#programmatic-advertising
#programmatic-advertising

PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchanger

Supply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business. [ more ]

AdExchanger

Programmatic TV Tax Day Is Not Just April 15. It's Every Day | AdExchanger

Advertisers face a significant 'ad tech tax' in programmatic CTV campaigns, with fees inflating costs drastically, impacting ROI negatively. [ more ]

Exchangewire

Adform and VIOOH Grow Partnership to Power DOOH Performance and Measurement Globally

Adform and VIOOH announce a strategic alliance to enhance programmatic omni-channel offering, providing Adform clients with improved transparency and efficiency in DOOH media buys globally. [ more ]

AdExchanger

Screenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks | AdExchanger

DOOH and programmatic advertising should align for growth. [ more ]

Investing.com Australia

OUTFRONT Media expands programmatic ads in NYC transit By Investing.com

Expansion of programmatic advertising in NYC MTA system

Benefits of DOOH advertising with programmatic technology [ more ]

moredooh

Entrepreneur

How We Can Win the AI Arms Race Against Fraud | Entrepreneur

Fraudsters exploit AI to manipulate programmatic advertising, draining finances and undermining digital ad integrity. [ more ]

The Drum

How to embrace AI-powered programmatic: 'Step away from the hype'

Prioritize business acumen over tech know-how when leveraging AI in programmatic advertising. [ more ]

AdExchanger

How A Digital Media Agency Built Its Own AI-Powered Contextual Targeting Tool | AdExchanger

AI tool Reticle targets ads based on emotions, improving ad recall and purchase intent. [ more ]

digital-advertising

Exchangewire

Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory

Curation is a key component of the programmatic ecosystem, offering increased options and efficiency for both buyers and sellers. [ more ]

AdExchanger

Roblox Breaks Into Programmatic | AdExchanger

Remain humble when entering the digital advertising market. [ more ]

Finbold

Web3 Marketing Future in 2024: Tips and Predictions from Bitmedia founder Matvii Diadkov

Bitmedia.IO was founded in 2014 as a pioneering crypto advertising network.

Bitmedia provides value to crypto projects through banner advertising, influencer marketing, content writing, and PR services. [ more ]

moredigital-advertising

digital-advertising

AdExchanger

Sins Of The Cookie: How Third-Party Cookies Set The Industry Back | AdExchanger

The third-party cookie hindered digital advertising's development.

The cookie led to issues like lack of focus on context and reliance on questionable data. [ more ]

Exchangewire

Exploring the Programmatic Pulse of MENA

Programmatic advertising in MENA is growing significantly compared to other regions.

Key DSPs shaping digital advertising strategies in MENA are Google Marketing Platform, Amazon Advertising, ADxAD, AdLib DSP, Mediasmart, and Adobe Advertising Cloud. [ more ]

The Drum

AI solutions for digital advertisers to boost campaign efficacy in Europe

AI adoption in digital advertising is increasing, with 87% reporting positive impacts on campaign efficacy and ROI.

95% of professionals are expected to embrace AI programmatic advertising platforms in 2024. [ more ]

moredigital-advertising

Exchangewire

Opti Digital's Magali Quentel-Reme on AI, Sustainability, Balancing Revenue and UX, and Innovative Ad Formats

AI driving digital ad revenue growth

Importance of innovative ad formats [ more ]

Marketing Dive

Ad tech, agency firms continue to prop up MFAs despite crackdown pledges

Top brand ads still on click-bait MFA websites

Concerns over credibility and wasted ad spend due to MFAs [ more ]

digital-marketing

Digiday

The ANA is planning a programmatic benchmarking service

Marketers should be proactive in reducing waste in programmatic supply chains

ANA launching a transparency initiative for better media spending accountability [ more ]

Exchangewire

Broadsign & StackAdapt Team Up to Streamline Political pDOOH Ad Buys

The new auction package simplifies political programmatic DOOH campaigns in the US.

Buyers can access curated premium screens via StackAdapt's DSP for better targeting. [ more ]

The Drum

IAS harnesses AI to help advertisers avoid MFA sites

More than 20% of programmatic ad impressions from MFA sites.

IAS released technology to protect advertisers from MFA and ad clutter sites. [ more ]

AdExchanger

Dispelling Multicultural Myths | AdExchanger

The myth that minority-owned media cannot reach large audiences is false.

