#paramount

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#landman

Introducing the Taylor Sheridan Equinox

Taylor Sheridan's influence is seen as four of his shows premiere new episodes simultaneously, showcasing his storytelling prowess.

New on Paramount+: November 2024

Taylor Sheridan's new series Landman premieres on Paramount+, continuing the network's expansion into original programming.

Billy Bob Thornton ad-libbed his famous 'Friday Night Lights' speech after being betrayed

Billy Bob Thornton explores a unique challenge in 'Landman' by playing a character closely reflecting his real self.
The character's signature blend of grit and Southern charm highlights Thornton's versatility as an actor.

Introducing the Taylor Sheridan Equinox

Taylor Sheridan's influence is seen as four of his shows premiere new episodes simultaneously, showcasing his storytelling prowess.

New on Paramount+: November 2024

Taylor Sheridan's new series Landman premieres on Paramount+, continuing the network's expansion into original programming.

Billy Bob Thornton ad-libbed his famous 'Friday Night Lights' speech after being betrayed

Billy Bob Thornton explores a unique challenge in 'Landman' by playing a character closely reflecting his real self.
The character's signature blend of grit and Southern charm highlights Thornton's versatility as an actor.
morelandman
#showtime

Yellowjackets Wants to Be Your Bloody Valentine

Season three of Yellowjackets premieres on February 14, 2025, featuring returning and new cast members.

Dexter: Original Sin reveals release date, teaser trailer

The prequel series 'Dexter: Original Sin' premieres on December 13th, focusing on Dexter's transformation into a serial killer.

Paramount+ annual subscriptions are half off through Labor Day weekend

Paramount+ is offering a 50% discount on their subscription plans for a limited time.

Paramount+ annual subscriptions are half off right now

Paramount+ is temporarily reducing prices on its annual plans, with Essentials available for $30 and Showtime bundle for $60.

Yellowjackets Wants to Be Your Bloody Valentine

Season three of Yellowjackets premieres on February 14, 2025, featuring returning and new cast members.

Dexter: Original Sin reveals release date, teaser trailer

The prequel series 'Dexter: Original Sin' premieres on December 13th, focusing on Dexter's transformation into a serial killer.

Paramount+ annual subscriptions are half off through Labor Day weekend

Paramount+ is offering a 50% discount on their subscription plans for a limited time.

Paramount+ annual subscriptions are half off right now

Paramount+ is temporarily reducing prices on its annual plans, with Essentials available for $30 and Showtime bundle for $60.
moreshowtime

Paramount's CTV Wing Achieves Its Second Quarter Of Profitability In A Row | AdExchanger

Paramount's streaming revenue growth positions it as the fourth largest global streaming service, showing strong performance despite some overall revenue declines.
#media-acquisition

Paramount's last-minute bidder wants to partner with a streaming service, report says

Bronfman aims to partner Paramount with a tech company to boost its streaming performance amid declining revenue.

Behind the Warner Bros. Discovery-Paramount deal that never was

David Ellison is poised to take over Paramount, despite David Zaslav's interest in a deal.

Edgar Bronfman drops Paramount bid

Edgar Bronfman Jr. has exited his bid for Paramount, facilitating the company’s sale to Skydance Media.

Paramount's last-minute bidder wants to partner with a streaming service, report says

Bronfman aims to partner Paramount with a tech company to boost its streaming performance amid declining revenue.

Behind the Warner Bros. Discovery-Paramount deal that never was

David Ellison is poised to take over Paramount, despite David Zaslav's interest in a deal.

Edgar Bronfman drops Paramount bid

Edgar Bronfman Jr. has exited his bid for Paramount, facilitating the company’s sale to Skydance Media.
moremedia-acquisition
#television

Taylor Sheridan's Cameo in 'Lioness' Season 2 Explained

Taylor Sheridan made a surprising and substantial cameo leading a mission in the season premiere of his show Special Ops: Lioness.

The 40 Best TV Shows on Paramount+

Paramount+ builds on CBS All Access with strong TV content, next-day CBS hits, and promising original programming

The Kings Will Never Give Up on Evil

The supernatural series 'Evil' concludes its fourth season with a finale that leaves open the possibility for future stories.

Taylor Sheridan's Cameo in 'Lioness' Season 2 Explained

Taylor Sheridan made a surprising and substantial cameo leading a mission in the season premiere of his show Special Ops: Lioness.

