#streaming-platforms
#streaming-platforms

Disney and Walmart Team for Enhanced Targeting on Streaming

Disney partners with Walmart Connect to target streaming platforms with shopper data. [ more ]

ReadWrite

Disney unveils AI-powered ad tool for tailored streaming commercials

Disney has introduced 'Disney's Magic Words,' an AI tool aimed at revolutionizing advertising on its streaming platforms.

The new technology employs AI and machine learning to analyze scenes within Disney's content library, enabling advertisers to match their ads with the mood and context of specific scenes. [ more ]

Digiday

CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms

Advertisers prioritize premium or targeted audience reach over higher total audience reach on ad-supported streaming platforms. [ more ]

Android Police

Tech industry

How to remove Amazon Prime Videos limited ads

Prime Video offers limited ads, primarily 30-15 second clips, except for Amazon Freevee with longer shows. Ad removal involves purchasing an extra add-on. [ more ]

Digiday

CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads

YouTube leads in ad placements and budget allocations, followed by Prime Video and Hulu. [ more ]

Adweek

Disney's Streaming Ads Access Is Simpler in New Partnerships

Disney partners with Google and The Trade Desk to enhance advertising access on streaming platforms.

Launch of DRAX Direct aimed at simplifying ad buying and boosting effectiveness for brands. [ more ]

Variety

Disney Teams With Google, Trade Desk to Sell Streaming Ads to Wider Base

Disney partners with Google and The Trade Desk for broader ad reach on Hulu and Disney+

Disney aims to empower advertisers with new technology for streamlined ad buying on its streaming platforms. [ more ]

TheWrap

Disney Testing AI Ads That Match the Mood of the Programming

Disney is using artificial intelligence to help brands craft advertising to fit the mood of individual scenes in movies and TV shows on Disney+ and Hulu.

The tool, called 'Disney's Magic Words,' analyzes and tags scenes to personalize advertising and is currently in beta testing with six global advertising companies. [ more ]

ReadWrite

Spotify adds music videos to its streaming platform

Spotify introduces music videos for Premium subscribers in select countries.

Users can switch to video mode for supported music tracks and watch in full screen on various devices. [ more ]

Los Angeles Times

Neil Young returns his music to Spotify, 'except for the full sound we created

Neil Young is bringing his music back to Spotify after a two-year boycott over medical misinformation on the platform.

Young's return to Spotify is influenced by the presence of similar misinformation on other streaming platforms like Apple and Amazon. [ more ]

english.elpais.com

Music streaming giants eliminate songs with low play counts

Streaming platforms like Spotify are reconsidering strategies to handle unplayed songs.

Spotify's new policy does not pay royalties for songs with fewer than 1,000 streams in a year. [ more ]

www.dw.com

Arab women filmmakers' big challenge? Western preconceptions DW 12/01/2023

Female filmmakers in the Middle East are achieving greater representation and gender equity in the film industry.

Arab-made films are gaining visibility and success at major international film festivals. [ more ]

Exchangewire

Media industry

November's Ad Industry Financials - Publishers

Buzzfeed's advertising revenue fell by over one-third, attributed to competitor gains and plummeting engagement.

Comcast saw a decline in advertising revenue in the linear market, but is optimistic about growth with its Peacock streaming service. [ more ]

www.theguardian.com

Lost reels: 15 directors pick great films you won't find on UK streaming

Despite the wide variety of streaming platforms, many films remain unavailable to be streamed legally in the UK.

The lack of availability is often due to issues such as restoration and digitization, unclear rights ownership, and cost-cutting measures by streaming platforms. [ more ]

www.theguardian.com

Directors are turning to streaming to fulfil their epic visions and avoid bum ache'

Ridley Scott plans to release a full, unexpurgated version of his film 'Napoleon' on a streaming service, potentially running over four hours.

The rise of streaming platforms has brought attention to the debate between artistic vision and commercial necessity in terms of film length.

Streaming platforms like Netflix, Disney+, and Apple TV+ can accommodate longer films without the physical restrictions of cinemas. [ more ]

morestreaming platforms

Digiday

How CTV platforms are pushing non-traditional ad formats - but not too far

Home screen takeovers are becoming prominent in the connected TV ad market, offering new ad formats beyond traditional interstitials. [ more ]

The Verge

Streaming services really want you to buy stuff while you watch TV

Streaming platforms are integrating shopping experiences into their content to engage viewers.

