#programmatic-advertising tag

MarkApp Announces Strategic Partnership with Sovrn

MarkApp partners with Sovrn to enhance its programmatic advertising capabilities through advanced audience targeting and shopping-intent monetisation.

Axis & StreamKey Partner to Elevate Video Advertising

Axis partners with StreamKey to enhance video ad monetization, benefiting both publishers and advertisers through expanded opportunities and improved revenue.

Opti Digital Strengthens its Position as a Key Programmatic Partner for Webedia Spain

Opti Digital partners with Webedia Spain to enhance advertising revenues through innovative ad formats and improved performance metrics.

MarkApp Announces Strategic Partnership with Sovrn

MarkApp partners with Sovrn to enhance its programmatic advertising capabilities through advanced audience targeting and shopping-intent monetisation.

Axis & StreamKey Partner to Elevate Video Advertising

Axis partners with StreamKey to enhance video ad monetization, benefiting both publishers and advertisers through expanded opportunities and improved revenue.

Opti Digital Strengthens its Position as a Key Programmatic Partner for Webedia Spain

Opti Digital partners with Webedia Spain to enhance advertising revenues through innovative ad formats and improved performance metrics.

moremonetisation

#advertising

Spotify debuts Gen AI ads, programmatic ad buying | TechCrunch

Spotify has introduced Gen AI ads and the Spotify Ad Exchange, revolutionizing its advertising platform.

Out-of-home ad spend surpasses $9B, driven by digital growth

DOOH advertising in the US has surpassed $9 billion, driven by major brand engagement and programmatic advancements.

LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct

LG Ad Solutions integrates with Amazon Publisher Services to enhance advertising inventory access on LG Channels, boosting programmatic advertising capabilities.

StackAdapt & Zitcha Partner to Democratise Retail Media Access for Global Brands

StackAdapt partners with Zitcha to empower mid-market companies by simplifying access to retail media opportunities.

Nexxen Expands Vevo's Programmatic Footprint Through New Partnership - ExchangeWire.com

Nexxen partners with Vevo to enhance programmatic advertising capabilities in Connected TV.

The collaboration broadens advertiser access to Vevo's premium video inventory.

2025: The year of Twinkies, cockroaches, and chaos - Digiday Podcast looks ahead to a tumultuous year

2025 is anticipated to be marked by significant industry upheavals, especially concerning social media dynamics and privacy changes.

Spotify debuts Gen AI ads, programmatic ad buying | TechCrunch

Spotify has introduced Gen AI ads and the Spotify Ad Exchange, revolutionizing its advertising platform.

Out-of-home ad spend surpasses $9B, driven by digital growth

DOOH advertising in the US has surpassed $9 billion, driven by major brand engagement and programmatic advancements.

LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct

LG Ad Solutions integrates with Amazon Publisher Services to enhance advertising inventory access on LG Channels, boosting programmatic advertising capabilities.

StackAdapt & Zitcha Partner to Democratise Retail Media Access for Global Brands

StackAdapt partners with Zitcha to empower mid-market companies by simplifying access to retail media opportunities.

Nexxen Expands Vevo's Programmatic Footprint Through New Partnership - ExchangeWire.com

Nexxen partners with Vevo to enhance programmatic advertising capabilities in Connected TV.

The collaboration broadens advertiser access to Vevo's premium video inventory.

2025: The year of Twinkies, cockroaches, and chaos - Digiday Podcast looks ahead to a tumultuous year

2025 is anticipated to be marked by significant industry upheavals, especially concerning social media dynamics and privacy changes.

moreadvertising

adWMG Expands to Offer PC Player Acquisition for Steam Games

adWMG launches targeted user acquisition services for Steam game advertisers, emphasizing effective marketing strategies.

#digital-marketing

Rising ad spend fuels rapid growth of Amazon's DSPs

Amazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.

How AI-Driven SPO is Reshaping Programmatic Efficiency

AI-driven supply-path optimisation (SPO) significantly enhances efficiency and reduces ad spend waste in programmatic advertising.

AdPlayer.Pro Unveils Q4 2024 Results & 2025 Roadmap

AdPlayer.Pro launched a Prebid.js Video Submodule, enhancing the efficiency of programmatic ad sales and improving revenue for digital businesses.

How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.

Amazon's DSP ambition: Becoming the first choice in programmatic

Amazon's demand-side platform (DSP) is emerging as a serious competitor in programmatic advertising.

