"The Ticketmaster example you see above is rudimentary and crude, but everything we've seen over the last few months suggests that the real way Meta is bringing in revenue with AI is not through its consumer-facing products but with AI ad creation and targeting products for advertisers that allows them to create many different versions of any given ad and then to show that ad only to people it is likely to be effective on."
"Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else that's necessary, including generating video or different types of creative that might resonate with different people that are personalized in different ways, finding who the right customers are,"
AI-driven ad systems generate personalized creatives and target individual users using demographic, geographic, and behavioral signals. Platforms will offer advertiser-facing tools that accept business objectives and payment while automating audience selection, creative generation, and delivery optimization. Advertisers can produce many ad variants and show each only to users most likely to respond. Simple examples from ticketing show virtual avatar families tailored to presumed allegiances and demographics. Hyperpersonalized advertising risks fragmenting shared social experiences by presenting different content to different people and prioritizes scalable ad revenue over consumer-facing AI features.
Read at 404 Media
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