#programmatic-advertising

#programmatic-advertising

Zillow, a large real estate listings platform, sought to enhance its media mix by focusing on higher-quality online ad placements and increasing programmatic ads.

Omnichannel planning and activation benefit from fragmentation by maximizing advertising budget through reaching audiences across diverse screens, platforms, and media channels.

Part of moving biddable marketing channels in-house is having a deeper understanding of the brand. At an agency, the focus can often be diluted across various clients.

Over the past five years, advertisers have incorporated media quality into their measurement and buying practices, leading to a market growth for quality-based programmatic solutions.

‘Marketers can leverage the unique features of DOOH, like contextual relevancy and creative capabilities, to enhance brand reach and engagement with audiences.’

"Joining IAB Europe's TCF v2.2 is a meaningful milestone for us. We believe in a transparent, user-first approach to advertising, and this step further reinforces our dedication to responsible data use and strong partnerships across the digital supply chain." - Ann Tarasewicz, CEO, Axis

For many years, SSPs were focused on integrating with publishers across different channels and formats. Now, we're seeing a number of different companies exploding onto the scene, with different innovations.

We're actively pushing more of our spend to those four partners.

DPO isn't a universal fix, but it highlights key areas where publishers can improve outcomes, focusing on signal quality, transparency, and collaboration with SSPs.

"StackAdapt's new email marketing and Data Hub solutions empower marketers to unify their efforts, linking ad tech and martech for seamless execution and efficiency."