#advertising-strategy

#advertising-strategy

Spending any amount of time in front of a TV is sure to acquaint you with a brand's latest marketing materials. At the same time, there are some tool brands that you likely know, yet you can't think of a single time you've seen them advertised via commercials. Snap-On is one such tool source, with its lack of in-your-face advertising being by design rather than a marketing team flub.

The ad was made with Google's Veo 3 video model in around two to three days, according to director PJ Accetturo, and that extremely reduced creation time and low budget has reignited the debate around AI in advertising; especially given the subsequent polemic quote by Accetturo: '95% of ads will be AI-generated in the next two years.'

LinkedIn's algorithm change has resulted in a 50% decline in overall organic reach, favoring content from fewer creators over broader professional feeds.

The advertising industry continues to buy connected TV the wrong way, transferring one-to-one programmatic logic from display and online video into a household screen.

Wintour will remain in her broader roles as Condé Nast's chief content officer and global editorial director for Vogue. Despite her stepping back from daily operations, she retains influence over the brand.

Not all screens are created equal, and in the modern fragmented marketplace, how advertisers access and activate the best placements can make or break a campaign.

A good TV ad often makes a good YouTube ad," he told me.

Current approaches to brand safety see publishers often using complicated custom segments that have been refined over time to resolve safety issues.

In practical terms, that means that any unsold inventory is not made available to programmers for resale or for promotional purposes, as has historically been the case.

Netflix is still building on the momentum that enabled it to add 41 million worldwide subscribers last year, the biggest annual gain in the company's 27-year history.