"OpenAI plans to start testing ads in ChatGPT today, according to a report from CNBC. The "clearly labeled" ads will appear in a separate area beneath your chat, OpenAI announced last month. A source close to the situation tells CNBC that OpenAI "expects ads to make up less than half of its revenue long term." Last week, Anthropic showed off a Super Bowl commercial poking fun at OpenAI, saying "ads are coming to AI," but not to its AI chatbot Claude."
"OpenAI will show ads to logged-in users who use the app for free or subscribe to its cheaper Go subscription. The company says it will "keep your conversations with ChatGPT private from advertisers," but notes that the ads will still be "optimized based on what's most helpful to you." Advertisers won't have an impact on ChatGPT's answers, according to OpenAI. Altman also reportedly said that ChatGPT is "back to exceeding 10% monthly growth.""
OpenAI will begin testing clearly labeled advertisements in ChatGPT, placing ads in a separate area beneath chats. The tests will target logged-in users on the free tier and subscribers to the cheaper Go plan. OpenAI says conversations will remain private from advertisers while ads will be optimized to be most helpful to users. Advertisers will not influence ChatGPT's answers. An internal memo indicates a new chat model will launch this week, following a recent update to the Codex coding agent. OpenAI expects ads to represent less than half of long-term revenue. ChatGPT reported renewed growth exceeding 10% monthly.
Read at The Verge
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