#programmatic-advertising

#programmatic-advertising

Mars Petcare is innovatively leveraging supply-side platforms for CTV advertising to reduce costs and improve ad reach.

Ad tech M&A activity surged this week with significant acquisitions and regulatory developments affecting major players like Apple and Meta.

Viant acquired IRIS.TV to enhance CTV advertising transparency and improve targeting and performance.

HAWK DSP's integration with smartclip enhances access to premium CTV and audio inventories for programmatic advertising globally.

The Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.

Programmatic advertising is becoming more efficient and transparent, with significant improvements noted in the 2024 benchmark study.

Publishers are uncertain about programmatic ad spending in Q4 due to various market dynamics affecting predictions.

Programmatic out-of-home has evolved from a tactical add-on to a strategic pillar in media planning globally.

AI is radically transforming programmatic marketing, bringing challenges in campaign optimization and transparency that marketers must navigate.

The media and ad tech industries are experiencing rapid innovation leading up to 2025, primarily driven by AI and automation.

Curation in ad tech enhances audience targeting by aggregating select supply chain data, driving efficiency for advertisers and revenue for publishers.

Amazon's advertising segment is thriving due to recent enhancements in its Demand-Side Platform, attracting more investment from marketers looking for better value.

Curation in programmatic advertising is questioned by publishers for its perceived lack of value and potential negative impact on revenue.

Yahoo's new ad tech approach enhances transparency and gives advertisers more control, marking a potential shift in the programmatic ecosystem.

The Trade Desk's rise to dominance is causing frustration among independent ad tech players, challenging its former underdog image.

Programmatic advertising's future in 2025 demands precision, transparency, and sustainability in targeting solutions.

Virtual Minds is enhancing programmatic advertising's eco-friendliness through a partnership with Cedara, offering CO2 measurement and reduction strategies.

VIOOH's 2023 emissions intensity for programmatic DOOH stands at below 0.35 grams CO2e per ad impression, significantly outperforming benchmarks.

EX.CO expands its ad server to enhance revenue in CTV and DOOH media through improved automated ad auctions.

BidsCube transforms into a comprehensive ad technology solutions provider, simplifying programmatic advertising for clients.

The company emphasizes empowering clients with innovative tools and supportive ecosystems.

Nexxen partners with Vevo to enhance programmatic advertising capabilities in Connected TV.

The collaboration broadens advertiser access to Vevo's premium video inventory.

The Trade Desk and Sonos collaborate to counter larger competitors and create an alternative smart TV OS.

Taboola partners with Jounce Media to ensure its Select publisher network is free from Made for Advertising (MFA) properties, enhancing trust in advertising.

Opti Digital partners with Webedia Spain to enhance advertising revenues through innovative ad formats and improved performance metrics.

2025 is anticipated to be marked by significant industry upheavals, especially concerning social media dynamics and privacy changes.

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.

The future of programmatic advertising looks robust with rapid growth and increased focus on streaming services for customer engagement and retention.

Disney is investing heavily in streaming and digital advertising, with 40% of its budget directed here in 2024.

Digital out-of-home advertising is projected to significantly grow in Europe, becoming a major component of advertising strategies.

Programmatic advertising revolutionizes digital marketing by automating ad placements and improving targeting, expected to account for 85% of ad spend by 2029.

AI-driven decision-making is revolutionizing programmatic advertising efficiency and effectiveness.

Collaborative innovation between Amazon DSP and PMG is unlocking new brand potential.

Digital marketing fundamentals remain, but advancements in speed and accuracy are transforming execution.

Onetag partners with Adelaide to integrate attention-based media quality measurement into their programmatic solutions.

Audigent integrates with Onetag to enhance programmatic media capabilities using real-time data and AI-driven curation.

The Axis and AdInMo partnership enhances programmatic advertising through seamless in-game experiences, expanding audience engagement and maximizing ROI.

BackLite Media partners with VIOOH to expand DOOH advertising access in the UAE, tapping into tourist markets and programmatic advertising.

Programmatic advertising must constantly refill the customer funnel for sustained growth and competition.

Uber Advertising is set to continue its growth by scaling operations and adding innovative ad formats in 2025.

The ad business has doubled its revenue run rate to $1 billion, signaling strong success in a short span.

Leadership changes have been leveraged to enhance advertising strategies and appoint focused management.

Marketers can unlock the potential of CTV advertising through programmatic strategies for enhanced targeting, reach, frequency, and measurement.

Streaming services are integral to households, with Americans heavily investing in subscriptions and engaging primarily through mobile apps.

Pixalate's Website Publisher Trust Index enhances transparency in programmatic advertising by ranking website quality across multiple global regions.

Brand safety in media is evolving, emphasizing nuance rather than relying heavily on outdated filtering tools.

Publishers may reduce focus on programmatic ads by 2025, despite current revenue growth.

StackAdapt partners with Channel 4 to provide UK clients access to programmatic TV inventory for the first time.

StackAdapt and Adsquare's partnership enhances advertisers' ability to understand customer visits post-digital engagement through precise location tracking.

First-party data is transforming advertising strategies by enabling better targeting and achieving higher performance across various media channels.

Data collaboration platforms provide essential solutions to the prevalent data challenges faced by marketers and agencies, emphasizing the need for better data orchestration.

Permutive has launched a marketplace on Index Marketplaces to enhance audience targeting for marketers and support publishers' first-party data utilization.

Most marketers face major challenges with data orchestration and first-party data utilization.

The rise of data collaboration platforms is crucial for improving targeting and insights.

Cognitiv's ContextGPT integrates with Index Exchange for advanced ad targeting without cookies, using deep learning for real-time audience analysis.

Publishers are conflicted about ad inventory curation, balancing potential revenue boost against fear of losing control to intermediaries.

Programmatic nonvideo digital display ad spend is growing but declining in share relative to other ad formats.

Publishers are shifting towards interactive advertising to diversify revenue streams.

Programmatic nonvideo digital display ad spend is increasing but losing market share in total programmatic digital display ad spending.

The Trade Desk's revenue grew 27% year-on-year, driven largely by CTV, which is now their largest media channel.

Programmatic audio advertising struggles due to challenges in scaling and vetting inventory, leading to a reliance on direct deals.

Google's dominance in adtech creates limitations for advertisers accessing diverse inventory options through its platform.

Google's new capabilities aim to improve efficiency in ad placements for advertisers through better data sharing.

IAB Europe's report shows a significant uptick in programmatic advertising, emphasizing cost efficiency as a key driver.

The New York Times continues to grow its subscriber base but is facing challenges with slowed growth.

Retailers are embracing openness in their media networks, significantly changing how shopper data is utilized for programmatic advertising.

Brands can significantly reduce spending on made-for-advertising (MFA) sites in programmatic advertising with the right strategies.

Pixalate's Trust Index evaluates CTV app quality for programmatic advertising using data from billions of ad impressions across multiple platforms.

The UK is experiencing strong growth in the programmatic DOOH market, with a projected increase in adoption and spending over the next 18 months.