#programmatic-advertising

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#ad-tech
AdExchanger
1 month ago
Marketing tech

The Shrinking Open Web | AdExchanger

Programmatic is shifting towards quality over quantity, highlighting the rise of curated deals and the closure of made-for-advertising websites. [ more ]
Digiday
1 month ago
Marketing

Marketers take drastic measures as ad tech snafus erupt

Marketers are cutting out unreliable partners in ad tech to focus on trustworthy platforms, signaling a need for a fundamental overhaul in the programmatic ad industry. [ more ]
AdExchanger
3 months ago
Marketing tech

A New Day For Targeting And Analytics | AdExchanger

Jeromy Sonne started Daypart.AI, a new ad targeting and analytics company.
Sonne sees an opportunity for a new type of programmatic startup avoiding traditional DSP methods. [ more ]
AdExchanger
3 months ago
Marketing tech

NBCU's Pre-Upfronts Pitch Highlights Sports, Data And Measurement | AdExchanger

NBCUniversal emphasizes live sports and programmatic advertising for Peacock streaming.
Focus on programmatic, targeting, and commerce capabilities during ad tech event. [ more ]
Marketing Dive
4 months ago
Online marketing

Ad tech, agency firms continue to prop up MFAs despite crackdown pledges

Top brand ads still on click-bait MFA websites
Concerns over credibility and wasted ad spend due to MFAs [ more ]
Digiday
6 months ago
Privacy technologies

Digiday's Oral History of Ad Tech podcast, episode 3, with Joanna O'Connell

Joanna O'Connell's role in building one of the media industry's first agency trading desks at Publicis Groupe
The desire to illuminate the black box of programmatic advertising [ more ]
AdExchanger
1 month ago
Marketing tech

The Shrinking Open Web | AdExchanger

Programmatic is shifting towards quality over quantity, highlighting the rise of curated deals and the closure of made-for-advertising websites. [ more ]
Digiday
1 month ago
Marketing

Marketers take drastic measures as ad tech snafus erupt

Marketers are cutting out unreliable partners in ad tech to focus on trustworthy platforms, signaling a need for a fundamental overhaul in the programmatic ad industry. [ more ]
AdExchanger
3 months ago
Marketing tech

A New Day For Targeting And Analytics | AdExchanger

Jeromy Sonne started Daypart.AI, a new ad targeting and analytics company.
Sonne sees an opportunity for a new type of programmatic startup avoiding traditional DSP methods. [ more ]
AdExchanger
3 months ago
Marketing tech

NBCU's Pre-Upfronts Pitch Highlights Sports, Data And Measurement | AdExchanger

NBCUniversal emphasizes live sports and programmatic advertising for Peacock streaming.
Focus on programmatic, targeting, and commerce capabilities during ad tech event. [ more ]
Marketing Dive
4 months ago
Online marketing

Ad tech, agency firms continue to prop up MFAs despite crackdown pledges

Top brand ads still on click-bait MFA websites
Concerns over credibility and wasted ad spend due to MFAs [ more ]
Digiday
6 months ago
Privacy technologies

Digiday's Oral History of Ad Tech podcast, episode 3, with Joanna O'Connell

Joanna O'Connell's role in building one of the media industry's first agency trading desks at Publicis Groupe
The desire to illuminate the black box of programmatic advertising [ more ]
moread-tech
Digiday
1 month ago
Marketing

Shrinking budgets leave programmatic marketers with a raw deal

Programmatic advertising in the open marketplace is facing challenges due to budget constraints, complexity, and the perception of being cost-oriented with little proven effectiveness. [ more ]
Digiday
1 month ago
Marketing tech

A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification

Publishers in partnership with BSI are pushing for better understanding and guidelines on MFA content.
The digital media landscape is facing challenges with distinguishing between 'made-for-advertising' and 'made-for-arbitrage' content. [ more ]
#brand-safety
WIRED
1 month ago
Marketing

How Advertising Broke the World

Misinformation is funded unwittingly by big brands through programmatic advertising. [ more ]
Digiday
2 months ago
Marketing

How lack of motivation could be seen as a hindrance to solving programmatic fraud

The industry needs more companies to leverage available tools to combat fraud effectively. [ more ]
AdExchanger
4 months ago
Marketing tech

How SHE Media Helps Diverse Publishers Break Barriers To Ad Budgets | AdExchanger

Third-party cookies and brand safety blocklists make it difficult for marketers to reach underserved audiences in the open programmatic marketplace.
Private marketplaces (PMPs) offer a solution by allowing advertisers to reach specific audiences and tailor brand safety guidelines. [ more ]
WIRED
1 month ago
Marketing

How Advertising Broke the World

Misinformation is funded unwittingly by big brands through programmatic advertising. [ more ]
Digiday
2 months ago
Marketing

