#programmatic-advertising

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#amazon-dsp
fromDigiday
3 days ago

The great TID controversy takes another turn as Prebid moves to clarify its position

The latest flashpoint bubbled to the surface this summer when Prebid issued a change that rendered TID non-unique across exchanges, effectively undermining its primary purpose of helping buyers detect duplicate bid requests. The change was initially rolled out with little public notice, but concerns about governance and influence in open-source standards were soon raised - it's fair to say that since the August update, there's been much (public) spirited debate on the matter.
Marketing tech
Marketing tech
fromExchangewire
3 days ago

MarkApp Partners with Zira to Elevate Creative Excellence in Programmatic Advertising

MarkApp partners with Zira to integrate rapid, subscription-based creative services into its Pantheon contextual ad platform, enhancing programmatic campaign creativity and scalability.
#supply-side-platform
fromExchangewire
3 days ago
Marketing tech

OpenX Expands Leadership Team to Simplify Programmatic & Make Media Work Better for Buyers & Publishers

fromExchangewire
1 month ago
Marketing tech

Novicue's SSP Delivers Remarkable Features with Real-Time Data Insights & Transparent Pricing - ExchangeWire.com

fromExchangewire
3 days ago
Marketing tech

OpenX Expands Leadership Team to Simplify Programmatic & Make Media Work Better for Buyers & Publishers

fromExchangewire
1 month ago
Marketing tech

Novicue's SSP Delivers Remarkable Features with Real-Time Data Insights & Transparent Pricing - ExchangeWire.com

Marketing tech
fromThe Drum
3 days ago

Cognitiv bets on Europe as contextual AI comes of age

Cognitiv will launch ContextGPT in Europe in January 2026, expanding its deep-learning contextual advertising platform and emphasizing privacy-first, identity-free programmatic targeting.
#real-time-bidding
fromAol
4 days ago
Marketing tech

Amazon Web Services Debuts Real-Time Bidding Service for Advertisers, Media

fromVariety
4 days ago
Marketing tech

Amazon Web Services Debuts Real-Time Bidding Service for Advertisers, Media

fromAol
4 days ago
Marketing tech

Amazon Web Services Debuts Real-Time Bidding Service for Advertisers, Media

fromVariety
4 days ago
Marketing tech

Amazon Web Services Debuts Real-Time Bidding Service for Advertisers, Media

Marketing tech
fromDigiday
4 days ago

Amazon's next frontier in advertising: the cloud infrastructure it runs on

Amazon launched AWS RTB Fabric, a managed cloud network and RTB Broker to run programmatic advertising with single-digit millisecond latency and dramatically faster integrations.
Media industry
fromDigiday
4 days ago

Media Briefing: Step by step, publishers are building toward an agent-led ad business

Publishers are deploying agentic AI for RFP interpretation, planning, pacing, and curation to cut ad-tech middlemen and improve revenue share.
Marketing tech
fromMarketing Dive
5 days ago

Netflix's ad biz accelerates - what's next as AI, M&A opportunities loom

Netflix reported record Q3 ad sales, deployed its ad tech across 12 markets, and expects to more than double ad revenue in 2025.
fromAdExchanger
5 days ago

A Market Built On Mistrust: Why Disputes Like The Transaction ID Debacle Keep Rocking Ad Tech | AdExchanger

A healthy marketplace is a transparent marketplace Lack of transparency has been part of programmatic advertising nearly from the beginning. To understand this struggle, it's important to understand the early days of real-time bidding. Back in 2007-2008, I was an SVP and GM at MySpace (aka the Fox Audience Network, or FAN), which, at the time, had over 275 million global users and 60+ billion ad impressions a month.
Marketing tech
fromDigiday
5 days ago

Google's AdX unit has begun striking deals with media agencies

Brands and media agencies rely on Google's Ad Exchange (AdX) unit to buy programmatic ads from a wide range of publishers. But they've never had much luck negotiating the rates on that ad inventory. Given AdX's dominant position in the marketplace, they might as well have been talking to a brick wall. Earlier this year, AdX execs opened a gap in that wall for the first time.
Marketing tech
Marketing tech
fromThe Drum
5 days ago

