#streaming-tv

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An ad giant wants to control your next TV's OS

The Trade Desk's Ventura aims to create a more efficient and advertiser-friendly TV ecosystem.
#advertising

Sonos' smart TV plans might have found an OS

Ventura revolutionizes streaming TV by improving user experience and ad efficiency.

Why multichannel TV viewing requires a balance between linear and streaming

Advertisers must balance spending between linear and streaming TV to adapt to changing viewer habits and maximize ad effectiveness.

Sonos' smart TV plans might have found an OS

Ventura revolutionizes streaming TV by improving user experience and ad efficiency.

Why multichannel TV viewing requires a balance between linear and streaming

Advertisers must balance spending between linear and streaming TV to adapt to changing viewer habits and maximize ad effectiveness.
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Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV | AdExchanger

Advertisers are shifting focus to streaming TV, but must recognize key distinctions from traditional linear viewing.

The Ark is a perfect throwback to an age when sci-fi didn't have to be so serious

The Ark revitalizes the science fiction genre by combining humor and camp, distinguishing itself from more serious recent space operas.

Political Buyers Should Warm Up To CTV This Election Season | AdExchanger

Political ad spending in the US is projected to exceed $12 billion for the 2024 election, but streaming TV ad spend remains relatively flat.

It's Time To Use Streaming TV As A Full-Funnel Advertising Channel | AdExchanger

STV offers targeted advertising and broad reach, but advertisers need to enhance measurement capabilities for full effectiveness.

Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising

Krishan Bhatia hired as Amazon VP of Global Video Advertising.

Can Streaming TV Make Shoppability Happen?; The Pro-Anti-Sharing Consensus | AdExchanger

Streaming audiences dislike ads but can't avoid them, necessitating innovative monetization solutions.
Shoppable TV faces challenges due to the difference in consumer behavior between traditional shopping networks and video-on-demand platforms.

LG Ads Research: 7 in 10 CTV Users Prefer Streaming Free Ad-Supported Streaming TV

69% prefer ad-supported streaming TV over paid subscriptions without ads.
Viewers spend 12 mins on average deciding what to watch, with content abundance fueling subscription cycling.

My 2024 tech resolutions: picking a Twitter replacement, holding out on EVs, and more

After all of the chaos that befell the tech sector in 2023from Elon Musk's militantly ignorant stewardship of the site formerly known as Twitter to the ongoing debate over whether AI poses a grave threat to humanity or just to humans' jobs2024 seems set to pick up right where we left off.

Streaming vs. Linear: Let Ad Buyers Be Aware | AdExchanger

The ad-buying industry should focus on effectively reaching viewers on multiple screens and platforms, rather than debating streaming vs. linear TV.
Linear TV still represents over 60% of total TV usage, making it an important part of the audience equation.
The ideal media partner should be able to connect marketers to a large linear audience, a massive digital audience, and a popular streaming app through a single transaction.

VidCon's Gen Z attendees speak out on YouTube, TikTok, Instagram, ads & AI

Gen Z at VidCon are vocal about video apps, ads, and AI use.

Disney Is Courting a New Group of Advertisers It's Betting Could Drive Billions In Revenue

Disney is expanding BridgeID to connect with more ad-buying platforms for mid-market advertisers.
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