Google is currently testing a new placement for local ads within its search results, moving them from their usual position at the top of the Google local map pack to the bottom. This shift was noted by Anthony Higman on LinkedIn, prompting discussions about how this may affect user engagement. If successful, this change could indicate that Google is experimenting with ad visibility to determine the optimal layout for enhancing interaction with local advertisements, which are valuable for businesses targeting specific communities.
Typically, sponsored ads in the Google local map pack are displayed prominently at the top. However, recent tests show these ads appearing at the bottom, indicating potential shifts in Google's advertising strategy.
The placement of the ads could signal a willingness from Google to explore different configurations that might improve user engagement with local advertisements in search results.
Local ads are crucial for businesses seeking visibility within community markets, and this new testing by Google may have significant implications for local SEO strategies.
By repositioning ads, Google is likely testing whether users are more receptive to sponsored content when it's not the first thing they encounter in local search results.
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