve's data.
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