How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumersSky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.
mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media AdsThe integration with Nexd simplifies ad creation, making it faster and more efficient for advertisers.
EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOHEX.CO expands its ad server to enhance revenue in CTV and DOOH media through improved automated ad auctions.
How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumersSky revolutionized its media buying strategy by leveraging Permutive's technology to surpass traditional cookie limitations, ensuring future-ready advertising success.
mediasmart Integrates Nexd CMP to Enhance Platform with Seamless Rich Media AdsThe integration with Nexd simplifies ad creation, making it faster and more efficient for advertisers.
EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOHEX.CO expands its ad server to enhance revenue in CTV and DOOH media through improved automated ad auctions.
Programmatic advertising's endless cycle of reinvention and rotBrian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.
How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quoScope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.
How AI-Driven SPO is Reshaping Programmatic EfficiencyAI-driven supply-path optimisation (SPO) significantly enhances efficiency and reduces ad spend waste in programmatic advertising.
This Artificial Intelligence (AI) Stock Soared 69% in 2024, and It Could Fly Higher After Nov. 7 | The Motley FoolAI adoption in digital advertising improves targeting efficiency and cuts costs, boosting return on investments significantly.
Programmatic advertising's endless cycle of reinvention and rotBrian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.
How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quoScope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.
How AI-Driven SPO is Reshaping Programmatic EfficiencyAI-driven supply-path optimisation (SPO) significantly enhances efficiency and reduces ad spend waste in programmatic advertising.
This Artificial Intelligence (AI) Stock Soared 69% in 2024, and It Could Fly Higher After Nov. 7 | The Motley FoolAI adoption in digital advertising improves targeting efficiency and cuts costs, boosting return on investments significantly.
Why multi-market programmatic DOOH is taking offThe shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.
Programmatic in the real world: trends helping advertisers differentiate in 2025Programmatic out-of-home has evolved from a tactical add-on to a strategic pillar in media planning globally.
Why multi-market programmatic DOOH is taking offThe shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.
Programmatic in the real world: trends helping advertisers differentiate in 2025Programmatic out-of-home has evolved from a tactical add-on to a strategic pillar in media planning globally.
Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparencyMarketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.
Ties between The Trade Desk and key media agencies are weakeningAgencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
How contextual targeting providers' pitch to brand clients and agencies has changedAdvertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.
How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiencyProgrammatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.
Why Index Exchange's CEO thinks curation is programmatic's biggest shake-up since header bidding - maybe even biggerCuration is poised to significantly change programmatic advertising, potentially more than header bidding.Index Exchange's Andrew Casale believes curation will transform economic dynamics and ad revenue distribution.
More Flexibility & Control: TeqBlaze Launches Redesigned SSP + AdExchangeTeqBlaze's redesigned platform enhances user control and flexibility in ad trading with advanced permissions and personalized analytics.
Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparencyMarketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.
Ties between The Trade Desk and key media agencies are weakeningAgencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
How contextual targeting providers' pitch to brand clients and agencies has changedAdvertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.
How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiencyProgrammatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.
Why Index Exchange's CEO thinks curation is programmatic's biggest shake-up since header bidding - maybe even biggerCuration is poised to significantly change programmatic advertising, potentially more than header bidding.Index Exchange's Andrew Casale believes curation will transform economic dynamics and ad revenue distribution.
More Flexibility & Control: TeqBlaze Launches Redesigned SSP + AdExchangeTeqBlaze's redesigned platform enhances user control and flexibility in ad trading with advanced permissions and personalized analytics.
Fandom Partners with Intent IQ to Unlock Coveted IOS Audience for MarketersIntent IQ and Fandom partnership boosts revenue from cookieless users significantly, leveraging privacy-forward identity resolution technology.
How DOOH serves up success in food & drink marketingDigital Out-of-Home advertising is crucial for food and drink brands, especially with the upcoming ad ban exemption.
