Elon Musk announced a new pricing structure for ads on platform X, wherein advertisers will be charged based on the vertical screen size their ads occupy. This significant change aims to enhance user experience and counterbalance advertising revenue dips. As X transitions into an "everything app," the platform is also venturing into financial services with the upcoming X Money. CEO Linda Yaccarino collaborates with Musk to recover advertising revenues to pre-acquisition levels. Although recent revenue increased, challenges remain, including fluctuating ad spending and adjusting advertiser relations.
The platform is moving to charging for ads based on vertical size, so an ad that takes up the whole screen would cost more than an ad that takes up 1/4 of the screen.
This pricing adjustment comes as X continues its broader transformation into an "everything app" under Musk's leadership.
X CEO Linda Yaccarino has been working alongside Musk to restore advertising revenues to 2022 levels following the platform's $44 billion acquisition.
The new ad pricing model addresses user experience concerns while potentially impacting revenue streams.
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