2024 Paris Olympics: How to watch, medal count and top contenders for gold
Viewers can watch Paris Olympics events on linear networks during the day and 'Primetime in Paris' recap on NBC at night. Additional exclusive coverage is available on streaming platforms like Peacock.
2024 Paris Olympics: How to watch every event and the opening ceremony
NBCUniversal will provide extensive Olympics coverage with a mix of linear TV, streaming, and temporary channels, offering viewers a variety of ways to watch events.
2024 Paris Olympics: How to watch, medal count and top contenders for gold
Viewers can watch Paris Olympics events on linear networks during the day and 'Primetime in Paris' recap on NBC at night. Additional exclusive coverage is available on streaming platforms like Peacock.
2024 Paris Olympics: How to watch every event and the opening ceremony
NBCUniversal will provide extensive Olympics coverage with a mix of linear TV, streaming, and temporary channels, offering viewers a variety of ways to watch events.
Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime
Disney+ reducing CPMs by 15% is pressuring competitors, UK's Channel 4 streaming audience outpacing major platforms, Microsoft facing antitrust scrutiny for tying Teams to Office 365.
Disney Testing AI Ads That Match the Mood of the Programming
Disney is using artificial intelligence to help brands craft advertising to fit the mood of individual scenes in movies and TV shows on Disney+ and Hulu.
The tool, called 'Disney's Magic Words,' analyzes and tags scenes to personalize advertising and is currently in beta testing with six global advertising companies.
Disney Teams With Google, Trade Desk to Sell Streaming Ads to Wider Base
Disney partners with Google and The Trade Desk for broader ad reach on Hulu and Disney+
Disney aims to empower advertisers with new technology for streamlined ad buying on its streaming platforms.
CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads
YouTube leads in ad placements and budget allocations, followed by Prime Video and Hulu.
Disney's Streaming Ads Access Is Simpler in New Partnerships
Disney partners with Google and The Trade Desk to enhance advertising access on streaming platforms.
Launch of DRAX Direct aimed at simplifying ad buying and boosting effectiveness for brands.
CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms
Advertisers prioritize premium or targeted audience reach over higher total audience reach on ad-supported streaming platforms.
Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime
Disney+ reducing CPMs by 15% is pressuring competitors, UK's Channel 4 streaming audience outpacing major platforms, Microsoft facing antitrust scrutiny for tying Teams to Office 365.
Disney Testing AI Ads That Match the Mood of the Programming
Disney is using artificial intelligence to help brands craft advertising to fit the mood of individual scenes in movies and TV shows on Disney+ and Hulu.
The tool, called 'Disney's Magic Words,' analyzes and tags scenes to personalize advertising and is currently in beta testing with six global advertising companies.
Disney Teams With Google, Trade Desk to Sell Streaming Ads to Wider Base
Disney partners with Google and The Trade Desk for broader ad reach on Hulu and Disney+
Disney aims to empower advertisers with new technology for streamlined ad buying on its streaming platforms.
CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads
YouTube leads in ad placements and budget allocations, followed by Prime Video and Hulu.
Disney's Streaming Ads Access Is Simpler in New Partnerships
Disney partners with Google and The Trade Desk to enhance advertising access on streaming platforms.
Launch of DRAX Direct aimed at simplifying ad buying and boosting effectiveness for brands.
CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms
Advertisers prioritize premium or targeted audience reach over higher total audience reach on ad-supported streaming platforms.
With TV Impressions Vanishing, Campaigns Must Focus On Resonance, Not Reach | AdExchanger
Linear and streaming TV to lose 25% impressions by 2027, impacting wealthier consumers, and emphasizing the need for effective lower frequency advertising.
How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory | AdExchanger
TV ad supply is predicted to decrease significantly by 2027.
Streaming platforms face the challenge of balancing viewer preferences against the need for ad revenue.
With TV Impressions Vanishing, Campaigns Must Focus On Resonance, Not Reach | AdExchanger
Linear and streaming TV to lose 25% impressions by 2027, impacting wealthier consumers, and emphasizing the need for effective lower frequency advertising.
How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory | AdExchanger
TV ad supply is predicted to decrease significantly by 2027.
Streaming platforms face the challenge of balancing viewer preferences against the need for ad revenue.
Streaming, Politics Star In Magna 2024 US Ad Forecast | AdExchanger
US ad market expected to grow by 6.7% to $360 billion this year, with a 9.2% increase when factoring in political campaigns and international events like the Olympics.
Digital media, particularly streaming platforms like Hulu and Netflix, will see significant growth, with streaming platforms collectively reaching $10 billion in ad revenue in 2024.
Why streamers and studios are leaning on talent to grow their brands
Streaming platforms prioritize talent engagement for brand development.
Social media branding focuses on talent to build connections with consumers and enhance content promotion.
NFL announces scheduling wrinkles, including Wednesday Christmas Day games
NFL will play on every day except Tuesday this season.
NFL is experimenting with new game schedules on Fridays and Wednesdays, plus streaming games on digital platforms like Peacock and Amazon Prime Video.
11 Albums Out This Week You Should Listen to Now
Exploring new music releases from various artists is essential to discover different genres and styles.
Pitchfork offers curated recommendations for new releases on streaming platforms, assisting music enthusiasts in selecting what to listen to.
Oppenheimer won 7 awards at the 96th Academy Awards, including Best Picture and Best Director.
