#x-platform
#x-platform

Elon Musk Announces Significant Changes to X. Here's What to Know

Elon Musk announces changes to X social media platform

X users with over 2500 subscribers get Premium features for free [ more ]

Social Media Today

The Importance of Ads to Big Tech Brands [Infographic]

Social platforms are highly dependent on advertising revenue.

X's pushback against advertisers is a major threat to their revenue. [ more ]

Social Media Today

The Importance of Ads to Big Tech Brands [Infographic]

Social platforms are highly dependent on advertising revenue.

X's pushback against advertisers is a major threat to their revenue. [ more ]

www.exchangewire.com

From X to Next: Unveiling the New Destinations of Advertising Dollars

Musk's contentious relationship with advertisers has led to a potential loss of $75 million in ad revenue for X.

Advertisers are shifting their ad spend to platforms like Instagram and YouTube, reflecting a broader movement towards visual content. [ more ]

www.cnn.com

3 months ago

MrBeast tested Elon Musk's theory and took home $250,000

Influencer MrBeast made over $250,000 from one video posted on X through the platform's ad revenue sharing program.

X's ad revenue sharing program aims to encourage high-quality content and attract advertisers.

MrBeast plans to give away the money he earned to 10 random people who repost his message and follow him on X. [ more ]

PR Daily

Social media marketing

New social media features and updates to know this week - PR Daily

Advertisers can now target premium subscribers on X platform.

X platform offers a new basic verification tier for small businesses. [ more ]

Social Media Today

X Will Now Enable Advertisers to Target Only Premium Subscribers

X has added a new ad option to target X Premium subscribers

Less than 1% of X users are signed up for X Premium [ more ]

Exchangewire

Meta's ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely to return to X - ExchangeWire.com

Meta's ad-free subscription service is facing resistance in Europe, with complaints filed for breaching EU consumer law.

A US judge has blocked Montana's ban on TikTok, citing violations of the Constitution and exceeding state power. [ more ]

Exchangewire

Meta's ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely to return to X - ExchangeWire.com

Meta's ad-free subscription service is facing resistance in Europe, with complaints filed for breaching EU consumer law.

A US judge has blocked Montana's ban on TikTok, citing violations of the Constitution and exceeding state power. [ more ]

New York Post

Walmart becomes latest firm to pull advertising on Elon Musk's X

Walmart has announced that it will no longer be advertising on social media platform X

X, owned by Elon Musk, has been losing advertisers due to concerns over antisemitic content [ more ]

www.mercurynews.com

Paris Hilton's media company suspends ads on Musk's Twitter

Paris Hilton's entertainment company, 11:11 Media, has pulled an advertising campaign from Elon Musk's X platform due to concerns about antisemitism and pro-Nazi content.

The decision to pull the campaign is a blow to X and its CEO, Linda Yaccarino, who recently announced a partnership with Hilton.

At least half a dozen other brands have also paused their ad spending on X due to similar concerns. [ more ]

Social Media Today

6 months ago

X Defends Enforcement Actions Around the Israel-Hamas War, Amid Concerns Around its New Approach

TikTok defends its efforts to police misinformation around the Israel-Hamas war and remove violating content.

X platform faces criticism for failing to remove the majority of flagged posts containing hate speech and anti-Palestinian hate. [ more ]

moreX platform

Fast Company

Online Community Development

The only part of X that may be worth paying for is Community Notes cringe

X, formerly Twitter, under new ownership by Elon Musk, plans to charge new users for engagement, amidst declining user numbers and controversies. [ more ]

Social Media Today

Online Community Development

X Adds New 'Adult Content' Setting for Communities

X is introducing adult content communities with a labeling system for safety.

Non-labeled communities may face content filtering or removal in the platform. [ more ]

SFGATE

Elon Musk's X has a new safety leader, nine months after predecessor left the social media platform

Elon Musk's platform X (formerly Twitter) appoints new heads for safety and advertiser solutions.

Platform faces challenges with content moderation, spread of misinformation, and loss of big-name advertisers. [ more ]

WPXI

Elon Musk's X has a new safety leader, nine months after predecessor left the social media platform

Elon Musk's X appoints new safety executives post several leadership shakeups.

Ongoing concerns about content moderation, misinformation, and hate speech on the X platform. [ more ]

The Drum

Social media & CTV experts split on feasibility of Musk's reported plans for YouTube rival

X plans to launch a video streaming platform similar to YouTube on Amazon and Samsung smart TVs.

The debut is part of X's efforts to diversify revenue streams after losing large advertisers and struggling with premium subscription adoption. [ more ]

Mashable

Digital life

Elon Musk's X suspends users who post alleged name of alt-right comic creator

Elon Musk's X platform originally focused on free speech with limited content removal.

Suspension of accounts and removal of posts on X related to far-right webcomic creator Hans Kristian Graebener. [ more ]

www.thedrum.com

Digital life

X is (once again) suspending accounts of journalists who have been critical of Musk

Elon Musk's social platform X is suspending the accounts of journalists who have been critical of Musk and his associates.

This is not the first time Musk has suspended journalists from the platform in apparent retaliation for critical commentary. [ more ]

Social Media Today

Privacy technologies

X's Latest Data Shows Ad Revenue Share Payouts Are Reducing Over Time

Content creators on X can express freely without censorship.

X has paid over $45 million to 150,000 creators via ad revenue sharing. [ more ]

Social Media Today

Privacy technologies

X's Latest Data Shows That its Ad revenue Share Payouts Are Reducing Over Time

X platform pays $45 million to 150,000 creators.

The ad revenue share program on X has not been showing growth. [ more ]

Social Media Today

Privacy technologies

The Importance of Ads to Big Tech Brands [Infographic]

Social platforms are highly dependent on advertising revenue.

X's pushback against advertisers is a major threat to their revenue. [ more ]

www.nytimes.com

Tech industry

After Testy Interview With Elon Musk, Don Lemon Says His Deal With X Is Canceled

Elon Musk canceled Don Lemon's talk show deal on X after a tense interview.

Mr. Musk's actions align with previous instances of business disruptions at X. [ more ]

Social Media Today

3 months ago

Online marketing

X Expands Vertical Video Feed Ads to All US Advertisers

Video is now a major part of the X experience, with over 80% of user sessions involving video.

Vertical Video Ads are being expanded to all advertisers globally on X, providing a full-screen, sound-on advertising experience. [ more ]

www.aljazeera.com

Black Lives Matter

Elon Musk brings conspiracy theorist Alex Jones back to X following poll

Elon Musk reinstates Alex Jones on X after an unscientific poll on his return

Musk asserts that 'the people have spoken' in response to the poll results [ more ]

Exchangewire