Why curation is the smart approach for independent agencies

Independent media agencies gain competitive advantage by adopting smart curation, enabling direct access to premium inventory, efficient ad spend, and scalable programmatic outcomes.
fromExchangewire
6 days ago

Axis Partners with HUMAN to Strengthen CTV and Video Fraud Protection

The partnership positions Axis to expand its collaboration with new top-tier digital advertising partners, driving a more efficient and secure programmatic marketplace. This integration is another step forward in Axis's ongoing commitment to quality, transparency, and innovation in the AdTech ecosystem. About AxisAxis is an award-winning AdTech company known for its proprietary SSP, specializing in in-app, web, and CTV advertising across Tier 1 markets.
Marketing tech
Marketing tech
fromExchangewire
6 days ago

Pixalate's September 2025 Top Grossing Global Mobile Apps: 'Happy Color' No. 1 on the United Kingdom Google Play Store - ExchangeWire.com

Wordscapes led US Apple App Store open programmatic ad revenue in September 2025 with an estimated $5M; Pocket FM led Google Play with $3M.
#adcp
fromDigiday
6 days ago
Marketing tech

Advertising's new 'universal language' for AI agents sparks old debates about power and openness

fromDigiday
6 days ago
Marketing tech

Advertising's new 'universal language' for AI agents sparks old debates about power and openness

#ctv
Marketing tech
fromstupidDOPE | Est. 2008
1 week ago

The New Playbook: Why Smart Brands Partner Directly With Media Powerhouses | stupidDOPE | Est. 2008

Brands achieve measurable impact by forming direct partnerships with established publishers, avoiding ad fraud and waste from programmatic middlemen.
Marketing tech
fromAol
1 week ago

1 Growth Stock Down 65% to Buy Right Now

The Trade Desk expects nearly 20% revenue expansion in 2025 and strong free cash flow despite slower growth and client ad-budget cuts amid economic volatility.
Marketing tech
fromDigiday
1 week ago

Amid signal loss and fragmentation, omnichannel orchestration is driving performance

Omnichannel success requires orchestrating coordinated, data-driven sequences across channels using connected, real-world behavioral signals rather than isolated channel tactics.
fromAdExchanger
1 week ago

The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand | AdExchanger

With the protocols that AdCP has in mind, an advertiser might be able to begin an agentic campaign with the prompt like, "I want to find women who are interested in rock climbing in the UK," Coghlan told reporters. That request would go to publisher and platform agents (the agents of sales agents), which could respond with the types of inventory packages and audiences that fit the bill.
Marketing tech
fromThe Drum
1 week ago

The grocery cart knows you better than demographics do

What we've learned about retail signals is that they tell us so much more about a consumer around their interests and their lifestyle than any other signal can," says Molly Ryan, agency partnership director, Kroger Precision Marketing. Retail data has become a key ingredient in building precise, performant audiences - but for many brands, the complexity of programmatic activation has been a barrier. KPM's new managed-service offering is designed to make programmatic channels like CTV and streaming audio more accessible, particularly for mid-tier advertisers.
Marketing tech
Marketing tech
fromExchangewire
1 week ago

StackAdapt Launches AI-Driven Martech Suite for Unified Data & Marketing

StackAdapt launched a GA martech suite unifying email marketing, first-party data activation, and programmatic advertising into an AI-powered full-funnel platform.
Marketing tech
fromAdExchanger
1 week ago

Inside PubDesk, The Trade Desk's New Dashboard That Shows What Buyers Actually Care About | AdExchanger

PubDesk provides publishers detailed insight into buyer valuations and bid drivers, improving inventory visibility while The Trade Desk continues to prioritize buy-side performance.
fromAdExchanger
1 week ago

