#advertising-strategy

[ follow ]
Marketing
Deadline
1 day ago
Marketing

Netflix Ad Tier Hits 40M Monthly Active Users, Nearly Double Its Scale At Start Of 2024

Netflix's ad tier has grown to 40 million users, with 40% signups from it, emphasizing pricing attractiveness and strategic importance. [ more ]
Digiday
22 hours ago
Marketing

As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels

Business brands applying B2C marketing strategies, like humor and social media, to engage audiences effectively. [ more ]
TipRanks Financial
2 weeks ago
Marketing

Maintaining Hold on trivago Amid Advertising Spend Changes and Market Challenges - TipRanks.com

BTIG analyst Jake Fuller maintains a Hold rating on trivago stock due to various factors impacting its performance. [ more ]
Digiday
2 weeks ago
Marketing

The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers

The Athletic has seen significant growth in newsletter subscribers, leading to a rise in ad prices.
The format for newsletter ads at The Athletic is sold as a 100% share of voice, native newsletter ads directly to advertisers on a cost per day basis. [ more ]
AdExchanger
3 weeks ago
Marketing

P&G Is Spending More For Paid; If It Ain't Broke, Don't Flix It | AdExchanger

Investors are cautious about P&G's marketing budget increase amid challenges in the market and shifting media channels. [ more ]
Digiday
3 weeks ago
Marketing

Inside X's latest, desperate attempt to beguile advertisers

X is making strategic moves to attract advertisers by enhancing ad safety and introducing new features to increase user engagement. [ more ]
moreMarketing
AdExchanger
2 days ago
Marketing tech

TelevisaUnivision Contends For TV Upfront Budgets With Hispanic Audience Representation | AdExchanger

Hispanic audiences drive business results for TelevisaUnivision. [ more ]
Exchangewire
5 months ago
Marketing tech

New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives Outcomes

Short-term uplift is more difficult for larger brands to achieve in advertising.
Only 42% of eyes-on-brand moments during ads were actively viewed. [ more ]
AdExchanger
2 weeks ago
Media industry

News Orgs Are Done Begging For Ad Dollars | AdExchanger

Brand safety tech is impacting news publishers by reducing ad revenue, leading to job cuts and financial strain. [ more ]
Creative Bloq
3 weeks ago
Graphic design

Cheetos' new billboards are traffic-stopping (literally)

Cheetos campaign prioritizes snacking over daily activities in a humorous way. [ more ]
Yanko Design - Modern Industrial Design News
1 month ago
Design

Billboard that smells like French Fries tempts you to go to McDonald's - Yanko Design

Food brands can strategically use scents to evoke cravings and drive sales, even through outdoor advertising. [ more ]
Creative Bloq
1 month ago
Marketing

First Pepsi, now KFC: why brands need to stop featuring competitors in their ads

Brands are incorporating rivals' products in ads, blurring lines between playful rivalry and counterproductive confusion.
Successful ads usually focus on the advertising brand, not the competitor, like previous examples from Pepsi and Burger King. [ more ]
Digiday
1 month ago
Dining

The Home Depot renueva su oferta de retail media en busca de dolares publicitarios

Retail media chains are adopting upfront presentations like traditional media to attract early advertising investments.
The Home Depot rebrands its retail media network to Orange Apron Media and collaborates with Univision for expanded advertising opportunities. [ more ]
Observer
1 month ago
Marketing

Top Executive Shakeups in Streaming, Big Media and Digital News in Q1 2024

Leadership changes continue in media and entertainment industry, including key hires at Netflix and Apple.
Traditional media companies like Apple and Amazon are pivoting to advertising through their streaming services. [ more ]
The Drum
1 month ago
Marketing

Pot Noodle: why our slurp doesn't suck

Sound is a powerful tool in advertising, creating memorable and engaging campaigns.
TikTok's emphasis on audio is changing the way brands approach marketing. [ more ]
The Business of Fashion
1 month ago
Marketing

Temu and Shein Are the 'Jaws' of Digital Advertising

Chinese e-commerce giants like Temu and Shein are disrupting fashion brands' advertising strategies on platforms like Facebook, Instagram, and Google.
The aggressive advertising spending by Temu and Shein can significantly impact other brands, making it more expensive to reach target customers. [ more ]
MarTech
2 months ago
Marketing

Improve your return on ad spend with first-party data | MarTech

Effective advertising on Meta requires a strong data strategy based on first-party data.
Meta Conversions API provides EMQ scores to optimize ad performance by matching customer data with Meta accounts. [ more ]
The Drum
4 months ago
Online marketing

Cadbury shares how it reworked 'timeless' ad to celebrate 200th year

Cadbury is celebrating its 200th anniversary this year and is planning a campaign to acknowledge the role the brand has played in people's lives.
Cadbury and its agency of record, VCCP London, recognized the importance of building on the brand's existing relationship with consumers.
The campaign will be centered around an ad from 2018 called 'Mum's Birthday' that embodies Cadbury's 'generous' strategy. [ more ]
Digiday
5 months ago
Marketing

How brands are combining audio and video formats to boost digital campaign success

Digital media consumers are transitioning from audio to video throughout their day.
Video engagement on streaming platforms has significantly increased, influenced by video podcasts.
A multi-format ad strategy combining audio and video can help brands reach and engage listeners in different contexts. [ more ]
Digiday
5 months ago
Marketing

Why a sports-first marketing strategy will provide brands with long-term loyalty

The Super Bowl 2024 advertising inventory has already sold out, showing the importance of sports audience advertising.
Sports fans are 28% more likely to pay attention to commercials.
Automated creative with game-time accurate information engages high-value fans. [ more ]
[ Load more ]