#advertising-strategy

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#marketing-trends

Consumers like locally targeted ad messaging

68% of US internet users prefer national brands using local messaging, showing a need for localized marketing strategies.

Google Ads Advertisers In Your Country Commonly Use A Budget Of At Least

Google Ads encourages budget increases by indicating higher spending by other advertisers, fostering competitive spending behaviors.

Consumers like locally targeted ad messaging

68% of US internet users prefer national brands using local messaging, showing a need for localized marketing strategies.

Google Ads Advertisers In Your Country Commonly Use A Budget Of At Least

Google Ads encourages budget increases by indicating higher spending by other advertisers, fostering competitive spending behaviors.
moremarketing-trends

Advertising Metrics: How to Track Impact for Sustainable Business Growth

ROAS measures efficiency in capturing demand but lacks focus on creating new demand, which is crucial for sustainable growth.
#consumer-behavior

Council Post: Connect With Hispanic Shoppers This Holiday Season

Hispanic holiday spending in 2024 is set to rise, majorly influenced by cultural traditions and family gatherings.

Tesla counters jab at lack of advertising with perfect response

Tesla's limited advertising strategy has proven successful, with over two-thirds of Q2 sales to new Tesla owners.

Fake 'Irish' social media shops: How to spot a scam store before you order

Beware of enticing holiday offers from 'Irish' retailers shipping from Asia amid the cost-of-living crisis.

Council Post: Marketers Can Take These Three Actions To Better Serve Consumers And Small-Business Owners

Marketers must align their strategies with the true values and beliefs of consumers and small-business owners to avoid alienation and improve engagement.

Billboard that smells like French Fries tempts you to go to McDonald's - Yanko Design

Food brands can strategically use scents to evoke cravings and drive sales, even through outdoor advertising.

Council Post: Connect With Hispanic Shoppers This Holiday Season

Hispanic holiday spending in 2024 is set to rise, majorly influenced by cultural traditions and family gatherings.

Tesla counters jab at lack of advertising with perfect response

Tesla's limited advertising strategy has proven successful, with over two-thirds of Q2 sales to new Tesla owners.

Fake 'Irish' social media shops: How to spot a scam store before you order

Beware of enticing holiday offers from 'Irish' retailers shipping from Asia amid the cost-of-living crisis.

Council Post: Marketers Can Take These Three Actions To Better Serve Consumers And Small-Business Owners

Marketers must align their strategies with the true values and beliefs of consumers and small-business owners to avoid alienation and improve engagement.

Billboard that smells like French Fries tempts you to go to McDonald's - Yanko Design

Food brands can strategically use scents to evoke cravings and drive sales, even through outdoor advertising.
moreconsumer-behavior
#mobile-gaming

Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner

PepsiCo is enhancing its advertising strategy by partnering with 'EA Sports FC', entering mobile gaming with Gatorade branding, capturing a broader audience.

From Walled Garden Platforms to Mobile Gaming: Why Advertisers Should Shift their Ad Spend

Advertisers should consider reallocating ad spend from walled garden platforms to mobile gaming to better reach a diverse audience.

Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner

PepsiCo is enhancing its advertising strategy by partnering with 'EA Sports FC', entering mobile gaming with Gatorade branding, capturing a broader audience.

From Walled Garden Platforms to Mobile Gaming: Why Advertisers Should Shift their Ad Spend

Advertisers should consider reallocating ad spend from walled garden platforms to mobile gaming to better reach a diverse audience.
moremobile-gaming
#digital-marketing

Navigating Ad Restrictions: The Role of Facebook Agency Accounts in Large-Scale Campaign Management

Facebook's ad restrictions hinder effective brand scaling despite its vast user base, necessitating agency account management for optimal campaign performance.

Microsoft Mixing Ads & Organic Results In Bing Search

Microsoft is testing placing ads in Bing search results mixed with organic results, following Google's dynamic ad placement approach.

More bang, fewer bucks: Budgeting for paid digital marketing

Generating traffic and leads is a top marketing challenge that necessitates effective budget management in a competitive, high-cost digital landscape.

Google Ads Optimization Score Shows Competitive Pressure

Google Ads is testing a feature to indicate if optimization scores are impacted by competitive pressures from specific competitors.

