#programmatic-advertising

#programmatic-advertising

Taboola partners with Jounce Media to ensure its Select publisher network is free from Made for Advertising (MFA) properties, enhancing trust in advertising. [ more ]

The future of programmatic advertising looks robust with rapid growth and increased focus on streaming services for customer engagement and retention. [ more ]

Attention metrics shift focus in digital marketing back to genuine consumer engagement. [ more ]

Digital out-of-home advertising is projected to significantly grow in Europe, becoming a major component of advertising strategies. [ more ]

Publishers involved in illegal activities like piracy can complicate the programmatic advertising landscape, necessitating thorough scrutiny. [ more ]

AdLib provides free MFA-blocking tools to mid-sized buyers, enhancing campaign quality and accessibility.

The partnership with Jounce allows AdLib to implement stronger default exclusions against MFA sites. [ more ]

New curation tech from Chalice enhances programmatic advertising by enabling buyers to bid on specific web pages, ensuring higher ad quality and relevancy. [ more ]

VideoHeroes launches Green Media Products to combine sustainability with advanced advertising technology, helping brands reduce their carbon footprint effectively. [ more ]

The open internet's programmatic ad spend growth has lagged behind walled gardens due to market consolidation and differentiation challenges. [ more ]

The ad industry shows strong interest in Amazon competing with Google and The Trade Desk in programmatic advertising. [ more ]

Ad fraud remains a substantial challenge, with varying invalid traffic rates across platforms and regions in Q2 2024. [ more ]

Bid shading is vital for optimizing digital ad buying as ad IDs become unstable.

DSPs must adapt bidding strategies to navigate the evolving advertising landscape. [ more ]

First-party data is transforming advertising strategies by enabling better targeting and achieving higher performance across various media channels. [ more ]

Intent IQ's patent claim against the OpenRTB standards has raised concerns of potential infringement suits across the ad tech industry. [ more ]

Google's dominance in the ad server market significantly harms publishers' negotiating power and revenue.

The trial highlights concerns over Google's control and potential anticompetitive practices in programmatic advertising. [ more ]

The antitrust trial against Google centers on programmatic advertising mechanics and market definitions. [ more ]

Multilocal has made significant advancements in growth and sustainability in H1 2024, reflecting its commitment to excellence and revenue growth for partners. [ more ]

Google aims to exclude testimony from various ad tech industry witnesses in its antitrust trial, arguing they lack qualifications and relevant expertise. [ more ]

The Justice Department is considering various measures against Google's monopoly, including a potential breakup and data sharing with rivals. [ more ]

Virtual Minds is enhancing programmatic advertising's eco-friendliness through a partnership with Cedara, offering CO2 measurement and reduction strategies. [ more ]

Programmatic advertisers can adopt sustainable practices by prioritizing actions now, leveraging existing tools and frameworks, and collaborating with clients on sustainable business plans. [ more ]

Pixalate's Trust Index evaluates CTV app quality for programmatic advertising using data from billions of ad impressions across multiple platforms. [ more ]

The UK is experiencing strong growth in the programmatic DOOH market, with a projected increase in adoption and spending over the next 18 months. [ more ]

Video gaming leads programmatic ad spending with a 63% share, totaling $4 billion in Q2 2024.

Healthy Living category sees substantial ad spend growth, emphasizing the popularity of health-focused mobile apps. [ more ]

The Trade Desk and Sonos collaborate to counter larger competitors and create an alternative smart TV OS. [ more ]

Netflix has successfully increased ad sales by 150%, signaling effective negotiations and brand attraction.

The platform's ad-supported model is thriving, evidenced by significant deals with major advertisers. [ more ]

Netflix is lowering its ad prices, charging $20-$30 CPM for ad inventory. [ more ]

Netflix is focused on proving its viability as an ad channel and expanding its ad tech platform to increase control and transparency. [ more ]

Magnite's exclusive partnership with Netflix has significantly boosted their CTV business, with a focus on programmatic advertising. [ more ]

Magnite's revenue from CTV advertising rose 18% YOY to $55 million, driven by the success of its SPO product ClearLine in gaining traction with agencies and brands. [ more ]

Supply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business. [ more ]

Programmatic advertising opens up Olympic ad space to new advertisers by lowering the barrier to entry.

Ad pricing can fluctuate significantly in programmatic ad buying for live sports like the Olympics. [ more ]

Brands seek efficient CTV supply paths with fewer tech partners for upfront deals. [ more ]

The controversy over ID bridging in the bidstream lies in industry evolution confusion or excessive caution affecting publishers in the face of increased attacks. [ more ]

The controversy around ID bridging, the use of new IDs to fill fields when cookie data is unavailable in programmatic advertising, highlights the evolving landscape of third-party cookies and privacy concerns. [ more ]

Prioritize business acumen over tech know-how when leveraging AI in programmatic advertising. [ more ]

Adslot Ltd launches new br1dge platform to address challenges in programmatic advertising post third-party cookie phase-out. [ more ]

Sell-side curation is becoming prominent post-third-party cookie deprecation, shifting audience matching from DSPs to SSPs and altering the dynamics in the programmatic ecosystem. [ more ]

Adform and VIOOH announce a strategic alliance to enhance programmatic omni-channel offering, providing Adform clients with improved transparency and efficiency in DOOH media buys globally. [ more ]

DOOH and programmatic advertising should align for growth. [ more ]