Unity Hires Chris Feo As Its New SVP Of Programmatic | AdExchanger

Feo is joining Unity from Experian, where he spent nearly five years as SVP of global sales and later as chief business officer. Before that, he held executive roles for almost 11 years at cross-device company Tapad, which was acquired by Telenor in 2016 and later sold to Experian in 2020. For those keeping score, that's over a decade and a half under the same umbrella.
Marketing tech
Marketing tech
fromExchangewire
1 week ago

PubMatic Delivers 5x Faster, Smarter Advertising Decisions With NVIDIA

PubMatic integrated NVIDIA GPUs and software to cut ad inference latency to ~1 ms, increase AI processing up to 5×, and recover lost ad revenue.
fromThe Drum
2 weeks ago

Nestle, Brainlabs & YouTube share how brands are turning CTV fragmentation into resilient reach

The definition of TV has never been broader. From video on demand to subscription services to platforms like YouTube on connected TVs, audiences are watching more and in more places than ever - but with shifting viewership behaviors, achieving your brand's reach goals requires a new approach to planning and measuring media effectiveness. Instead of treating each streaming service as a silo, a unified CTV
Marketing
#click-fraud
fromExchangewire
2 weeks ago
Marketing tech

Pixalate's Q2 2025 APAC Click Fraud Benchmark Reports for Mobile Apps, Desktop Web, & Mobile Web - ExchangeWire.com

fromExchangewire
2 weeks ago
Marketing tech

Pixalate's Q2 2025 EMEA Click Fraud Benchmark Reports for Mobile Apps, Desktop Web, & Mobile Web - ExchangeWire.com

fromExchangewire
2 weeks ago
Marketing tech

Pixalate's Q2 2025 North America Click Fraud Benchmark Reports for Mobile Apps, Desktop Web, & Mobile Web - ExchangeWire.com

fromExchangewire
2 weeks ago
Marketing tech

Pixalate's Q2 2025 APAC Click Fraud Benchmark Reports for Mobile Apps, Desktop Web, & Mobile Web - ExchangeWire.com

fromExchangewire
2 weeks ago
Marketing tech

Pixalate's Q2 2025 EMEA Click Fraud Benchmark Reports for Mobile Apps, Desktop Web, & Mobile Web - ExchangeWire.com

fromExchangewire
2 weeks ago
Marketing tech

Pixalate's Q2 2025 North America Click Fraud Benchmark Reports for Mobile Apps, Desktop Web, & Mobile Web - ExchangeWire.com

Marketing tech
fromExchangewire
2 weeks ago

Mobupps Wins Double Silver at the NYX Awards 2025

Mobupps won two NYX Awards (Silver) for delivering data-driven CTV and mobile campaigns that drove measurable revenue growth, programmatic optimisation, and fraud-protected scalable user acquisition.
#dooh
Marketing tech
fromExchangewire
2 weeks ago

AdPlayer.Pro Adds New Targeting Features, Upgrades Programmatic Platform Capabilities

AdPlayer.Pro added bundle ID and device-type targeting, domain whitelisting, and granular SChain integration to improve CTV and mobile in-app video ad campaign performance.
#retail-media
Marketing tech
fromExchangewire
2 weeks ago

Predictions 2026-2030: The Good, The Bad, and the Made-Up - ExchangeWire.com

Programmatic advertising will favor dominant platforms, short-termist spending will persist, and many bold forecasts are often obvious or recycled.
fromDigiday
2 weeks ago

Future of TV Briefing: WTF is IAB Tech Lab's Concurrent Streams API?