Temu and Shein Are the 'Jaws' of Digital Advertising

Chinese e-commerce giants like Temu and Shein are disrupting fashion brands' advertising strategies on platforms like Facebook, Instagram, and Google.
The aggressive advertising spending by Temu and Shein can significantly impact other brands, making it more expensive to reach target customers.

Ford lanza una nueva campana digital para sus 'Ford Focus Days' basada en Smart Targeting de Invibes - ExchangeWire.com

Ford Spain launched a digital campaign using Smart Targeting to reach urban professionals interested in buying a new car, enhancing ad relevance and customer experience.

Navigating Ad Restrictions: The Role of Facebook Agency Accounts in Large-Scale Campaign Management

Facebook's ad restrictions hinder effective brand scaling despite its vast user base, necessitating agency account management for optimal campaign performance.

Microsoft Mixing Ads & Organic Results In Bing Search

Microsoft is testing placing ads in Bing search results mixed with organic results, following Google's dynamic ad placement approach.

More bang, fewer bucks: Budgeting for paid digital marketing

Generating traffic and leads is a top marketing challenge that necessitates effective budget management in a competitive, high-cost digital landscape.

Google Ads Optimization Score Shows Competitive Pressure

Google Ads is testing a feature to indicate if optimization scores are impacted by competitive pressures from specific competitors.

Temu and Shein Are the 'Jaws' of Digital Advertising

Chinese e-commerce giants like Temu and Shein are disrupting fashion brands' advertising strategies on platforms like Facebook, Instagram, and Google.
The aggressive advertising spending by Temu and Shein can significantly impact other brands, making it more expensive to reach target customers.

Ford lanza una nueva campana digital para sus 'Ford Focus Days' basada en Smart Targeting de Invibes - ExchangeWire.com

Ford Spain launched a digital campaign using Smart Targeting to reach urban professionals interested in buying a new car, enhancing ad relevance and customer experience.
moredigital-marketing
#netflix

Netflix says ad-supported plan now has 70 million monthly active users

Netflix's ad-supported plan reached 70 million monthly active users just two years after launch, signaling strong market demand.

Netflix's strong second quarter shows its ad strategy is working

Netflix's Q2 success shows growth in subscribers and revenue, validating their ad strategy.

Netflix says ad-supported plan now has 70 million monthly active users

Netflix's ad-supported plan has reached 70 million active users, driven by consumer demand for affordable subscription options.

Netflix Ad Tier Hits 40M Monthly Active Users, Nearly Double Its Scale At Start Of 2024

Netflix's ad tier has grown to 40 million users, with 40% signups from it, emphasizing pricing attractiveness and strategic importance.

Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest | AdExchanger

Netflix hosted a unique upfront event emphasizing ad tech alongside content to stand out from competitors.

P&G Is Spending More For Paid; If It Ain't Broke, Don't Flix It | AdExchanger

Investors are cautious about P&G's marketing budget increase amid challenges in the market and shifting media channels.

Netflix says ad-supported plan now has 70 million monthly active users

Netflix's ad-supported plan reached 70 million monthly active users just two years after launch, signaling strong market demand.

Netflix's strong second quarter shows its ad strategy is working

Netflix's Q2 success shows growth in subscribers and revenue, validating their ad strategy.

Netflix says ad-supported plan now has 70 million monthly active users

Netflix's ad-supported plan has reached 70 million active users, driven by consumer demand for affordable subscription options.

Netflix Ad Tier Hits 40M Monthly Active Users, Nearly Double Its Scale At Start Of 2024

Netflix's ad tier has grown to 40 million users, with 40% signups from it, emphasizing pricing attractiveness and strategic importance.

Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest | AdExchanger

Netflix hosted a unique upfront event emphasizing ad tech alongside content to stand out from competitors.

P&G Is Spending More For Paid; If It Ain't Broke, Don't Flix It | AdExchanger

Investors are cautious about P&G's marketing budget increase amid challenges in the market and shifting media channels.
morenetflix
#programmatic-advertising

How First-Party Data Is a Force for Reach and Scale

First-party data is transforming advertising strategies by enabling better targeting and achieving higher performance across various media channels.

How bid shading drives cost efficiency for advertisers in a world without ad IDs

Bid shading is vital for optimizing digital ad buying as ad IDs become unstable.
DSPs must adapt bidding strategies to navigate the evolving advertising landscape.

Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video | AdExchanger

Programmatic audio advertising struggles due to challenges in scaling and vetting inventory, leading to a reliance on direct deals.

