#fast-channels

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Exchangewire
1 week ago
Marketing

VideoElephant Appoints New VP Of Streaming Partnerships To Accelerate Development Of Free Ad-Supported Streaming TV Services

Preeya Naul appointed as VP of streaming partnerships at VideoElephant. [ more ]
Exchangewire
4 weeks ago
Marketing

Virgin Media Partners with PubMatic to Scale FAST Advertising in the UK

PubMatic partners with Virgin Media to enhance advertising experiences for UK audiences through premium ad-funded TV content. [ more ]
AdExchanger
3 months ago
Online marketing

Tastemade Wants Viewers To Feast On FAST | AdExchanger

Free, ad-supported TV (FAST) channels are growing alongside the rise of ad-supported subscription streamers.
CTV ad platform Wurl has created a product called ContentDiscovery to help programmers reach new viewers and lower customer acquisition costs. [ more ]
Digiday
5 months ago
Marketing tech

From FAST channels to co-viewing, CTV advertising will look different in 2024

Advertisers are increasing their spending on streaming TV
CTV/OTT is projected to be the fastest-growing media channel in 2024 [ more ]
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