Trade Desk buys ad data firm Sincera as brands seek objective insightsThe Trade Desk's acquisition of Sincera enhances its independent DSP capabilities by offering clearer data insights for marketers.
Digitale Medier 1881 Maximises Monetisation Performance with Pubstack's Server-Side Ad Management - ExchangeWire.comDigitale Medier 1881 enhanced ad monetisation performance through Pubstack's server-side management, achieving significant revenue growth and operational efficiency.
Agentio Raises $12M Series A to Make Creator Advertising as Easy as Google AdsAgentio simplifies creator-led advertising with an AI-driven programmatic platform, significantly improving efficiency and ROAS for brands.
As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond socialInfluencers are expanding their reach beyond traditional social media to programmatic advertising, offering new marketing opportunities for brands.
IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsersIAB Tech Lab is focusing on enhancing digital advertising with a significant emphasis on connected TV and privacy solutions in 2025.
How DOOH serves up success in food & drink marketingDigital Out-of-Home advertising is crucial for food and drink brands, especially with the upcoming ad ban exemption.
Trade Desk buys ad data firm Sincera as brands seek objective insightsThe Trade Desk's acquisition of Sincera enhances its independent DSP capabilities by offering clearer data insights for marketers.
Digitale Medier 1881 Maximises Monetisation Performance with Pubstack's Server-Side Ad Management - ExchangeWire.comDigitale Medier 1881 enhanced ad monetisation performance through Pubstack's server-side management, achieving significant revenue growth and operational efficiency.
Agentio Raises $12M Series A to Make Creator Advertising as Easy as Google AdsAgentio simplifies creator-led advertising with an AI-driven programmatic platform, significantly improving efficiency and ROAS for brands.
As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond socialInfluencers are expanding their reach beyond traditional social media to programmatic advertising, offering new marketing opportunities for brands.
IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsersIAB Tech Lab is focusing on enhancing digital advertising with a significant emphasis on connected TV and privacy solutions in 2025.
Amid stock price drops, The Trade Desk promises 'win-wins' for clients and publishersThe Trade Desk is focusing on a new industry paradigm free of Google's influence, emphasizing authenticated audiences and efficient supply chains.
The Trade Desk's Jeff Green Explains Why the Adtech Giant Doesn't Make Big M&A MovesThe Trade Desk prioritizes internal growth over acquisitions, underscored by the acquisition of Sincera being more of an exception than a strategy.
The Trade Desk Maintains Its High Growth Rate And Touts New Channels | AdExchangerThe Trade Desk's revenue grew 27% year-on-year, driven largely by CTV, which is now their largest media channel.
Amid stock price drops, The Trade Desk promises 'win-wins' for clients and publishersThe Trade Desk is focusing on a new industry paradigm free of Google's influence, emphasizing authenticated audiences and efficient supply chains.
The Trade Desk's Jeff Green Explains Why the Adtech Giant Doesn't Make Big M&A MovesThe Trade Desk prioritizes internal growth over acquisitions, underscored by the acquisition of Sincera being more of an exception than a strategy.
The Trade Desk Maintains Its High Growth Rate And Touts New Channels | AdExchangerThe Trade Desk's revenue grew 27% year-on-year, driven largely by CTV, which is now their largest media channel.
Multilocal First to Join the Microsoft Advertising Partner Programme as a CuratorMultilocal is the first curation technology provider to join Microsoft's Partner Programme, enhancing their programmatic advertising strategies.
Rising ad spend fuels rapid growth of Amazon's DSPsAmazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.
AdPlayer.Pro Unveils Q4 2024 Results & 2025 RoadmapAdPlayer.Pro launched a Prebid.js Video Submodule, enhancing the efficiency of programmatic ad sales and improving revenue for digital businesses.
StackAdapt Raises USD$235M (187.6M) to Drive AI-Powered Programmatic Advertising GrowthStackAdapt raises $235 million in equity funding, highlighting growth in programmatic advertising and AI solutions to address industry challenges.
