Marketing
fromMarketing Dive
19 hours agoGo Figure: 3 big marketing numbers from May
AI remains a major industry priority, while only 15.3% of marketing budgets typically go to it.
#programmatic-advertising
#programmatic-advertising
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#ad-tech #digital-advertising #connected-tv #digital-marketing #iab-tech-lab #retail-media #agentic-ai #adtech
Marketing tech
fromExchangewire
1 day agoAzerion Integrates Spotify Ad Exchange into Hawk DSP, Unlocking Global Premium Inventory at Scale
Direct integration of Spotify Ad Exchange into Hawk DSP expands premium omnichannel supply and enables programmatic access to Spotify audio, display, and video inventory.
fromExchangewire
1 week agoProgrammatic Advertising Expands to Car LED Screens
“We are expanding advertising opportunities for brands so they can connect with their audiences even more effectively. LED panels on the roofs of partner cars are a logical extension of this approach: advertising appears where traditional media placements are not always available,” said Iryna Balashova, head of Uklon Ads.
Marketing tech
fromAdExchanger
1 week agoAI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead | AdExchanger
“Clear restrictions are a way of saying to the machine, ‘here is your box, stay in [the] box,’” Bonnick quipped during a session on Wednesday at Programmatic AI in Las Vegas. “And as long as you do those things within the box, it's right.”
Marketing tech
#upfront-advertising
Marketing tech
fromDigiday
1 week agoWhy Amazon and YouTube pitched operating systems, not just TV inventory at this year's upfront
Upfront negotiations increasingly focus on ad infrastructure, identity, data, AI buying, measurement, and programmatic capabilities rather than only discounted bulk ad space.
#agentic-ai
Marketing tech
fromDigiday
2 weeks agoDigiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying
AI agents are already buying ads, while marketers add guardrails, transparency, and human approval to control automation and manage new costs and standards.
Marketing tech
fromDigiday
2 weeks agoThe state of agentic advertising
Agentic advertising uses autonomous AI agents to plan, transact, and optimize media, with adoption still early due to trust and readiness gaps.
#tv-upfronts
Marketing tech
fromDigiday
2 weeks agoFuture of TV Briefing: Inside Warner Bros. Discovery's programmatic upfront pitch
More than half of Warner Bros. Discovery’s biddable programmatic demand comes from upfront deals, and growth is driven by automation, private marketplaces, and programmatic live sports.
Marketing tech
fromExchangewire
2 weeks agoDigest: Alibaba Pushes 'Chat-to-Buy' With Qwen AI; Amazon Data Coming to Netflix Inventory Next Week; Instagram Eyes Long-Form CTV Push
Alibaba integrates Qwen into Taobao and Tmall to enable chat-to-buy shopping via text or voice, including recommendations, delivery tracking, and try-ons.
Media industry
fromInvesting.com Australia
2 weeks agoEarnings call transcript: Townsquare Media Q1 2026 earnings beat expectations By Investing.com
Q1 2026 delivered EPS and revenue above forecasts, driven by digital-first growth, programmatic advertising gains, and improved margins despite a slight revenue decline.
Marketing tech
fromDigiday
2 weeks ago'Google doesn't care that it's terrible': Brand, agency execs air frustrations with The Trade Desk, Google's Performance Max, Meta's Advantage+
AI-powered ad platforms and DSPs remain opaque, driving brand and agency frustration and prompting shifts in ad spending and vendor relationships.
fromDigiday
3 weeks agoThe Trade Desks' $689m revenue beat is blunted by the departure of CSO Jacobson to OpenAI
The company reported momentum in its CTV, retail media, and data-driven buying offerings, citing integration with Dollar General, LinkedIn, Netflix, PacVue, and Skaai, as well as the recently launched agentic planning tools within its Koa platform.
Marketing tech
fromExchangewire
3 weeks agoPubstack's Q1 2026 State of Programmatic Benchmark Shows UK Publishers Facing Sharp Volume Pressure, While eCPM Holds - ExchangeWire.com
The conversation I keep having with UK publishers starts in the same place: traffic is down, audiences are fragmenting, and impressions are declining. The Q1 2026 data does not dismiss that concern. But it does show something equally important: eCPM is up year on year. Slightly, but up. In a quarter where volume fell sharply, the price per impression held. That is not the behaviour of a broken market.
E-Commerce
Marketing tech
fromExchangewire
3 weeks agoThrad Sponsors ADSN: The Ad-Supported Network, Bringing Real-Time Ad Tech to Industry Conversations
Thrad sponsors ADSN podcast to reach ad tech professionals as AI reshapes advertising infrastructure and monetization standards across conversational interfaces.
Marketing tech
fromExchangewire
3 weeks agoEmerging channels, cleaner pipes: Assembly's Tom Cogan on where MENA programmatic is heading - ExchangeWire.com
MENA brands concentrate spending on two channels while CTV, audio, DOOH, and AI search offer significant untapped growth opportunities, with last-click attribution limiting broader channel adoption.
Marketing tech
fromThedrum
1 month agoPubMatic and IAB Europe Release New Research Revealing the State of Online Video Advertising Today and Predictions for the Year Ahead
Media buyers are increasingly investing in video advertising, particularly connected TV, due to its cost-effectiveness and audience reach.
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