Google is facing challenges in generating revenue from its Google TV platform due to low consumer share and competition from other platforms like Tizen, WebOS, Roku, and Fire OS. The company has merged its Android TV and Chromecast efforts, but despite investments to enhance ad revenue and user experience, it has not yet achieved profitability. As costs increase, Google is offering more control over ad slots to streaming service providers in hopes of improving financial outcomes, signaling a shift in its advertising strategy.
Google is reportedly having trouble securing revenue from its Google TV platform. It has now resorted to lowering its commissions on ad spaces to incentivize advertisers.
The report says Google has spent millions of dollars on making the platform lucrative to advertisers, but has yet to make a profit on its investments. And with "costs exploding," Google is forced to re-evaluate how much more it wants to invest.
In a desperate attempt to generate more money from Google TV ads, it is renouncing control of ad slots and freely offering them to streaming service providers who publish their apps on the platform, in exchange for a commission.
Google appears to have now hit the panic button and is relinquishing control over those ad spaces, according to Ruko and Vizio employ, where they reserve some of the ad slots.
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