#programmatic-advertising

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Marketing tech
fromDigiday
2 months ago

Rising ad spend fuels rapid growth of Amazon's DSPs

Amazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.
fromDigiday
3 months ago
Marketing

Amazon's DSP ambition: Becoming the first choice in programmatic

Amazon's demand-side platform (DSP) is emerging as a serious competitor in programmatic advertising.
Advertisers increasingly prefer Amazon DSP over traditional platforms like Google DV360 and The Trade Desk.
Amazon aims to transform its DSP into the largest AI-driven buying platform for digital marketing.
fromDigiday
3 months ago
Marketing tech

Publishers want more control over programmatic. Some are finally making it happen

Publishers are beginning to regain control over programmatic advertising by leveraging existing tools and strategies.
fromShopify
5 months ago
Marketing

Essential Guide to Programmatic Advertising: What You Need to Know (2024) - Shopify

Programmatic advertising revolutionizes digital marketing by automating ad placements and improving targeting, expected to account for 85% of ad spend by 2029.
fromDigiday
5 months ago
Artificial intelligence

Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic

AI-driven decision-making is revolutionizing programmatic advertising efficiency and effectiveness.
Collaborative innovation between Amazon DSP and PMG is unlocking new brand potential.
Digital marketing fundamentals remain, but advancements in speed and accuracy are transforming execution.
fromThe Drum
6 days ago
Media industry

Understanding programmatic fees will help you get the most from ad spend

Understanding programmatic transaction fees can significantly enhance ad campaign efficiency and ROI.
Marketing tech
fromDigiday
2 months ago

Rising ad spend fuels rapid growth of Amazon's DSPs

Amazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.
fromDigiday
3 months ago
Marketing

Amazon's DSP ambition: Becoming the first choice in programmatic

Amazon's demand-side platform (DSP) is emerging as a serious competitor in programmatic advertising.
Advertisers increasingly prefer Amazon DSP over traditional platforms like Google DV360 and The Trade Desk.
Amazon aims to transform its DSP into the largest AI-driven buying platform for digital marketing.
fromDigiday
3 months ago
Marketing tech

Publishers want more control over programmatic. Some are finally making it happen

Publishers are beginning to regain control over programmatic advertising by leveraging existing tools and strategies.
fromShopify
5 months ago
Marketing

Essential Guide to Programmatic Advertising: What You Need to Know (2024) - Shopify

Programmatic advertising revolutionizes digital marketing by automating ad placements and improving targeting, expected to account for 85% of ad spend by 2029.
fromDigiday
5 months ago
Artificial intelligence

Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic

AI-driven decision-making is revolutionizing programmatic advertising efficiency and effectiveness.
Collaborative innovation between Amazon DSP and PMG is unlocking new brand potential.
Digital marketing fundamentals remain, but advancements in speed and accuracy are transforming execution.
fromThe Drum
6 days ago
Media industry

Understanding programmatic fees will help you get the most from ad spend

Understanding programmatic transaction fees can significantly enhance ad campaign efficiency and ROI.
more#digital-marketing
#sustainability
Media industry
fromExchangewire
1 week ago

GumGum Just Made Digital Ads 90% Cleaner

GumGum achieves top carbon efficiency in digital advertising with 0.48 grams of CO2e per impression, far exceeding industry averages.
fromExchangewire
6 days ago
Marketing tech

Cedara & PGAM Media Announce Partnership to Advance Sustainable Advertising

Cedara and PGAM Media partnered to promote sustainability in digital advertising through carbon measurement solutions.
Media industry
fromExchangewire
1 week ago

GumGum Just Made Digital Ads 90% Cleaner

GumGum achieves top carbon efficiency in digital advertising with 0.48 grams of CO2e per impression, far exceeding industry averages.
fromExchangewire
6 days ago
Marketing tech

Cedara & PGAM Media Announce Partnership to Advance Sustainable Advertising

Cedara and PGAM Media partnered to promote sustainability in digital advertising through carbon measurement solutions.
more#sustainability
#media-trends
Marketing tech
fromThe Drum
1 month ago

Why multi-market programmatic DOOH is taking off

The shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.
Media industry
fromMarTech
1 week ago

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market | MarTech

CTV's ad spend surged 16% last year, signaling a major rebound as digital video dominates the advertising landscape.
fromThe Drum
3 months ago
Marketing

Programmatic in the real world: trends helping advertisers differentiate in 2025

Programmatic out-of-home has evolved from a tactical add-on to a strategic pillar in media planning globally.
Marketing tech
fromThe Drum
1 month ago