The 40 Best TV Shows on Paramount+

Paramount+ builds on CBS All Access with strong TV content, next-day CBS hits, and promising original programming

The Kings Will Never Give Up on Evil

The supernatural series 'Evil' concludes its fourth season with a finale that leaves open the possibility for future stories.
moretelevision
#star-trek

58 Years Later, Star Trek Is Finally Ready to Solve One of Its Oldest Mysteries

Strange New Worlds is set to expand on TOS canon with significant developments for Captain Kirk.

Star Trek: Section 31 will premiere on January 25

Star Trek: Section 31 starring Michelle Yeoh will premiere on January 25, after evolving from a TV show concept since 2019.

58 Years Later, Star Trek Is Finally Ready to Solve One of Its Oldest Mysteries

Strange New Worlds is set to expand on TOS canon with significant developments for Captain Kirk.

Star Trek: Section 31 will premiere on January 25

Star Trek: Section 31 starring Michelle Yeoh will premiere on January 25, after evolving from a TV show concept since 2019.
morestar-trek

Disney+ Removes Four Indiana Jones Movies, Leaving Just One Left

Disney now has exclusive streaming rights only to the latest Indiana Jones film, Dial of Destiny, while earlier films are on Amazon Prime Video.
#saber-interactive

Saber Interactive is making a 'AAA RPG' based on Avatar: The Last Airbender

Paramount is developing a new game based on Avatar: The Last Airbender, aiming for a significant impact in the franchise's history.

Avatar: The Last Airbender's next game will let you play as a new Avatar

A new action RPG set in the Avatar universe will feature an original Avatar character and immersive gameplay focusing on mastering the four elements.

Saber Interactive is making a 'AAA RPG' based on Avatar: The Last Airbender

Paramount is developing a new game based on Avatar: The Last Airbender, aiming for a significant impact in the franchise's history.

Avatar: The Last Airbender's next game will let you play as a new Avatar

A new action RPG set in the Avatar universe will feature an original Avatar character and immersive gameplay focusing on mastering the four elements.
moresaber-interactive
#rugrats

Hollywood continues its crusade against nature with a Rugrats live-action movie featuring cosmic horror CGI babies

Paramount's Rugrats adaptation will feature CGI babies, highlighting Hollywood's struggle with profitable original content.

New Rugrats Movie Sounds Like Absolute Nightmare Fuel

Paramount has greenlit a live-action/CGI adaptation of Rugrats, alarming fans of the original series.

Hollywood continues its crusade against nature with a Rugrats live-action movie featuring cosmic horror CGI babies

Paramount's Rugrats adaptation will feature CGI babies, highlighting Hollywood's struggle with profitable original content.

New Rugrats Movie Sounds Like Absolute Nightmare Fuel

Paramount has greenlit a live-action/CGI adaptation of Rugrats, alarming fans of the original series.
morerugrats
from AdExchanger
1 month ago

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.

Vulture Festival Announces Abbott Elementary, Bill Hader, Kristen Wiig, and More

Vulture Festival in Los Angeles features notable events including acting classes, awards, and exclusive screenings, making it a must-attend for pop culture fans.
#keanu-reeves

It turns out not even Sonic X Shadow Generation's developers knew Keanu Reeves would be in the movie-themed DLC

Keanu Reeves returns as the voice of Shadow in Sonic X Shadow Generations DLC, surprising most Sega developers who were unaware of his involvement.

Keanu Reeves Is Shadow In Sonic The Hedgehog 3

Keanu Reeves is voicing Shadow the Hedgehog in Sonic the Hedgehog 3.

It turns out not even Sonic X Shadow Generation's developers knew Keanu Reeves would be in the movie-themed DLC

Keanu Reeves returns as the voice of Shadow in Sonic X Shadow Generations DLC, surprising most Sega developers who were unaware of his involvement.

Keanu Reeves Is Shadow In Sonic The Hedgehog 3

Keanu Reeves is voicing Shadow the Hedgehog in Sonic the Hedgehog 3.
morekeanu-reeves
from www.npr.org
1 month ago

'Colin From Accounts' deserves a raise

Colin From Accounts is a unique series that combines humor, romance, and friendship through the journey of two strangers caring for a dog.
#tiktok

Comms Changes: Lance Frank, Zenia Mucha, Erin Calhoun

Lance Frank's promotion to CBS News head of communications depicts leadership evolution in media companies.
Kate Jhaveri's departure from TikTok indicates a transformation in marketing leadership.
Erin Calhoun's exit from Paramount after seven years highlights shifts in executive positions.

