Marketing techfromThe Drum2 days agoWhy focusing on emotion could be the next big win in streaming TV advertisingStreaming TV ads need emotional and contextual relevance, not just audience targeting.
Media industryfromDigiday1 week agoThe state of contextual commerce on CTV | How shoppable ads are changing the tactics for streaming TVContextual commerce is revolutionizing shopping experiences on CTV and streaming, enhancing interaction between viewers and advertisements.
MarketingfromDigiday3 months agoFuture of TV Briefing: Separating signal from noise when it comes to CTV advertising's content signal complaintsThe streaming ad market faces significant challenges due to unclear content signals and inconsistent practices among providers.