In January, Index Exchange CEO Andrew Casale forecasted a "tsunami of supply" heading for programmatic ad market as more major sports and other live events become available to stream. That raised the question: How would the programmatic supply chain handle this inventory influx? That's a big question. And like many big questions, the best way to tackle it is to break it down into smaller problems and address those in turn.
Marketing tech
fromExchangewire
2 weeks ago

Index Exchange Adds Data Vendor Ecosystem to Power Sell-Side Audience Activation

"Index Marketplaces has truly revolutionised the industry by enabling startups like inPowered AI to innovate directly on the sell side," said Pirouz Nilforoush, co-founder and president, inPowered AI. "With the launch of the Data Vendor Ecosystem, startups will be able to take that innovation even further, creating faster, smarter solutions that deliver real outcomes for advertisers and publishers. We're proud to be a part of this movement with Index Exchange."
Marketing tech
fromAdExchanger
2 weeks ago

Index Exchange Launches A Data Marketplace For Sell-Side Curation | AdExchanger

So much of the recent shift from curating deals via DSP data markets to curating via SSPs instead has hinged on SSPs' proximity to publisher data. SSPs are betting that their close relationships with publishers make them a more appealing place to conduct data sales, rather than upstream marketplace operators like The Trade Desk and LiveRamp. Which is why SSPs are building their own DSP-like data marketplaces with data from third-party brokers.
Marketing tech
Marketing tech
fromAdExchanger
2 weeks ago

HUMAN Expands Its IVT Detection Toolkit With A New Product For Advertisers, Not Platforms | AdExchanger

HUMAN's Page Intelligence analyzes landing-page click-to-load timing alongside bid request data to detect invalid traffic and protect advertiser conversions and first-party audience data.
fromExchangewire
3 weeks ago

BRAVE Expands Direct Publisher Integrations to Deliver Streamlined Monetisation at Global Scale

BRAVE, the radically human SSP built for precision, performance, and transparency, today (6th October, 2025) announced a wave of new direct integrations with leading global app publishers across lifestyle, weather, sports, utilities, and news. This move reflects BRAVE's strategic shift toward simplified, partner-first infrastructure that empowers publishers to scale revenue faster and with less friction. Newly integrated publishers include WeatherBug, Cleverside, Refinery89, Way2News, and more, collectively reaching hundreds of millions of daily users across North America, Europe, LATAM, and India.
Marketing tech
fromAdExchanger
3 weeks ago

Scott Spencer's New Startup Wants To Help Users Monetize Their Online Advertising Data | AdExchanger

Meet Rewarded Interest, a company launched last year by Scott Spencer and Thede Loder. Spencer was a long-time Google ad tech product leader who joined with the DoubleClick acquisition and Loder was most recently an engineering leader at Microsoft via the acquisition of RiskIQ. Spencer and Loder are attempting an idea that has been tested many times, but never brought to life successfully - although there's a new twist this time. Rewarded Interest has a Chrome browser extension that promises users a cut of the revenue they generate from online tracking data.
Privacy technologies
#ad-tech
fromAol
3 weeks ago
Marketing tech

OpenAP Expands Beyond TV, Adding Inventory From Streamers, Cinema and Demand Side

fromAol
3 weeks ago
Marketing tech

OpenAP Expands Beyond TV, Adding Inventory From Streamers, Cinema and Demand Side

Marketing tech
fromExchangewire
3 weeks ago

Pixalate's August 2025 Brazil Publisher Rankings for Websites & Mobile Apps - ExchangeWire.com

Pixalate released the August 2025 PTI for Brazil, ranking websites and apps using metrics such as IVT, MFA risk, brand safety, viewability, and reach.
Marketing tech
fromAdExchanger
3 weeks ago

The Big Story LIVE: AI Unleashed | AdExchanger

AI adoption is driving experimentation across programmatic advertising, increasing focus on measurement and attribution while prompting regulatory scrutiny and industry adjustment.
Marketing tech
fromAdExchanger
3 weeks ago

Wall Street Turned Against Ad Tech - But May Learn To Love It Again | AdExchanger

Growth in internet and advertising stocks has been driven mainly by a few large platforms, while smaller pureplay ad tech companies continue to struggle.
Marketing tech
fromMarTech
3 weeks ago

StackAdapt unveils a martech suite combining programmatic, data and email marketing | MarTech

