"On mobile, one advertisement I saw took up nearly the entire screen. When I opened the keyboard to continue the conversation, I couldn't see the last messages. This degraded the user experience since I had to scroll up to remember what I was responding to. This is where I could see ChatGPT start to lose some users, or, as it hopes, push them to upgrade to an ad-free plan."
"On desktop, the ads appear much smaller but still struggle with relevance. In the first conversation, screenshotted below, a StubHub ad appeared while I was asking ChatGPT about an update in the AI industry, which felt fully irrelevant. It's possible they will become more helpful as OpenAI signs up more advertisers. In the second conversation, I was asking ChatGPT about the origin of someone's name, and an Ancestry.com ad popped up. Certainly more relevant, but still not something I wanted."
Ads are rolling out to ChatGPT free users and ChatGPT Go, appearing large on mobile and sometimes obscuring recent messages. Mobile ads can force users to scroll to restore context and degrade usability. Relevance varies: some ads feel unrelated (e.g., StubHub) while others align with the topic (e.g., Ancestry.com), and some ads like Canva can feel intrusive and unnecessary. Ads are labeled as sponsored but often fail to be useful or entertaining. Desktop ads are smaller but still frequently irrelevant. Intrusive, poorly relevant ads may drive users toward paid ad-free subscriptions.
Read at PCMAG
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