#programmatic-advertising
#programmatic-advertising
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fromAdExchanger
4 days agoCommoditization 2.0: How Agentic AI Could Undermine The Open Web's Best Publishers | AdExchanger
AI and super signal aggregators may help premium publishers and advertisers, but they could also deepen programmatic's negative effects and lead to further commoditization of premium media.
E-Commerce
#netflix
Marketing tech
fromExchangewire
4 months agoNetflix Expands EMEA Programmatic Offering; Trump Considers Digital Service Tax Tariffs
Netflix is expanding its programmatic advertising in EMEA and APAC in response to advertiser demands.
Trump is considering tariffs against countries with digital service taxes on U.S. companies.
Meta is exploring the use of copyrighted works for AI training.
Marketing tech
fromExchangewire
4 months agoNetflix Expands EMEA Programmatic Offering; Trump Considers Digital Service Tax Tariffs
Netflix is expanding its programmatic advertising in EMEA and APAC in response to advertiser demands.
Trump is considering tariffs against countries with digital service taxes on U.S. companies.
Meta is exploring the use of copyrighted works for AI training.
fromAdExchanger
2 weeks agoFyllo Is Getting Back Into The Weeds Of Regulated Advertising After A Buyback From Samba TV | AdExchanger
Fyllo started by focusing on cannabis advertisers but expanded to mainstream markets in 2022. It relaunches as a partner for regulated industries, including finance and health care.
Cannabis
fromExchangewire
3 weeks agoJourney Further's Tom Bottomley on Programmatic DOOH, Omnichannel Measurement, and Multi-Market Activation - ExchangeWire.com
‘Marketers can leverage the unique features of DOOH, like contextual relevancy and creative capabilities, to enhance brand reach and engagement with audiences.’
Digital life
fromExchangewire
1 month agoRichard Ottoy joins Picnic as VP of Sales to scale Inventory Intelligence across the UK and Europe
Ottoy brings nearly a decade of commercial leadership experience in the programmatic space, with a track record of driving rapid revenue growth and expanding international operations.
Marketing tech
fromExchangewire
1 month agoAxis Joins IAB Europe's Transparency & Consent Framework - ExchangeWire.com
"Joining IAB Europe's TCF v2.2 is a meaningful milestone for us. We believe in a transparent, user-first approach to advertising, and this step further reinforces our dedication to responsible data use and strong partnerships across the digital supply chain." - Ann Tarasewicz, CEO, Axis
Privacy technologies
fromDigiday
1 month agoWTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient
For many years, SSPs were focused on integrating with publishers across different channels and formats. Now, we're seeing a number of different companies exploding onto the scene, with different innovations.
Marketing tech
#digital-advertising
Marketing tech
fromThe Drum
4 months agoHow DOOH serves up success in food & drink marketing
Digital Out-of-Home advertising is crucial for food and drink brands, especially with the upcoming ad ban exemption.
Media industry
fromTechRadar
3 months agoSustainability Week: How AI boosts digital advertising performance while cutting CO2 emissions
Digital advertising contributes significantly to carbon emissions, highlighting the need for industry-wide optimization to meet net-zero goals.
Media industry
fromRAIN News
3 months ago"A return to strong growth" - IAB Internet Advertising Revenue Report
Digital advertising revenue reached $259 billion in 2024, showing significant year-over-year growth.
The podcasting sector is driving growth in digital audio advertising with a 26% revenue increase.
Media industry
fromRAIN News
3 months ago"A return to strong growth" - IAB Internet Advertising Revenue Report
Digital advertising revenue reached $259 billion in 2024, showing significant year-over-year growth.
The podcasting sector is driving growth in digital audio advertising with a 26% revenue increase.
fromExchangewire
2 months agoEquativ Strengthens Sustainability Commitment with Global Ban on MFA Sites
We believe in building a more transparent, efficient, and sustainable ecosystem. Banning MFA sites across our exchange is about more than buyer media quality - it's also about funnelling media dollars to publishers creating valuable content.
Marketing tech
Marketing tech
fromThe Drum
4 months ago4 ways programmatic machine learning is powering consumer app growth
Consumer apps are expected to lead global app revenue due to increased mobile usage.
Advancements in programmatic machine learning address industry challenges and enhance advertising effectiveness.
Marketing tech
fromDigiday
4 months agoPublishers count their losses as the open auction bleeds ad dollars
Programmatic ad auctions are facing significant challenges in 2025, impacting publisher revenues.
CPMs for online display ads have decreased markedly, indicating a soft ad market.
Publishers are exhibiting cautious optimism but await more substantial recovery signs.
fromExchangewire
4 months agomediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads
"This integration removes creative bottlenecks, allowing advertisers to build, test, and launch high-impact rich media and omnichannel ads faster than ever-directly within our platform. It's a massive benefit and a step forward in programmatic advertising efficiency," said Swaminathan Iyer - director of partnership and product at mediasmart.
Marketing tech
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