"Key stat: Most age groups show negative sentiment as the dominant response to personalized ads, with negativity ranging from 36% to 58%, according to an August 2025 survey from Verve and Censuswide. The pushback against personalization doesn't mean consumers ignore targeted ads. In fact, 76% pay attention to relevant ads, and 2 in 3 say relevant ads help them discover products, according to Verve's data."
"Meanwhile, overall sentiment toward digital ads is improving. 57% of consumers feel positively toward ads in general this year, up from 47% in 2024, according to Kantar's "Media Reactions 2025" study. Use this chart: Drop this in your next strategy session when someone pitches "more personalization." Show that negative sentiment spans every generation, from Gen Z to Boomers. The takeaway: Consumers want relevance without the creep factor."
An August 2025 Verve and Censuswide survey found negative sentiment is the dominant response to personalized ads across most age groups, ranging from 36% to 58%. The pushback against personalization does not mean consumers ignore targeted ads. Seventy-six percent of consumers pay attention to relevant ads, and two in three say relevant ads help them discover products, per Verve's data. Overall sentiment toward digital ads is improving: 57% of consumers feel positively toward ads this year, up from 47% in 2024, according to Kantar's Media Reactions 2025 study. Negative sentiment spans generations from Gen Z to Boomers. Consumers want relevance without the creep factor.
Read at EMARKETER
Unable to calculate read time
Collection
[
|
...
]