Cloudflare acquires Human Native for AI data marketplace
Briefly

Cloudflare acquires Human Native for AI data marketplace
"Cloudflare has acquired Human Native, an AI data marketplace that connects creators and developers. The acquisition should make it easier for AI companies to find and purchase valuable content, while content creators retain control over their work and receive fair compensation. With this acquisition, Cloudflare aims to build a new economic model for the AI era. Last year, Cloudflare introduced tools that allow publishers to determine which bots have access to their content."
""Content creators deserve full control over their work, whether they want to write for humans or optimize for AI," says Cloudflare CEO Matthew Prince. According to him, the ambition is to create a new economic model that actually works for the next phase of the internet. The acquisition focuses on building tools that enable content to be discovered, priced, and purchased through transparent channels."
Cloudflare acquired Human Native, an AI data marketplace that connects creators and developers, to simplify discovery and purchase of valuable content while preserving creator control and fair compensation. The company aims to build a new economic model for the AI era and extend prior tools that let publishers control bot access to their content. Creators can choose to block content, optimize it for AI, or offer it for sale at prices reflecting societal and AI value; Cloudflare plans to support all three options. Human Native's team, with backgrounds at DeepMind, Google, Figma, and Bloomberg, will help structure content for reliable, high-quality AI consumption.
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