#streaming-advertising

#streaming-advertising

Picture this. You're deep into a Netflix show. The tension's high, you're hooked... and then life interrupts. Maybe you pause to grab food, answer the door, or check your phone. That small moment, the pause, is exactly where Netflix saw an opportunity most of us overlooked. Instead of forcing ads before or during your show, Netflix sometimes slips in a pause-screen ad. No disruption. No breaking the flow. Just a subtle placement that appears only when you've already stepped out of the story.