Marketing techfromThe Drum3 months agoWhy focusing on emotion could be the next big win in streaming TV advertisingStreaming TV ads need emotional and contextual relevance, not just audience targeting.
fromDigiday3 months agoThe state of contextual commerce on CTV | How shoppable ads are changing the tactics for streaming TVContextual commerce is revolutionizing shopping experiences on CTV and streaming, enhancing interaction between viewers and advertisements.