Sonos' smart TV plans might have found an OSVentura revolutionizes streaming TV by improving user experience and ad efficiency.
Why multichannel TV viewing requires a balance between linear and streamingAdvertisers must balance spending between linear and streaming TV to adapt to changing viewer habits and maximize ad effectiveness.
Tubi's Super Bowl viewership highlights brands' embrace of FAST channelsTubi helped achieve record Super Bowl viewership with a significant streaming audience of 13.6 million.
Sonos' smart TV plans might have found an OSVentura revolutionizes streaming TV by improving user experience and ad efficiency.
Why multichannel TV viewing requires a balance between linear and streamingAdvertisers must balance spending between linear and streaming TV to adapt to changing viewer habits and maximize ad effectiveness.
Tubi's Super Bowl viewership highlights brands' embrace of FAST channelsTubi helped achieve record Super Bowl viewership with a significant streaming audience of 13.6 million.
Ad industry insiders break down the M&A deals they think could shake up the industry in 2025Advertising M&A activity is projected to surge in 2025, particularly in retail media, streaming TV, influencer marketing, and AI.
An ad giant wants to control your next TV's OSThe Trade Desk's Ventura aims to create a more efficient and advertiser-friendly TV ecosystem.
Pulling A FAST One: 25% Of CTV Ad Inventory Can Only Be Bought Via Linear TV | AdExchangerAdvertisers are shifting focus to streaming TV, but must recognize key distinctions from traditional linear viewing.
The Ark is a perfect throwback to an age when sci-fi didn't have to be so seriousThe Ark revitalizes the science fiction genre by combining humor and camp, distinguishing itself from more serious recent space operas.
Political Buyers Should Warm Up To CTV This Election Season | AdExchangerPolitical ad spending in the US is projected to exceed $12 billion for the 2024 election, but streaming TV ad spend remains relatively flat.
It's Time To Use Streaming TV As A Full-Funnel Advertising Channel | AdExchangerSTV offers targeted advertising and broad reach, but advertisers need to enhance measurement capabilities for full effectiveness.
Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video AdvertisingKrishan Bhatia hired as Amazon VP of Global Video Advertising.
Can Streaming TV Make Shoppability Happen?; The Pro-Anti-Sharing Consensus | AdExchangerStreaming audiences dislike ads but can't avoid them, necessitating innovative monetization solutions.Shoppable TV faces challenges due to the difference in consumer behavior between traditional shopping networks and video-on-demand platforms.
LG Ads Research: 7 in 10 CTV Users Prefer Streaming Free Ad-Supported Streaming TV69% prefer ad-supported streaming TV over paid subscriptions without ads.Viewers spend 12 mins on average deciding what to watch, with content abundance fueling subscription cycling.
VidCon's Gen Z attendees speak out on YouTube, TikTok, Instagram, ads & AIGen Z at VidCon are vocal about video apps, ads, and AI use.
fromAdweek8 months agoDisney Is Courting a New Group of Advertisers It's Betting Could Drive Billions In RevenueDisney is expanding BridgeID to connect with more ad-buying platforms for mid-market advertisers.