Fox's Tubi Enters UK Streaming Market; Paramount Hunts for Streaming Partner; TikTok Developing AI Chatbot Genie - ExchangeWire.com

Tubi expands to the UK market, aiming for Europe; Paramount seeks streaming partner; TikTok developing AI chatbot Genie.

US Presses for TikTok's Sale or Ban; SkyShowtime and Paramount Announce Ad Sales Partnership; Meta's Llama 3 Available - ExchangeWire.com

US House revises TikTok bill, binds it to foreign aid measures. ByteDance given 9 months to sell under new version. Biden in support but TikTok prepared to challenge.

Comms Changes: Lance Frank, Zenia Mucha, Erin Calhoun

Lance Frank's promotion to CBS News head of communications depicts leadership evolution in media companies.
Kate Jhaveri's departure from TikTok indicates a transformation in marketing leadership.
Erin Calhoun's exit from Paramount after seven years highlights shifts in executive positions.

Fox's Tubi Enters UK Streaming Market; Paramount Hunts for Streaming Partner; TikTok Developing AI Chatbot Genie - ExchangeWire.com

Tubi expands to the UK market, aiming for Europe; Paramount seeks streaming partner; TikTok developing AI chatbot Genie.

US Presses for TikTok's Sale or Ban; SkyShowtime and Paramount Announce Ad Sales Partnership; Meta's Llama 3 Available - ExchangeWire.com

US House revises TikTok bill, binds it to foreign aid measures. ByteDance given 9 months to sell under new version. Biden in support but TikTok prepared to challenge.
moretiktok
#larry-ellison

It took Larry Ellison just a single day to make enough money to buy Paramount

Larry Ellison's wealth has significantly increased due to Oracle's stock surge, facilitating his purchase of Paramount.

Larry Ellison Will Control Paramount After Merger

Larry Ellison emerges as the key power figure in Paramount's takeover, overshadowing his son's new role.

It took Larry Ellison just a single day to make enough money to buy Paramount

Larry Ellison's wealth has significantly increased due to Oracle's stock surge, facilitating his purchase of Paramount.

Larry Ellison Will Control Paramount After Merger

Larry Ellison emerges as the key power figure in Paramount's takeover, overshadowing his son's new role.
morelarry-ellison
#streaming-services

The 40 Best Movies on Paramount+

Paramount+ has a growing catalog of films and original content since its rebranding from CBS All Access in 2021.

Paramount Lays Off Hundreds of Workers

Paramount is laying off hundreds of employees as it transitions away from traditional television
The company is struggling to keep pace with streaming services like Netflix

Paramount+ 12-Month Subscriptions Are 50% Off, Just In Time For Football Season

Paramount+ is offering a limited-time 50% discount on annual subscriptions for Essential and Showtime plans, ideal for sports enthusiasts.

Watch NFL games on Paramount+ for 50% off right now. Here's how

Paramount+ offers a 12-month Essential plan for NFL games at a 50% discount, priced at $2.50/month.

The 40 Best Movies on Paramount+

Paramount+ has a growing catalog of films and original content since its rebranding from CBS All Access in 2021.

Paramount Lays Off Hundreds of Workers

Paramount is laying off hundreds of employees as it transitions away from traditional television
The company is struggling to keep pace with streaming services like Netflix

Paramount+ 12-Month Subscriptions Are 50% Off, Just In Time For Football Season

Paramount+ is offering a limited-time 50% discount on annual subscriptions for Essential and Showtime plans, ideal for sports enthusiasts.

Watch NFL games on Paramount+ for 50% off right now. Here's how

Paramount+ offers a 12-month Essential plan for NFL games at a 50% discount, priced at $2.50/month.
morestreaming-services
#jonbenet-ramsey

Melissa McCarthy and Clive Owen to star in new Paramount+ series about JonBenet Ramsey

Paramount+ is developing a true crime series on the unsolved JonBenét Ramsey murder, featuring Melissa McCarthy as her mother and Clive Owen as her father.

JonBenet Ramsey TV series to feature Melissa McCarthy, Clive Owen on Paramount+

Paramount+ is producing a series on JonBenet Ramsey's unsolved murder, focusing on her parents and the ensuing media frenzy.

Melissa McCarthy and Clive Owen to star in new Paramount+ series about JonBenet Ramsey

Paramount+ is developing a true crime series on the unsolved JonBenét Ramsey murder, featuring Melissa McCarthy as her mother and Clive Owen as her father.

