In this role, you will be reviewing online advertisements by rating them on their relevance to the search terms used as well as providing feedback on their language and cultural relevance in order to improve their content, quality, and layout. Your ultimate goal will be to contribute towards making internet search and online advertising more relevant and interesting for millions of users, including yourself.
Key stat: Most age groups show negative sentiment as the dominant response to personalized ads, with negativity ranging from 36% to 58%, according to an August 2025 survey from Verve and Censuswide. The pushback against personalization doesn't mean consumers ignore targeted ads. In fact, 76% pay attention to relevant ads, and 2 in 3 say relevant ads help them discover products, according to Verve's data.