fromDigiday
2 hours agoFuture of TV Briefing: WTF is IAB Tech Lab's Concurrent Streams API?
In January, Index Exchange CEO Andrew Casale forecasted a "tsunami of supply" heading for programmatic ad market as more major sports and other live events become available to stream. That raised the question: How would the programmatic supply chain handle this inventory influx? That's a big question. And like many big questions, the best way to tackle it is to break it down into smaller problems and address those in turn.
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