Companies like Paramount, Disney, Netflix, and Peacock are expanding into second-screen shopping capabilities. [ more ]

Deadline

TikTok, Meta And Snap Topline NewFronts Lineup As Amazon And Peacock Leave The Stage

NewFronts lineup finalized with tech giants present

Shift of Amazon and Peacock away from NewFronts to main upfronts [ more ]

AdExchanger

How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory | AdExchanger

TV ad supply is predicted to decrease significantly by 2027.

Streaming platforms face the challenge of balancing viewer preferences against the need for ad revenue. [ more ]

AdExchanger

Streaming, Politics Star In Magna 2024 US Ad Forecast | AdExchanger

US ad market expected to grow by 6.7% to $360 billion this year, with a 9.2% increase when factoring in political campaigns and international events like the Olympics.

Digital media, particularly streaming platforms like Hulu and Netflix, will see significant growth, with streaming platforms collectively reaching $10 billion in ad revenue in 2024. [ more ]

The Drum

Why streamers and studios are leaning on talent to grow their brands

Streaming platforms prioritize talent engagement for brand development.

Social media branding focuses on talent to build connections with consumers and enhance content promotion. [ more ]

AdExchanger

3 days ago

Marketing tech

Programmers And Platforms Make One Last Plea For Ad Dollars Ahead Of The Upfronts | AdExchanger

Programmers are leveraging Q1 earnings reports to showcase their sports programming and attract TV advertisers for upfront pitches. [ more ]

AdExchanger

3 days ago

Marketing tech

Smart TV Makers Try Alt IDs; Podcast Ad Revenue Slumps | AdExchanger

Podcast ad spend in the US increased by 5% in 2022, a slowdown from previous years' double-digit growth rates. [ more ]

Polygon

2 days ago

Writing

Abigail, The Book of Clarence on Netflix, Ghostbusters: Frozen Empire, and every new movie to watch at home this weekend

A variety of new releases across different genres are available on streaming platforms this weekend. [ more ]

Vulture

One of the Biggest Movie Flops of the Year Is a Streaming Hit. Now What?

People engaged with 'Road House' discussion despite usual streaming movie trends. [ more ]

GameSpot

How To Stream Or Buy All The 2024 Oscar Winners

All Academy Awards Best Picture nominees and winners from 2024 are available to stream, buy, or rent online on various platforms.

Oppenheimer won the Best Picture title at the Oscars and is easily accessible on Prime Video, Peacock, and as a 4K Blu-ray edition on Amazon. [ more ]

english.elpais.com

Oscars 2024: Where to stream the movies that won

Oppenheimer won 7 awards at the 96th Academy Awards, including Best Picture and Best Director.

Many of the award-winning films are available for streaming on platforms like Netflix, Prime Video, and Apple TV+. Some are not yet available for viewing. [ more ]

New York Post

Oscars 2024: Here's how to stream all the Best Picture nominees

The 2024 Oscars feature 10 Best Picture nominees including 'Barbie,' 'Oppenheimer,' and 'Maestro.'

Streaming platforms like Max, Hulu, and Amazon Prime Video offer the nominated films for viewing at home. [ more ]

IndieWire

'Road House' Skipped Theaters in Exchange for a Bigger Budget - Report

Filmmakers and actor Jake Gyllenhaal opted for a $25 million streaming release for the film 'Road House.' [ more ]

The Atlantic

How Gen Z Turned an R-Rated Rom-Com Into a Sleeper Hit

The film Anyone but You defied expectations and became a word-of-mouth hit despite a weak opening weekend.

Romantic comedies have largely moved to streaming platforms and are seen as difficult to sell overseas. [ more ]

Los Angeles Times

Los Angeles Rams

NFL announces scheduling wrinkles, including Wednesday Christmas Day games

NFL will play on every day except Tuesday this season.

NFL is experimenting with new game schedules on Fridays and Wednesdays, plus streaming games on digital platforms like Peacock and Amazon Prime Video. [ more ]

Pitchfork

11 Albums Out This Week You Should Listen to Now

Exploring new music releases from various artists is essential to discover different genres and styles.

Pitchfork offers curated recommendations for new releases on streaming platforms, assisting music enthusiasts in selecting what to listen to. [ more ]

www.nytimes.com

Their Songs Were Stolen by Phantom Artists. They Couldn't Get Them Back.

Bad Dog, a folkie duo, recorded an album to give away at a party, but their songs ended up on streaming platforms under different titles and artists.

The pirated tracks had stolen the digital fingerprints of the original songs, making it difficult to prove ownership. [ more ]

Pitchfork

Watch "Weird Al" Yankovic Diss Spotify Payouts in His Year-End Wrapped Video for Spotify

Spotify Wrapped 2023 includes thank you videos from artists like Taylor Swift and Weird Al Yankovic

Weird Al Yankovic earned $12 from over 80 million streams on Spotify [ more ]

The Manual

Online marketing

Is an ad-supported tier coming to Apple TV+?

