Paramount+ has rebranded its ad-free tier from "Paramount+ With Showtime" to "Paramount+ Premium," simplifying the naming after user feedback and to compete in the streaming landscape. Despite the name change, subscription prices remain unchanged, and the service pledges to continue offering Showtime content as before. The rebranding follows the integration of Showtime into Paramount+, which has faced some confusion among users. Most subscribers on the cheaper Essentials plan likely won't notice the change as they already access both platforms' content.
We’re excited to announce the launch of Paramount+ Premium, our rebranded ad-free offering previously known as Paramount+ With Showtime. This change simplifies the service name while promising ongoing access to Showtime's rich content.
The old name, 'Paramount+ With Showtime,' was meant to highlight a premium tier, showcasing both Showtime's prestige series and flagship Paramount+ hits, but it was clunky.
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