StackAdapt's martech suite unifies email marketing, first-party data activation and programmatic advertising to run coordinated, real-time cross-channel campaigns with advanced segmentation and dynamic creative.
#ad-fraud
fromExchangewire
3 weeks ago
Marketing tech

Pixalate's August 2025 United States Publisher Rankings for Websites, Mobile & CTV Apps - ExchangeWire.com

fromExchangewire
1 month ago
Marketing tech

Pixalate's August 2025 US Publisher Rankings: Top Mobile 'Gaming' Apps for Programmatic Advertising Traffic Quality - ExchangeWire.com

fromExchangewire
3 weeks ago
Marketing tech

Pixalate's August 2025 United States Publisher Rankings for Websites, Mobile & CTV Apps - ExchangeWire.com

fromExchangewire
1 month ago
Marketing tech

Pixalate's August 2025 US Publisher Rankings: Top Mobile 'Gaming' Apps for Programmatic Advertising Traffic Quality - ExchangeWire.com

Marketing tech
fromAol
3 weeks ago

The Trade Desk Announces Audience Unlimited: What You Need to Know

Audience Unlimited introduces AI-scored, unlimited third-party audience access with predictable inclusive pricing and adaptive trading modes offering automated performance co-pilot or full manual control.
Marketing
fromAdExchanger
3 weeks ago

How To Keep Agencies Honest On Principal Media Deals And Avoid Unaccountable Arbitrage | AdExchanger

Principal-based buying repackages long-standing media arbitrage; benefits occur when incentives align, but opacity and undisclosed markups create conflicts of interest.
#ad-sdks
fromExchangewire
3 weeks ago
Marketing tech

Pixalate's Global Q2 2025 Ad SDK Market Share Rankings for the Google Play Store & Apple App Store - ExchangeWire.com

fromExchangewire
1 month ago
Marketing tech

Pixalate's Global Q2 2025 Ad SDK Market Share Rankings for the Google Play Store & Apple App Store - ExchangeWire.com

fromExchangewire
3 weeks ago
Marketing tech

Pixalate's Global Q2 2025 Ad SDK Market Share Rankings for the Google Play Store & Apple App Store - ExchangeWire.com

fromExchangewire
1 month ago
Marketing tech

Pixalate's Global Q2 2025 Ad SDK Market Share Rankings for the Google Play Store & Apple App Store - ExchangeWire.com

Artificial intelligence
fromDigiday
4 weeks ago

Watch every session from the Digiday Publishing Summit, Fall 2025

Publishers are actively integrating AI across operations, facing chatbot-driven search traffic shifts, site scraping, and evolving revenue models toward an agentic web.
#connected-tv
fromAdExchanger
1 month ago
Marketing tech

Three Predictions That Everyone At CIMM Thinks Will Be Fact By 2030 (And One They Didn't) | AdExchanger

fromExchangewire
1 month ago
Marketing tech

PubMatic to Unlock Hard To Reach Streaming Audiences through Flexible Buying Options with Tubi

fromAdExchanger
1 month ago
Marketing tech

Three Predictions That Everyone At CIMM Thinks Will Be Fact By 2030 (And One They Didn't) | AdExchanger

fromExchangewire
1 month ago
Marketing tech

PubMatic to Unlock Hard To Reach Streaming Audiences through Flexible Buying Options with Tubi

Marketing tech
fromExchangewire
1 month ago

Euronews Experiences Exponential Growth in Programmatic Ad Revenue with Opti Digital

Euronews significantly increased programmatic advertising revenue and ad performance by integrating Opti Digital's wrapper, improving speed, inventory quality, analytics, and ad operations.
Marketing tech
fromExchangewire
1 month ago

Anonymised & Bedrock Partnership Enables Accurate ID-Less Targeting & Measurement

Anonymised's ID-less audiences are now natively available in Bedrock Platform, enabling advertisers to target incremental, previously unaddressable premium inventory with brand-safe, high-fidelity activation.
Gadgets
fromFortune
1 month ago

