Spotify now has half a million video podcasts, which nearly 400M users have watched | TechCrunch

"That figure is up 54% year-over-year, and it also reflects Spotify's increased investment in the format. In June 2024, the company said it had some 250,000 video podcasts as it rolled out tools that let non-hosted podcasters upload their videos to the platform. The streaming giant also lets users engage with podcasts through comments, Q&As, and polls, making the app feel more like a social network."

"As a result, Spotify says that users' time spent with video content on Spotify has also more than doubled year-over-year, largely driven by video podcasts. In addition, video podcast consumption has increased by more than 80% since the launch of the Spotify Partner Program, or SPP, in January, which gives qualifying creators the ability to monetize their shows in new ways, including audience-driven payouts from Spotify Premium user engagement."

"The company also recently announced a partnership with Netflix to distribute its video podcasts to a broader audience starting in 2026 in the United States, with more markets to follow. Investors didn't ask about the specifics of the revenue-sharing agreement on the earnings call; however, investors did want to understand how distributing podcasts off the platform would ultimately benefit Spotify."

Spotify’s video podcast catalog has grown to nearly half a million shows, and more than 390 million users have streamed a video podcast. That figure rose 54% year‑over‑year. In June 2024 the catalog was about 250,000 shows after tools allowed non‑hosted podcasters to upload videos. The platform enables engagement through comments, Q&As, and polls, increasing social interaction. Users’ time spent with video content has more than doubled year‑over‑year, driven largely by video podcasts. Since the Spotify Partner Program launch in January, video podcast consumption climbed over 80% and creators gained new monetization options including audience‑driven payouts. A Netflix partnership will syndicate video podcasts starting 2026 in the US.

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