How lack of motivation could be seen as a hindrance to solving programmatic fraud

The industry needs more companies to leverage available tools to combat fraud effectively. [ more ]
AdExchanger
4 months ago
Marketing tech

How SHE Media Helps Diverse Publishers Break Barriers To Ad Budgets | AdExchanger

Third-party cookies and brand safety blocklists make it difficult for marketers to reach underserved audiences in the open programmatic marketplace.
Private marketplaces (PMPs) offer a solution by allowing advertisers to reach specific audiences and tailor brand safety guidelines. [ more ]
morebrand-safety
#marketing-strategy
The Drum
1 month ago
Artificial intelligence

How to embrace AI-powered programmatic: 'Step away from the hype'

Prioritize business acumen over tech in AI for programmatic advertising; don't view AI as the sole solution to all business needs. [ more ]
The Drum
2 months ago
Artificial intelligence

How to embrace AI-powered programmatic: 'Step away from the hype'

Prioritize business acumen over tech know-how when leveraging AI in programmatic advertising. [ more ]
The Drum
1 month ago
Artificial intelligence

How to embrace AI-powered programmatic: 'Step away from the hype'

Prioritize business acumen over tech in AI for programmatic advertising; don't view AI as the sole solution to all business needs. [ more ]
The Drum
2 months ago
Artificial intelligence

How to embrace AI-powered programmatic: 'Step away from the hype'

Prioritize business acumen over tech know-how when leveraging AI in programmatic advertising. [ more ]
moremarketing-strategy
AdExchanger
1 month ago
Marketing

Morning Brew On Why It's Sticking With Direct | AdExchanger

Morning Brew focuses on direct custom monetization strategies and plans to continue with this approach. [ more ]
#netflix
Adweek
1 month ago
Marketing tech

Attribution and Granular Targeting Top Buyers' Wish List for Netflix's Adtech

Netflix is in-housing its adtech, lacking key capabilities and aiming to revolutionize TV adtech by 2025. [ more ]
Adweek
1 month ago
Tech industry

Netflix Will Wean Itself Off Microsoft's Adtech By 2025

Netflix is transitioning to build its own adtech server to manage digital ad serving globally by 2025. [ more ]
Adweek
1 month ago
Tech industry

Netflix Will Wean Itself Off Microsoft's Adtech By 2025

Netflix is planning to build its own adtech server globally by 2025, requiring brands to use their tech for buying ads directly. [ more ]
AdExchanger
1 month ago
Tech industry

Netflix Is Launching Its Own Ad Tech | AdExchanger

Netflix is focused on proving its viability as an ad channel and expanding its ad tech platform to increase control and transparency. [ more ]
TheWrap
1 month ago
Tech industry

Netflix Ad Tier Reaches 40 Million Monthly Active Users Globally

Netflix's ad tier has grown to 40 million monthly users, with significant engagement and response rates, showcasing the streaming giant's advertising potential. [ more ]
Adweek
1 month ago
Marketing tech

Attribution and Granular Targeting Top Buyers' Wish List for Netflix's Adtech

Netflix is in-housing its adtech, lacking key capabilities and aiming to revolutionize TV adtech by 2025. [ more ]
Adweek
1 month ago
Tech industry

Netflix Will Wean Itself Off Microsoft's Adtech By 2025

Netflix is transitioning to build its own adtech server to manage digital ad serving globally by 2025. [ more ]
Adweek
1 month ago
Tech industry

Netflix Will Wean Itself Off Microsoft's Adtech By 2025

Netflix is planning to build its own adtech server globally by 2025, requiring brands to use their tech for buying ads directly. [ more ]
AdExchanger
1 month ago
Tech industry

Netflix Is Launching Its Own Ad Tech | AdExchanger

Netflix is focused on proving its viability as an ad channel and expanding its ad tech platform to increase control and transparency. [ more ]
TheWrap
1 month ago
Tech industry

Netflix Ad Tier Reaches 40 Million Monthly Active Users Globally

Netflix's ad tier has grown to 40 million monthly users, with significant engagement and response rates, showcasing the streaming giant's advertising potential. [ more ]
morenetflix
#digital-advertising
WWD
1 month ago
Marketing

PubMatic and Klarna Partner for Programmatic Advertising, Increasing Engagement Rates

PubMatic partners with Klarna to enhance native advertising inventory through the Convert platform. [ more ]
Exchangewire
1 month ago
Marketing

Index Exchange Welcomes Cadi Jones as New Senior Vice President Europe

Cadi Jones appointed as senior vice president, Europe at Index Exchange Inc. to lead strategic direction in Europe. [ more ]
Exchangewire
2 months ago
Marketing tech

Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory

Curation is a key component of the programmatic ecosystem, offering increased options and efficiency for both buyers and sellers. [ more ]
AdExchanger
2 months ago
Marketing