Apple TV+ may introduce ad-supported tier with premium fee for ad-free streaming.

Recent hires in advertising at Apple suggest a possible shift towards introducing ads on Apple TV+. [ more ]

AdExchanger

Online marketing

Whoopi Goldberg Is Making A Name For Herself In Streaming | AdExchanger

Whoopi Goldberg is involved in a new streaming platform called Blkfam focused on content for Black families.

Blkfam aims to provide a platform for underrepresented Black families in the streaming space. [ more ]

Kotaku

Video games

10 Bloody Good Horror Movies Streaming on Netflix Right Now

Thanksgiving is ranked among Netflix's top films, benefiting the horror genre.

The success of one horror film can boost interest in other titles within the genre on streaming platforms. [ more ]

Exchangewire

Artificial intelligence

Google Introduces AI Model Gemma; OpenAI Partners with Match Group; FuboTV Files Antitrust Lawsuit Against Disney, Fox & Warner Bros' Streaming Venture - ExchangeWire.com

Google introduces Gemma AI models for developers; lightweight and easy to run on laptops.

Match Group partners with OpenAI to enhance operations using AI technology; leveraging ChatGPT Enterprise licenses. [ more ]

The New Yorker

Books

"Argylle" Is the I.P. Ouroboros That Hollywood Hath Wrought

The term 'content' refers to any form of culture or media on the internet, while 'intellectual property' refers to existing content that can generate more content indefinitely.

Reworking existing intellectual property has become a reliable shortcut to bankability in the streaming era. [ more ]

IndieWire

Independent films

Here's Why 'Coyote vs. Acme' Is Worth More Dead Than Alive - and Yep, It's Legal

Warner Bros. Discovery could have incurred a $70 million loss or sold "Coyote vs. Acme" for $35 million.

Warner Bros. Discovery decided to take the $70 million loss instead of selling the film for $35 million. [ more ]

KQED

Independent films

How to Watch This Year's Oscar-Nominated Movies Before the Academy Awards

Oppenheimer receives critical acclaim and breaks box office records.

Different films with multiple nominations are available for streaming and purchase on various platforms. [ more ]

Frenchly

France politics

The Best French TV Shows of All Time - Frenchly

French TV has experienced a renaissance in recent years due to streaming platforms investing in quality French-language productions.

French TV shows tend to be shorter in length, making them easier to binge-watch and less time-consuming. [ more ]

Ars Technica

Gadgets

YouTube TV is the US's 4th-biggest cable TV provider, with 8 million subs

YouTube TV has 8 million subscribers, making it one of the biggest cable TV providers.

YouTube's CEO wants users to watch YouTube on the biggest screen in their homes with friends and family. [ more ]

The Drum

'Time for demographic barriers to get smashed to pieces': Ad execs on 2024 audiences

The next generation after Gen Z, known as Gen Alpha, is expected to be born in 2024.

Demographics are shifting and marketers are preparing for the future of Gen Alpha. [ more ]

www.nytimes.com

Television

Gilmore Girls' Is an Endless Buffet of TV Comfort Food

Gilmore Girls continues to be a popular show, even years after its original run ended.

The show has found a younger audience on TikTok, where users share their favorite scenes and discuss the characters. [ more ]

www.nytimes.com

Television

A Beloved '90s TV Show Finally Comes to Streaming

The TV show Northern Exposure had a successful run from 1990 to 1995, but was not widely available for streaming until recently.

Being out of circulation for many years affected the show's legacy, but it has now gained a new audience through streaming platforms. [ more ]

Vulture

Television

Sex and the City Is Coming to Netflix. So What?

Sex and the City is being licensed to Netflix, allowing millions of viewers who haven't seen the show to watch it.

The idea of HBO's premiere shows being available on Netflix feels surprising given HBO's reputation for exclusivity. [ more ]

www.theguardian.com

Digital life

The Guide #122: Apple TV+ is home to some of our best and boldest drama but is anyone watching?

Masters of the Air is a highly anticipated TV event with a stellar cast and a hefty budget, produced by Steven Spielberg and Tom Hanks.

The show is on Apple TV+, a streaming platform that remains relatively unknown and has not shared specific viewer numbers. [ more ]

IndieWire

Sundance 2024: 18 Movies That Could Sell Big

Avoiding overhyping films before they are sold can lead to surprise breakout hits at Sundance.

Movies with big star power may not get picked up by streamers, giving smaller films a chance. [ more ]

Polygon

2 years ago