JonBenet Ramsey TV series to feature Melissa McCarthy, Clive Owen on Paramount+

Paramount+ is producing a series on JonBenet Ramsey's unsolved murder, focusing on her parents and the ensuing media frenzy.
morejonbenet-ramsey
#skydance

Edgar Bronfman Jr. and His $6 Billion Bet on Paramount

Edgar Bronfman Jr. attempts to outbid Skydance for Paramount amid financial struggles and legacy challenges for the Redstone family.

Edgar Bronfman Jr. Drops Pursuit of Paramount

Edgar Bronfman Jr. has officially abandoned his bid for Paramount, signaling a likely acquisition by Skydance and a positive outlook for Paramount's future.

Shari Redstone Is Said to Be in Talks to Sell Her Stake in Media Empire

Shari Redstone is in talks to sell a controlling stake in National Amusements.
A deal for Paramount could lead to a reordering of the media industry.

Paramount Extends Talks With New Bidder, Unsettling Skydance Deal

Paramount is considering a takeover bid from Edgar Bronfman Jr., potentially disrupting its agreement with Skydance.

Paramount Draws a New Bid, Complicating Deal With Skydance

Edgar Bronfman Jr. bids $4.3 billion for control of Paramount, taking advantage of a strategic 45-day competitive offer window.

Edgar Bronfman Jr. drops bid for Paramount, clearing the way for Skydance's merger

Bronfman's withdrawal of his $6 billion bid reflects confidence in Paramount's prospects following its merger with Skydance.

Edgar Bronfman Jr. and His $6 Billion Bet on Paramount

Edgar Bronfman Jr. attempts to outbid Skydance for Paramount amid financial struggles and legacy challenges for the Redstone family.

Edgar Bronfman Jr. Drops Pursuit of Paramount

Edgar Bronfman Jr. has officially abandoned his bid for Paramount, signaling a likely acquisition by Skydance and a positive outlook for Paramount's future.

Shari Redstone Is Said to Be in Talks to Sell Her Stake in Media Empire

Shari Redstone is in talks to sell a controlling stake in National Amusements.
A deal for Paramount could lead to a reordering of the media industry.

Paramount Extends Talks With New Bidder, Unsettling Skydance Deal

Paramount is considering a takeover bid from Edgar Bronfman Jr., potentially disrupting its agreement with Skydance.

Paramount Draws a New Bid, Complicating Deal With Skydance

Edgar Bronfman Jr. bids $4.3 billion for control of Paramount, taking advantage of a strategic 45-day competitive offer window.

Edgar Bronfman Jr. drops bid for Paramount, clearing the way for Skydance's merger

Bronfman's withdrawal of his $6 billion bid reflects confidence in Paramount's prospects following its merger with Skydance.
moreskydance
#apartment-7a

Julia Garner has a demon baby in trailer for Rosemary's Baby prequel Apartment 7A

Julia Garner's character in Apartment 7A grapples with sinister forces while pursuing her dream of fame, reminiscent of the themes in Rosemary's Baby.

New on Paramount+: September 2024

'Apartment 7A' is a highly anticipated prequel to 'Rosemary's Baby', premiering on September 27, 2024, featuring Julia Garner and Dianne Wiest.

Julia Garner has a demon baby in trailer for Rosemary's Baby prequel Apartment 7A

Julia Garner's character in Apartment 7A grapples with sinister forces while pursuing her dream of fame, reminiscent of the themes in Rosemary's Baby.

New on Paramount+: September 2024

'Apartment 7A' is a highly anticipated prequel to 'Rosemary's Baby', premiering on September 27, 2024, featuring Julia Garner and Dianne Wiest.
moreapartment-7a

'Yellowstone' rumored to return for surprise sixth season with Rip and Beth: reports

Yellowstone might not be ending; a potential sixth season focusing on Beth and Rip is in talks.

The Billionaire Battle for Paramount and the Return of 'Ted Lasso'

Bronfman's bid complicates Paramount's control battle, presenting a new layer of interest beyond Ellison's offer.
#sonic-the-hedgehog

Looks Like We're Finally Getting A Sonic 3 Movie Trailer This Week

The first trailer for Sonic the Hedgehog 3 is expected to be released on August 27, exciting fans.

