#advertising-strategy

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#amazon
fromDigiday
1 week ago
E-Commerce

Amazon reverses its Google Shopping retreat, making life harder for performance buyers

fromDigiday
1 week ago
E-Commerce

Amazon reverses its Google Shopping retreat, making life harder for performance buyers

Marketing tech
fromstupidDOPE | Est. 2008
1 week ago

Why Advertising Executives Are Shifting Budgets to Syndicated Media | stupidDOPE | Est. 2008

Advertisers are shifting budgets from transient social ads to syndicated editorial features that provide lasting visibility, credibility, and AI-driven discoverability across search ecosystems.
Fashion & style
fromBusiness Insider
2 weeks ago

The Gap Katseye ad was a hit because Gap stuck to what works

Gap's tried-and-true ensemble dance ad formula, updated with trendy elements like Katseye and "Milkshake," drives strong social engagement and sales momentum.
Apple
fromAndroid Authority
2 weeks ago

Trump Mobile's latest ads ditch Android reality for a golden iPhone fantasy

Trump Mobile has shifted its marketing focus from the T1 Phone to a gold iPhone in its advertisements.
#snapchat
fromAol
2 weeks ago
US news

Snap Stock Plunged After Earnings. Buy the Dip?

Snap's revenue and user growth remain robust despite recent losses.
fromDigiday
4 months ago
Marketing tech

Snap's growth dominance stands to be questioned - what are the asks?

Snap's upcoming earnings call is critical to demonstrate recent growth is sustainable amid economic challenges.
Marketing tech
fromDigiday
4 months ago

Snap's growth dominance stands to be questioned - what are the asks?

Snap's upcoming earnings call is critical to demonstrate recent growth is sustainable amid economic challenges.
Cars
fromTESLARATI
2 weeks ago

Tesla is breaking even its own rules to cap off an intense Q3

Tesla is launching advertising campaigns to boost car sales before the electric vehicle tax credit phases out.
fromThe Drum
3 weeks ago

Just because you can, doesn't mean you should. The sectors most suited for AI ads

The ad was made with Google's Veo 3 video model in around two to three days, according to director PJ Accetturo, and that extremely reduced creation time and low budget has reignited the debate around AI in advertising; especially given the subsequent polemic quote by Accetturo: '95% of ads will be AI-generated in the next two years.'
Marketing
Marketing tech
fromHackernoon
7 months ago

Tapping Into the Mind: How Biofeedback is Revolutionizing Modern Advertising Strategy | HackerNoon

Brands are using biofeedback to enhance neuromarketing strategies, improving advertising effectiveness through real-time consumer emotional responses.
Digital life
fromAndroid Authority
4 weeks ago

Is Google TV in trouble? A new report reveals concerning details

Google is struggling to secure ad revenue for its Google TV platform and is lowering commissions to boost advertiser interest.
E-Commerce
fromDigiday
4 weeks ago

Sunglass Hut sees a lift in store traffic after running CTV ads

Sunglass Hut utilizes connected TV advertising to boost in-store traffic and sales.
E-Commerce
fromwww.housingwire.com
1 month ago

RE/MAX, Magnite team up on commerce media business

RE/MAX partners with Magnite to enhance its commerce media strategy, utilizing first-party homebuyer data for targeted advertising.
E-Commerce
fromDigiday
1 month ago

Is digital in-flight advertising missing from marketers' media mix?

In-flight advertising offers a unique opportunity to reach captive audiences effectively during air travel experiences.
fromMarTech
1 month ago

LinkedIn wants to be the TikTok of business - will it work? | MarTech

LinkedIn's algorithm change has resulted in a 50% decline in overall organic reach, favoring content from fewer creators over broader professional feeds.
Marketing
fromAdExchanger
1 month ago

CTV Is Not A One-to-One Channel, So Stop Buying It Like One | AdExchanger

The advertising industry continues to buy connected TV the wrong way, transferring one-to-one programmatic logic from display and online video into a household screen.
E-Commerce
fromDigiday
2 months ago

