![ChatGPT ads are coming, and they're not exactly subtle [Gallery]](https://i0.wp.com/9to5google.com/wp-content/uploads/sites/4/2026/01/chatgpt-ads-test-2.jpg?resize=1200%2C628&quality=82&strip=all&ssl=1)
"OpenAI says that ads are coming to ChatGPT users "in the coming weeks" if they're a free user or on the new $8/month "Go" plan that offers "10x more messages, file uploads and image creation than the free tier," while also boosting ChatGPT's memory. That new plan is less than half of the cost of ChatGPT Plus, which costs $20/month and has no ads."
"For the time being, ads in ChatGPT will be a "test" in the US, and they'll appear at the bottom of answers "when there's a relevant sponsored product or service based on your current conversation." The answer appears at the top of the response, with a visible line separating a "Sponsored" related result. In OpenAI's demo, a query about "authentic Mexican dish ideas" is followed by an ad for a grocery delivery app with hot sauce,"
Ads will begin appearing in ChatGPT for free users and subscribers to a new $8/month Go plan during a US test. Ads will show at the bottom of answers when a relevant sponsored product or service matches the conversation, separated from the main response by a visible "Sponsored" divider. The Go plan offers ten times more messages, file uploads, and image creation than the free tier and increases ChatGPT memory. ChatGPT Plus subscribers at $20/month will not see ads. Demo ads include grocery delivery and lodging, with options to engage sponsors directly.
Read at 9to5Google
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