How First-Party Data Is a Force for Reach and Scale

First-party data is transforming advertising strategies by enabling better targeting and achieving higher performance across various media channels.

How bid shading drives cost efficiency for advertisers in a world without ad IDs

Bid shading is vital for optimizing digital ad buying as ad IDs become unstable.
DSPs must adapt bidding strategies to navigate the evolving advertising landscape.

Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video | AdExchanger

Programmatic audio advertising struggles due to challenges in scaling and vetting inventory, leading to a reliance on direct deals.
moreprogrammatic-advertising
#tesla

Tesla's Deal With Kim Ye-ji Is Another Big Shift for the Automaker

Tesla's hiring of Olympic athlete Kim Ye-ji as a brand ambassador signifies a shift towards traditional advertising.

Tesla signs Korean olympian to be first brand ambassador

Tesla has signed Kim Ye-ji as their first brand ambassador, marking a shift toward promoting their brand through partnerships.

Tesla's Deal With Kim Ye-ji Is Another Big Shift for the Automaker

Tesla's hiring of Olympic athlete Kim Ye-ji as a brand ambassador signifies a shift towards traditional advertising.

Tesla signs Korean olympian to be first brand ambassador

Tesla has signed Kim Ye-ji as their first brand ambassador, marking a shift toward promoting their brand through partnerships.
moretesla

Etsy focuses on gifts with a personal touch in sprawling holiday campaign

Etsy's holiday campaign emphasizes personal gifting through diverse ads and unique experiences, aiming to connect emotionally with consumers.
#retail-media

Member Data Is a Game Changer for Retail Media at Sam's Club

Sam's Club aims to enhance customer value through a customer-focused advertising strategy rather than prioritizing revenue from ad sales.

The Home Depot renueva su oferta de retail media en busca de dolares publicitarios

Retail media chains are adopting upfront presentations like traditional media to attract early advertising investments.
The Home Depot rebrands its retail media network to Orange Apron Media and collaborates with Univision for expanded advertising opportunities.

Member Data Is a Game Changer for Retail Media at Sam's Club

Sam's Club aims to enhance customer value through a customer-focused advertising strategy rather than prioritizing revenue from ad sales.

The Home Depot renueva su oferta de retail media en busca de dolares publicitarios

Retail media chains are adopting upfront presentations like traditional media to attract early advertising investments.
The Home Depot rebrands its retail media network to Orange Apron Media and collaborates with Univision for expanded advertising opportunities.
moreretail-media
#kamala-harris

Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market

Democrats' advertising to focus on winning the youth vote after Biden's dropout.

Washington Post paying to boost stories critical of Trump after staff resignations, 250,000-subscriber loss: report

The Washington Post has ramped up its advertising on social media to promote critical coverage of Trump after losing over 250,000 digital subscribers due to endorsement backlash.

Harris didn't miss a beat dropping ad dollars to link Trump and a scandalized NC Republican

Kamala Harris links Trump to North Carolina candidate Mark Robinson, amid outspending Trump on advertising in key states.

Antisemitic Ads About Doug Emhoff Target Muslim Voters in Michigan

The ad highlights Doug Emhoff as the first Jewish presidential spouse while employing a cynical strategy to target specific demographics. This includes invoking sensitive religious imagery.

Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market

Democrats' advertising to focus on winning the youth vote after Biden's dropout.

Washington Post paying to boost stories critical of Trump after staff resignations, 250,000-subscriber loss: report

The Washington Post has ramped up its advertising on social media to promote critical coverage of Trump after losing over 250,000 digital subscribers due to endorsement backlash.

Harris didn't miss a beat dropping ad dollars to link Trump and a scandalized NC Republican

Kamala Harris links Trump to North Carolina candidate Mark Robinson, amid outspending Trump on advertising in key states.

Antisemitic Ads About Doug Emhoff Target Muslim Voters in Michigan

The ad highlights Doug Emhoff as the first Jewish presidential spouse while employing a cynical strategy to target specific demographics. This includes invoking sensitive religious imagery.
morekamala-harris
#marketing

The One When a Killer's Last Words Became a Cultural Phenomenon | HackerNoon

Nike's iconic slogan 'Just Do It' originated from the last words of convicted murderer Gary Gilmore, metamorphosing a grim phrase into a motivational mantra.