Roblox Breaks Into Programmatic | AdExchanger

Remain humble when entering the digital advertising market. [ more ]
Finbold
3 months ago
Marketing

Web3 Marketing Future in 2024: Tips and Predictions from Bitmedia founder Matvii Diadkov

Bitmedia.IO was founded in 2014 as a pioneering crypto advertising network.
Bitmedia provides value to crypto projects through banner advertising, influencer marketing, content writing, and PR services. [ more ]
AdExchanger
3 months ago
Marketing tech

Sins Of The Cookie: How Third-Party Cookies Set The Industry Back | AdExchanger

The third-party cookie hindered digital advertising's development.
The cookie led to issues like lack of focus on context and reliance on questionable data. [ more ]
WWD
1 month ago
Marketing

PubMatic and Klarna Partner for Programmatic Advertising, Increasing Engagement Rates

PubMatic partners with Klarna to enhance native advertising inventory through the Convert platform. [ more ]
Exchangewire
1 month ago
Marketing

Index Exchange Welcomes Cadi Jones as New Senior Vice President Europe

Cadi Jones appointed as senior vice president, Europe at Index Exchange Inc. to lead strategic direction in Europe. [ more ]
Exchangewire
2 months ago
Marketing tech

Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory

Curation is a key component of the programmatic ecosystem, offering increased options and efficiency for both buyers and sellers. [ more ]
AdExchanger
2 months ago
Marketing

Roblox Breaks Into Programmatic | AdExchanger

Remain humble when entering the digital advertising market. [ more ]
Finbold
3 months ago
Marketing

Web3 Marketing Future in 2024: Tips and Predictions from Bitmedia founder Matvii Diadkov

Bitmedia.IO was founded in 2014 as a pioneering crypto advertising network.
Bitmedia provides value to crypto projects through banner advertising, influencer marketing, content writing, and PR services. [ more ]
AdExchanger
3 months ago
Marketing tech

Sins Of The Cookie: How Third-Party Cookies Set The Industry Back | AdExchanger

The third-party cookie hindered digital advertising's development.
The cookie led to issues like lack of focus on context and reliance on questionable data. [ more ]
moredigital-advertising
#third-party-cookies
TipRanks Financial
1 month ago
Marketing tech

Adslot Ltd Unveils Innovative br1dge Platform - TipRanks.com

Adslot Ltd launches new br1dge platform to address challenges in programmatic advertising post third-party cookie phase-out. [ more ]
AdExchanger
1 month ago
Marketing tech

How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain | AdExchanger

Sell-side curation is becoming prominent post-third-party cookie deprecation, shifting audience matching from DSPs to SSPs and altering the dynamics in the programmatic ecosystem. [ more ]
Forbes
2 months ago
Data science

Council Post: Programmatic Ads And The Death Of Cookies: What Marketers Need To Know

Google to phase out 3P cookies by 2024, impacting programmatic advertising. [ more ]
TipRanks Financial
1 month ago
Marketing tech

Adslot Ltd Unveils Innovative br1dge Platform - TipRanks.com

Adslot Ltd launches new br1dge platform to address challenges in programmatic advertising post third-party cookie phase-out. [ more ]
AdExchanger
1 month ago
Marketing tech

How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain | AdExchanger

Sell-side curation is becoming prominent post-third-party cookie deprecation, shifting audience matching from DSPs to SSPs and altering the dynamics in the programmatic ecosystem. [ more ]
Forbes
2 months ago
Data science

Council Post: Programmatic Ads And The Death Of Cookies: What Marketers Need To Know

Google to phase out 3P cookies by 2024, impacting programmatic advertising. [ more ]
morethird-party-cookies
AdExchanger
1 month ago
Marketing tech

TrustX Is Now A Subsidiary Of A Newly Created Privacy Tech Company | AdExchanger

Supply-side platform TrustX has become part of Symitri, focusing on privacy-enhancing technologies for advertising. [ more ]
Adweek
1 month ago
Marketing

How TV Is About to Change, According to 5 Industry Execs

ADWEEK partnered with IAB to discuss key insights from NewFronts week.
The ongoing shift towards digital video and streaming from linear channels is a significant trend highlighted at the event.
Challenges in standardization, interoperability, and consumer behavior continue to impact digital marketing strategies. [ more ]
#carbon-emissions
Exchangewire
1 month ago
Atlanta Braves

BRAVE to Lead the Way in Sustainability for Branding Campaigns Using Scope3 Data

BRAVE partners with Scope3 to offer clients carbon emissions data for sustainable advertising campaigns. [ more ]
Adweek
2 months ago
Marketing tech

What's Slowing Media's Green Progress?