Programmatic ads platform StackAdapt snags $235M in funding - SiliconANGLEStackAdapt Inc. raised $235 million in funding, showcasing its growing importance in programmatic advertising.The startup focuses on native ads, generating higher engagement through its innovative platform.
What's Next for Disney+ Ads and Bob Iger's 'Hot Mic' MomentDisney is investing heavily in streaming and digital advertising, with 40% of its budget directed here in 2024.
Essential Guide to Programmatic Advertising: What You Need to Know (2024) - ShopifyProgrammatic advertising revolutionizes digital marketing by automating ad placements and improving targeting, expected to account for 85% of ad spend by 2029.
Rising ad spend fuels rapid growth of Amazon's DSPsAmazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.
AdPlayer.Pro Unveils Q4 2024 Results & 2025 RoadmapAdPlayer.Pro launched a Prebid.js Video Submodule, enhancing the efficiency of programmatic ad sales and improving revenue for digital businesses.
StackAdapt Raises USD$235M (187.6M) to Drive AI-Powered Programmatic Advertising GrowthStackAdapt raises $235 million in equity funding, highlighting growth in programmatic advertising and AI solutions to address industry challenges.
Programmatic ads platform StackAdapt snags $235M in funding - SiliconANGLEStackAdapt Inc. raised $235 million in funding, showcasing its growing importance in programmatic advertising.The startup focuses on native ads, generating higher engagement through its innovative platform.
What's Next for Disney+ Ads and Bob Iger's 'Hot Mic' MomentDisney is investing heavily in streaming and digital advertising, with 40% of its budget directed here in 2024.
Essential Guide to Programmatic Advertising: What You Need to Know (2024) - ShopifyProgrammatic advertising revolutionizes digital marketing by automating ad placements and improving targeting, expected to account for 85% of ad spend by 2029.
Netflix Expands EMEA Programmatic Offering; Trump Considers Digital Service Tax TariffsNetflix is expanding its programmatic advertising in EMEA and APAC in response to advertiser demands.Trump is considering tariffs against countries with digital service taxes on U.S. companies.Meta is exploring the use of copyrighted works for AI training.
VIOOH Announces 2023 Carbon Emissions Significantly Below Industry BenchmarksVIOOH's 2023 emissions intensity for programmatic DOOH stands at below 0.35 grams CO2e per ad impression, significantly outperforming benchmarks.
Australian Audio Networks Develop Unified Digital Audio ID - Podcaster NewsThe CRA Audio ID streamlines digital audio buying for marketers, enhancing targeting and efficiency.
2025: The year of Twinkies, cockroaches, and chaos - Digiday Podcast looks ahead to a tumultuous year2025 is anticipated to be marked by significant industry upheavals, especially concerning social media dynamics and privacy changes.
Discover Wiped Out MFA Spend By Following These Four Basic Steps | AdExchangerBrands can significantly reduce spending on made-for-advertising (MFA) sites in programmatic advertising with the right strategies.
VIOOH Announces 2023 Carbon Emissions Significantly Below Industry BenchmarksVIOOH's 2023 emissions intensity for programmatic DOOH stands at below 0.35 grams CO2e per ad impression, significantly outperforming benchmarks.
Australian Audio Networks Develop Unified Digital Audio ID - Podcaster NewsThe CRA Audio ID streamlines digital audio buying for marketers, enhancing targeting and efficiency.
2025: The year of Twinkies, cockroaches, and chaos - Digiday Podcast looks ahead to a tumultuous year2025 is anticipated to be marked by significant industry upheavals, especially concerning social media dynamics and privacy changes.
Discover Wiped Out MFA Spend By Following These Four Basic Steps | AdExchangerBrands can significantly reduce spending on made-for-advertising (MFA) sites in programmatic advertising with the right strategies.