3 Point-of-Need Advertising Opportunities - and How to Tap Into Them

Point-of-Need advertising helps brands engage audiences at moments of high relevance, enhancing impact and reducing competition.

Pinterest To Host a Holiday Season Marketing Webinar This Week

Pinterest is hosting a webinar focused on creating effective holiday campaign strategies for advertising.
Participants will learn how to improve their Pin advertising efforts and campaign effectiveness.

Scaling Minds, Not Numbers: The Startup Marketing Hack You're Not Using | HackerNoon

Perception is more influential than reality in establishing a startup's credibility.

The One When a Killer's Last Words Became a Cultural Phenomenon | HackerNoon

Nike's iconic slogan 'Just Do It' originated from the last words of convicted murderer Gary Gilmore, metamorphosing a grim phrase into a motivational mantra.

3 Point-of-Need Advertising Opportunities - and How to Tap Into Them

Point-of-Need advertising helps brands engage audiences at moments of high relevance, enhancing impact and reducing competition.

Pinterest To Host a Holiday Season Marketing Webinar This Week

Pinterest is hosting a webinar focused on creating effective holiday campaign strategies for advertising.
Participants will learn how to improve their Pin advertising efforts and campaign effectiveness.

Scaling Minds, Not Numbers: The Startup Marketing Hack You're Not Using | HackerNoon

Perception is more influential than reality in establishing a startup's credibility.
moremarketing

Examining Instream vs Outstream Video Ads with Teads

Instream video ads are embedded in video content, while Outstream ads play in non-video contexts, offering unique engagement strategies.
#google-ads

Google shakes up ad auction dynamics for holiday shopping | MarTech

Google's update allows Standard Shopping and Performance Max campaigns to compete equally in ad auctions, altering campaign strategy considerations.

Google Ads Automated Rules for Better Management

Automated rules in Google Ads help streamline performance monitoring by providing alerts for disapproved ads and keywords.

Google shakes up ad auction dynamics for holiday shopping | MarTech

Google's update allows Standard Shopping and Performance Max campaigns to compete equally in ad auctions, altering campaign strategy considerations.

Google Ads Automated Rules for Better Management

Automated rules in Google Ads help streamline performance monitoring by providing alerts for disapproved ads and keywords.
moregoogle-ads

Google Local Service Ads Request Competitive Quotes

Google is introducing competitive quotes in Local Service Ads, raising questions about lead charging.
This feature may obscure direct business selection by prompting alternative options.
Such practices continue a trend of Google favoring competitive listings over direct connections.

Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV | AdExchanger

Advertisers are shifting focus to streaming TV, but must recognize key distinctions from traditional linear viewing.
#election-impact

Trump and Harris go all-in to make Pennsylvania the new Florida

The Trump and Harris 2024 presidential campaigns are focusing on spending substantially more on advertising in Pennsylvania compared to other swing states.

Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising

The media industry is experiencing a critical need for reintegration and transparency, especially in terms of agency profits and collaboration between media and creative.
Effective advertising amid growing media options demands better understanding and cooperation between clients' CEOs and CMOs.

Trump and Harris go all-in to make Pennsylvania the new Florida

The Trump and Harris 2024 presidential campaigns are focusing on spending substantially more on advertising in Pennsylvania compared to other swing states.

Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising

The media industry is experiencing a critical need for reintegration and transparency, especially in terms of agency profits and collaboration between media and creative.
Effective advertising amid growing media options demands better understanding and cooperation between clients' CEOs and CMOs.
moreelection-impact

3M Once Stored $3M In Bulletproof Glass at Canadian Bus Stop as Part of Marketing Stunt?

3M's 2005 bulletproof glass marketing stunt engaged the public but highlighted the fleeting nature of viral marketing campaigns.
from Adweek
3 months ago

Amazon's Media Account Goes to OMG and WPP

Amazon has chosen Omnicom Media Group and WPP for its media strategy, reflecting a strategic partnership to optimize agency strengths.

What do advertisers want from Tubi in the U.K.?

Tubi is working on building its ad strategy in the competitive UK streaming market.

Amazon Ads uses AI to help pet brand GREENIES build brand love

Brands can drive sales by fostering authentic connections with consumers.
Innovative campaigns can differentiate products in a crowded market.
AI technology provides personalized interactions that engage pet owners.

CMO Strategies: Brands are adjusting their social platform strategies based on new KPIs and consumer behavior

Social media usage remains high in marketing due to its broad reach and ability to create authentic connections with consumers.