Samsung confirms it will begin showing you advertisements on your $1,800-plus refrigerator's screen | Fortune

Samsung will pilot ads on U.S. Family Hub refrigerator cover screens, allowing dismissal and avoiding display in Art Mode while initially not collecting ad-interaction data.
fromDigiday
1 month ago

Why marketers are embracing waste as a part of experimentation

Every marketing budget should have waste in it. If there's zero waste, the company isn't trying anything new - not experimenting with new channels, formats, measurement, tech or audiences. The team isn't creating the conditions where something new and valuable can emerge. The kind of growth that only shows up once outside of comfort zones, where things feel unfamiliar, risky, even a little scary.
Growth hacking
Marketing tech
fromExchangewire
1 month ago

PubMatic Unveils AI-Powered Publisher Platform to Supercharge Ad Revenue

PubMatic launched an AI-powered monetisation platform that gives publishers control over yield, first-party data, and access to high-value demand.
US politics
fromExchangewire
1 month ago

Digest: Trump Hails TikTok Deal; Amazon Expands Ad Integration with SiriusXM; UK & US Seal $42bn Tech Pact

TikTok may stay in the US under new American ownership while China could retain algorithm control; Amazon expands SiriusXM programmatic ads and the UK-US commit £31bn to tech investment.
Marketing tech
fromExchangewire
1 month ago

OpenX is Now the First Platform to Offer Agencies Automated Discounts from Curation & Data Partners

OpenX enables buyers to receive automated discounts from integrated curation and tech partners within OpenXSelect, preserving media budgets while maintaining transparency and performance.
Marketing tech
fromExchangewire
1 month ago

The Open Web: Dead, Alive, or Just Complicated?

The open web's traffic and monetisation are collapsing as AI summaries and platform monopolies redirect attention and ad revenue into walled gardens, squeezing programmatic supply.
fromExchangewire
1 month ago

Pixalate's August 2025 UK Publisher Rankings: Top Mobile 'Gaming' Apps for Programmatic Advertising Traffic Quality - ExchangeWire.com

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today (16th September, 2025) released the United Kingdom August 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Traffic Quality on the Apple App Store and the Google Play Store. The report ranks mobile apps in the 'Video Gaming' IAB app category based on their programmatic advertising traffic quality, as measured by Pixalate's Publisher Trust Index (PTI). Pixalate has also released a United States ( US) version of the report.
Privacy technologies
#audio-advertising
Marketing tech
fromBusiness
1 month ago

Future of Global Media Purchase: Trends that shape digital advertising - Business

Global media buying leverages programmatic, AI-driven targeting and cultural adaptation to scale campaigns internationally, optimize budgets in real time, and maximize ROI.
Marketing tech
fromExchangewire
1 month ago

MarkApp & Odeeo: Unlocking the Power of In-Game Audio Advertising

MarkApp integrated Odeeo's in-game audio SDK into Pantheon to deliver immersive, non-interruptive audio advertising and expand mobile and digital audio supply.
#the-trade-desk
fromAdExchanger
1 month ago

Transaction IDs Can Reduce Auction Duplication, But A Fair Market Requires Some Duplication | AdExchanger

Transaction IDs (TIDs) have been the topic du jour on LinkedIn and Twitter - and for good reason. These OpenRTB identifiers let buyers deduplicate the cluttered bidstream. The entire TID debate has a clear subtitle: "Duplication is waste." However, legitimate auction duplication provides benefits for publishers. And the use of TIDs drives publishers' fears around data leakage and buy-side power aggregation.
Marketing tech
Marketing tech
fromExchangewire
1 month ago

dentsu Partners with Index Exchange & Chalice AI to Build an AI-Enabled NextGen Programmatic Ecosystem

Index Exchange and Chalice AI partner with dentsu to integrate SSP-based AI decisioning, making Index the primary SSP for dentsu's NextGen in key European markets.
Marketing tech
fromAdExchanger
1 month ago

