#creator-monetization

#creator-monetization

According to a release shared on the Sephora Newsroom, My Sephora Storefront allows influencers in the United States to build shoppable digital storefronts and share curated product recommendations with their followers. The platform, which seamlessly integrates with both Sephora.com and the Sephora app, was built in partnership with leading tech company Motom. Motom specializes in creator commerce affiliate programs. Sephora created My Sephora Storefront as part of their creator strategy efforts as well as to "reinforce" their leadership in the creator commerce space.

In recent months, CTV channel operators from Samsung TV Plus to Tubi have significantly expanded their creator offerings, standing up dedicated FAST and AVOD channels to serve creators' videos. In addition to splitting ad revenue from the channels with the operators, creators are looking to profit from their CTV partnerships in more creative ways. Four creators and creator talent managers that had recently signed CTV licensing deals told Digiday that they were planning to leverage their expansion onto TV to charge higher rates for sponsored content.

The future of live streaming is not just about video-it's about immersion, creativity, and style. In 2025, audiences expect creators to look polished and professional during every broadcast, even without hours of preparation. That's why Fanspicy is transforming the creator experience with AR makeup live streaming, bringing branded beauty looks from Dior, Chanel, and other luxury names directly into live sessions. With cutting-edge augmented reality, the Fanspicy app gives creators the power to look runway-ready in seconds while keeping fans engaged with stunning visuals.

Promotion Performance Score (PPS) demonstrated the relative performance of your promotional content as well as any concerns with your ads. TikTok's "Violation Snapshot" meanwhile gives you more insight into policy violations for live-streams and short videos. "If you violate a TikTok Shop Policy, the ticket will show you a 2-minute slice of your live-stream or video that contained the violative content giving you a clearer picture of what specific content breached TikTok Shop policies."