#ad-placement

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AdExchanger
2 weeks ago
Artificial intelligence

How A Digital Media Agency Built Its Own AI-Powered Contextual Targeting Tool | AdExchanger

AI tool Reticle targets ads based on emotions, improving ad recall and purchase intent. [ more ]
AdExchanger
1 month ago
Marketing

How RMNs Use MFA And Cheap Inventory To Game Attribution Rules | AdExchanger

Retail media's attribution problem is significant due to manipulation and lack of transparency.
RMNs often serve ads on low-quality inventory to claim attribution credit for sales. [ more ]
AdExchanger
5 months ago
Marketing

Google Search Partners Is Unsafe, But It Can Be Fixed

The Adalytics study reveals that Google Search Partner (GSP) platform lacks controls to prevent ads from appearing on unsuitable sites.
Advertisers may have their ads displayed next to pornography or on websites listed as threats to national security. [ more ]
AdExchanger
5 months ago
Marketing

Google Search Partners Is Unsafe, But It Can Be Fixed

The Adalytics study reveals that Google Search Partner (GSP) platform lacks controls to prevent ads from appearing on unsuitable sites.
Advertisers may have their ads displayed next to pornography or on websites listed as threats to national security. [ more ]
AdExchanger
1 month ago
Marketing tech

Meet The Ad Tech Players Using Generative AI For Their Media Buys | AdExchanger

Contextual targeting now uses generative AI for more precise ad placements.
Generative pre-trained transformers (GPTs) help overcome the issues of overly broad or narrow contextual targeting. [ more ]
AdExchanger
5 months ago
Marketing tech

Google Search Partners Is Unsafe, But It Can Be Fixed

The Adalytics study reveals that Google Search Partner (GSP) platform lacks controls to prevent ads from appearing on unsuitable sites.
Advertisers may have their ads displayed next to pornography or on websites listed as threats to national security. [ more ]
AdExchanger
2 months ago
Media industry

From AI Content To Fake Local News, Brands Must Play Programmatic Dodgeball This Election Season | AdExchanger

Programmatic advertising makes it easy for brands to end up near misinformation. NewsGuard launched a misinformation tracking center for accurate ad placement information. [ more ]
The Globe and Mail
5 months ago
Online marketing

Google ads for Canadian brands found on Russian adult web sites

Ads bought through Google are appearing on controversial web pages without the knowledge of the companies and organizations they promote.
Ads for major Canadian brands and even the British intelligence agency were found on explicit and pornographic websites.
Search engines designed for children are displaying ads for alcohol, including vodka and beer. [ more ]
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