Why multi-market programmatic DOOH is taking off

The shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.
Media industry
fromMarTech
1 week ago

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market | MarTech

CTV's ad spend surged 16% last year, signaling a major rebound as digital video dominates the advertising landscape.
fromThe Drum
3 months ago
Marketing

Programmatic in the real world: trends helping advertisers differentiate in 2025

Programmatic out-of-home has evolved from a tactical add-on to a strategic pillar in media planning globally.
more#media-trends
#digital-advertising
Media industry
fromTechRadar
2 weeks ago

Sustainability Week: How AI boosts digital advertising performance while cutting CO2 emissions

Digital advertising contributes significantly to carbon emissions, highlighting the need for industry-wide optimization to meet net-zero goals.
Marketing tech
fromAdweek
1 month ago

Adweek Guide to AI-new

AI advances enhance media buying efficiency but require balance between automation and human oversight.
Granular audience targeting and real-time optimization empower dynamic ad spending.
Marketing tech
fromMarketing Dive
3 months ago

Trade Desk buys ad data firm Sincera as brands seek objective insights

The Trade Desk's acquisition of Sincera enhances its independent DSP capabilities by offering clearer data insights for marketers.
fromDigiday
1 month ago
Marketing tech

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

Amazon Ads aims to become the top choice for media buyers by enhancing its DSP features and offering financial incentives.
fromDigiday
4 months ago
Marketing

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

Influencers are expanding their reach beyond traditional social media to programmatic advertising, offering new marketing opportunities for brands.
fromExchangewire
2 weeks ago
Marketing tech

Zoom Media UK Partners with VIOOH to Expand Programmatic DOOH Footprint Across Gyms & Health Clubs

VIOOH partners with Zoom Media UK to enhance DOOH advertising in gyms, leveraging programmatic technology and a verified digital audience.
Media industry
fromTechRadar
2 weeks ago

Sustainability Week: How AI boosts digital advertising performance while cutting CO2 emissions

Digital advertising contributes significantly to carbon emissions, highlighting the need for industry-wide optimization to meet net-zero goals.
Marketing tech
fromAdweek
1 month ago

Adweek Guide to AI-new

AI advances enhance media buying efficiency but require balance between automation and human oversight.
Granular audience targeting and real-time optimization empower dynamic ad spending.
Marketing tech
fromMarketing Dive
3 months ago

Trade Desk buys ad data firm Sincera as brands seek objective insights

The Trade Desk's acquisition of Sincera enhances its independent DSP capabilities by offering clearer data insights for marketers.
fromDigiday
1 month ago
Marketing tech

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

Amazon Ads aims to become the top choice for media buyers by enhancing its DSP features and offering financial incentives.
fromDigiday
4 months ago
Marketing

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

Influencers are expanding their reach beyond traditional social media to programmatic advertising, offering new marketing opportunities for brands.
fromExchangewire
2 weeks ago
Marketing tech

Zoom Media UK Partners with VIOOH to Expand Programmatic DOOH Footprint Across Gyms & Health Clubs

VIOOH partners with Zoom Media UK to enhance DOOH advertising in gyms, leveraging programmatic technology and a verified digital audience.
more#digital-advertising
#digital-media
Media industry
fromForbes
2 weeks ago

Apollo Exposed: What 400M Fake Ad Requests Reveal About Fraud

A sophisticated ad fraud scheme named Apollo exploited the audio advertising market, accounting for 400 million fraudulent requests daily.
fromExchangewire
1 month ago
Marketing tech

Axis & StreamKey Partner to Elevate Video Advertising

Axis partners with StreamKey to enhance video ad monetization, benefiting both publishers and advertisers through expanded opportunities and improved revenue.
Media industry
fromForbes
2 weeks ago

Apollo Exposed: What 400M Fake Ad Requests Reveal About Fraud

A sophisticated ad fraud scheme named Apollo exploited the audio advertising market, accounting for 400 million fraudulent requests daily.
fromExchangewire
1 month ago
Marketing tech

Axis & StreamKey Partner to Elevate Video Advertising

Axis partners with StreamKey to enhance video ad monetization, benefiting both publishers and advertisers through expanded opportunities and improved revenue.
more#digital-media
#ad-tech
Marketing tech
fromDigiday
1 month ago

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.
Marketing tech
fromDigiday
1 month ago

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Marketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.
Marketing tech
fromDigiday
1 month ago

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
Marketing tech
fromDigiday
2 months ago

How contextual targeting providers' pitch to brand clients and agencies has changed

Advertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.
Marketing tech
fromDigiday
2 months ago

How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiency

Programmatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.
Marketing tech
fromDigiday
1 month ago

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.
Marketing tech
fromDigiday
1 month ago

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.
Marketing tech
fromDigiday
1 month ago

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Marketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.
Marketing tech
fromDigiday
1 month ago

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
Marketing tech
fromDigiday
2 months ago

How contextual targeting providers' pitch to brand clients and agencies has changed

Advertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.
Marketing tech
fromDigiday
2 months ago

How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiency

Programmatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.
Marketing tech
fromDigiday
1 month ago

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.
more#ad-tech
Marketing tech
fromExchangewire
3 weeks ago

MarkApp Announces Strategic Partnership with Sovrn

MarkApp partners with Sovrn to enhance its programmatic advertising capabilities through advanced audience targeting and shopping-intent monetisation.
fromExchangewire
3 weeks ago
Marketing tech

adWMG Expands to Offer PC Player Acquisition for Steam Games

adWMG launches targeted user acquisition services for Steam game advertisers, emphasizing effective marketing strategies.
Media industry
fromDigiday
1 month ago

Future of TV Briefing: The programmatic state of play for this year's TV and streaming upfront market

Programmatic advertising increasingly influences upfront commitments, yet conflicting preferences between buyers and sellers complicate the landscape.
fromExchangewire
1 month ago
Marketing tech

mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

The integration with Nexd simplifies ad creation, making it faster and more efficient for advertisers.
Marketing tech
fromExchangewire
2 months ago

Fandom Partners with Intent IQ to Unlock Coveted IOS Audience for Marketers

Intent IQ and Fandom partnership boosts revenue from cookieless users significantly, leveraging privacy-forward identity resolution technology.
Marketing tech
fromDigiday
2 months ago

Amid stock price drops, The Trade Desk promises 'win-wins' for clients and publishers

The Trade Desk is focusing on a new industry paradigm free of Google's influence, emphasizing authenticated audiences and efficient supply chains.
#adtech
Marketing tech
fromDigiday
3 months ago

The Trade Desk announces plans to acquire Sincera

The Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.
fromExchangewire
3 months ago
Marketing

AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships

AdPlayer.Pro enhances video player with audio adjustments for improved ad viewability and user experience.
Marketing tech
fromDigiday
3 months ago

The Trade Desk announces plans to acquire Sincera

The Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.
fromExchangewire
3 months ago
Marketing

AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships

AdPlayer.Pro enhances video player with audio adjustments for improved ad viewability and user experience.
more#adtech
fromMarTech
3 months ago
Marketing

Bombora integrates with Audigent's PMPs | MarTech

Bombora's integration with Audigent enhances programmatic advertising for B2B marketers, leveraging intent data for improved audience targeting and campaign efficiency.
#marketing-trends
fromForbes
3 months ago
Marketing

Council Post: What's Next For Programmatic Advertising In 2025?

AI integration will be crucial for competitive advantage in programmatic advertising.
Adoption of first-party data is essential in a cookieless future.
Ad fraud prevention remains a top priority for programmatic platforms.
fromExchangewire
4 months ago
Marketing

Rewriting the Rules: How 2025 Will Redefine Brand Safety in Media

Brand safety in media is evolving, emphasizing nuance rather than relying heavily on outdated filtering tools.
fromForbes
3 months ago
Marketing

Council Post: What's Next For Programmatic Advertising In 2025?

AI integration will be crucial for competitive advantage in programmatic advertising.
Adoption of first-party data is essential in a cookieless future.
Ad fraud prevention remains a top priority for programmatic platforms.
fromExchangewire
4 months ago
Marketing

Rewriting the Rules: How 2025 Will Redefine Brand Safety in Media

Brand safety in media is evolving, emphasizing nuance rather than relying heavily on outdated filtering tools.
more#marketing-trends
Marketing tech
fromDigiday
3 months ago

Mars Petcare is testing direct SSP buying for CTV ads

Mars Petcare is innovatively leveraging supply-side platforms for CTV advertising to reduce costs and improve ad reach.
fromDigiday
4 months ago
Growth hacking

Programmatic marketers sound off on impact of AI-driven ad buys

AI is radically transforming programmatic marketing, bringing challenges in campaign optimization and transparency that marketers must navigate.
fromDigiday
4 months ago
Marketing

How to expand programmatic advertising up the funnel, with TripAdvisor's Matteo Balzani

Programmatic advertising must constantly refill the customer funnel for sustained growth and competition.
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