Elon Musk aims to automate the ad process with Grok, yet advertisers remain skeptical. Their reluctance stems from the need to trust an AI tool with their operations, compounded by X's erratic history. Many marketers require reassurances before making such a leap. Additionally, there are serious concerns regarding the lack of consistent human support since Musk's takeover. Advertisers have struggled to maintain ongoing contact for troubleshooting and guidance, raising further doubts about X's reliability as an ad platform.
"We're still hesitant with X because it's historically underperformed and Grok, its AI assistant, is unproven. We'd need proof of its viability from a reputable source."
"We had a few [reps] rotate through over the years, but ever since Musk took over, we haven't been able to retain a point of contact or receive any ongoing support."
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