Amazon unveils cookieless ad-targeting solution at Cannes LionsAmazon unveils Ad Relevance ad-targeting solution using AI, not relying on cookies or third-party identifiers, improving addressability and lowering CPMs.
Ad Relevance is Amazon's new walled garden | MarTechAmazon's Ad Relevance utilizes AI to target audiences without relying on third-party cookies or identity resolution, providing relevant ads across devices and channels.
Amazon unveils cookieless ad-targeting solution at Cannes LionsAmazon unveils Ad Relevance ad-targeting solution using AI, not relying on cookies or third-party identifiers, improving addressability and lowering CPMs.
Ad Relevance is Amazon's new walled garden | MarTechAmazon's Ad Relevance utilizes AI to target audiences without relying on third-party cookies or identity resolution, providing relevant ads across devices and channels.