Many of the award-winning films are available for streaming on platforms like Netflix, Prime Video, and Apple TV+. Some are not yet available for viewing.
Google Introduces AI Model Gemma; OpenAI Partners with Match Group; FuboTV Files Antitrust Lawsuit Against Disney, Fox & Warner Bros' Streaming Venture - ExchangeWire.com
Google introduces Gemma AI models for developers; lightweight and easy to run on laptops.
Match Group partners with OpenAI to enhance operations using AI technology; leveraging ChatGPT Enterprise licenses.
'Road House' Skipped Theaters in Exchange for a Bigger Budget - Report
Filmmakers and actor Jake Gyllenhaal opted for a $25 million streaming release for the film 'Road House.'
"Argylle" Is the I.P. Ouroboros That Hollywood Hath Wrought
The term 'content' refers to any form of culture or media on the internet, while 'intellectual property' refers to existing content that can generate more content indefinitely.
Reworking existing intellectual property has become a reliable shortcut to bankability in the streaming era.
Arab women filmmakers' big challenge? Western preconceptions DW 12/01/2023
Female filmmakers in the Middle East are achieving greater representation and gender equity in the film industry.
Arab-made films are gaining visibility and success at major international film festivals.
November's Ad Industry Financials - Publishers
Buzzfeed's advertising revenue fell by over one-third, attributed to competitor gains and plummeting engagement.
Comcast saw a decline in advertising revenue in the linear market, but is optimistic about growth with its Peacock streaming service.
Lost reels: 15 directors pick great films you won't find on UK streaming
Despite the wide variety of streaming platforms, many films remain unavailable to be streamed legally in the UK.
The lack of availability is often due to issues such as restoration and digitization, unclear rights ownership, and cost-cutting measures by streaming platforms.
Directors are turning to streaming to fulfil their epic visions and avoid bum ache'
Ridley Scott plans to release a full, unexpurgated version of his film 'Napoleon' on a streaming service, potentially running over four hours.
The rise of streaming platforms has brought attention to the debate between artistic vision and commercial necessity in terms of film length.
Streaming platforms like Netflix, Disney+, and Apple TV+ can accommodate longer films without the physical restrictions of cinemas.
Arab women filmmakers' big challenge? Western preconceptions DW 12/01/2023
Female filmmakers in the Middle East are achieving greater representation and gender equity in the film industry.
Arab-made films are gaining visibility and success at major international film festivals.
November's Ad Industry Financials - Publishers
Buzzfeed's advertising revenue fell by over one-third, attributed to competitor gains and plummeting engagement.
Comcast saw a decline in advertising revenue in the linear market, but is optimistic about growth with its Peacock streaming service.
Lost reels: 15 directors pick great films you won't find on UK streaming
Despite the wide variety of streaming platforms, many films remain unavailable to be streamed legally in the UK.
The lack of availability is often due to issues such as restoration and digitization, unclear rights ownership, and cost-cutting measures by streaming platforms.
Directors are turning to streaming to fulfil their epic visions and avoid bum ache'
Ridley Scott plans to release a full, unexpurgated version of his film 'Napoleon' on a streaming service, potentially running over four hours.
The rise of streaming platforms has brought attention to the debate between artistic vision and commercial necessity in terms of film length.
Streaming platforms like Netflix, Disney+, and Apple TV+ can accommodate longer films without the physical restrictions of cinemas.
The Walt Disney Company celebrates 183 record-breaking Emmy Award nominations
The Walt Disney Company received a record-breaking 183 nominations at the 76th Primetime Emmy Awards, with a significant presence on streaming platforms like Hulu and Disney+.
Where to Stream 2024 Emmy-Nominated Series: Shogun,' The Bear' and More
Shogun and The Bear lead the 76th Primetime Emmy Awards nominations with record-breaking numbers.
The Walt Disney Company celebrates 183 record-breaking Emmy Award nominations
The Walt Disney Company received a record-breaking 183 nominations at the 76th Primetime Emmy Awards, with a significant presence on streaming platforms like Hulu and Disney+.
Where to Stream 2024 Emmy-Nominated Series: Shogun,' The Bear' and More
Shogun and The Bear lead the 76th Primetime Emmy Awards nominations with record-breaking numbers.
"Clipped," Reviewed: A Romp Back Through an N.B.A. Racism Scandal
Entertainment value over educational content in series about Clippers' owner fallout.
5 International Shows Worth Watching, From Kafka to a Human Kaiju
Viewers can enjoy international TV series like Babylon Berlin, along with new offerings from different countries like French, Spanish, and German productions.
The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue | AdExchanger
SSP category consolidating to few big names
Streaming platforms adjusting CPMs for competitiveness
Dating apps facing challenges post-quarantine
SSPs Are Taking Over The CTV Market, And Buyers Are Paying The Price | AdExchanger
SSPs are significantly increasing in the streaming media industry.
Measure Me This | AdExchanger
Streaming apps introducing new shoppable ad formats to enhance viewer interaction and performance measurement.
The Best French Films of 2024 (So Far) - Frenchly
2024 French film scene is vibrant with diverse genres captivating both arthouse and mainstream audiences, gaining global attention through streaming platforms.
Twitch CEO Daniel Clancy thinks Kick is making a big mistake
Twitch CEO believes Kick's strategy of poaching streamers is a mistake.