LinkedIn is making strides in advertising by expanding its BrandLink program, which already allowed for pre-roll ad placements in videos from reputable publications. Now, brands can insert their promotions into influencer videos as part of a broader strategy to enable creator monetization on the platform. Since its launch, the BrandLink program has delivered significant performance increases for advertisers, showcasing its potential for improving engagement and lead generation in the LinkedIn environment.
"Since launching BrandLink last June, advertisers are seeing, on average, a 130% higher video completion rate and 23% higher view rate when compared to standard video ads. They also find that members who view their BrandLink ads are up to 18% more likely to become a lead."
"LinkedIn's expanding those placements to influencer content as well, as a first step towards facilitating creator monetization in the app."
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