#streaming-tv

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Adweek
2 months ago
Marketing

Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising

Krishan Bhatia hired as Amazon VP of Global Video Advertising. [ more ]
AdExchanger
2 months ago
Marketing

Can Streaming TV Make Shoppability Happen?; The Pro-Anti-Sharing Consensus | AdExchanger

Streaming audiences dislike ads but can't avoid them, necessitating innovative monetization solutions.
Shoppable TV faces challenges due to the difference in consumer behavior between traditional shopping networks and video-on-demand platforms. [ more ]
Exchangewire
2 months ago
Marketing

LG Ads Research: 7 in 10 CTV Users Prefer Streaming Free Ad-Supported Streaming TV

69% prefer ad-supported streaming TV over paid subscriptions without ads.
Viewers spend 12 mins on average deciding what to watch, with content abundance fueling subscription cycling. [ more ]
www.fastcompany.com
6 months ago
Digital life

My 2024 tech resolutions: picking a Twitter replacement, holding out on EVs, and more

After all of the chaos that befell the tech sector in 2023from Elon Musk's militantly ignorant stewardship of the site formerly known as Twitter to the ongoing debate over whether AI poses a grave threat to humanity or just to humans' jobs2024 seems set to pick up right where we left off.
AdExchanger
7 months ago
Marketing

Streaming vs. Linear: Let Ad Buyers Be Aware | AdExchanger

The ad-buying industry should focus on effectively reaching viewers on multiple screens and platforms, rather than debating streaming vs. linear TV.
Linear TV still represents over 60% of total TV usage, making it an important part of the audience equation.
The ideal media partner should be able to connect marketers to a large linear audience, a massive digital audience, and a popular streaming app through a single transaction. [ more ]
Digiday
2 hours ago
Marketing

VidCon's Gen Z attendees speak out on YouTube, TikTok, Instagram, ads & AI

Gen Z at VidCon are vocal about video apps, ads, and AI use. [ more ]
Adweek
1 week ago
Marketing

Disney Is Courting a New Group of Advertisers It's Betting Could Drive Billions In Revenue

Disney is expanding BridgeID to connect with more ad-buying platforms for mid-market advertisers. [ more ]
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