#targeted-ads

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#streaming-services

The internet is being overrun by ads

The prevalence of advertisements online has increased dramatically, transforming internet experiences and commerce into an ad-centric model, dubbed the 'adpocalypse.'

Netflix to take on Google and Amazon by building its own ad server | TechCrunch

Netflix launches its own advertising technology platform, empowering targeted ad experiences for its massive user base.

The internet is being overrun by ads

The prevalence of advertisements online has increased dramatically, transforming internet experiences and commerce into an ad-centric model, dubbed the 'adpocalypse.'

Netflix to take on Google and Amazon by building its own ad server | TechCrunch

Netflix launches its own advertising technology platform, empowering targeted ad experiences for its massive user base.
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#advertising

PayPal Plans to Create a New Ad Business Using Its Trove of Customer Data

PayPal plans targeted advertising platform using transaction data from PayPal and Venmo.

PayPal plans an ad network built off your purchase history

PayPal using customer transaction data for targeted advertising.

Actually, Your Phone *Is* Listening To You; Google's Quiet Enhanced Conversion Update | AdExchanger

Cox Media Group is admitting to listening to users through their smart devices for advertising purposes.
They use microphones in smartphones, smart speakers, and other devices to capture conversations and use AI to parse the conversations for targeting signals.

Top 10 AD Copies That Programmers Loved on HackerNoon | HackerNoon

Structured ad copies following Action, Personalize, and Value yield a significantly higher CTR than traditional ads.

Taxi TV To Brands: Don't Curb Your Enthusiasm For DOOH | AdExchanger

Backseat screens serve as ad inventory for advertisers targeting a captive audience in taxis.
Curb's unique proposition lies in targeting on-the-go individuals with their in-vehicle ad network.

PayPal Plans to Create a New Ad Business Using Its Trove of Customer Data

PayPal plans targeted advertising platform using transaction data from PayPal and Venmo.

PayPal plans an ad network built off your purchase history

PayPal using customer transaction data for targeted advertising.

Actually, Your Phone *Is* Listening To You; Google's Quiet Enhanced Conversion Update | AdExchanger

Cox Media Group is admitting to listening to users through their smart devices for advertising purposes.
They use microphones in smartphones, smart speakers, and other devices to capture conversations and use AI to parse the conversations for targeting signals.

Top 10 AD Copies That Programmers Loved on HackerNoon | HackerNoon

Structured ad copies following Action, Personalize, and Value yield a significantly higher CTR than traditional ads.

Taxi TV To Brands: Don't Curb Your Enthusiasm For DOOH | AdExchanger

Backseat screens serve as ad inventory for advertisers targeting a captive audience in taxis.
Curb's unique proposition lies in targeting on-the-go individuals with their in-vehicle ad network.
moreadvertising
#privacy

How to Stop Your iPhone From Listening to Your Conversations

Privacy is a major concern for smartphone users due to potential data misuse by apps.
Active listening software might allow apps to gather information from conversations, impacting user privacy.

Meta's controversial ad-free subscription is facing scrutiny from EU privacy campaigners

A privacy group has filed a complaint against Meta for its 'Pay or Okay' system, which offers users the choice between receiving targeted ads or paying a subscription fee.
The privacy group argues that the subscription price is disproportionate to the value Facebook receives, making it a false choice for users with limited means.
Meta's average revenue per user in Europe is significantly lower than the minimum subscription fee it is charging.

People left seriously creeped out after woman shares how to find out everything Google knows about you

Google collects extensive personal data for targeted ads, which can be easily accessed by users.

How to Stop Your iPhone From Listening to Your Conversations

Privacy is a major concern for smartphone users due to potential data misuse by apps.
Active listening software might allow apps to gather information from conversations, impacting user privacy.

Meta's controversial ad-free subscription is facing scrutiny from EU privacy campaigners

A privacy group has filed a complaint against Meta for its 'Pay or Okay' system, which offers users the choice between receiving targeted ads or paying a subscription fee.
The privacy group argues that the subscription price is disproportionate to the value Facebook receives, making it a false choice for users with limited means.
Meta's average revenue per user in Europe is significantly lower than the minimum subscription fee it is charging.

People left seriously creeped out after woman shares how to find out everything Google knows about you

Google collects extensive personal data for targeted ads, which can be easily accessed by users.
moreprivacy

Focus on Blubrry Podcasting: Programmatic Advertising - Podcaster News

Blubrry's Programmatic Advertising service eliminates the need for high download numbers, making it more accessible for niche podcasts.

TV networks embrace AI at the upfront to improve audience targeting and commerce

AI adoption in ad-buying tools faster than TV business model transformation.

Politico Launches Its First Consumer Registration Wall

The registration wall implemented by Politico is part of a strategy to gather more reader information for better service and ad targeting.

Walmart fans unaware their shopping habits will be shared in 'clean-room' deal

Walmart Connect partners with Disney Advertising to share customer data for targeted ads.
#customer-data

Research Preview: Expanding retail media networks

Retail media networks are a growing marketing channel with increased adoption by companies.

T-Mobile Advertising Launches Retail Media Plan at NewFronts

T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.

Research Preview: Expanding retail media networks

Retail media networks are a growing marketing channel with increased adoption by companies.

T-Mobile Advertising Launches Retail Media Plan at NewFronts

T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.
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Cleaners, builders, Primark shoppers: ads for London mayor hopeful Susan Hall reveal Tories' targets

Conservative party targeting specific interest categories for London mayor campaign ads.
Ads focus on portraying London as unsafe and playing on fears about Ulez, targeted at older audiences.

Mastering YouTube Ads: A Comprehensive Guide for Marketers - jeffbullas.com

YouTube is a significant marketing platform with over 2.5 billion monthly users.
Targeted YouTube ads can be more relevant than TV or streaming app ads.

AI in retail media? Majority of marketers are optimistic | MarTech

Marketers believe AI will enhance targeting and serving relevant ads.
AI is seen as essential for real-time data analysis and shopper insights.

Facebook users' personal data sent to thousands of companies : study

Facebook users are targeted with ads from nearly 200,000 companies.
On average, each Facebook user had their data sent to the social network by 2,230 companies.

Junk food is promoted online to appeal to kids and target young men, our study shows

Unhealthy food and drink ads on Facebook in Australia target parents, children, and young men, supporting calls for banning junk food advertising online.

How to Find (and Delete) All of Your Google Activity Data

Google collects user data for targeted ads but allows users to view and delete it via account dashboard for privacy control.
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