How Thrive Market Is Building A Different Type Of Retail Media Network
Thrive Market's retail media network prioritizes member experience over immediate revenue, with a successful launch doubling revenue expectations within its first month.
Council Post: Connect With Hispanic Shoppers This Holiday Season
Hispanic holiday spending in 2024 is set to rise, majorly influenced by cultural traditions and family gatherings.
Tesla counters jab at lack of advertising with perfect response
Tesla's limited advertising strategy has proven successful, with over two-thirds of Q2 sales to new Tesla owners.
Fake 'Irish' social media shops: How to spot a scam store before you order
Beware of enticing holiday offers from 'Irish' retailers shipping from Asia amid the cost-of-living crisis.
Council Post: Marketers Can Take These Three Actions To Better Serve Consumers And Small-Business Owners
Marketers must align their strategies with the true values and beliefs of consumers and small-business owners to avoid alienation and improve engagement.
Billboard that smells like French Fries tempts you to go to McDonald's - Yanko Design
Food brands can strategically use scents to evoke cravings and drive sales, even through outdoor advertising.
Council Post: Connect With Hispanic Shoppers This Holiday Season
Hispanic holiday spending in 2024 is set to rise, majorly influenced by cultural traditions and family gatherings.
Tesla counters jab at lack of advertising with perfect response
Tesla's limited advertising strategy has proven successful, with over two-thirds of Q2 sales to new Tesla owners.
Fake 'Irish' social media shops: How to spot a scam store before you order
Beware of enticing holiday offers from 'Irish' retailers shipping from Asia amid the cost-of-living crisis.
Council Post: Marketers Can Take These Three Actions To Better Serve Consumers And Small-Business Owners
Marketers must align their strategies with the true values and beliefs of consumers and small-business owners to avoid alienation and improve engagement.
Billboard that smells like French Fries tempts you to go to McDonald's - Yanko Design
Food brands can strategically use scents to evoke cravings and drive sales, even through outdoor advertising.
Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner
PepsiCo is enhancing its advertising strategy by partnering with 'EA Sports FC', entering mobile gaming with Gatorade branding, capturing a broader audience.
From Walled Garden Platforms to Mobile Gaming: Why Advertisers Should Shift their Ad Spend
Advertisers should consider reallocating ad spend from walled garden platforms to mobile gaming to better reach a diverse audience.
Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner
PepsiCo is enhancing its advertising strategy by partnering with 'EA Sports FC', entering mobile gaming with Gatorade branding, capturing a broader audience.
From Walled Garden Platforms to Mobile Gaming: Why Advertisers Should Shift their Ad Spend
Advertisers should consider reallocating ad spend from walled garden platforms to mobile gaming to better reach a diverse audience.
Navigating Ad Restrictions: The Role of Facebook Agency Accounts in Large-Scale Campaign Management
Facebook's ad restrictions hinder effective brand scaling despite its vast user base, necessitating agency account management for optimal campaign performance.
More bang, fewer bucks: Budgeting for paid digital marketing
Generating traffic and leads is a top marketing challenge that necessitates effective budget management in a competitive, high-cost digital landscape.
Google Ads Optimization Score Shows Competitive Pressure
Google Ads is testing a feature to indicate if optimization scores are impacted by competitive pressures from specific competitors.
Temu and Shein Are the 'Jaws' of Digital Advertising
Chinese e-commerce giants like Temu and Shein are disrupting fashion brands' advertising strategies on platforms like Facebook, Instagram, and Google.
The aggressive advertising spending by Temu and Shein can significantly impact other brands, making it more expensive to reach target customers.
Ford lanza una nueva campana digital para sus 'Ford Focus Days' basada en Smart Targeting de Invibes - ExchangeWire.com
Ford Spain launched a digital campaign using Smart Targeting to reach urban professionals interested in buying a new car, enhancing ad relevance and customer experience.
How Digitas North America's Leah Askew is looking to rein in the agency's programmatic supply sources
Advertisers and agencies still face challenges with programmatic supply chain cleanliness. Digitas North America plans stricter inventory sourcing via auction packages and private marketplace deals.
Navigating Ad Restrictions: The Role of Facebook Agency Accounts in Large-Scale Campaign Management
Facebook's ad restrictions hinder effective brand scaling despite its vast user base, necessitating agency account management for optimal campaign performance.
More bang, fewer bucks: Budgeting for paid digital marketing
Generating traffic and leads is a top marketing challenge that necessitates effective budget management in a competitive, high-cost digital landscape.