Advertisers increasingly prefer Amazon DSP over traditional platforms like Google DV360 and The Trade Desk.

Amazon aims to transform its DSP into the largest AI-driven buying platform for digital marketing.

How Ad Exchanges Are Helping Small Advertisers Compete With Big Brands

Ad exchanges enhance targeting and reach for brands, particularly benefiting smaller companies competing in the market.

Rising ad spend fuels rapid growth of Amazon's DSPs

Amazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.

How AI-Driven SPO is Reshaping Programmatic Efficiency

AI-driven supply-path optimisation (SPO) significantly enhances efficiency and reduces ad spend waste in programmatic advertising.

AdPlayer.Pro Unveils Q4 2024 Results & 2025 Roadmap

AdPlayer.Pro launched a Prebid.js Video Submodule, enhancing the efficiency of programmatic ad sales and improving revenue for digital businesses.

How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Sky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.

Amazon's DSP ambition: Becoming the first choice in programmatic

Amazon's demand-side platform (DSP) is emerging as a serious competitor in programmatic advertising.

Advertisers increasingly prefer Amazon DSP over traditional platforms like Google DV360 and The Trade Desk.

Amazon aims to transform its DSP into the largest AI-driven buying platform for digital marketing.

How Ad Exchanges Are Helping Small Advertisers Compete With Big Brands

Ad exchanges enhance targeting and reach for brands, particularly benefiting smaller companies competing in the market.

moredigital-marketing

#digital-advertising

How DOOH serves up success in food & drink marketing

Digital Out-of-Home advertising is crucial for food and drink brands, especially with the upcoming ad ban exemption.

Adweek Guide to AI-new

AI advances enhance media buying efficiency but require balance between automation and human oversight.

Granular audience targeting and real-time optimization empower dynamic ad spending.

Trade Desk buys ad data firm Sincera as brands seek objective insights

The Trade Desk's acquisition of Sincera enhances its independent DSP capabilities by offering clearer data insights for marketers.

Digitale Medier 1881 Maximises Monetisation Performance with Pubstack's Server-Side Ad Management - ExchangeWire.com

Digitale Medier 1881 enhanced ad monetisation performance through Pubstack's server-side management, achieving significant revenue growth and operational efficiency.

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

Amazon Ads aims to become the top choice for media buyers by enhancing its DSP features and offering financial incentives.

Agentio Raises $12M Series A to Make Creator Advertising as Easy as Google Ads

Agentio simplifies creator-led advertising with an AI-driven programmatic platform, significantly improving efficiency and ROAS for brands.

How DOOH serves up success in food & drink marketing

Digital Out-of-Home advertising is crucial for food and drink brands, especially with the upcoming ad ban exemption.

Adweek Guide to AI-new

AI advances enhance media buying efficiency but require balance between automation and human oversight.

Granular audience targeting and real-time optimization empower dynamic ad spending.

Trade Desk buys ad data firm Sincera as brands seek objective insights

The Trade Desk's acquisition of Sincera enhances its independent DSP capabilities by offering clearer data insights for marketers.

Digitale Medier 1881 Maximises Monetisation Performance with Pubstack's Server-Side Ad Management - ExchangeWire.com

Digitale Medier 1881 enhanced ad monetisation performance through Pubstack's server-side management, achieving significant revenue growth and operational efficiency.

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

Amazon Ads aims to become the top choice for media buyers by enhancing its DSP features and offering financial incentives.

Agentio Raises $12M Series A to Make Creator Advertising as Easy as Google Ads

Agentio simplifies creator-led advertising with an AI-driven programmatic platform, significantly improving efficiency and ROAS for brands.

moredigital-advertising

Future of TV Briefing: The programmatic state of play for this year's TV and streaming upfront market

Programmatic advertising increasingly influences upfront commitments, yet conflicting preferences between buyers and sellers complicate the landscape.

#digital-audio

NumberEight Partners with Carbonatix to Elevate Programmatic Audio Advertising with Audience Curation

NumberEight partners with Carbonatix to enhance programmatic audio advertising using privacy-first, ID-less data solutions.

Australian Audio Networks Develop Unified Digital Audio ID - Podcaster News

The CRA Audio ID streamlines digital audio buying for marketers, enhancing targeting and efficiency.

NumberEight Partners with Carbonatix to Elevate Programmatic Audio Advertising with Audience Curation

NumberEight partners with Carbonatix to enhance programmatic audio advertising using privacy-first, ID-less data solutions.

