#youtube-tv

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Deadline
2 months ago
Marketing

As YouTube Marks One Year As Nielsen's Top U.S. Streaming Platform, Senior Execs Nicky Rettke And Tara Walpert Levy Talk NFL, Ad Innovation And How Creators Invaded The Living Room

YouTube TV surpassed 8 million subscribers, YouTube Shorts hit 80 billion daily views globally.
YouTube dominates living rooms with 8.6% of U.S. TV viewing, maintaining No. 1 spot for 12 consecutive months. [ more ]
AdExchanger
6 months ago
Marketing

Dead Links Ding YouTube Campaign Reporting; AVOD Bundles Come Alive | AdExchanger

Buyers of YouTube Select are reporting broken links in their post-campaign reports, preventing them from confirming the status of the purchased inventory.
The issue with broken links might be related to difficulties in translating YouTube TV inventory into standard digital campaign reports.
Verizon plans to offer ad-supported Max and Netflix as a discounted bundle, signaling the growing interest in pay TV bundles for wider distribution. [ more ]
Ars Technica
3 months ago
Gadgets

YouTube TV is the US's 4th-biggest cable TV provider, with 8 million subs

YouTube TV has 8 million subscribers, making it one of the biggest cable TV providers.
YouTube's CEO wants users to watch YouTube on the biggest screen in their homes with friends and family. [ more ]
AdExchanger
3 months ago
Marketing tech

YouTube Touts Its Creators And Subs; Clean Up On Aisle Floor | AdExchanger

YouTube's long-term priorities include AI-generated content and positioning YouTube creators as production houses and studios.
YouTube TV is gaining subscribers and aiming to compete with traditional pay-TV providers. [ more ]
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