Sonic 3 movie logo confirms fans' biggest hopes

Shadow, Sonic's arch rival, will be a big part of the Sonic 3 movie
The animated logo for the film hints at Shadow's appearance

First Knuckles TV Show Trailer Packs A Punch And An Official Release Date

Knuckles, a character from the Sonic the Hedgehog franchise, will be headlining his own TV mini-series in April.
The series, debuting on Paramount+ on April 26, will follow Knuckles as he navigates life on Earth and trains a new character named Wade Whipple.

I Wish I Could Show You The First Sonic 3 Movie Trailer

Paramount showcased Sonic fighting Shadow at Cinemacon.
Sonic the Hedgehog 3 movie might include elements from multiple games including Shadow's backstory and his use of vehicles.

What to Watch This Weekend: An Experiment from Comedy Weirdos

Knuckles on Paramount+ offers a unique blend of comedy and experimentation, appealing to those seeking a quirky distraction.

Looks Like We're Finally Getting A Sonic 3 Movie Trailer This Week

The first trailer for Sonic the Hedgehog 3 is expected to be released on August 27, exciting fans.

Sonic 3 movie logo confirms fans' biggest hopes

Shadow, Sonic's arch rival, will be a big part of the Sonic 3 movie
The animated logo for the film hints at Shadow's appearance

First Knuckles TV Show Trailer Packs A Punch And An Official Release Date

Knuckles, a character from the Sonic the Hedgehog franchise, will be headlining his own TV mini-series in April.
The series, debuting on Paramount+ on April 26, will follow Knuckles as he navigates life on Earth and trains a new character named Wade Whipple.

I Wish I Could Show You The First Sonic 3 Movie Trailer

Paramount showcased Sonic fighting Shadow at Cinemacon.
Sonic the Hedgehog 3 movie might include elements from multiple games including Shadow's backstory and his use of vehicles.

What to Watch This Weekend: An Experiment from Comedy Weirdos

Knuckles on Paramount+ offers a unique blend of comedy and experimentation, appealing to those seeking a quirky distraction.
moresonic-the-hedgehog

The Creators of Evil, One of the Most Slept-On Shows, Unpack Its Ending-and All Its Loose Ends

Evil was a critically acclaimed series that faced unjust cancellation despite its popularity on Netflix.
#documentary

Cyndi Lauper Announces Girls Just Wanna Have Fun Farewell Tour

Cyndi Lauper announces Girls Just Wanna Have Fun Farewell Tour, starting October 18 in Montreal and ending December 5 in Chicago.

Trailer unveiled for Paramount+ '80s hair metal docuseries Nothin' But a Good Time

Paramount+ docuseries 'Nothin' But a Good Time' premiering on September 17 explores '80s hair metal culture.

Cyndi Lauper Announces Girls Just Wanna Have Fun Farewell Tour

Cyndi Lauper announces Girls Just Wanna Have Fun Farewell Tour, starting October 18 in Montreal and ending December 5 in Chicago.

Trailer unveiled for Paramount+ '80s hair metal docuseries Nothin' But a Good Time

Paramount+ docuseries 'Nothin' But a Good Time' premiering on September 17 explores '80s hair metal culture.
moredocumentary

Google Expands AI Overviews to More Regions; Paramount to Cut 15% of Workforce; AltStore Launches on iOS for EU Users

Google's AI Overview feature is now available in more regions and is boosting traffic to publishers.
Paramount Global is making significant workforce reductions to streamline costs amid financial challenges.

How to watch the 2024 UEFA Super Cup in the United States

Soccer fans in the U.S. can watch the 2024 UEFA Super Cup on Paramount+ or CBS Sports Network.

Paramount Lays Off 15 Percent of U.S. Employees

Paramount is set to reduce staff by 15% due to industry shifts, aiming to cut annual costs by $500 million.

Paramount To Lay Off 15% Of US Workforce As Streaming Generates Its First-Ever Profit | AdExchanger

Paramount announced $6B write-down and layoffs ahead of Skydance merger. Streaming business turned profit in Q2 after 3 years.

Paramount Adds Magnite And Programmatic Demand To Its Shoppable Ads Network | AdExchanger

Paramount leverages its cultural influence to impact consumer behavior, exploring innovative opportunities like Shopsense AI to drive engagement and capitalize on product placements.

Brooklyn Magazine just unveiled its Paramount+ movie nights summer lineup

Brooklyn Magazine announced outdoor movie screenings at four iconic locations in Brooklyn, featuring Paramount+ franchise films.