Australian Audio Networks Develop Unified Digital Audio ID - Podcaster News

The CRA Audio ID streamlines digital audio buying for marketers, enhancing targeting and efficiency.

moredigital-audio

#machine-learning

4 ways programmatic machine learning is powering consumer app growth

Consumer apps are expected to lead global app revenue due to increased mobile usage.

Advancements in programmatic machine learning address industry challenges and enhance advertising effectiveness.

EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOH

EX.CO expands its ad server to enhance revenue in CTV and DOOH media through improved automated ad auctions.

4 ways programmatic machine learning is powering consumer app growth

Consumer apps are expected to lead global app revenue due to increased mobile usage.

Advancements in programmatic machine learning address industry challenges and enhance advertising effectiveness.

EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOH

EX.CO expands its ad server to enhance revenue in CTV and DOOH media through improved automated ad auctions.

moremachine-learning

#ad-tech

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Marketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.

How contextual targeting providers' pitch to brand clients and agencies has changed

Advertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.

How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiency

Programmatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Marketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.

How contextual targeting providers' pitch to brand clients and agencies has changed

Advertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.

How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiency

Programmatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.

moread-tech

Publishers count their losses as the open auction bleeds ad dollars

Programmatic ad auctions are facing significant challenges in 2025, impacting publisher revenues.

CPMs for online display ads have decreased markedly, indicating a soft ad market.

Publishers are exhibiting cautious optimism but await more substantial recovery signs.

mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

The integration with Nexd simplifies ad creation, making it faster and more efficient for advertisers.

#out-of-home-advertising

Why multi-market programmatic DOOH is taking off

The shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.

Programmatic in the real world: trends helping advertisers differentiate in 2025

Programmatic out-of-home has evolved from a tactical add-on to a strategic pillar in media planning globally.

Why multi-market programmatic DOOH is taking off

The shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.

Programmatic in the real world: trends helping advertisers differentiate in 2025

Programmatic out-of-home has evolved from a tactical add-on to a strategic pillar in media planning globally.

moreout-of-home-advertising

Fandom Partners with Intent IQ to Unlock Coveted IOS Audience for Marketers

Intent IQ and Fandom partnership boosts revenue from cookieless users significantly, leveraging privacy-forward identity resolution technology.

#the-trade-desk

Amid stock price drops, The Trade Desk promises 'win-wins' for clients and publishers

The Trade Desk is focusing on a new industry paradigm free of Google's influence, emphasizing authenticated audiences and efficient supply chains.

The Trade Desk's Jeff Green Explains Why the Adtech Giant Doesn't Make Big M&A Moves

The Trade Desk prioritizes internal growth over acquisitions, underscored by the acquisition of Sincera being more of an exception than a strategy.

Amid stock price drops, The Trade Desk promises 'win-wins' for clients and publishers

The Trade Desk is focusing on a new industry paradigm free of Google's influence, emphasizing authenticated audiences and efficient supply chains.

The Trade Desk's Jeff Green Explains Why the Adtech Giant Doesn't Make Big M&A Moves

The Trade Desk prioritizes internal growth over acquisitions, underscored by the acquisition of Sincera being more of an exception than a strategy.

morethe-trade-desk

Multilocal First to Join the Microsoft Advertising Partner Programme as a Curator

Multilocal is the first curation technology provider to join Microsoft's Partner Programme, enhancing their programmatic advertising strategies.

Netflix Expands EMEA Programmatic Offering; Trump Considers Digital Service Tax Tariffs

Netflix is expanding its programmatic advertising in EMEA and APAC in response to advertiser demands.

Trump is considering tariffs against countries with digital service taxes on U.S. companies.

Meta is exploring the use of copyrighted works for AI training.

Elon Musk's X has signed up a new adtech partner as it looks to bring on more advertisers

Elon Musk's X partners with Magnite to enhance programmatic ad sales and recover revenue losses.

TripleLift is a Global Beta Participant for Amazon Ads' Dynamic Traffic Engine (Beta) - ExchangeWire.com

TripleLift is participating in Amazon Ads' beta of Dynamic Traffic Engine, enhancing traffic optimization for programmatic advertising.

#artificial-intelligence

Council Post: What's Next For Programmatic Advertising In 2025?

AI integration will be crucial for competitive advantage in programmatic advertising.

Adoption of first-party data is essential in a cookieless future.

