#fast-channels

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#content-licensing #youtube-creators #vessel #creator-economy #ctv-fraud #reach-extension #streaming-advertising
Media industry
fromTheankler
1 week ago

FAST Times (and Cash) for YouTube Creators

YouTube creators are adopting off-YouTube FAST channels that mimic linear-TV viewing as paid exclusive platforms failed to attract audiences.
Marketing tech
fromAdExchanger
1 month ago

New Channel, Same Old Tricks: How Legacy Web Tactics Are Undermining CTV Advertising | AdExchanger

Direct buys from streaming networks can expose advertisers to fraud and low-quality, artificially extended CTV inventory.
Television
fromVariety
1 month ago

Lionsgate Hires Apple TV+'s Justin Manfredi as Head of TV Marketing

Justin Manfredi joins Lionsgate as executive vice president of worldwide television marketing, succeeding Suzy Feldman and overseeing series marketing, licensing, FAST channels, and digital distribution.
Media industry
fromForbes
2 months ago

Breaking Through The Noise: How Amagi Is Solving Media's Fragmentation Puzzle

Media companies must adapt strategies to capture and retain attention in a fragmented media landscape.
Digital life
fromAdExchanger
2 months ago

Why FAST Channels Are So Interested In Courting YouTube Creators | AdExchanger

Free ad-supported channels use existing YouTube content, benefiting both creators and platforms through licensing agreements.
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