#programmatic-advertising

#programmatic-advertising

Publishers are uncertain about programmatic ad spending in Q4 due to various market dynamics affecting predictions.

Publishers are conflicted about ad inventory curation, balancing potential revenue boost against fear of losing control to intermediaries.

Publishers can find revenue opportunities from the Outbrain-Teads $1 billion deal, benefitting from a one-stop-shop for ad sales with performance-oriented and brand advertisers.

Google's dominance in the ad server market significantly harms publishers' negotiating power and revenue.

The trial highlights concerns over Google's control and potential anticompetitive practices in programmatic advertising.

First-party data is transforming advertising strategies by enabling better targeting and achieving higher performance across various media channels.

Data collaboration platforms provide essential solutions to the prevalent data challenges faced by marketers and agencies, emphasizing the need for better data orchestration.

Retail media networks are shifting focus to offsite advertising to leverage first-party data beyond retail, potentially facing challenges in maintaining transparency and value proposition amidst growing competition.

Permutive has launched a marketplace on Index Marketplaces to enhance audience targeting for marketers and support publishers' first-party data utilization.

Most marketers face major challenges with data orchestration and first-party data utilization.

The rise of data collaboration platforms is crucial for improving targeting and insights.

Advertisers are shifting towards performance-based metrics such as ROI and embracing innovative strategies like influencer marketing and programmatic advertising for improved campaign impact.

Investments in cookie alternatives are yielding positive results in digital advertising, emphasizing the need for continual innovation.

Agentio simplifies creator-led advertising with an AI-driven programmatic platform, significantly improving efficiency and ROAS for brands.

AI adoption in digital advertising improves targeting efficiency and cuts costs, boosting return on investments significantly.

Infillion launches IDVx to enhance scalable interactive video advertising across multiple platforms focusing on brand-specific KPIs.

The open internet's programmatic ad spend growth has lagged behind walled gardens due to market consolidation and differentiation challenges.

Cognitiv's ContextGPT integrates with Index Exchange for advanced ad targeting without cookies, using deep learning for real-time audience analysis.

Marketers can unlock the potential of CTV advertising through programmatic strategies for enhanced targeting, reach, frequency, and measurement.

VIOOH has launched programmatic enhancements to its Trading Manager platform, improving targeting and campaign visualization for out-of-home advertising.

Programmatic nonvideo digital display ad spend is growing but declining in share relative to other ad formats.

Publishers are shifting towards interactive advertising to diversify revenue streams.

Programmatic nonvideo digital display ad spend is increasing but losing market share in total programmatic digital display ad spending.

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.

The future of programmatic advertising looks robust with rapid growth and increased focus on streaming services for customer engagement and retention.

Digital out-of-home advertising is projected to significantly grow in Europe, becoming a major component of advertising strategies.

Retail media is poised for significant growth, with opportunities for both large and smaller players in the field.

The 2024 Attitudes to Programmatic Advertising Report reveals steady growth in programmatic spending across various digital advertising channels in Europe.

The role of the media planner/buyer is evolving towards a blend of traditional skills and technical expertise in the modern ad tech ecosystem.

The Trade Desk's revenue grew 27% year-on-year, driven largely by CTV, which is now their largest media channel.

Programmatic audio advertising struggles due to challenges in scaling and vetting inventory, leading to a reliance on direct deals.

Retailers are embracing openness in their media networks, significantly changing how shopper data is utilized for programmatic advertising.

VIOOH's 2023 emissions intensity for programmatic DOOH stands at below 0.35 grams CO2e per ad impression, significantly outperforming benchmarks.

Brands can significantly reduce spending on made-for-advertising (MFA) sites in programmatic advertising with the right strategies.

Google's dominance in adtech creates limitations for advertisers accessing diverse inventory options through its platform.

Google's new capabilities aim to improve efficiency in ad placements for advertisers through better data sharing.

IAB Europe's report shows a significant uptick in programmatic advertising, emphasizing cost efficiency as a key driver.

The New York Times continues to grow its subscriber base but is facing challenges with slowed growth.

Criteo reported modest revenue growth in Q2, mentioned insights into Google's planned consent mechanism for Chrome, and discussed industry shifts towards walled garden environments.

KEVANI, Inc. partners with VIOOH to offer programmatic DOOH campaigns in Los Angeles.

BackLite Media partners with VIOOH to expand DOOH advertising access in the UAE, tapping into tourist markets and programmatic advertising.

The UK is experiencing strong growth in the programmatic DOOH market, with a projected increase in adoption and spending over the next 18 months.

Magnite's exclusive partnership with Netflix has significantly boosted their CTV business, with a focus on programmatic advertising.

BidsCube transforms into a comprehensive ad technology solutions provider, simplifying programmatic advertising for clients.

The company emphasizes empowering clients with innovative tools and supportive ecosystems.

Political ad spending in the US is projected to exceed $12 billion for the 2024 election, but streaming TV ad spend remains relatively flat.

Video gaming leads programmatic ad spending with a 63% share, totaling $4 billion in Q2 2024.

Healthy Living category sees substantial ad spend growth, emphasizing the popularity of health-focused mobile apps.

Onetag partners with Adelaide to integrate attention-based media quality measurement into their programmatic solutions.

Audigent integrates with Onetag to enhance programmatic media capabilities using real-time data and AI-driven curation.

Netflix has successfully increased ad sales by 150%, signaling effective negotiations and brand attraction.

The platform's ad-supported model is thriving, evidenced by significant deals with major advertisers.

Netflix is lowering its ad prices, charging $20-$30 CPM for ad inventory.

The Trade Desk and Sonos collaborate to counter larger competitors and create an alternative smart TV OS.

The controversy around ID bridging, the use of new IDs to fill fields when cookie data is unavailable in programmatic advertising, highlights the evolving landscape of third-party cookies and privacy concerns.

The controversy over ID bridging in the bidstream lies in industry evolution confusion or excessive caution affecting publishers in the face of increased attacks.