Marketers facing challenges in creating more sustainable media plans, with data gaps hindering publishers and low buy-side adoption. [ more ]
AdExchanger
4 months ago
Marketing tech

Greenbids Is Making A Bid To Reduce Carbon Across The Programmatic Supply Chain | AdExchanger

Sustainability in programmatic ad selection is crucial for reducing carbon emissions.
Greenbids aims to optimize media performance while reducing C02 emissions using a custom algorithm. [ more ]
Exchangewire
7 months ago
Marketing tech

VIOOH Shares Industry-First Carbon Emissions Measurement Hitting 18% Below Benchmark

VIOOH announces partnership with Cedara to measure and publicly share its carbon emissions per ad impression.
VIOOH's carbon emissions per ad impression in 2022 were 0.28 grams CO2e, below the Cedara ad platform benchmark of 0.34. [ more ]
Exchangewire
1 month ago
Atlanta Braves

BRAVE to Lead the Way in Sustainability for Branding Campaigns Using Scope3 Data

BRAVE partners with Scope3 to offer clients carbon emissions data for sustainable advertising campaigns. [ more ]
Adweek
2 months ago
Marketing tech

What's Slowing Media's Green Progress?

Marketers facing challenges in creating more sustainable media plans, with data gaps hindering publishers and low buy-side adoption. [ more ]
AdExchanger
4 months ago
Marketing tech

Greenbids Is Making A Bid To Reduce Carbon Across The Programmatic Supply Chain | AdExchanger

Sustainability in programmatic ad selection is crucial for reducing carbon emissions.
Greenbids aims to optimize media performance while reducing C02 emissions using a custom algorithm. [ more ]
Exchangewire
7 months ago
Marketing tech

VIOOH Shares Industry-First Carbon Emissions Measurement Hitting 18% Below Benchmark

VIOOH announces partnership with Cedara to measure and publicly share its carbon emissions per ad impression.
VIOOH's carbon emissions per ad impression in 2022 were 0.28 grams CO2e, below the Cedara ad platform benchmark of 0.34. [ more ]
morecarbon-emissions
#supply-path-optimization
Digiday
1 month ago
Marketing

How Digitas North America's Leah Askew is looking to rein in the agency's programmatic supply sources

Advertisers and agencies still face challenges with programmatic supply chain cleanliness. Digitas North America plans stricter inventory sourcing via auction packages and private marketplace deals. [ more ]
AdExchanger
2 months ago
Marketing tech

PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchanger

Supply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business. [ more ]
Adweek
2 months ago
Marketing tech

Buyers Ask To Prune Streaming TV Tech Partners Ahead Of Upfronts

Brands seek efficient CTV supply paths with fewer tech partners for upfront deals. [ more ]
Digiday
1 month ago
Marketing

How Digitas North America's Leah Askew is looking to rein in the agency's programmatic supply sources

Advertisers and agencies still face challenges with programmatic supply chain cleanliness. Digitas North America plans stricter inventory sourcing via auction packages and private marketplace deals. [ more ]
AdExchanger
2 months ago
Marketing tech

PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchanger

Supply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business. [ more ]
Adweek
2 months ago
Marketing tech

Buyers Ask To Prune Streaming TV Tech Partners Ahead Of Upfronts

Brands seek efficient CTV supply paths with fewer tech partners for upfront deals. [ more ]
moresupply-path-optimization
AdExchanger
1 month ago
Marketing tech

Measuring Muck | AdExchanger

Marketers depend on ad verification companies despite limitations in detecting all fraudulent activities. [ more ]
Digiday
1 month ago
Marketing

Digiday+ Research deep dive: Marketers remain invested in programmatic, but agencies show less confidence than brands

Programmatic advertising remains a key focus for marketers, with growing investments and confidence. [ more ]
AdExchanger
1 month ago
Marketing

Expedia Has Booked Its Trip To Ad Land | AdExchanger

Expedia Group is embracing the retail media revolution by consolidating its first-party data and building a programmatic advertising data business. [ more ]
AdExchanger
2 months ago
Marketing tech

A Pragmatic Approach To Banishing MFA From The Supply Chain | AdExchanger

The threat of made-for-advertising publishers (MFA) undermines the open web's integrity, necessitating action to prioritize legitimate publishers. [ more ]
AdExchanger
2 months ago
Marketing tech

Life, Or Something Like It; Buyers Bet On Upfront Week | AdExchanger

Life360 is expanding its revenue streams by venturing into advertising data sales, targeting growth in the US market. [ more ]
#ctv-advertising
AdExchanger
2 months ago
Marketing tech

Magnite Makes Its Case As A Differentiated SSP | AdExchanger

Magnite's revenue from CTV advertising rose 18% YOY to $55 million, driven by the success of its SPO product ClearLine in gaining traction with agencies and brands. [ more ]
AdExchanger
2 months ago
Marketing tech

