"The cable TV bundle is making a minor comeback - with an assist from YouTube TV. Next year, Google will 10 genre-specific skinny channel bundles that combine broadcast and cable channels into a single YouTube TV package, The Wall Street Journal reports. For example, YouTube TV's new skinny sports bundle provides access to FS1, NBC Sports Network and ESPN, plus broadcast channels. Other packages will focus on news and family."
"When You're Out Of Stacks The beta test is limited, and the new product is explicitly "not an ads marketplace," says Substack co-founder Hamish McKenzie. Substack is orchestrating direct deals between creators in its network and certain brands "who respect editorial independence," he says. Substack has been proudly ad-free and focused on generating subscription sign-ups. The new beta isn't a deviation from its economic model, McKenzie says."
"Such cable-esque channel bundles are nothing new for YouTube TV, which became a giant of the streaming era by bundling its service with other TV providers. But these skinny bundles reflect a new trend in paid TV, where platforms let subscribers pay only for the channels they actually want. Think of it as "cable lite." YouTube TV says these skinny bundles will cost less than its full suite of 100+ channels, which runs $82.99 a month."
YouTube TV will launch 10 genre-specific skinny channel bundles that combine broadcast and cable channels into single packages, with examples including a sports bundle offering FS1, NBC Sports Network, ESPN, and local broadcast channels. The skinny bundles aim to cost less than the full YouTube TV lineup priced at $82.99 per month and focus on categories like news and family. The move reflects a paid-TV trend toward allowing subscribers to pay only for desired channels, described as 'cable lite'. Separately, Substack is testing a limited beta for direct brand-creator deals, maintaining an ad-free, subscription-focused model.
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