Vogue faces new headwinds as Anna Wintour - who agency execs say made ad dollars flow - shifts focus

Wintour will remain in her broader roles as Condé Nast's chief content officer and global editorial director for Vogue. Despite her stepping back from daily operations, she retains influence over the brand.
Fashion & style
#retail-media
fromForbes
3 months ago
Marketing tech

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

fromThe Drum
4 months ago
Media industry

Ulta Beauty's next frontier for retail media: partnerships, not just placements

Ulta Beauty views retail media networks as strategic engines for brand partners, evolving beyond basic advertising.
The integration of first-party data and closed-loop measurement is crucial for driving retail media growth.
fromThe Drum
4 months ago
Media industry

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.
fromForbes
3 months ago
Marketing tech

Retailers Hit 99% Ad Coverage Without Killing User Experience, New Research Shows

Media industry
fromThe Drum
4 months ago

CVS's retail media boss wants to turn 9,000 stores into a data-driven media giant

The future of retail media relies on measurable business impact rather than just flashy ad formats.
Digital life
fromBenzinga
2 months ago

Elon Musk Says X Will Charge Advertisers By Screen Size To Curb 'Giant Ads' That Hurt User Experience - SoFi Technologies (NASDAQ:SOFI), Robinhood Markets (NASDAQ:HOOD)

Musk's X will charge advertisers based on vertical screen size to enhance user experience and improve financial performance.
Marketing tech
fromTheankler
2 months ago

'Elio' Stumbles; 'Dragon' Eats Surging Zombies

The FCC is set to refresh media ownership regulations.
BOSE is testing the impact of its ad spend cut in U.S. markets.
New AI research highlights serious risks linked to large language models.
Media industry
fromThe Drum
2 months ago

The trust premium: backing quality media isn't a virtue, it's a business imperative

Channel 4 emphasizes the importance of trust and relevance over sheer reach, urging advertisers to invest in quality, regulated media environments.
Marketing tech
fromThe Drum
3 months ago

Winning in the mindset era: 'it's not about chasing impressions, but making real ones'

Marketers must adapt to the 'mindset era' by understanding consumer emotions and interests to create effective, relevant advertising.
fromDigiday
3 months ago

Why guaranteed access matters when it comes to securing premium DOOH inventory

Not all screens are created equal, and in the modern fragmented marketplace, how advertisers access and activate the best placements can make or break a campaign.
Marketing tech
E-Commerce
fromPractical Ecommerce
3 months ago

Charts: Cross-Border Ecommerce Trends

Amazon and brand sites lead in cross-border ecommerce sales channels.
U.S. firms prefer U.S.-based logistics for international orders.
Inventory management concerns hinder local fulfillment strategies.
Many firms plan increased international advertising despite profitability challenges.
Marketing tech
fromDigiday
3 months ago

Microsoft Advertising is closing the Xandr DSP

Microsoft Advertising is shutting down its demand-side platform due to a shift in focus towards AI-powered advertising solutions.
fromExchangewire
3 months ago

From Risk to Reward: Navigating Brand Safety in 2025

Current approaches to brand safety see publishers often using complicated custom segments that have been refined over time to resolve safety issues.
Media industry
fromDeadline
3 months ago

YouTube TV Bucks The Pay-TV Trend, Growing By Disrupting - But Not Everyone "Enjoys The Zen"

In practical terms, that means that any unsold inventory is not made available to programmers for resale or for promotional purposes, as has historically been the case.
Media industry
Media industry
fromDigiday
4 months ago

The case for and against... advertising through the trade war

Marketers face a crucial decision on advertising amid Trump's tariffs and economic uncertainty, with historical trends favoring sustained investment.
fromFast Company
4 months ago

Netflix beats first quarter forecast, revealing it hasn't been touched by Trump's tariffs, yet

Netflix is still building on the momentum that enabled it to add 41 million worldwide subscribers last year, the biggest annual gain in the company's 27-year history.
Cryptocurrency
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