Programmatic TV Tax Day Is Not Just April 15. It's Every Day | AdExchanger

Advertisers face a significant 'ad tech tax' in programmatic CTV campaigns, with fees inflating costs drastically, impacting ROI negatively. [ more ]
AdExchanger
5 months ago
Marketing

This DSP Sees A Future With Local Streaming Advertisers | AdExchanger

Specialized demand-side platforms are emerging in the crowded DSP space.
JamLoop is a DSP that focuses on local CTV advertising, targeting smaller, local advertisers.
The rising demand for local streaming inventory is driving partnerships between programmers and DSPs. [ more ]
AdExchanger
2 months ago
Marketing tech

Magnite Makes Its Case As A Differentiated SSP | AdExchanger

Magnite's revenue from CTV advertising rose 18% YOY to $55 million, driven by the success of its SPO product ClearLine in gaining traction with agencies and brands. [ more ]
AdExchanger
2 months ago
Marketing tech

Programmatic TV Tax Day Is Not Just April 15. It's Every Day | AdExchanger

Advertisers face a significant 'ad tech tax' in programmatic CTV campaigns, with fees inflating costs drastically, impacting ROI negatively. [ more ]
AdExchanger
5 months ago
Marketing

This DSP Sees A Future With Local Streaming Advertisers | AdExchanger

Specialized demand-side platforms are emerging in the crowded DSP space.
JamLoop is a DSP that focuses on local CTV advertising, targeting smaller, local advertisers.
The rising demand for local streaming inventory is driving partnerships between programmers and DSPs. [ more ]
morectv-advertising
#dooh
Exchangewire
2 months ago
Marketing

Adform and VIOOH Grow Partnership to Power DOOH Performance and Measurement Globally

Adform and VIOOH announce a strategic alliance to enhance programmatic omni-channel offering, providing Adform clients with improved transparency and efficiency in DOOH media buys globally. [ more ]
AdExchanger
2 months ago
Marketing tech

Screenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks | AdExchanger

DOOH and programmatic advertising should align for growth. [ more ]
Investing.com Australia
3 months ago
Marketing

OUTFRONT Media expands programmatic ads in NYC transit By Investing.com

Expansion of programmatic advertising in NYC MTA system
Benefits of DOOH advertising with programmatic technology [ more ]
Exchangewire
4 months ago
Marketing tech

Hivestack by Perion Launches First Programmatic DOOH Solution in Real Estate Agency Offices in North Asia through Partnership with Midland Realty

Partnership between Hivestack and Midland Realty brings programmatic DOOH to real estate offices in North Asia.
Brands, agencies, and DSPs can now target new audiences in affluent areas of Hong Kong through Midland Realty's DOOH screens. [ more ]
Exchangewire
5 months ago
Marketing tech

Blis Partners with Place Exchange to Bring Expanded Digital Out-of-Home Inventory to its Platform

Blis has partnered with Place Exchange to expand the global DOOH premium inventory in its platform.
Clients can access additional DOOH inventory across major venues and formats in multiple regions through Blis' Audience Explorer platform. [ more ]
Exchangewire
2 months ago
Marketing

Adform and VIOOH Grow Partnership to Power DOOH Performance and Measurement Globally

Adform and VIOOH announce a strategic alliance to enhance programmatic omni-channel offering, providing Adform clients with improved transparency and efficiency in DOOH media buys globally. [ more ]
AdExchanger
2 months ago
Marketing tech

Screenverse Raises $10.5M To Bring Programmatic To Smaller DOOH Networks | AdExchanger

DOOH and programmatic advertising should align for growth. [ more ]
Investing.com Australia
3 months ago
Marketing

OUTFRONT Media expands programmatic ads in NYC transit By Investing.com

Expansion of programmatic advertising in NYC MTA system
Benefits of DOOH advertising with programmatic technology [ more ]
Exchangewire
4 months ago
Marketing tech

Hivestack by Perion Launches First Programmatic DOOH Solution in Real Estate Agency Offices in North Asia through Partnership with Midland Realty

Partnership between Hivestack and Midland Realty brings programmatic DOOH to real estate offices in North Asia.
Brands, agencies, and DSPs can now target new audiences in affluent areas of Hong Kong through Midland Realty's DOOH screens. [ more ]
Exchangewire
5 months ago
Marketing tech

Blis Partners with Place Exchange to Bring Expanded Digital Out-of-Home Inventory to its Platform

Blis has partnered with Place Exchange to expand the global DOOH premium inventory in its platform.
Clients can access additional DOOH inventory across major venues and formats in multiple regions through Blis' Audience Explorer platform. [ more ]
moredooh
#ad-tech-solutions
Exchangewire
2 months ago
Marketing

Xapads Launches in The UK With Appointment of James Eppinger as Country Head

Xapads appoints James Eppinger as Country Head, UK to expand operations in Western Europe. [ more ]
Exchangewire
3 months ago
Marketing tech