Problematic programmatic practices can hinder minority-owned and niche publishers. [ more ]

Digiday

How Group Black's Kerel Cooper is trying to solve programmatic's bias problem at the industry level

Legacy programmatic practices disadvantage Black-owned media companies

Research by Group Black and Double Verify shows ad inventory cut from Black-owned media due to basic tools in media buys

Cooper aims to raise awareness and create standards to prevent eliminating Black-owned media from programmatic spending. [ more ]

moredigital-marketing

dooh

Exchangewire

Hivestack by Perion Launches First Programmatic DOOH Solution in Real Estate Agency Offices in North Asia through Partnership with Midland Realty

Partnership between Hivestack and Midland Realty brings programmatic DOOH to real estate offices in North Asia.

Brands, agencies, and DSPs can now target new audiences in affluent areas of Hong Kong through Midland Realty's DOOH screens. [ more ]

Exchangewire

Blis Partners with Place Exchange to Bring Expanded Digital Out-of-Home Inventory to its Platform

Blis has partnered with Place Exchange to expand the global DOOH premium inventory in its platform.

Clients can access additional DOOH inventory across major venues and formats in multiple regions through Blis' Audience Explorer platform. [ more ]

Exchangewire

VIOOH Shares Industry-First Carbon Emissions Measurement Hitting 18% Below Benchmark

VIOOH announces partnership with Cedara to measure and publicly share its carbon emissions per ad impression.

VIOOH's carbon emissions per ad impression in 2022 were 0.28 grams CO2e, below the Cedara ad platform benchmark of 0.34. [ more ]

moredooh

Exchangewire

The Renaissance of the Ad Server

The ad server has evolved to provide highly personalized, data-rich ad experiences across multiple channels.

Creative ad servers capture valuable insights from consumers' interactions with ads, helping advertisers understand what drives outcomes. [ more ]

Sfgate

How B2B Brands Can Win with Programmatic Advertising

Programmatic advertising automates and streamlines the buying and selling of digital ad spaces, targeting specific B2B buyers based on various factors.

Programmatic ad spending is projected to reach $617 billion worldwide this year, and programmatic digital display ads made up 90% of digital display advertising spend in 2023. [ more ]

Forbes

Council Post: Illuminating The Dark Corners Of Supply Chains: Is There A Way To Protect Budgets Against Made-For-Advertising Sites?

Publishers monetize inventory on multiple supply-side platforms simultaneously.

MFA websites are flourishing in the ad tech landscape, posing challenges for advertisers. [ more ]

AdExchanger

This DSP Sees A Future With Local Streaming Advertisers | AdExchanger

Specialized demand-side platforms are emerging in the crowded DSP space.

JamLoop is a DSP that focuses on local CTV advertising, targeting smaller, local advertisers.

The rising demand for local streaming inventory is driving partnerships between programmers and DSPs. [ more ]

The Drum

Redefining frontiers: the intersection of AI and progressive product development in adtech

AI is reshaping product development in the adtech sector

Seamless integration of AI into operations is key to success in programmatic advertising [ more ]

programmatic advertising

AdExchanger

How To Craft An Effective Supply-Path Optimization Strategy | AdExchanger

Understanding supply-path optimization (SPO) is key for advertisers and agencies to unlock efficiency and value in programmatic advertising.

SPO allows advertisers to reduce intermediaries, gain more control, and strategically allocate budgets for optimal performance. [ more ]

AdExchanger

The ANA Releases Its Second Transparency Report - Hits The Open Web As 25% Waste | AdExchanger

The Association of National Advertisers (ANA) has released its second Programmatic Media Supply Chain Transparency Report, which aims to address ad tech margin issues.

The report suggests reducing SSP contracts to between five and seven vendors and highlights that 25% of the open web programmatic market, amounting to $22 billion, is wasted. [ more ]

MarTech

ANA study finds 25% of programmatic ad dollars are wasted | MarTech

$22 billion of programmatic ad spend is wasteful or unproductive

Only $0.36 of every dollar spent reaches a consumer [ more ]

Digiday

Digiday+ Research: Agency clients favor programmatic over direct-sold ads, as confidence - and spending - fall in online display

Agency clients are losing confidence in online display ads due to uncertainty around programmatic.

Clients have a strong preference for programmatic display ads over direct-sold ads. [ more ]

The Drum

How AdForm and Audi worked together measure media's carbon impact

AdForm, PHD, and Scope3 partnered with Audi to reduce carbon emissions in the programmatic ecosystem.

