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Marketing tech
fromMarketing Dive
3 months ago

Amazon bolsters ad business with InfoSum, Magnite partnerships

Amazon enhances its advertising capabilities with InfoSum and Magnite partnerships, offering new tools for first-party data use and audience targeting.
fromAdweek
3 months ago

Former Google, MNTN Execs Raise $5.5M to Help Brands Build TV Ads With AI

"Google, or Meta, makes the majority of their money from driving performance outcomes. If we can take the biggest platform-streaming-and drive performance outcomes, we see a huge Trade Desk-like opportunity to be the leader in the space."
Marketing tech
Media industry
fromExchangewire
3 months ago

DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

CTV advertising is rapidly evolving but facing significant challenges such as transparency issues and wasted ad spend.
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