Elon Musk's X has signed up a new adtech partner as it looks to bring on more advertisersElon Musk's X partners with Magnite to enhance programmatic ad sales and recover revenue losses.
TripleLift is a Global Beta Participant for Amazon Ads' Dynamic Traffic Engine (Beta) - ExchangeWire.comTripleLift is participating in Amazon Ads' beta of Dynamic Traffic Engine, enhancing traffic optimization for programmatic advertising.
Council Post: What's Next For Programmatic Advertising In 2025?AI integration will be crucial for competitive advantage in programmatic advertising.Adoption of first-party data is essential in a cookieless future.Ad fraud prevention remains a top priority for programmatic platforms.
Programmatic marketers sound off on impact of AI-driven ad buysAI is radically transforming programmatic marketing, bringing challenges in campaign optimization and transparency that marketers must navigate.
Canada's StackAdapt snaps up $235M for its AI-based programmatic platform | TechCrunchStackAdapt secured $235 million in equity funding, marking a significant round for a Canadian tech startup amidst a competitive landscape.
Council Post: What's Next For Programmatic Advertising In 2025?AI integration will be crucial for competitive advantage in programmatic advertising.Adoption of first-party data is essential in a cookieless future.Ad fraud prevention remains a top priority for programmatic platforms.
Programmatic marketers sound off on impact of AI-driven ad buysAI is radically transforming programmatic marketing, bringing challenges in campaign optimization and transparency that marketers must navigate.
Canada's StackAdapt snaps up $235M for its AI-based programmatic platform | TechCrunchStackAdapt secured $235 million in equity funding, marking a significant round for a Canadian tech startup amidst a competitive landscape.
The Trade Desk announces plans to acquire SinceraThe Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.
AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused PartnershipsAdPlayer.Pro enhances video player with audio adjustments for improved ad viewability and user experience.
The Trade Desk announces plans to acquire SinceraThe Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.
AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused PartnershipsAdPlayer.Pro enhances video player with audio adjustments for improved ad viewability and user experience.
Pixalate Release Google & Apple Privacy Violations ReportOver 12,000 apps lack detectable privacy policies, posing risks to user data privacy.1.4 billion downloads show prevalence of apps without necessary privacy compliance.49.2 million active users engage with unprotected apps in the Play Store.
Pixalate Releases Q4 2024 APAC Supply-Side Platform (SSP) Market Share Rankings for Mobile Apps & WebPixalate's reports show SSF market share trends in APAC for mobile and web ads, reflecting seller collaboration in the impression sale process.
Pixalate Release Google & Apple Privacy Violations ReportOver 12,000 apps lack detectable privacy policies, posing risks to user data privacy.1.4 billion downloads show prevalence of apps without necessary privacy compliance.49.2 million active users engage with unprotected apps in the Play Store.
Pixalate Releases Q4 2024 APAC Supply-Side Platform (SSP) Market Share Rankings for Mobile Apps & WebPixalate's reports show SSF market share trends in APAC for mobile and web ads, reflecting seller collaboration in the impression sale process.
Bombora integrates with Audigent's PMPs | MarTechBombora's integration with Audigent enhances programmatic advertising for B2B marketers, leveraging intent data for improved audience targeting and campaign efficiency.
Mars Petcare is testing direct SSP buying for CTV adsMars Petcare is innovatively leveraging supply-side platforms for CTV advertising to reduce costs and improve ad reach.
Azerion's HAWK DSP Integrates with smartclip's Proprietary SSP, smartx - ExchangeWire.comHAWK DSP's integration with smartclip enhances access to premium CTV and audio inventories for programmatic advertising globally.
Mars Petcare is testing direct SSP buying for CTV adsMars Petcare is innovatively leveraging supply-side platforms for CTV advertising to reduce costs and improve ad reach.
