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fromDeadline
1 day ago

All3Media International, Merzigo Team To Boost YouTube & Facebook Reach Of Programs Including 'Midsomer Murders' & 'Peep Show'

"As a distributor with a significant library we want to ensure that our content is as widely monetized on YouTube and Facebook as possible and we are excited to be working with Merzigo on some of our catalogue titles," said Louise Pedersen, CEO of All3Media International.
Television
Media industry
fromExchangewire
2 days ago

VideoElephant Fetches "Unleashed by DOGTV": Takes Over FAST Management & Distribution

VideoElephant will fully manage and distribute Unleashed by DOGTV, overseeing scheduling, content, marketing, distribution, partner management, and monetisation to expand reach and revenue.
Television
fromTechCrunch
2 weeks ago

Titan OS raises $58 million from Highland Europe for its smart TV OS | TechCrunch

Titan OS provides a smart TV operating system that increases lifetime customer value by enabling partnerships with channels, streaming services, FAST channels, and advertisers.
Media industry
fromTheankler
2 months ago

FAST Times (and Cash) for YouTube Creators

YouTube creators are adopting off-YouTube FAST channels that mimic linear-TV viewing as paid exclusive platforms failed to attract audiences.
Marketing tech
fromAdExchanger
3 months ago

New Channel, Same Old Tricks: How Legacy Web Tactics Are Undermining CTV Advertising | AdExchanger

Direct buys from streaming networks can expose advertisers to fraud and low-quality, artificially extended CTV inventory.
Television
fromVariety
3 months ago

Lionsgate Hires Apple TV+'s Justin Manfredi as Head of TV Marketing

Justin Manfredi joins Lionsgate as executive vice president of worldwide television marketing, succeeding Suzy Feldman and overseeing series marketing, licensing, FAST channels, and digital distribution.
Media industry
fromForbes
4 months ago

Breaking Through The Noise: How Amagi Is Solving Media's Fragmentation Puzzle

Media companies must adapt strategies to capture and retain attention in a fragmented media landscape.
Digital life
fromAdExchanger
4 months ago

Why FAST Channels Are So Interested In Courting YouTube Creators | AdExchanger

Free ad-supported channels use existing YouTube content, benefiting both creators and platforms through licensing agreements.
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