"Podcasts are increasingly making the leap to TV - and 2026 will be a significant test of the format's potential in the living room. YouTube, already the top streaming TV service, has solidified its position as the No. 1 destination for podcasts, too. Forty percent of monthly listeners called it their most-used service, trouncing Spotify (18%) and Apple (11%), according to a June 2025 survey by Sounds Profitable and Signal Hill Insights."
"Netflix is now looking to challenge YouTube with a slate of video podcasts set to roll out early this year. The streamer has at least 33 shows already in hand and has struck deals for the likes of Bill Simmons, Charlamagne Tha God's "The Breakfast Club," and several Barstool Sports offerings. Netflix has told potential partners it wants to have 50 to 75 shows at launch."
Podcasts are increasingly moving into television, with 2026 positioned as a pivotal year for their living-room potential. YouTube leads podcast distribution, with 40% of monthly listeners naming it their most-used service versus Spotify's 18% and Apple's 11%, per a June 2025 survey. Netflix plans an early-year rollout of video podcasts, holding at least 33 shows and seeking 50 to 75 at launch, with deals including Bill Simmons, Charlamagne Tha God's The Breakfast Club, and Barstool Sports. Fox invested in podcasting by acquiring Red Seat Ventures and adding Audiochuck shows to Tubi. Podcast companies are reframing hosts as creators to attract advertisers and capitalize on video demand.
Read at Business Insider
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