#streaming-platforms

#streaming-platforms

2024 was a slam dunk year for women's sports with increased visibility and sponsorship.

Live sports on CTV are reshaping traditional advertising dynamics, making CTV advertising crucial for brands' strategies.

DPG Media and Brand Metrics launch a real-time CTV advertising measurement solution that enhances understanding of brand lift and engages viewers interactively.

Podcast ad spend in the US increased by 5% in 2022, a slowdown from previous years' double-digit growth rates.

Entertainment value over educational content in series about Clippers' owner fallout.

2025 will feature a mix of new and returning TV shows, following the conclusion of several popular series in 2024.

The rising importance of streaming platforms and the growing significance of Latin music within the American recording industry.

The first-ever prosecution for streaming fraud involving AI-generated music emphasizes new challenges for digital platforms and enforcers.

Rob Smith allegedly earned over $10 million through an intricate scheme of fake music streaming.

Universal Music Group's financials disappointed with slower subscription revenue growth causing a significant drop in shares.

Pavement's b-side 'Harness Your Hopes' gained unexpected popularity on Spotify and TikTok, reaching Gold status, despite initial underwhelming reception.

YouTube's role has evolved, resembling a streaming platform, making strategy and engagement critical for marketers.

Live streaming is a popular avenue for content creators to connect with audiences worldwide.

TikTok Spotlight enhances entertainment studio marketing by providing links for more information on movies and TV shows in TikToks.

Streaming platforms focus on outcomes-based advertising to compete for ad dollars.

Viewers can watch Paris Olympics events on linear networks during the day and 'Primetime in Paris' recap on NBC at night. Additional exclusive coverage is available on streaming platforms like Peacock.

NBCUniversal will provide extensive Olympics coverage with a mix of linear TV, streaming, and temporary channels, offering viewers a variety of ways to watch events.

Advertiser presentations at the TV upfronts focused on ad tech and AI, rather than TV content.

Programmers are leveraging Q1 earnings reports to showcase their sports programming and attract TV advertisers for upfront pitches.

Disney partners with Walmart Connect to target streaming platforms with shopper data.

Home screen takeovers are becoming prominent in the connected TV ad market, offering new ad formats beyond traditional interstitials.

Linear and streaming TV to lose 25% impressions by 2027, impacting wealthier consumers, and emphasizing the need for effective lower frequency advertising.

TV ad supply is predicted to decrease significantly by 2027.

Streaming platforms face the challenge of balancing viewer preferences against the need for ad revenue.

Netflix's growth is slowing due to anti-sharing measures, but it is increasing ad revenue by introducing more affordable ad-based plans.

Streaming platforms are dominating the TV market, surpassing cable and broadcast services.

The Walt Disney Company received a record-breaking 183 nominations at the 76th Primetime Emmy Awards, with a significant presence on streaming platforms like Hulu and Disney+.

Shogun and The Bear lead the 76th Primetime Emmy Awards nominations with record-breaking numbers.