Ad fraud prevention remains a top priority for programmatic platforms.

Programmatic marketers sound off on impact of AI-driven ad buys

AI is radically transforming programmatic marketing, bringing challenges in campaign optimization and transparency that marketers must navigate.

Canada's StackAdapt snaps up $235M for its AI-based programmatic platform | TechCrunch

StackAdapt secured $235 million in equity funding, marking a significant round for a Canadian tech startup amidst a competitive landscape.

Council Post: What's Next For Programmatic Advertising In 2025?

AI integration will be crucial for competitive advantage in programmatic advertising.

Adoption of first-party data is essential in a cookieless future.

Ad fraud prevention remains a top priority for programmatic platforms.

Programmatic marketers sound off on impact of AI-driven ad buys

AI is radically transforming programmatic marketing, bringing challenges in campaign optimization and transparency that marketers must navigate.

Canada's StackAdapt snaps up $235M for its AI-based programmatic platform | TechCrunch

StackAdapt secured $235 million in equity funding, marking a significant round for a Canadian tech startup amidst a competitive landscape.

moreartificial-intelligence

#adtech

The Trade Desk announces plans to acquire Sincera

The Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.

AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships

AdPlayer.Pro enhances video player with audio adjustments for improved ad viewability and user experience.

The Trade Desk announces plans to acquire Sincera

The Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.

AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships

AdPlayer.Pro enhances video player with audio adjustments for improved ad viewability and user experience.

moreadtech

Pixalate Releases Q4 2024 APAC Supply-Side Platform (SSP) Market Share Rankings for Mobile Apps & Web

Pixalate's reports show SSF market share trends in APAC for mobile and web ads, reflecting seller collaboration in the impression sale process.

Bombora integrates with Audigent's PMPs | MarTech

Bombora's integration with Audigent enhances programmatic advertising for B2B marketers, leveraging intent data for improved audience targeting and campaign efficiency.

#ctv

Mars Petcare is testing direct SSP buying for CTV ads

Mars Petcare is innovatively leveraging supply-side platforms for CTV advertising to reduce costs and improve ad reach.

Azerion's HAWK DSP Integrates with smartclip's Proprietary SSP, smartx - ExchangeWire.com

HAWK DSP's integration with smartclip enhances access to premium CTV and audio inventories for programmatic advertising globally.

Mars Petcare is testing direct SSP buying for CTV ads

Mars Petcare is innovatively leveraging supply-side platforms for CTV advertising to reduce costs and improve ad reach.

Azerion's HAWK DSP Integrates with smartclip's Proprietary SSP, smartx - ExchangeWire.com

HAWK DSP's integration with smartclip enhances access to premium CTV and audio inventories for programmatic advertising globally.

morectv

Pubstack Accelerates Global Expansion with the Appointment of Alban Silve as Country Manager for France & Belgium

Pubstack strengthens its position in France and Belgium with the appointment of Alban Silve as country manager, enhancing support for local publishers.

The strategic hire signifies Pubstack's commitment to global expansion and optimizing operations in key markets.

Programmatic Trends & Predictions for 2025: Industry Experts Share What's Next - ExchangeWire.com

Programmatic advertising's future in 2025 demands precision, transparency, and sustainability in targeting solutions.

Axis Programmatic Platform & AdInMo Announce In-Game Partnership

The Axis and AdInMo partnership enhances programmatic advertising through seamless in-game experiences, expanding audience engagement and maximizing ROI.

#marketing-strategy

How to expand programmatic advertising up the funnel, with TripAdvisor's Matteo Balzani

Programmatic advertising must constantly refill the customer funnel for sustained growth and competition.

Uber's Ad playbook for 2025: scaling, innovating and staying the course

Uber Advertising is set to continue its growth by scaling operations and adding innovative ad formats in 2025.

The ad business has doubled its revenue run rate to $1 billion, signaling strong success in a short span.

Leadership changes have been leveraged to enhance advertising strategies and appoint focused management.

How to expand programmatic advertising up the funnel, with TripAdvisor's Matteo Balzani

Programmatic advertising must constantly refill the customer funnel for sustained growth and competition.

Uber's Ad playbook for 2025: scaling, innovating and staying the course

Uber Advertising is set to continue its growth by scaling operations and adding innovative ad formats in 2025.

The ad business has doubled its revenue run rate to $1 billion, signaling strong success in a short span.

