LinkedIn's recent algorithm change marked a significant shift in its business strategy, pivoting towards advertising for growth as revenue slowed to 9%. Engagement metrics plummeted as overall organic reach decreased by 50%, favoring content from selected creators based on user interactions. With this change, corporate page visibility declined to only 2%, requiring businesses to adapt their content strategies. Concurrently, video usage has surged by 69%, suggesting a strategic emphasis on video content that is enhancing viewer engagement by 36%.
LinkedIn's algorithm change has resulted in a 50% decline in overall organic reach, favoring content from fewer creators over broader professional feeds.
The platform has pivoted towards advertising to stimulate growth, moving from a once-free networking model to a full-fledged ad channel.
Video content on LinkedIn has surged by 69% in the past year, and viewer time has increased by 36%, indicating a strategic focus on video.
Corporate page visibility has diminished significantly, with organic reach dropping to just 2%, making it challenging for businesses to connect with their audience.
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