#content-licensing

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fromAdExchanger
1 week ago

Amazon Pays Up For Old Media; Begun, The Browser Wars Have | AdExchanger

Amazon has locked in Condé Nast and Hearst as data suppliers for its Rufus AI shopping agent, creating a large reservoir of shopping and intent data.
E-Commerce
#media-partnerships
Marketing tech
fromDigiday
1 month ago

Boston Globe, Future, Vox Media join ProRata's generative AI licensing model

ProRata's revenue sharing model attracts 500 publishers by offering fair compensation based on content usage.
Marketing tech
fromDigiday
1 month ago

Boston Globe, Future, Vox Media join ProRata's generative AI licensing model

ProRata's revenue sharing model attracts 500 publishers by offering fair compensation based on content usage.
more#media-partnerships
Marketing tech
fromThe Drum
2 months ago

Anthony Katsur on why the LLM free ride must end - and how the IAB Tech Lab plans to fix it

IAB Tech Lab is creating an API framework to regulate generative AI use of publisher content.
Katsur emphasizes the need for structured agreements between LLMs and publishers.
#youtube
Miscellaneous
fromBusiness Insider
5 months ago

Existential question: What's the difference between a YouTube series and a Netflix one?

Netflix's licensing of YouTube content is proving successful, as evidenced by 'Ms. Rachel' debuting in top 10 shows globally.
Miscellaneous
fromBusiness Insider
5 months ago

Existential question: What's the difference between a YouTube series and a Netflix one?

Netflix's licensing of YouTube content is proving successful, as evidenced by 'Ms. Rachel' debuting in top 10 shows globally.
more#youtube
fromThe Verge
2 months ago

Fubo isn't giving up on its Venu-like sports bundle

Fubo is continuing its quest to cut a deal with sports broadcasters that can bring upon the holy grail of sports bundles later this year.
Media industry
Marketing tech
fromForbes
4 months ago

New Data Shows Just How Badly OpenAI And Perplexity Are Screwing Over Publishers

AI-powered search engines are sending significantly less referral traffic to news sites compared to traditional search engines.
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