Leadership changes have been leveraged to enhance advertising strategies and appoint focused management.

moremarketing-strategy

#market-trends

Programmatic ad spend grows alongside efficiency gains: ANA

Programmatic advertising is becoming more efficient and transparent, with significant improvements noted in the 2024 benchmark study.

Media Briefing: Publishers' Q4 programmatic ad businesses are in limbo

Publishers are uncertain about programmatic ad spending in Q4 due to various market dynamics affecting predictions.

Programmatic ad spend grows alongside efficiency gains: ANA

Programmatic advertising is becoming more efficient and transparent, with significant improvements noted in the 2024 benchmark study.

Media Briefing: Publishers' Q4 programmatic ad businesses are in limbo

Publishers are uncertain about programmatic ad spending in Q4 due to various market dynamics affecting predictions.

moremarket-trends

How streaming apps are measuring performance amid ongoing streaming wars

Streaming services are integral to households, with Americans heavily investing in subscriptions and engaging primarily through mobile apps.

#marketing-trends

Rewriting the Rules: How 2025 Will Redefine Brand Safety in Media

Brand safety in media is evolving, emphasizing nuance rather than relying heavily on outdated filtering tools.

Digiday+ Research: How programmatic shook out for publishers in 2024

Publishers may reduce focus on programmatic ads by 2025, despite current revenue growth.

Rewriting the Rules: How 2025 Will Redefine Brand Safety in Media

Brand safety in media is evolving, emphasizing nuance rather than relying heavily on outdated filtering tools.

Digiday+ Research: How programmatic shook out for publishers in 2024

Publishers may reduce focus on programmatic ads by 2025, despite current revenue growth.

moremarketing-trends

StackAdapt Collaborates with Channel 4 to Unlock Broadcast Advertising Opportunities for UK Clients

StackAdapt partners with Channel 4 to provide UK clients access to programmatic TV inventory for the first time.

SmartHub is Now Attekmi: After Rebranding New Solutions & Services Were Introduced

Attekmi is rebranding from SmartHub to demonstrate its commitment to expanding its programmatic advertising solutions and enhancing client partnerships.

Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences

Permutive has launched a marketplace on Index Marketplaces to enhance audience targeting for marketers and support publishers' first-party data utilization.

AI Briefing: Index Exchange and Cognitiv integrate to use generative AI for programmatic curation

Cognitiv's ContextGPT integrates with Index Exchange for advanced ad targeting without cookies, using deep learning for real-time audience analysis.

#digital-display-ads

Programmatic nonvideo display is losing share to video, native ads

Programmatic nonvideo digital display ad spend is growing but declining in share relative to other ad formats.

Publishers are shifting towards interactive advertising to diversify revenue streams.

Programmatic nonvideo display is losing share to video, native ads

Programmatic nonvideo digital display ad spend is increasing but losing market share in total programmatic digital display ad spending.

Programmatic nonvideo display is losing share to video, native ads

Programmatic nonvideo digital display ad spend is growing but declining in share relative to other ad formats.

Publishers are shifting towards interactive advertising to diversify revenue streams.

Programmatic nonvideo display is losing share to video, native ads

Programmatic nonvideo digital display ad spend is increasing but losing market share in total programmatic digital display ad spending.

moredigital-display-ads

Why Traders Are (Still) The Future Of Programmatic In An AI-Driven World | AdExchanger

AI's rise in programmatic advertising may enhance traders' roles by automating tasks, rather than eliminating them.

Significant job loss predictions in agency roles by 2030 due to automation raise concerns among marketers.

#programmatic-advertising#programmatic-advertising

MarkApp Announces Strategic Partnership with Sovrn

Axis & StreamKey Partner to Elevate Video Advertising

Opti Digital Strengthens its Position as a Key Programmatic Partner for Webedia Spain

MarkApp Announces Strategic Partnership with Sovrn

Axis & StreamKey Partner to Elevate Video Advertising

Opti Digital Strengthens its Position as a Key Programmatic Partner for Webedia Spain

Spotify debuts Gen AI ads, programmatic ad buying | TechCrunch

Out-of-home ad spend surpasses $9B, driven by digital growth

LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct

StackAdapt & Zitcha Partner to Democratise Retail Media Access for Global Brands

Nexxen Expands Vevo's Programmatic Footprint Through New Partnership - ExchangeWire.com

2025: The year of Twinkies, cockroaches, and chaos - Digiday Podcast looks ahead to a tumultuous year

