#programmatic-advertising

#programmatic-advertising

"I'm really excited to step into this shared role with Ralf, and I know that the whole IAB Finland team shares my enthusiasm. There is so much happening in the programmatic landscape right now, with AI impacting every corner of the ecosystem. We need to do all we can to support companies in navigating these changes and continuing to thrive, whether we're talking about buyers, sellers, or intermediaries."

Picnic Media's offering is unique in its ability to expand the high quality ad experiences of social media to the open web. It's also a great place to work - full of talented individuals who are passionate about this industry and great minds keen to develop innovative solutions.

The interactive game created to test AI agents in advertising negotiations revealed that these agents could represent both buyers and sellers effectively, showcasing their potential in the industry.

Marketing news publisher sites on the open internet are an untapped opportunity for advertisers. So, why aren't they investing in them more? The Drum sits down with leaders from Onyx by Outbrain and Adelaide, to find out.

Men's Wearhouse developed an audio-only campaign with its measurement and media agency, Ovative Group, and activated it through The Trade Desk's Kokai platform. The core message of the campaign was that 'you can get whatever you need at Men's Wearhouse,' highlighting three parts of the brand's offerings: its 'everywhere look' for a typical day, suits and wedding attire.

Nancy's unparalleled background and visionary leadership make her the definitive choice to lead WPP Media U.S. Her exceptional track record as a transformative leader in data, technology, programmatic, and analytics has consistently delivered impactful client results, aligning perfectly with our strategic priorities across WPP. This deep expertise, honed in building modern, tech-enabled client organizations, is precisely what WPP Media needs to accelerate our momentum.

There's been a narrative that our margin or take rate must compress because other platforms offer lower upfront prices for non-decisioned, non-data-driven buying. But TTD has maintained a take rate of more than 20% even as CTV (a category with generally lower take rates for tech intermediaries) grows as a share of spend.

Advertisers need partners who don't just talk about transparency and accountability but deliver it. Adform's willingness to work with advertisers on these terms makes them a valued partner to ISBA as we seek to empower advertisers with a greater understanding of the media landscape, and how to make it accountable to advertiser objectives.