Andrew Tindall's H.O.T. S.H.I.T. list: 2024's 11 most effective ads so far

Creative awards are essential in advertising but should align with business results to be sustainable.

Apple in Talks to Bring Ads to Apple TV+

Apple is exploring the introduction of advertisements on Apple TV+ in the UK.

Snapchat Adds Lower Funnel Tools for Performance Marketers

Snapchat is enhancing ad products for immediate purchases to increase ROI for brands.

As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels

Business brands applying B2C marketing strategies, like humor and social media, to engage audiences effectively.

TelevisaUnivision Contends For TV Upfront Budgets With Hispanic Audience Representation | AdExchanger

Hispanic audiences drive business results for TelevisaUnivision.

Maintaining Hold on trivago Amid Advertising Spend Changes and Market Challenges - TipRanks.com

BTIG analyst Jake Fuller maintains a Hold rating on trivago stock due to various factors impacting its performance.

News Orgs Are Done Begging For Ad Dollars | AdExchanger

Brand safety tech is impacting news publishers by reducing ad revenue, leading to job cuts and financial strain.

The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers

The Athletic has seen significant growth in newsletter subscribers, leading to a rise in ad prices.
The format for newsletter ads at The Athletic is sold as a 100% share of voice, native newsletter ads directly to advertisers on a cost per day basis.

Inside X's latest, desperate attempt to beguile advertisers

X is making strategic moves to attract advertisers by enhancing ad safety and introducing new features to increase user engagement.

Cheetos' new billboards are traffic-stopping (literally)

Cheetos campaign prioritizes snacking over daily activities in a humorous way.

First Pepsi, now KFC: why brands need to stop featuring competitors in their ads

Brands are incorporating rivals' products in ads, blurring lines between playful rivalry and counterproductive confusion.
Successful ads usually focus on the advertising brand, not the competitor, like previous examples from Pepsi and Burger King.

Top Executive Shakeups in Streaming, Big Media and Digital News in Q1 2024

Leadership changes continue in media and entertainment industry, including key hires at Netflix and Apple.
Traditional media companies like Apple and Amazon are pivoting to advertising through their streaming services.

Pot Noodle: why our slurp doesn't suck

Sound is a powerful tool in advertising, creating memorable and engaging campaigns.
TikTok's emphasis on audio is changing the way brands approach marketing.

Improve your return on ad spend with first-party data | MarTech

Effective advertising on Meta requires a strong data strategy based on first-party data.
Meta Conversions API provides EMQ scores to optimize ad performance by matching customer data with Meta accounts.

Cadbury shares how it reworked 'timeless' ad to celebrate 200th year

Cadbury is celebrating its 200th anniversary this year and is planning a campaign to acknowledge the role the brand has played in people's lives.
Cadbury and its agency of record, VCCP London, recognized the importance of building on the brand's existing relationship with consumers.
The campaign will be centered around an ad from 2018 called 'Mum's Birthday' that embodies Cadbury's 'generous' strategy.

How brands are combining audio and video formats to boost digital campaign success

Digital media consumers are transitioning from audio to video throughout their day.
Video engagement on streaming platforms has significantly increased, influenced by video podcasts.
A multi-format ad strategy combining audio and video can help brands reach and engage listeners in different contexts.

New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives Outcomes

Short-term uplift is more difficult for larger brands to achieve in advertising.
Only 42% of eyes-on-brand moments during ads were actively viewed.

Why a sports-first marketing strategy will provide brands with long-term loyalty

The Super Bowl 2024 advertising inventory has already sold out, showing the importance of sports audience advertising.
Sports fans are 28% more likely to pay attention to commercials.
Automated creative with game-time accurate information engages high-value fans.

Today in Apple history: Brilliant ad campaign turns Mac 'switcher' into unlikely star

Apple's 'Switch' ad campaign featuring real people highlighted the trend of switching from PCs to Macs and made Ellen Feiss a viral sensation.

How fast-food chain Carl's Jr. is pushing CTV to become a performance channel

Advertisers shifting budgets to Connected TV for performance and brand awareness.
Connected TV yields higher return on ad spend and incremental lift in sales for Carl's Jr.

Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction

President Biden's reelection campaign is spending $50 million through June on ads highlighting Trump's felony convictions and legal issues to define the choice between candidates before the debate.
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