Azerion's HAWK DSP Integrates with smartclip's Proprietary SSP, smartx - ExchangeWire.comHAWK DSP's integration with smartclip enhances access to premium CTV and audio inventories for programmatic advertising globally.
Pubstack Accelerates Global Expansion with the Appointment of Alban Silve as Country Manager for France & BelgiumPubstack strengthens its position in France and Belgium with the appointment of Alban Silve as country manager, enhancing support for local publishers.The strategic hire signifies Pubstack's commitment to global expansion and optimizing operations in key markets.
Programmatic Trends & Predictions for 2025: Industry Experts Share What's Next - ExchangeWire.comProgrammatic advertising's future in 2025 demands precision, transparency, and sustainability in targeting solutions.
Nexxen Expands Vevo's Programmatic Footprint Through New Partnership - ExchangeWire.comNexxen partners with Vevo to enhance programmatic advertising capabilities in Connected TV.The collaboration broadens advertiser access to Vevo's premium video inventory.
Axis Programmatic Platform & AdInMo Announce In-Game PartnershipThe Axis and AdInMo partnership enhances programmatic advertising through seamless in-game experiences, expanding audience engagement and maximizing ROI.
Opti Digital Strengthens its Position as a Key Programmatic Partner for Webedia SpainOpti Digital partners with Webedia Spain to enhance advertising revenues through innovative ad formats and improved performance metrics.
Nexxen Expands Vevo's Programmatic Footprint Through New Partnership - ExchangeWire.comNexxen partners with Vevo to enhance programmatic advertising capabilities in Connected TV.The collaboration broadens advertiser access to Vevo's premium video inventory.
Axis Programmatic Platform & AdInMo Announce In-Game PartnershipThe Axis and AdInMo partnership enhances programmatic advertising through seamless in-game experiences, expanding audience engagement and maximizing ROI.
Opti Digital Strengthens its Position as a Key Programmatic Partner for Webedia SpainOpti Digital partners with Webedia Spain to enhance advertising revenues through innovative ad formats and improved performance metrics.
How to expand programmatic advertising up the funnel, with TripAdvisor's Matteo BalzaniProgrammatic advertising must constantly refill the customer funnel for sustained growth and competition.
Uber's Ad playbook for 2025: scaling, innovating and staying the courseUber Advertising is set to continue its growth by scaling operations and adding innovative ad formats in 2025.The ad business has doubled its revenue run rate to $1 billion, signaling strong success in a short span.Leadership changes have been leveraged to enhance advertising strategies and appoint focused management.
"The only way to reach CTV's potential is through programmatic": Zuzanna Gierlinska, MiQ - ExchangeWire.comMarketers can unlock the potential of CTV advertising through programmatic strategies for enhanced targeting, reach, frequency, and measurement.
How to expand programmatic advertising up the funnel, with TripAdvisor's Matteo BalzaniProgrammatic advertising must constantly refill the customer funnel for sustained growth and competition.
Uber's Ad playbook for 2025: scaling, innovating and staying the courseUber Advertising is set to continue its growth by scaling operations and adding innovative ad formats in 2025.The ad business has doubled its revenue run rate to $1 billion, signaling strong success in a short span.Leadership changes have been leveraged to enhance advertising strategies and appoint focused management.
"The only way to reach CTV's potential is through programmatic": Zuzanna Gierlinska, MiQ - ExchangeWire.comMarketers can unlock the potential of CTV advertising through programmatic strategies for enhanced targeting, reach, frequency, and measurement.
Programmatic ad spend grows alongside efficiency gains: ANAProgrammatic advertising is becoming more efficient and transparent, with significant improvements noted in the 2024 benchmark study.
Media Briefing: Publishers' Q4 programmatic ad businesses are in limboPublishers are uncertain about programmatic ad spending in Q4 due to various market dynamics affecting predictions.
Programmatic ad spend grows alongside efficiency gains: ANAProgrammatic advertising is becoming more efficient and transparent, with significant improvements noted in the 2024 benchmark study.
