Many companies in the CTV industry are leveraging content from YouTube to fill free ad-supported channels. Creator Television includes licensed material from popular YouTubers like Nigel Ng and Jenny Lorenzo, while Samsung TV Plus expanded its content slate with creators like MrBeast, Mark Rober, and Dhar Mann. Only Dhar Mann is creating new original content for Samsung TV, with the rest mainly sourced through licensing. Such arrangements provide creators with diverse revenue sources, reducing dependence on social media algorithms for their income.
Companies producing free ad-supported channels often source content that already exists on YouTube, utilizing creators like Nigel Ng and Jenny Lorenzo.
Samsung TV Plus has expanded its creator content slate with renowned figures such as MrBeast and Mark Rober, adding appeal through established YouTube fame.
Dhar Mann is working on original content for Samsung TV, producing 13 new episodes for his channel, while others rely on licensing deals.
These agreements benefit creators by providing alternative revenue streams, reducing reliance on the unpredictable algorithms of social media platforms.
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