ArcSpan Releases "Identifier Audit" to Expand Audience Data Analytics Suite Aiding Publishers in Linking Identifiers to Programmatic Outcomes

AMS Identifier Audit dashboard tracks identifiers in ad impressions
ArcSpan helps publishers optimize audience targeting and analyze programmatic data. [ more ]
Exchangewire
2 months ago
Marketing

Xapads Launches in The UK With Appointment of James Eppinger as Country Head

Xapads appoints James Eppinger as Country Head, UK to expand operations in Western Europe. [ more ]
Exchangewire
3 months ago
Marketing tech

ArcSpan Releases "Identifier Audit" to Expand Audience Data Analytics Suite Aiding Publishers in Linking Identifiers to Programmatic Outcomes

AMS Identifier Audit dashboard tracks identifiers in ad impressions
ArcSpan helps publishers optimize audience targeting and analyze programmatic data. [ more ]
moread-tech-solutions
Entrepreneur
2 months ago
Artificial intelligence

How We Can Win the AI Arms Race Against Fraud | Entrepreneur

Fraudsters exploit AI to manipulate programmatic advertising, draining finances and undermining digital ad integrity. [ more ]
Digiday
2 months ago
Marketing

Future of TV Briefing: Top takeaways from 'The Future of TV' video series

The streaming ad market is fragmented. [ more ]
AdExchanger
2 months ago
Marketing tech

Roku Extols The Virtues Of Third-Party Programmatic Partnerships | AdExchanger

The main theme of Roku's Q1 earnings call was 'programmatic.' [ more ]
#ad-placement
AdExchanger
2 months ago
Artificial intelligence

How A Digital Media Agency Built Its Own AI-Powered Contextual Targeting Tool | AdExchanger

AI tool Reticle targets ads based on emotions, improving ad recall and purchase intent. [ more ]
AdExchanger
4 months ago
Media industry

From AI Content To Fake Local News, Brands Must Play Programmatic Dodgeball This Election Season | AdExchanger

Programmatic advertising makes it easy for brands to end up near misinformation. NewsGuard launched a misinformation tracking center for accurate ad placement information. [ more ]
AdExchanger
2 months ago
Artificial intelligence

How A Digital Media Agency Built Its Own AI-Powered Contextual Targeting Tool | AdExchanger

AI tool Reticle targets ads based on emotions, improving ad recall and purchase intent. [ more ]
AdExchanger
4 months ago
Media industry

From AI Content To Fake Local News, Brands Must Play Programmatic Dodgeball This Election Season | AdExchanger

Programmatic advertising makes it easy for brands to end up near misinformation. NewsGuard launched a misinformation tracking center for accurate ad placement information. [ more ]
moread-placement
#transparency
AdExchanger
2 months ago
Marketing tech

Question Everything | AdExchanger

Log files are crucial for transparency and accountability in the programmatic advertising supply chain. [ more ]
AdExchanger
7 months ago
Marketing

How To Craft An Effective Supply-Path Optimization Strategy | AdExchanger

Understanding supply-path optimization (SPO) is key for advertisers and agencies to unlock efficiency and value in programmatic advertising.
SPO allows advertisers to reduce intermediaries, gain more control, and strategically allocate budgets for optimal performance. [ more ]
AdExchanger
7 months ago
Marketing tech

The ANA Releases Its Second Transparency Report - Hits The Open Web As 25% Waste | AdExchanger

The Association of National Advertisers (ANA) has released its second Programmatic Media Supply Chain Transparency Report, which aims to address ad tech margin issues.
The report suggests reducing SSP contracts to between five and seven vendors and highlights that 25% of the open web programmatic market, amounting to $22 billion, is wasted. [ more ]
AdExchanger
2 months ago
Marketing tech

Question Everything | AdExchanger

Log files are crucial for transparency and accountability in the programmatic advertising supply chain. [ more ]
AdExchanger
7 months ago
Marketing

How To Craft An Effective Supply-Path Optimization Strategy | AdExchanger

Understanding supply-path optimization (SPO) is key for advertisers and agencies to unlock efficiency and value in programmatic advertising.
SPO allows advertisers to reduce intermediaries, gain more control, and strategically allocate budgets for optimal performance. [ more ]
AdExchanger
7 months ago
Marketing tech

The ANA Releases Its Second Transparency Report - Hits The Open Web As 25% Waste | AdExchanger

The Association of National Advertisers (ANA) has released its second Programmatic Media Supply Chain Transparency Report, which aims to address ad tech margin issues.
The report suggests reducing SSP contracts to between five and seven vendors and highlights that 25% of the open web programmatic market, amounting to $22 billion, is wasted. [ more ]
moretransparency
Exchangewire
2 months ago
Marketing tech

Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory

Multilocal integrates AI-powered curation platform Onetag to offer premium publisher inventory globally. [ more ]
#sustainability
Exchangewire
2 months ago
Marketing

