My 2024 tech resolutions: picking a Twitter replacement, holding out on EVs, and more
After all of the chaos that befell the tech sector in 2023from Elon Musk's militantly ignorant stewardship of the site formerly known as Twitter to the ongoing debate over whether AI poses a grave threat to humanity or just to humans' jobs2024 seems set to pick up right where we left off.
Streaming vs. Linear: Let Ad Buyers Be Aware | AdExchanger
The ad-buying industry should focus on effectively reaching viewers on multiple screens and platforms, rather than debating streaming vs. linear TV.
Linear TV still represents over 60% of total TV usage, making it an important part of the audience equation.
The ideal media partner should be able to connect marketers to a large linear audience, a massive digital audience, and a popular streaming app through a single transaction. [ more ]