AdForm integrated with Scope3 to provide brands with the option to buy more sustainable advertising and selectively eliminate high-emission domains. [ more ]

Digiday

moreprogrammatic advertising

Programmatic for sellers: Unit 2 - Understanding the world of programmatic deals

Programmatic platforms enable automated transactions between buyers and sellers in the advertising industry.

There are four main types of programmatic transactions: open exchange, private marketplace, preferred deals, and programmatic guaranteed. [ more ]

Adweek

2 days ago

Buyers Ask To Prune Streaming TV Tech Partners Ahead Of Upfronts

Brands seek efficient CTV supply paths with fewer tech partners for upfront deals. [ more ]

AdExchanger

Roku Extols The Virtues Of Third-Party Programmatic Partnerships | AdExchanger

The main theme of Roku's Q1 earnings call was 'programmatic.' [ more ]

AdExchanger

Question Everything | AdExchanger

Log files are crucial for transparency and accountability in the programmatic advertising supply chain. [ more ]

Exchangewire

Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory

Multilocal integrates AI-powered curation platform Onetag to offer premium publisher inventory globally. [ more ]

Adweek

What's Slowing Media's Green Progress?

Marketers facing challenges in creating more sustainable media plans, with data gaps hindering publishers and low buy-side adoption. [ more ]

AdExchanger

4 weeks ago

A New Day For Targeting And Analytics | AdExchanger

Jeromy Sonne started Daypart.AI, a new ad targeting and analytics company.

Sonne sees an opportunity for a new type of programmatic startup avoiding traditional DSP methods. [ more ]

Exchangewire

1 day ago

Xapads Launches in The UK With Appointment of James Eppinger as Country Head

Xapads appoints James Eppinger as Country Head, UK to expand operations in Western Europe. [ more ]

Digiday

Future of TV Briefing: Top takeaways from 'The Future of TV' video series

The streaming ad market is fragmented. [ more ]

Exchangewire

Greenbids' Guillaume Grimbert on the State of Sustainability in Programmatic - ExchangeWire.com

Programmatic advertisers can adopt sustainable practices by prioritizing actions now, leveraging existing tools and frameworks, and collaborating with clients on sustainable business plans. [ more ]

RAIN News

Digital audio ad revenue reaches new high for 2023 (IAB annual report) - RAIN News

It's noted that audio advertising, including podcasts and streaming services, continues to achieve strong growth amidst the digital advertising landscape. [ more ]

Digiday

How lack of motivation could be seen as a hindrance to solving programmatic fraud

The industry needs more companies to leverage available tools to combat fraud effectively. [ more ]

Exchangewire

It Works and Adsquare Unite to Innovate Out-of-Home Campaign Strategies

Partnership between It Works and Adsquare enhances audience targeting and footfall measurement for programmatic out-of-home campaigns.

Adsquare's audience scoring solution and footfall measurement tool provide valuable insights and enhance the effectiveness of OOH advertising strategies. [ more ]

Forbes

Data science

Council Post: Programmatic Ads And The Death Of Cookies: What Marketers Need To Know

Google to phase out 3P cookies by 2024, impacting programmatic advertising. [ more ]

AdExchanger

Innovid Wants To Create Harmony Within The CTV Supply Chain | AdExchanger

TV inventory shrinking due to increased supply paths

Innovid's Harmony Direct optimizes CTV ad buys for efficiency and transparency [ more ]

AdExchanger

Blocking Domains Isn't Enough To Stop MFA | AdExchanger

Forbes was found running a parallel advertising site, highlighting the challenges in the digital media landscape.

Assessing the quality of programmatic investment requires looking beyond URLs and domains to individual page environments. [ more ]

Exchangewire

ArcSpan Releases "Identifier Audit" to Expand Audience Data Analytics Suite Aiding Publishers in Linking Identifiers to Programmatic Outcomes

AMS Identifier Audit dashboard tracks identifiers in ad impressions

ArcSpan helps publishers optimize audience targeting and analyze programmatic data. [ more ]

Investing.com Australia

PubMatic partners with Instacart to boost ad ROI By Investing.com

Partnership between PubMatic and Instacart for enhanced programmatic advertising.

