“We are expanding advertising opportunities for brands so they can connect with their audiences even more effectively. LED panels on the roofs of partner cars are a logical extension of this approach: advertising appears where traditional media placements are not always available,” said Iryna Balashova, head of Uklon Ads.
“Clear restrictions are a way of saying to the machine, ‘here is your box, stay in [the] box,’” Bonnick quipped during a session on Wednesday at Programmatic AI in Las Vegas. “And as long as you do those things within the box, it's right.”
The company reported momentum in its CTV, retail media, and data-driven buying offerings, citing integration with Dollar General, LinkedIn, Netflix, PacVue, and Skaai, as well as the recently launched agentic planning tools within its Koa platform.
The conversation I keep having with UK publishers starts in the same place: traffic is down, audiences are fragmenting, and impressions are declining. The Q1 2026 data does not dismiss that concern. But it does show something equally important: eCPM is up year on year. Slightly, but up. In a quarter where volume fell sharply, the price per impression held. That is not the behaviour of a broken market.
"I'm really excited to step into this shared role with Ralf, and I know that the whole IAB Finland team shares my enthusiasm. There is so much happening in the programmatic landscape right now, with AI impacting every corner of the ecosystem. We need to do all we can to support companies in navigating these changes and continuing to thrive, whether we're talking about buyers, sellers, or intermediaries."