Media Briefing: Publishers' Q4 programmatic ad businesses are in limboPublishers are uncertain about programmatic ad spending in Q4 due to various market dynamics affecting predictions.
How streaming apps are measuring performance amid ongoing streaming warsStreaming services are integral to households, with Americans heavily investing in subscriptions and engaging primarily through mobile apps.
Rewriting the Rules: How 2025 Will Redefine Brand Safety in MediaBrand safety in media is evolving, emphasizing nuance rather than relying heavily on outdated filtering tools.
Digiday+ Research: How programmatic shook out for publishers in 2024Publishers may reduce focus on programmatic ads by 2025, despite current revenue growth.
Rewriting the Rules: How 2025 Will Redefine Brand Safety in MediaBrand safety in media is evolving, emphasizing nuance rather than relying heavily on outdated filtering tools.
Digiday+ Research: How programmatic shook out for publishers in 2024Publishers may reduce focus on programmatic ads by 2025, despite current revenue growth.
StackAdapt Collaborates with Channel 4 to Unlock Broadcast Advertising Opportunities for UK ClientsStackAdapt partners with Channel 4 to provide UK clients access to programmatic TV inventory for the first time.
SmartHub is Now Attekmi: After Rebranding New Solutions & Services Were IntroducedAttekmi is rebranding from SmartHub to demonstrate its commitment to expanding its programmatic advertising solutions and enhancing client partnerships.
Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher AudiencesPermutive has launched a marketplace on Index Marketplaces to enhance audience targeting for marketers and support publishers' first-party data utilization.
AI Briefing: Index Exchange and Cognitiv integrate to use generative AI for programmatic curationCognitiv's ContextGPT integrates with Index Exchange for advanced ad targeting without cookies, using deep learning for real-time audience analysis.
A look at the publisher quandary over ad curationPublishers are conflicted about ad inventory curation, balancing potential revenue boost against fear of losing control to intermediaries.
AI Briefing: Index Exchange and Cognitiv integrate to use generative AI for programmatic curationCognitiv's ContextGPT integrates with Index Exchange for advanced ad targeting without cookies, using deep learning for real-time audience analysis.
A look at the publisher quandary over ad curationPublishers are conflicted about ad inventory curation, balancing potential revenue boost against fear of losing control to intermediaries.
Programmatic nonvideo display is losing share to video, native adsProgrammatic nonvideo digital display ad spend is growing but declining in share relative to other ad formats.Publishers are shifting towards interactive advertising to diversify revenue streams.
Programmatic nonvideo display is losing share to video, native adsProgrammatic nonvideo digital display ad spend is increasing but losing market share in total programmatic digital display ad spending.
Programmatic nonvideo display is losing share to video, native adsProgrammatic nonvideo digital display ad spend is growing but declining in share relative to other ad formats.Publishers are shifting towards interactive advertising to diversify revenue streams.
Programmatic nonvideo display is losing share to video, native adsProgrammatic nonvideo digital display ad spend is increasing but losing market share in total programmatic digital display ad spending.
Why Traders Are (Still) The Future Of Programmatic In An AI-Driven World | AdExchangerAI's rise in programmatic advertising may enhance traders' roles by automating tasks, rather than eliminating them.Significant job loss predictions in agency roles by 2030 due to automation raise concerns among marketers.
Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth SlowsGoogle's new capabilities aim to improve efficiency in ad placements for advertisers through better data sharing.IAB Europe's report shows a significant uptick in programmatic advertising, emphasizing cost efficiency as a key driver.The New York Times continues to grow its subscriber base but is facing challenges with slowed growth.
Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video | AdExchangerProgrammatic audio advertising struggles due to challenges in scaling and vetting inventory, leading to a reliance on direct deals.
Industry Review 2025: Curation's Time to Shine?Curation is a pivotal factor for innovation in programmatic buying and selling, promising alignment with modern campaign objectives.