Google Ads Optimization Score Shows Competitive Pressure
Google Ads is testing a feature to indicate if optimization scores are impacted by competitive pressures from specific competitors.
Temu and Shein Are the 'Jaws' of Digital Advertising
Chinese e-commerce giants like Temu and Shein are disrupting fashion brands' advertising strategies on platforms like Facebook, Instagram, and Google.
The aggressive advertising spending by Temu and Shein can significantly impact other brands, making it more expensive to reach target customers.
Ford lanza una nueva campana digital para sus 'Ford Focus Days' basada en Smart Targeting de Invibes - ExchangeWire.com
Ford Spain launched a digital campaign using Smart Targeting to reach urban professionals interested in buying a new car, enhancing ad relevance and customer experience.
How Digitas North America's Leah Askew is looking to rein in the agency's programmatic supply sources
Advertisers and agencies still face challenges with programmatic supply chain cleanliness. Digitas North America plans stricter inventory sourcing via auction packages and private marketplace deals.
Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market
Democrats' advertising to focus on winning the youth vote after Biden's dropout.
Washington Post paying to boost stories critical of Trump after staff resignations, 250,000-subscriber loss: report
The Washington Post has ramped up its advertising on social media to promote critical coverage of Trump after losing over 250,000 digital subscribers due to endorsement backlash.
Harris didn't miss a beat dropping ad dollars to link Trump and a scandalized NC Republican
Kamala Harris links Trump to North Carolina candidate Mark Robinson, amid outspending Trump on advertising in key states.
Antisemitic Ads About Doug Emhoff Target Muslim Voters in Michigan
The ad highlights Doug Emhoff as the first Jewish presidential spouse while employing a cynical strategy to target specific demographics. This includes invoking sensitive religious imagery.
Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market
Democrats' advertising to focus on winning the youth vote after Biden's dropout.
Washington Post paying to boost stories critical of Trump after staff resignations, 250,000-subscriber loss: report
The Washington Post has ramped up its advertising on social media to promote critical coverage of Trump after losing over 250,000 digital subscribers due to endorsement backlash.
Harris didn't miss a beat dropping ad dollars to link Trump and a scandalized NC Republican
Kamala Harris links Trump to North Carolina candidate Mark Robinson, amid outspending Trump on advertising in key states.
Antisemitic Ads About Doug Emhoff Target Muslim Voters in Michigan
The ad highlights Doug Emhoff as the first Jewish presidential spouse while employing a cynical strategy to target specific demographics. This includes invoking sensitive religious imagery.
The One When a Killer's Last Words Became a Cultural Phenomenon | HackerNoon
Nike's iconic slogan 'Just Do It' originated from the last words of convicted murderer Gary Gilmore, metamorphosing a grim phrase into a motivational mantra.
3 Point-of-Need Advertising Opportunities - and How to Tap Into Them
Point-of-Need advertising helps brands engage audiences at moments of high relevance, enhancing impact and reducing competition.
Pinterest To Host a Holiday Season Marketing Webinar This Week
Pinterest is hosting a webinar focused on creating effective holiday campaign strategies for advertising.
Participants will learn how to improve their Pin advertising efforts and campaign effectiveness.
Scaling Minds, Not Numbers: The Startup Marketing Hack You're Not Using | HackerNoon
Perception is more influential than reality in establishing a startup's credibility.
The One When a Killer's Last Words Became a Cultural Phenomenon | HackerNoon
Nike's iconic slogan 'Just Do It' originated from the last words of convicted murderer Gary Gilmore, metamorphosing a grim phrase into a motivational mantra.
3 Point-of-Need Advertising Opportunities - and How to Tap Into Them
Point-of-Need advertising helps brands engage audiences at moments of high relevance, enhancing impact and reducing competition.
Pinterest To Host a Holiday Season Marketing Webinar This Week
Pinterest is hosting a webinar focused on creating effective holiday campaign strategies for advertising.
Participants will learn how to improve their Pin advertising efforts and campaign effectiveness.
Scaling Minds, Not Numbers: The Startup Marketing Hack You're Not Using | HackerNoon
Perception is more influential than reality in establishing a startup's credibility.
Trump and Harris go all-in to make Pennsylvania the new Florida
The Trump and Harris 2024 presidential campaigns are focusing on spending substantially more on advertising in Pennsylvania compared to other swing states.
Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising
The media industry is experiencing a critical need for reintegration and transparency, especially in terms of agency profits and collaboration between media and creative.
Effective advertising amid growing media options demands better understanding and cooperation between clients' CEOs and CMOs.
Trump and Harris go all-in to make Pennsylvania the new Florida
The Trump and Harris 2024 presidential campaigns are focusing on spending substantially more on advertising in Pennsylvania compared to other swing states.
Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising
The media industry is experiencing a critical need for reintegration and transparency, especially in terms of agency profits and collaboration between media and creative.
Effective advertising amid growing media options demands better understanding and cooperation between clients' CEOs and CMOs.
Amazon has chosen Omnicom Media Group and WPP for its media strategy, reflecting a strategic partnership to optimize agency strengths.
What do advertisers want from Tubi in the U.K.?
Tubi is working on building its ad strategy in the competitive UK streaming market.
Amazon Ads uses AI to help pet brand GREENIES build brand love
Brands can drive sales by fostering authentic connections with consumers.
Innovative campaigns can differentiate products in a crowded market.
AI technology provides personalized interactions that engage pet owners.
CMO Strategies: Brands are adjusting their social platform strategies based on new KPIs and consumer behavior
Social media usage remains high in marketing due to its broad reach and ability to create authentic connections with consumers.
Andrew Tindall's H.O.T. S.H.I.T. list: 2024's 11 most effective ads so far
Creative awards are essential in advertising but should align with business results to be sustainable.
Apple in Talks to Bring Ads to Apple TV+
Apple is exploring the introduction of advertisements on Apple TV+ in the UK.
Snapchat Adds Lower Funnel Tools for Performance Marketers
Snapchat is enhancing ad products for immediate purchases to increase ROI for brands.
As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels
Business brands applying B2C marketing strategies, like humor and social media, to engage audiences effectively.
TelevisaUnivision Contends For TV Upfront Budgets With Hispanic Audience Representation | AdExchanger
Hispanic audiences drive business results for TelevisaUnivision.
Maintaining Hold on trivago Amid Advertising Spend Changes and Market Challenges - TipRanks.com
BTIG analyst Jake Fuller maintains a Hold rating on trivago stock due to various factors impacting its performance.
News Orgs Are Done Begging For Ad Dollars | AdExchanger
Brand safety tech is impacting news publishers by reducing ad revenue, leading to job cuts and financial strain.
The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribers
The Athletic has seen significant growth in newsletter subscribers, leading to a rise in ad prices.
The format for newsletter ads at The Athletic is sold as a 100% share of voice, native newsletter ads directly to advertisers on a cost per day basis.
Inside X's latest, desperate attempt to beguile advertisers
X is making strategic moves to attract advertisers by enhancing ad safety and introducing new features to increase user engagement.
Cheetos' new billboards are traffic-stopping (literally)
Cheetos campaign prioritizes snacking over daily activities in a humorous way.
First Pepsi, now KFC: why brands need to stop featuring competitors in their ads
Brands are incorporating rivals' products in ads, blurring lines between playful rivalry and counterproductive confusion.
Successful ads usually focus on the advertising brand, not the competitor, like previous examples from Pepsi and Burger King.
Top Executive Shakeups in Streaming, Big Media and Digital News in Q1 2024
Leadership changes continue in media and entertainment industry, including key hires at Netflix and Apple.
Traditional media companies like Apple and Amazon are pivoting to advertising through their streaming services.
Pot Noodle: why our slurp doesn't suck
Sound is a powerful tool in advertising, creating memorable and engaging campaigns.
TikTok's emphasis on audio is changing the way brands approach marketing.
Improve your return on ad spend with first-party data | MarTech
Effective advertising on Meta requires a strong data strategy based on first-party data.
Meta Conversions API provides EMQ scores to optimize ad performance by matching customer data with Meta accounts.
Today in Apple history: Brilliant ad campaign turns Mac 'switcher' into unlikely star
Apple's 'Switch' ad campaign featuring real people highlighted the trend of switching from PCs to Macs and made Ellen Feiss a viral sensation.
How fast-food chain Carl's Jr. is pushing CTV to become a performance channel
Advertisers shifting budgets to Connected TV for performance and brand awareness.
Connected TV yields higher return on ad spend and incremental lift in sales for Carl's Jr.
Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction
President Biden's reelection campaign is spending $50 million through June on ads highlighting Trump's felony convictions and legal issues to define the choice between candidates before the debate.