"Also unsurprisingly, OpenAI's announcement prompted a veritable deluge of predictions and concerns. And perhaps least surprisingly of all, OpenAI shared almost no additional information beyond its initial statement. Advertisers, agencies and publishers alike are left with "more questions than answers at this point," said Michelle Merklin, VP of search at independent performance agency Tinuiti. But regardless, ads soon arriving in a major AI chatbot marks a pivotal moment for marketers to weigh consumer expectations - and how these ads might differ from those in other,"
"Know your worth Everyone seems to agree that ads within ChatGPT will need to deliver value beyond a typical search ad or a basic recommendation. AI chatbots can't just become a "click junkyard," said Perion CEO Tal Jacobson. He's optimistic, though, that OpenAI's recently announced cost-per-view model - which will charge advertisers based on impressions or views rather than clicks - will push advertisers to focus on driving meaningful, organic engagement over relying on direct links."
"There is "supposedly" an ads team within OpenAI now, Merklin told AdExchanger. "But they haven't given us direct access to that team," she said. AdExchanger Daily Get our editors' roundup delivered to your inbox every weekday. OpenAI reps told Tinuiti that there is "no wait list right now," Merklin said, but there also doesn't appear to be a way for clients to sign up directly. So far, she added, OpenAI has been "very noncommittal about everything.""
OpenAI announced imminent testing of ads within ChatGPT but provided few operational details, leaving advertisers, agencies and publishers uncertain. Industry leaders say ads must deliver clear value beyond traditional search results and avoid turning chatbots into a "click junkyard." OpenAI's proposed cost-per-view payment model charges advertisers for impressions or views rather than clicks and may encourage focus on meaningful, organic engagement. Potential buyers report limited access to OpenAI's ad team and no public sign-up process, with OpenAI described as noncommittal about rollout specifics. Early reactions emphasize the need to balance monetization with user experience and advertiser accountability.
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