Utilizing Instacart's retail media data to improve advertising ROI in CTV and premium video campaigns. [ more ]

AdExchanger

What Is The Future Of Dynamic Creative Optimization (DCO)? | AdExchanger

Dynamic Creative Optimization (DCO) leverages data inputs for personalized ads, continuously optimizing based on customer engagement.

DCO, integrated with generative AI, remains a popular choice for marketers in improving ad performance through automated creative optimization. [ more ]

Exchangewire

Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising

Greenbids partners with The GoodNet to revolutionize ethical advertising through AI integration

GoodNet's GoodIQ Ethical Media Index will enhance Greenbids' algorithm for responsible media buys [ more ]

www.investing.com

Earnings call: BuzzFeed reports Q4 decline but sees AI as growth driver

BuzzFeed's Q4 2023 revenues decreased by 26% YoY, but the company remains optimistic about AI-driven growth.

CEO Jonah Peretti emphasized a shift towards high-margin, tech-led revenue streams like programmatic advertising. [ more ]

Adweek

Disney's Streaming Ads Access Is Simpler in New Partnerships

Disney partners with Google and The Trade Desk to enhance advertising access on streaming platforms.

Launch of DRAX Direct aimed at simplifying ad buying and boosting effectiveness for brands. [ more ]

AdExchanger

NBCU's Pre-Upfronts Pitch Highlights Sports, Data And Measurement | AdExchanger

NBCUniversal emphasizes live sports and programmatic advertising for Peacock streaming.

Focus on programmatic, targeting, and commerce capabilities during ad tech event. [ more ]

Acm

Privacy technologies

Abusing AI for Advertising

MFA sites generate revenue through ads despite low user engagement

Generative AI tools may lead to further proliferation of MFA sites [ more ]

Digiday

Privacy technologies

Digiday's Oral History of Ad Tech podcast, episode 3, with Joanna O'Connell

Joanna O'Connell's role in building one of the media industry's first agency trading desks at Publicis Groupe

The desire to illuminate the black box of programmatic advertising [ more ]

Exchangewire

First-id & Microsoft Advertising Unlock New Audiences with Publisher Provided ID (PPID)

Collaboration between First-id and Microsoft Advertising for privacy-centered programmatic advertising solution without third-party cookies

Use of Microsoft Monetise Publisher Provided ID (PPID) and Curate platform to enable addressability in a privacy-compliant way [ more ]

Adweek

Why More Publishers Aren't Transacting on Attention ... Yet

Marketers can leverage new sports events and platforms for wins

Attention metrics are valuable for publishers in programmatic advertising [ more ]

AdExchanger

Adalytics Report Torches Ad Tech For Touting MFA Prevention, While Scarfing MFA Supply | AdExchanger

Oversaturation of garbage inventory in ad tech vendors despite claims of cutting out MFA.

Programmatic advertising ecosystem's shortcomings highlighted in Adalytics report. [ more ]

AdExchanger

Greenbids Is Making A Bid To Reduce Carbon Across The Programmatic Supply Chain | AdExchanger

Sustainability in programmatic ad selection is crucial for reducing carbon emissions.

Greenbids aims to optimize media performance while reducing C02 emissions using a custom algorithm. [ more ]

AdExchanger

Media industry

From AI Content To Fake Local News, Brands Must Play Programmatic Dodgeball This Election Season | AdExchanger

Programmatic advertising makes it easy for brands to end up near misinformation. NewsGuard launched a misinformation tracking center for accurate ad placement information. [ more ]

Exchangewire

Nexx360 Platform Offers UK Publishers Ad Revenue User Experience & Sustainability Advantages

Nexx360 provides server-side programmatic advertising technology for publishers to maximize revenue and enhance user experience.

The cloud-based solution reduces carbon footprint by optimizing advertising requests and increasing revenue opportunities for publishers. [ more ]

The Drum

Tech on the menu: The integration of DOOH in the food and beverage industry

The importance of digital out of home in the food & beverage sector

Benefits of programmatic DOOH for F&B marketers [ more ]

AdExchanger

How SHE Media Helps Diverse Publishers Break Barriers To Ad Budgets | AdExchanger

Third-party cookies and brand safety blocklists make it difficult for marketers to reach underserved audiences in the open programmatic marketplace.

