Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI's ChatGPT ads go live with user ad controls. We are also seeing the start of more Google ranking volatility. Google is testing citation icons at the bottom of the AI Mode results. Google Ads PMax A/B testing is rolling out.
Even though the company was clear about who will see ads and how they will appear in conversations, that has not stopped at least one rival from piling on the criticism. In addition to a blog post clarifying its stance on ads, Anthropic went loud, rolling out four Super Bowl commercials that mock an unnamed AI assistant for suddenly pivoting from sycophantic responses to hard sells.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI will be testing ads in ChatGPT very soon. Google's Gemini 3 Pro now powers some AI Overviews. Surprise, surprise, Google is appealing the search monopoly ruling. Google warns that using free subdomian hosts is not a good idea. Google also said that comment link spam won't help or hurt your site.
OpenAI says that ads are coming to ChatGPT users "in the coming weeks" if they're a free user or on the new $8/month "Go" plan that offers "10x more messages, file uploads and image creation than the free tier," while also boosting ChatGPT's memory. That new plan is less than half of the cost of ChatGPT Plus, which costs $20/month and has no ads.
The chatbot owner said that in the next few weeks, it will begin "testing ads" for the free and low-cost subscription "Go" versions of ChatGPT in the United States for logged-in, adult users. Users can expect ads "at the bottom of answers in ChatGPT when there's a relevant sponsored product or service based on your current conversation." OpenAI said ads will be "clearly labeled" and won't be included under "sensitive or regulated topics," including "health, mental health or politics."
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