#streaming-tv
#streaming-tv

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Former Google, MNTN Execs Raise $5.5M to Help Brands Build TV Ads With AI

Upscale AI aims to revolutionize streaming TV ads by using generative AI to improve performance marketing for DTC brands.

Media industry

fromExchangewire

2 weeks ago

DoubleVerify Releases Global Insights Report on the State of Streaming in 2025

CTV advertising is rapidly evolving but facing significant challenges such as transparency issues and wasted ad spend.

fromwww.nytimes.com

2 months ago

The Residence' Review: Murder and Mystery in the White House

As with many current shows in its pitch and timbre, The Residence is a conveyor belt of famous faces, including Uzo Aduba, Eliza Coupe, Jane Curtin, and more.

UK news

fromDigiday

3 months ago

Tubi's Super Bowl viewership highlights brands' embrace of FAST channels

While most of the ads shown on Tubi's Super Bowl coverage were pass-through commercials, the platform managed to sell a number of shorter streaming-only spots.

Marketing

fromBusiness Insider

4 months ago

Ad industry insiders break down the M&A deals they think could shake up the industry in 2025

Advertising M&A activity is projected to surge in 2025, particularly in retail media, streaming TV, influencer marketing, and AI.