#streaming-advertising
#streaming-advertising
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#fast #ctv #live-content #audience-targeting #pause-screen-ads #netflix-earnings #brazil-tax-dispute
Marketing tech
fromAdExchanger
3 weeks agoParamount+ Is Letting Advertisers Buy Show-Specific Streaming Ad Spots | AdExchanger
Paramount+ launched "streaming fixed units" allowing fixed ad placements within episodes for seven days to create appointment-style event viewing and then revert to dynamic targeting.
fromLos Angeles Times
1 month agoLoud TV commercials drive viewers crazy. California wants to quiet them down
Keller's husband is Zach Keller, legislative director for Sen. Tom Umberg (D-Santa Ana). Last year, when the pair became new - and newly exhausted - parents, their reprieve was watching a TV show on a streaming service while their daughter napped. Even though the TV and the baby were in separate rooms, a random commercial would "blare so loudly that it would startle [the baby] and wake her up," Keller told The Times.
California
fromVariety
1 month agoNetflix, Amazon Set Alliance to Broaden Connected-TV Impressions for Ad Buyers
Such alliances may help as Madison Avenue grapples with a glut of broadband-TV inventory on the market, much of the supply growing due to the entrance of both Amazon and Netflix into ad-supported streaming. This partnership will deal primarily with so-called "programmatic" advertising, or digital inventory that gets bought based on algorithms that define qualities of the specific consumers being sought by a marketer.
Marketing tech
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