Using YouTube's takeover of podcasts as a starting point, he explores how video has devoured audio and turned podcasts into something closer to daytime TV and late-night talk shows. NPR's Rachel Martin, host of the celebrity-interview show Wild Card, joins to talk about her own shift from intimate, audio-only conversations to highly visible video chats with mega-celebrities. She explains how the visual layer changes everything-from building trust with guests and audiences to deepening parasocial relationships, and why showing your face is necessary in a low-trust media world.
This past August, clips of the millennial comedian and podcaster Adam Friedland speaking about the war in Gaza collected millions of views online, becoming some of the year's most influential bits of commentary. In the footage, Friedland is slouched in a leather chair on a wood-panelled stage set, wearing a blue suit jacket with jeans, his curly hair foppishly askew. The vibe is casual, but his words have a sober urgency.