Spotify debuts Gen AI ads, programmatic ad buying | TechCrunch

Out-of-home ad spend surpasses $9B, driven by digital growth

LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct

StackAdapt & Zitcha Partner to Democratise Retail Media Access for Global Brands

Nexxen Expands Vevo's Programmatic Footprint Through New Partnership - ExchangeWire.com

2025: The year of Twinkies, cockroaches, and chaos - Digiday Podcast looks ahead to a tumultuous year

adWMG Expands to Offer PC Player Acquisition for Steam Games

Rising ad spend fuels rapid growth of Amazon's DSPs

How AI-Driven SPO is Reshaping Programmatic Efficiency

AdPlayer.Pro Unveils Q4 2024 Results & 2025 Roadmap

How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Amazon's DSP ambition: Becoming the first choice in programmatic

How Ad Exchanges Are Helping Small Advertisers Compete With Big Brands

Rising ad spend fuels rapid growth of Amazon's DSPs

How AI-Driven SPO is Reshaping Programmatic Efficiency

AdPlayer.Pro Unveils Q4 2024 Results & 2025 Roadmap

How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Amazon's DSP ambition: Becoming the first choice in programmatic

How Ad Exchanges Are Helping Small Advertisers Compete With Big Brands

How DOOH serves up success in food & drink marketing

Adweek Guide to AI-new

Trade Desk buys ad data firm Sincera as brands seek objective insights

Digitale Medier 1881 Maximises Monetisation Performance with Pubstack's Server-Side Ad Management - ExchangeWire.com

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

Agentio Raises $12M Series A to Make Creator Advertising as Easy as Google Ads

How DOOH serves up success in food & drink marketing

Adweek Guide to AI-new

Trade Desk buys ad data firm Sincera as brands seek objective insights

Digitale Medier 1881 Maximises Monetisation Performance with Pubstack's Server-Side Ad Management - ExchangeWire.com

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

Agentio Raises $12M Series A to Make Creator Advertising as Easy as Google Ads

Future of TV Briefing: The programmatic state of play for this year's TV and streaming upfront market

NumberEight Partners with Carbonatix to Elevate Programmatic Audio Advertising with Audience Curation

Australian Audio Networks Develop Unified Digital Audio ID - Podcaster News

NumberEight Partners with Carbonatix to Elevate Programmatic Audio Advertising with Audience Curation

Australian Audio Networks Develop Unified Digital Audio ID - Podcaster News

4 ways programmatic machine learning is powering consumer app growth

EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOH

4 ways programmatic machine learning is powering consumer app growth

EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOH

Programmatic advertising's endless cycle of reinvention and rot

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Ties between The Trade Desk and key media agencies are weakening

How contextual targeting providers' pitch to brand clients and agencies has changed

How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiency

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Programmatic advertising's endless cycle of reinvention and rot

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Ties between The Trade Desk and key media agencies are weakening

How contextual targeting providers' pitch to brand clients and agencies has changed

How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiency

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Publishers count their losses as the open auction bleeds ad dollars

mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media Ads

Why multi-market programmatic DOOH is taking off

Programmatic in the real world: trends helping advertisers differentiate in 2025

Why multi-market programmatic DOOH is taking off

Programmatic in the real world: trends helping advertisers differentiate in 2025

Fandom Partners with Intent IQ to Unlock Coveted IOS Audience for Marketers

Amid stock price drops, The Trade Desk promises 'win-wins' for clients and publishers

The Trade Desk's Jeff Green Explains Why the Adtech Giant Doesn't Make Big M&amp;A Moves

Amid stock price drops, The Trade Desk promises 'win-wins' for clients and publishers

The Trade Desk's Jeff Green Explains Why the Adtech Giant Doesn't Make Big M&amp;A Moves

Multilocal First to Join the Microsoft Advertising Partner Programme as a Curator

Netflix Expands EMEA Programmatic Offering; Trump Considers Digital Service Tax Tariffs

Elon Musk's X has signed up a new adtech partner as it looks to bring on more advertisers

TripleLift is a Global Beta Participant for Amazon Ads' Dynamic Traffic Engine (Beta) - ExchangeWire.com

#programmatic-advertising
#programmatic-advertising

The Trade Desk's Jeff Green Explains Why the Adtech Giant Doesn't Make Big M&A Moves

The Trade Desk's Jeff Green Explains Why the Adtech Giant Doesn't Make Big M&A Moves