Private marketplaces (PMPs) offer a solution by allowing advertisers to reach specific audiences and tailor brand safety guidelines. [ more ]

AdExchanger

Can (And Should) Programmatic Be Fixed?; SP500+, It's Not The S&P Or Another 'Plus' | AdExchanger

Programmatic advertising on the open web can be fixed by adopting a free, open-source website template backed by the industry.

A web template like the one suggested could help the independent internet grow and provide reliable post-click CPA measurement for advertisers. [ more ]

MarTech

Privacy professionals

IAB slams Google Privacy Sandbox | MarTech

The IAB Tech Lab has identified multiple challenges with Google's Privacy Sandbox in a new report.

The implementation of Privacy Sandbox will require substantial development and infrastructure investment costs for technology companies, and significant changes within the programmatic advertising ecosystem. [ more ]

The Motley Fool

The Trade Desk's Shareholders Just Got Great News From a Surprising Source: The Coca-Cola Company | The Motley Fool

Coca-Cola has doubled its spending on digital advertising in just three years.

The shift towards digital advertising is driven by the increased screen time of the Gen Z generation. [ more ]

Exchangewire

Digitale Medier 1881 Announce Strategic Partnership with Pubstack After Achieving 30% Programmatic Revenues Uplift

Programmatic revenue uplift of +30% for Digitale Medier 1881 since partnering with Pubstack.

Pubstack's platform allowed Digitale Medier 1881 to achieve an uplift of +45% programmatic revenue on desktop and +7% on mobile. [ more ]

Exchangewire

StackAdapt's Co-Founder Vitaly Pecherskiy Takes the Reins as CEO to Lead Global Charge for Growth in 2024 - ExchangeWire.com

StackAdapt co-founder Vitaly Pecherskiy has become the new CEO of the AI-driven programmatic advertising platform.

Co-founder and outgoing CEO Ildar Shar will remain on StackAdapt's Board of Directors for strategic support.

Vitaly Pecherskiy will focus on driving growth in EMEA and launching new products in 2024. [ more ]

AdExchanger

NBCUniversal Flexes Its Programmatic Prowess During CES | AdExchanger

About 30% of Peacock ads are sold programmatically.

NBCU's programmatic ad revenue rose 50% last year compared to 2022. [ more ]

Exchangewire

Adverty Selects PubMatic as Global Preferred PMP Partner, Elevating In-Game Advertising Ecosystem

Adverty selects PubMatic as its global preferred PMP partner

The partnership aims to redefine the landscape of in-game advertising and expand globally [ more ]

Adweek

Momentum Grows Around Brands Owning Ad-Tech Contracts Amid Supply Chain Murkiness

Brands are increasingly seeking to own direct contracts with their ad-tech partners to gain more control of campaign data and oversight of the programmatic supply chain.

According to a recent survey, over 70% of brand marketers plan to own direct contracts with DSPs and ad verification providers in the next year.

Ownership of direct contracts allows brands to avoid mark-ups and bid shading, and gain access to data and programmatic buying capabilities. [ more ]

AdExchanger

Why Likewise Is Focusing On Direct Deals Instead Of Programmatic | AdExchanger

Direct deals are becoming more popular as third-party cookies are phased out, providing revenue opportunities for publishers without programmatic infrastructure.

Likewise, a publisher focused on personalized recommendations, has chosen to monetize through direct-sold ads and sponsored content rather than programmatic or subscriptions. [ more ]

Digiday

Research Briefing: Programmatic hits road bumps heading into 2024

The advertising industry is facing challenges in adapting to a cookieless world due to Google disabling third-party cookies in 2024.

Despite the challenges, 98% of agency clients still spend on programmatic ads. [ more ]

Mediapost

Growth hacking

Spending Growth For Open Programmatic CTV Ads Slowed In Q3

Spending on open programmatic advertising for connected TV increased 2% YoY to $5.3 billion in Q3.

The growth in open programmatic advertising for connected TV has slowed down significantly compared to previous years.

The growth varied widely among different types of programmatic advertising on connected TV. [ more ]

Exchangewire

Butler/Till's Scott Ensign on Harnessing Curation for Quality-Driven Advertising

Curation can be an effective tool in ensuring ads appear near quality content, addressing concerns such as brand safety and ad fraud.

The decline of third-party cookies has made curation and identity more important in advertising, requiring the development of alternative approaches.

Curation and identity can help replace the signal loss from the deprecation of third-party cookies, ensuring effective audience targeting. [ more ]

Investing.com Australia

23 years ago