#programmatic-advertising

#programmatic-advertising

The media and ad tech industries are experiencing rapid innovation leading up to 2025, primarily driven by AI and automation.

Ad tech M&A activity surged this week with significant acquisitions and regulatory developments affecting major players like Apple and Meta.

Amazon's demand-side platform (DSP) is emerging as a serious competitor in programmatic advertising.

Advertisers increasingly prefer Amazon DSP over traditional platforms like Google DV360 and The Trade Desk.

Amazon aims to transform its DSP into the largest AI-driven buying platform for digital marketing.

Curation in ad tech enhances audience targeting by aggregating select supply chain data, driving efficiency for advertisers and revenue for publishers.

Publishers are beginning to regain control over programmatic advertising by leveraging existing tools and strategies.

The increase in streaming live sports requires significant upgrades to the programmatic ad tech infrastructure.

Roblox is shifting focus from bespoke brand activations to programmatic advertising, creating competition among studios and offering brands new advertising opportunities.

Marketers are exploring programmatic options on Roblox, highlighting a significant transition in the platform's advertising strategy.

VIOOH's 2023 emissions intensity for programmatic DOOH stands at below 0.35 grams CO2e per ad impression, significantly outperforming benchmarks.

The CRA Audio ID streamlines digital audio buying for marketers, enhancing targeting and efficiency.

2025 is anticipated to be marked by significant industry upheavals, especially concerning social media dynamics and privacy changes.

Brands can significantly reduce spending on made-for-advertising (MFA) sites in programmatic advertising with the right strategies.

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.

StackAdapt raises $235 million in equity funding, highlighting growth in programmatic advertising and AI solutions to address industry challenges.

StackAdapt Inc. raised $235 million in funding, showcasing its growing importance in programmatic advertising.

The startup focuses on native ads, generating higher engagement through its innovative platform.

Disney is investing heavily in streaming and digital advertising, with 40% of its budget directed here in 2024.

Programmatic advertising revolutionizes digital marketing by automating ad placements and improving targeting, expected to account for 85% of ad spend by 2029.

AI-driven decision-making is revolutionizing programmatic advertising efficiency and effectiveness.

Collaborative innovation between Amazon DSP and PMG is unlocking new brand potential.

Digital marketing fundamentals remain, but advancements in speed and accuracy are transforming execution.

AI integration will be crucial for competitive advantage in programmatic advertising.

Adoption of first-party data is essential in a cookieless future.

Ad fraud prevention remains a top priority for programmatic platforms.

AI is radically transforming programmatic marketing, bringing challenges in campaign optimization and transparency that marketers must navigate.

StackAdapt secured $235 million in equity funding, marking a significant round for a Canadian tech startup amidst a competitive landscape.

The Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.

Agentio simplifies creator-led advertising with an AI-driven programmatic platform, significantly improving efficiency and ROAS for brands.

The Trade Desk prioritizes internal growth over acquisitions, underscored by the acquisition of Sincera being more of an exception than a strategy.

AdPlayer.Pro enhances video player with audio adjustments for improved ad viewability and user experience.

New curation tech from Chalice enhances programmatic advertising by enabling buyers to bid on specific web pages, ensuring higher ad quality and relevancy.

The Trade Desk's acquisition of Sincera enhances its independent DSP capabilities by offering clearer data insights for marketers.

AI adoption in digital advertising improves targeting efficiency and cuts costs, boosting return on investments significantly.

Influencers are expanding their reach beyond traditional social media to programmatic advertising, offering new marketing opportunities for brands.

IAB Tech Lab is focusing on enhancing digital advertising with a significant emphasis on connected TV and privacy solutions in 2025.

Retail media networks are growing rapidly, but concerns over transparency and ROI dominate discussions among marketers.

Setting pricing floors can significantly increase publishers' ad revenue.

Many publishers are unaware of effective auction strategies for maximizing yield.

Understanding user behavior is crucial for effective pricing floor strategies.

Over 12,000 apps lack detectable privacy policies, posing risks to user data privacy.

1.4 billion downloads show prevalence of apps without necessary privacy compliance.

49.2 million active users engage with unprotected apps in the Play Store.

Pixalate's reports show SSF market share trends in APAC for mobile and web ads, reflecting seller collaboration in the impression sale process.

Mars Petcare is innovatively leveraging supply-side platforms for CTV advertising to reduce costs and improve ad reach.

HAWK DSP's integration with smartclip enhances access to premium CTV and audio inventories for programmatic advertising globally.

Programmatic advertising's future in 2025 demands precision, transparency, and sustainability in targeting solutions.

Virtual Minds is enhancing programmatic advertising's eco-friendliness through a partnership with Cedara, offering CO2 measurement and reduction strategies.

Programmatic advertising is becoming more efficient and transparent, with significant improvements noted in the 2024 benchmark study.

EX.CO expands its ad server to enhance revenue in CTV and DOOH media through improved automated ad auctions.

Nexxen partners with Vevo to enhance programmatic advertising capabilities in Connected TV.

The collaboration broadens advertiser access to Vevo's premium video inventory.

The Axis and AdInMo partnership enhances programmatic advertising through seamless in-game experiences, expanding audience engagement and maximizing ROI.

BackLite Media partners with VIOOH to expand DOOH advertising access in the UAE, tapping into tourist markets and programmatic advertising.

Opti Digital partners with Webedia Spain to enhance advertising revenues through innovative ad formats and improved performance metrics.

Programmatic advertising must constantly refill the customer funnel for sustained growth and competition.

Uber Advertising is set to continue its growth by scaling operations and adding innovative ad formats in 2025.

The ad business has doubled its revenue run rate to $1 billion, signaling strong success in a short span.

Leadership changes have been leveraged to enhance advertising strategies and appoint focused management.

Marketers can unlock the potential of CTV advertising through programmatic strategies for enhanced targeting, reach, frequency, and measurement.

Streaming services are integral to households, with Americans heavily investing in subscriptions and engaging primarily through mobile apps.

Pixalate's Website Publisher Trust Index enhances transparency in programmatic advertising by ranking website quality across multiple global regions.

Brand safety in media is evolving, emphasizing nuance rather than relying heavily on outdated filtering tools.

Publishers may reduce focus on programmatic ads by 2025, despite current revenue growth.

Publishers are uncertain about programmatic ad spending in Q4 due to various market dynamics affecting predictions.

Publishers are conflicted about ad inventory curation, balancing potential revenue boost against fear of losing control to intermediaries.

Data collaboration platforms provide essential solutions to the prevalent data challenges faced by marketers and agencies, emphasizing the need for better data orchestration.

Permutive has launched a marketplace on Index Marketplaces to enhance audience targeting for marketers and support publishers' first-party data utilization.

Most marketers face major challenges with data orchestration and first-party data utilization.

The rise of data collaboration platforms is crucial for improving targeting and insights.

Programmatic nonvideo digital display ad spend is growing but declining in share relative to other ad formats.

Publishers are shifting towards interactive advertising to diversify revenue streams.

Programmatic nonvideo digital display ad spend is increasing but losing market share in total programmatic digital display ad spending.

The Trade Desk's revenue grew 27% year-on-year, driven largely by CTV, which is now their largest media channel.

Programmatic audio advertising struggles due to challenges in scaling and vetting inventory, leading to a reliance on direct deals.