Google TV's FAST channels finally have a proper name
Google TV has become a significant platform for users seeking diverse programming by offering over 800 free ad-supported channels, enhancing content accessibility.
Future of TV Briefing: FAST channels' ad fill rates have slipped in 2024
FAST channels are seeing increased viewership, but ad slots are filling less frequently due to insufficient advertiser demand.
Roku is building its content into Google TVs
Roku enhances Google TV integration, enabling users to access Roku's programming directly from Google TV.
PBS programming is coming to Prime Video
PBS partners with Amazon to offer over 150 local channels on Prime Video for free, enhancing public media accessibility.
Google TV's FAST channels finally have a proper name
Google TV has become a significant platform for users seeking diverse programming by offering over 800 free ad-supported channels, enhancing content accessibility.
Future of TV Briefing: FAST channels' ad fill rates have slipped in 2024
FAST channels are seeing increased viewership, but ad slots are filling less frequently due to insufficient advertiser demand.
Roku is building its content into Google TVs
Roku enhances Google TV integration, enabling users to access Roku's programming directly from Google TV.
PBS programming is coming to Prime Video
PBS partners with Amazon to offer over 150 local channels on Prime Video for free, enhancing public media accessibility.
Talking CTV Transparency (And The Lack Thereof) With Samsung | AdExchanger
FAST channels are gaining popularity, but ad buying transparency remains a challenge.
Advertisers increasingly prefer direct buying for better access to data.
Virgin Media Partners with PubMatic to Scale FAST Advertising in the UK
PubMatic partners with Virgin Media to enhance advertising experiences for UK audiences through premium ad-funded TV content.
Tastemade Wants Viewers To Feast On FAST | AdExchanger
Free, ad-supported TV (FAST) channels are growing alongside the rise of ad-supported subscription streamers.
CTV ad platform Wurl has created a product called ContentDiscovery to help programmers reach new viewers and lower customer acquisition costs.
From FAST channels to co-viewing, CTV advertising will look different in 2024
Advertisers are increasing their spending on streaming TV
CTV/OTT is projected to be the fastest-growing media channel in 2024
Show-Level Transparency Could Be A Differentiator For FAST Channels | AdExchanger
Free Ad-Supported TV (FAST) channels monetize content by enhancing transparency for advertisers to differentiate and grow in a competitive CTV landscape.
CNN To Reduce Staff By About 100 As CEO Unveils New Details Of "One Newsroom" Strategy; Digital Subscription Offering Planned For Later This Year
Thompson announced staff reductions impacting around 100 employees out of 3,500, unveiling plans for an integrated newsroom and a subscription product.