'Paramount+ Movie Nights' free outdoor film series is back and bigger than ever: Here's the full lineup - Brooklyn Magazine

Watching a movie in the park under the stars enhances the experience and brings communities together.

Berkshire Hathaway Sold Paramount Stock, Lost 'Quite a Bit' | Entrepreneur

Warren Buffett admitted to selling off all Paramount shares, taking full responsibility for the decision, resulting in significant losses.

Conservative-backed lawsuit takes aim at alleged diversity quotas in Hollywood

The lawsuit against CBS Studios and Paramount alleges discrimination due to diversity quotas in Hollywood.
The legal battle may set a precedent for challenges against corporate diversity initiatives post-supreme court's affirmative action ruling.

Paramount Hypes Shopper Data To Dispel Doubts About Its Streaming Future | AdExchanger

Paramount faces skepticism in streaming wars due to stock performance and failed merger talks.
Paramount highlights growth in streaming revenue, subscribers, and ad revenue, emphasizing the partnership with Walmart.

Temu and Microsoft Copilot win Super Bowl app downloads

Microsoft's Copilot and Temu topped the download charts after airing Super Bowl commercials.
Temu experienced a 34% increase in app downloads on Super Bowl Sunday, its fastest day-over-day growth since November.

Knuckles Paramount+ series gets first trailer

The trailer for the Knuckles spinoff series looks cute and badass.
The series will tie directly into the third Sonic movie and feature returning characters.

Game Pass Subscribers Can Get 30 Days Of Free Paramount+ To Watch Halo Season 2

Game Pass Ultimate subscribers can get a 30-day free trial to Paramount+ to watch Season 2 of the Halo TV series.
The offer is only available in the US and is for new Paramount+ subscribers only.

Grammys 2024: How to watch and who's performing during the ceremony

The 66th Annual Grammy Awards will take place at Crypto.com Arena on Sunday, Feb. 4.
The ceremony will be hosted by Trevor Noah and will be broadcast live on CBS and available for streaming on Paramount+.

June Carter Cash Documentary Gets New Trailer: Watch

Upcoming documentary June offers an overview of June Carter Cash's life as a singer, songwriter, comedian, and actress.
The documentary includes interviews with Dolly Parton, Willie Nelson, Kacey Musgraves, and Reese Witherspoon, among others.

Apple Services Revenue Is Under Fire; Streaming Enters Its Next Battle | AdExchanger

Apple's Services revenue is heavily reliant on Google's search licensing payments, which may be at risk due to an antitrust suit against Google.
Apple's losses in Services revenue would primarily benefit developers who would avoid Apple's 30% commission fee.

Streaming apps are trying to bundle their way out of customer disenchantment

Streaming services are bundling up to offer more value to customers and retain subscribers.
Verizon is offering a bundle that includes Netflix and Max with ads for $10 per month per phone line.
#advertising

Longtime Ad Executive David Lawenda to Exit Paramount

Paramount is experiencing significant turnover in its ad sales leadership, with long-term executives departing amid company changes.

Paramount's DIY Local Pitch; Can't Spell 'Bizarro' Without 'ROI' | AdExchanger

Paramount aims to compete with Disney and NBCUniversal by attracting small and local businesses to its self-serve ad platform.

Longtime Ad Executive David Lawenda to Exit Paramount

Paramount is experiencing significant turnover in its ad sales leadership, with long-term executives departing amid company changes.

Paramount's DIY Local Pitch; Can't Spell 'Bizarro' Without 'ROI' | AdExchanger

Paramount aims to compete with Disney and NBCUniversal by attracting small and local businesses to its self-serve ad platform.
moreadvertising

Can The 'New Paramount' Succeed?; The Case For Spinning Out YouTube | AdExchanger

Paramount needs more scale to compete with industry giants like Amazon and Google.
Challenges arise when licensing content, potentially resulting in viewer confusion and churn.
YouTube holds significant untapped value within Alphabet, warranting consideration for a separate entity.
Despite the advantages, Google is unlikely to separate YouTube from its ad tech stack.
Changes in the industry, such as Apple's opt-in policy, are impacting the advertising landscape.

Paramount's potential new logo is the opposite of a glow-up

Paramount teases a new logo design blending classic identity with Skydance Media, facing backlash for corporate style and plain practicality.

How Comedy Central Fell Into Paramount's Corporate Memory Hole

Paramount deleted 25 years of content from networks like MTV News and Comedy Central, impacting popular culture and left-leaning satire.
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