For SSPs, What's In A Name?; A Pillar Of The Community | AdExchanger

The Trade Desk labels all SSPs as resellers, disadvantaging their supply and provoking SSPs' opposition over publisher control and advertiser preference.
fromVariety
1 month ago

Netflix, Amazon Set Alliance to Broaden Connected-TV Impressions for Ad Buyers

Such alliances may help as Madison Avenue grapples with a glut of broadband-TV inventory on the market, much of the supply growing due to the entrance of both Amazon and Netflix into ad-supported streaming. This partnership will deal primarily with so-called "programmatic" advertising, or digital inventory that gets bought based on algorithms that define qualities of the specific consumers being sought by a marketer.
Marketing tech
fromDigiday
1 month ago

'Quite frankly, ignorant': Index Exchange CEO Andrew Casale rebukes The Trade Desk's SSP 'reseller' tag

When The Trade Desk reclassified SSPs as "resellers" several weeks ago, it wasn't just a semantic shift - it was a signal. Under its media buying platform Kokai, those resellers are scored as less efficient, meaning they'll see fewer ad dollars. Instead. The Trade Desk is rerouting more of those dollars through its own curated version of the open market of programmatic auctions and direct publisher deals.
Marketing tech
Marketing tech
fromExchangewire
1 month ago

PubMatic Partners with Cedara to Advance Sustainable Advertising Across Omnichannel Campaigns

PubMatic partners with Cedara to integrate sustainability signals into its buyer platform, enabling advertisers to optimize media supply paths for lower environmental impact.
fromThe Motley Fool
1 month ago

AI at The Trade Desk: Risk or Opportunity? | The Motley Fool

Now, artificial intelligence (AI) is emerging as both a tailwind and a potential risk for The Trade Desk. On the one hand, the company has invested heavily in AI to enhance its platform. On the other hand, AI-powered search and content shifts could shrink the very pool of ad inventory that The Trade Desk depends on. For investors, the key question is whether AI ultimately tilts toward being an opportunity or a threat.
Marketing tech
EU data protection
fromExchangewire
1 month ago

Pixalate Research Finds 253 EU & UK-Registered Mobile Apps Likely Violating GDPR-K & UK Children's Code

253 EU/UK-registered child-accessible mobile apps with ads likely violate GDPR and UK Children's Code, lacking age verification, disclosures, and parental consent mechanisms.
fromAdExchanger
1 month ago

With GAM Going Direct To Buyers, SPO Is The New Normal | AdExchanger

The Information recently dropped a juicy scoop about GAM representatives hosting a dinner for top ad agencies in New York City in July to discuss ways that GAM could work directly with buyers. An anonymous source who attended the gathering told The Information that the GAM team brought up tech that would allow agencies to buy ads directly through GAM.
Marketing tech
Marketing tech
fromDigiday
1 month ago

Roblox's growth comes with growing pains between creators and ad sales

Roblox reached 111.8 million daily users, expanded programmatic ads with Google, paid creators over $1B, and faces creator-ad sales tensions and safety-related lawsuits.
fromPodcaster News
1 month ago

Podscribe Releases Q3 2025 Performance Benchmark Report - Podcaster News

Highlights From the Q3 2025 PPB Report: Buy Type: Audience buys (e.g. Run of Network (RON)) and programmatic) grew nearly 2.5x in 10 months, now making up almost one-third of impressions. Digital audio scale: Podcasts and streaming audio combined can reach 85% of U.S. listeners, with only ~20% audience overlap between the two channels. Device + app performance: iPhone users convert 30% better than Android users, with Apple Podcasts on iPhone leading both visitor and conversion rates.
Marketing tech
Marketing tech
fromExchangewire
1 month ago

Adsquare Integrates with Amazon Marketing Cloud to Deliver Location-Intelligence Powered Targeting & Measurement

Adsquare's integration with Amazon Marketing Cloud brings ID-precise geo-behavioural location data into Amazon DSP for real-world-informed targeting and privacy-safe offline conversion measurement globally.
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