The internet is being overrun by adsThe prevalence of advertisements online has increased dramatically, transforming internet experiences and commerce into an ad-centric model, dubbed the 'adpocalypse.'
Netflix to take on Google and Amazon by building its own ad server | TechCrunchNetflix launches its own advertising technology platform, empowering targeted ad experiences for its massive user base.
The internet is being overrun by adsThe prevalence of advertisements online has increased dramatically, transforming internet experiences and commerce into an ad-centric model, dubbed the 'adpocalypse.'
Netflix to take on Google and Amazon by building its own ad server | TechCrunchNetflix launches its own advertising technology platform, empowering targeted ad experiences for its massive user base.
PayPal Plans to Create a New Ad Business Using Its Trove of Customer DataPayPal plans targeted advertising platform using transaction data from PayPal and Venmo.
PayPal plans an ad network built off your purchase historyPayPal using customer transaction data for targeted advertising.
Top 10 AD Copies That Programmers Loved on HackerNoon | HackerNoonStructured ad copies following Action, Personalize, and Value yield a significantly higher CTR than traditional ads.
Taxi TV To Brands: Don't Curb Your Enthusiasm For DOOH | AdExchangerBackseat screens serve as ad inventory for advertisers targeting a captive audience in taxis.Curb's unique proposition lies in targeting on-the-go individuals with their in-vehicle ad network.
PayPal Plans to Create a New Ad Business Using Its Trove of Customer DataPayPal plans targeted advertising platform using transaction data from PayPal and Venmo.
PayPal plans an ad network built off your purchase historyPayPal using customer transaction data for targeted advertising.
Top 10 AD Copies That Programmers Loved on HackerNoon | HackerNoonStructured ad copies following Action, Personalize, and Value yield a significantly higher CTR than traditional ads.
Taxi TV To Brands: Don't Curb Your Enthusiasm For DOOH | AdExchangerBackseat screens serve as ad inventory for advertisers targeting a captive audience in taxis.Curb's unique proposition lies in targeting on-the-go individuals with their in-vehicle ad network.
How to Stop Your iPhone From Listening to Your ConversationsPrivacy is a major concern for smartphone users due to potential data misuse by apps.Active listening software might allow apps to gather information from conversations, impacting user privacy.
People left seriously creeped out after woman shares how to find out everything Google knows about youGoogle collects extensive personal data for targeted ads, which can be easily accessed by users.
How to Stop Your iPhone From Listening to Your ConversationsPrivacy is a major concern for smartphone users due to potential data misuse by apps.Active listening software might allow apps to gather information from conversations, impacting user privacy.
People left seriously creeped out after woman shares how to find out everything Google knows about youGoogle collects extensive personal data for targeted ads, which can be easily accessed by users.
Focus on Blubrry Podcasting: Programmatic Advertising - Podcaster NewsBlubrry's Programmatic Advertising service eliminates the need for high download numbers, making it more accessible for niche podcasts.
TV networks embrace AI at the upfront to improve audience targeting and commerceAI adoption in ad-buying tools faster than TV business model transformation.
Politico Launches Its First Consumer Registration WallThe registration wall implemented by Politico is part of a strategy to gather more reader information for better service and ad targeting.
Walmart fans unaware their shopping habits will be shared in 'clean-room' dealWalmart Connect partners with Disney Advertising to share customer data for targeted ads.
Research Preview: Expanding retail media networksRetail media networks are a growing marketing channel with increased adoption by companies.
T-Mobile Advertising Launches Retail Media Plan at NewFrontsT-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.
Research Preview: Expanding retail media networksRetail media networks are a growing marketing channel with increased adoption by companies.
T-Mobile Advertising Launches Retail Media Plan at NewFrontsT-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.
Cleaners, builders, Primark shoppers: ads for London mayor hopeful Susan Hall reveal Tories' targetsConservative party targeting specific interest categories for London mayor campaign ads.Ads focus on portraying London as unsafe and playing on fears about Ulez, targeted at older audiences.
Mastering YouTube Ads: A Comprehensive Guide for Marketers - jeffbullas.comYouTube is a significant marketing platform with over 2.5 billion monthly users.Targeted YouTube ads can be more relevant than TV or streaming app ads.
AI in retail media? Majority of marketers are optimistic | MarTechMarketers believe AI will enhance targeting and serving relevant ads.AI is seen as essential for real-time data analysis and shopper insights.
Junk food is promoted online to appeal to kids and target young men, our study showsUnhealthy food and drink ads on Facebook in Australia target parents, children, and young men, supporting calls for banning junk food advertising online.
How to Find (and Delete) All of Your Google Activity DataGoogle collects user data for targeted ads but allows users to view and delete it via account dashboard for privacy control.