Greenbids' Guillaume Grimbert on the State of Sustainability in Programmatic - ExchangeWire.com

Programmatic advertisers can adopt sustainable practices by prioritizing actions now, leveraging existing tools and frameworks, and collaborating with clients on sustainable business plans. [ more ]
Exchangewire
3 months ago
Online marketing

Opti Digital's Magali Quentel-Reme on AI, Sustainability, Balancing Revenue and UX, and Innovative Ad Formats

AI driving digital ad revenue growth
Importance of innovative ad formats [ more ]
Exchangewire
2 months ago
Marketing

Greenbids' Guillaume Grimbert on the State of Sustainability in Programmatic - ExchangeWire.com

Programmatic advertisers can adopt sustainable practices by prioritizing actions now, leveraging existing tools and frameworks, and collaborating with clients on sustainable business plans. [ more ]
Exchangewire
3 months ago
Online marketing

Opti Digital's Magali Quentel-Reme on AI, Sustainability, Balancing Revenue and UX, and Innovative Ad Formats

AI driving digital ad revenue growth
Importance of innovative ad formats [ more ]
moresustainability
RAIN News
2 months ago
Marketing

Digital audio ad revenue reaches new high for 2023 (IAB annual report) - RAIN News

It's noted that audio advertising, including podcasts and streaming services, continues to achieve strong growth amidst the digital advertising landscape. [ more ]
AdExchanger
3 months ago
Marketing tech

Innovid Wants To Create Harmony Within The CTV Supply Chain | AdExchanger

TV inventory shrinking due to increased supply paths
Innovid's Harmony Direct optimizes CTV ad buys for efficiency and transparency [ more ]
Exchangewire
3 months ago
Marketing

It Works and Adsquare Unite to Innovate Out-of-Home Campaign Strategies

Partnership between It Works and Adsquare enhances audience targeting and footfall measurement for programmatic out-of-home campaigns.
Adsquare's audience scoring solution and footfall measurement tool provide valuable insights and enhance the effectiveness of OOH advertising strategies. [ more ]
AdExchanger
3 months ago
Marketing tech

Blocking Domains Isn't Enough To Stop MFA | AdExchanger

Forbes was found running a parallel advertising site, highlighting the challenges in the digital media landscape.
Assessing the quality of programmatic investment requires looking beyond URLs and domains to individual page environments. [ more ]
#pubmatic
Investing.com Australia
3 months ago
Marketing

PubMatic partners with Instacart to boost ad ROI By Investing.com

Partnership between PubMatic and Instacart for enhanced programmatic advertising.
Utilizing Instacart's retail media data to improve advertising ROI in CTV and premium video campaigns. [ more ]
Exchangewire
6 months ago
Marketing

Adverty Selects PubMatic as Global Preferred PMP Partner, Elevating In-Game Advertising Ecosystem

Adverty selects PubMatic as its global preferred PMP partner
The partnership aims to redefine the landscape of in-game advertising and expand globally [ more ]
Investing.com Australia
3 months ago
Marketing

PubMatic partners with Instacart to boost ad ROI By Investing.com

Partnership between PubMatic and Instacart for enhanced programmatic advertising.
Utilizing Instacart's retail media data to improve advertising ROI in CTV and premium video campaigns. [ more ]
Exchangewire
6 months ago
Marketing

Adverty Selects PubMatic as Global Preferred PMP Partner, Elevating In-Game Advertising Ecosystem

Adverty selects PubMatic as its global preferred PMP partner
The partnership aims to redefine the landscape of in-game advertising and expand globally [ more ]
morepubmatic
#generative-ai
AdExchanger
3 months ago
Marketing

What Is The Future Of Dynamic Creative Optimization (DCO)? | AdExchanger

Dynamic Creative Optimization (DCO) leverages data inputs for personalized ads, continuously optimizing based on customer engagement.
DCO, integrated with generative AI, remains a popular choice for marketers in improving ad performance through automated creative optimization. [ more ]
Acm
4 months ago
Privacy technologies

Abusing AI for Advertising

MFA sites generate revenue through ads despite low user engagement
Generative AI tools may lead to further proliferation of MFA sites [ more ]
AdExchanger
3 months ago
Marketing

What Is The Future Of Dynamic Creative Optimization (DCO)? | AdExchanger

Dynamic Creative Optimization (DCO) leverages data inputs for personalized ads, continuously optimizing based on customer engagement.
DCO, integrated with generative AI, remains a popular choice for marketers in improving ad performance through automated creative optimization. [ more ]
Acm
4 months ago
Privacy technologies

Abusing AI for Advertising

MFA sites generate revenue through ads despite low user engagement
Generative AI tools may lead to further proliferation of MFA sites [ more ]
moregenerative-ai
Exchangewire
3 months ago
Marketing

Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising

Greenbids partners with The GoodNet to revolutionize ethical advertising through AI integration
GoodNet's GoodIQ Ethical Media Index will enhance Greenbids' algorithm for responsible media buys [ more ]
www.investing.com
3 months ago
Marketing

Earnings call: BuzzFeed reports Q4 decline but sees AI as growth driver

BuzzFeed's Q4 2023 revenues decreased by 26% YoY, but the company remains optimistic about AI-driven growth.
CEO Jonah Peretti emphasized a shift towards high-margin, tech-led revenue streams like programmatic advertising. [ more ]
#advertising
Adweek
3 months ago
Marketing

Disney's Streaming Ads Access Is Simpler in New Partnerships

Disney partners with Google and The Trade Desk to enhance advertising access on streaming platforms.
Launch of DRAX Direct aimed at simplifying ad buying and boosting effectiveness for brands. [ more ]
MarTech
5 months ago
Privacy professionals

IAB slams Google Privacy Sandbox | MarTech

The IAB Tech Lab has identified multiple challenges with Google's Privacy Sandbox in a new report.
The implementation of Privacy Sandbox will require substantial development and infrastructure investment costs for technology companies, and significant changes within the programmatic advertising ecosystem. [ more ]
Adweek
3 months ago
Marketing

Disney's Streaming Ads Access Is Simpler in New Partnerships

Disney partners with Google and The Trade Desk to enhance advertising access on streaming platforms.
Launch of DRAX Direct aimed at simplifying ad buying and boosting effectiveness for brands. [ more ]
MarTech
5 months ago
Privacy professionals

IAB slams Google Privacy Sandbox | MarTech

The IAB Tech Lab has identified multiple challenges with Google's Privacy Sandbox in a new report.
The implementation of Privacy Sandbox will require substantial development and infrastructure investment costs for technology companies, and significant changes within the programmatic advertising ecosystem. [ more ]
moreadvertising
#digital-marketing
Digiday
4 months ago
Marketing

The ANA is planning a programmatic benchmarking service

Marketers should be proactive in reducing waste in programmatic supply chains
ANA launching a transparency initiative for better media spending accountability [ more ]
Exchangewire
4 months ago
Marketing

Broadsign & StackAdapt Team Up to Streamline Political pDOOH Ad Buys

The new auction package simplifies political programmatic DOOH campaigns in the US.
Buyers can access curated premium screens via StackAdapt's DSP for better targeting. [ more ]
The Drum
4 months ago
Online marketing

IAS harnesses AI to help advertisers avoid MFA sites

More than 20% of programmatic ad impressions from MFA sites.
IAS released technology to protect advertisers from MFA and ad clutter sites. [ more ]
AdExchanger
4 months ago
Marketing tech

Dispelling Multicultural Myths | AdExchanger

The myth that minority-owned media cannot reach large audiences is false.
Problematic programmatic practices can hinder minority-owned and niche publishers. [ more ]
Digiday
4 months ago
Marketing

How Group Black's Kerel Cooper is trying to solve programmatic's bias problem at the industry level

Legacy programmatic practices disadvantage Black-owned media companies
Research by Group Black and Double Verify shows ad inventory cut from Black-owned media due to basic tools in media buys
Cooper aims to raise awareness and create standards to prevent eliminating Black-owned media from programmatic spending. [ more ]
Digiday
4 months ago
Marketing

The ANA is planning a programmatic benchmarking service

Marketers should be proactive in reducing waste in programmatic supply chains
ANA launching a transparency initiative for better media spending accountability [ more ]
Exchangewire
4 months ago
Marketing

Broadsign & StackAdapt Team Up to Streamline Political pDOOH Ad Buys

The new auction package simplifies political programmatic DOOH campaigns in the US.
Buyers can access curated premium screens via StackAdapt's DSP for better targeting. [ more ]
The Drum
4 months ago
Online marketing

IAS harnesses AI to help advertisers avoid MFA sites

More than 20% of programmatic ad impressions from MFA sites.
IAS released technology to protect advertisers from MFA and ad clutter sites. [ more ]
AdExchanger
4 months ago
Marketing tech

Dispelling Multicultural Myths | AdExchanger

The myth that minority-owned media cannot reach large audiences is false.
Problematic programmatic practices can hinder minority-owned and niche publishers. [ more ]
Digiday
4 months ago
Marketing

How Group Black's Kerel Cooper is trying to solve programmatic's bias problem at the industry level

Legacy programmatic practices disadvantage Black-owned media companies
Research by Group Black and Double Verify shows ad inventory cut from Black-owned media due to basic tools in media buys
Cooper aims to raise awareness and create standards to prevent eliminating Black-owned media from programmatic spending. [ more ]
moredigital-marketing
Adweek
4 months ago
Marketing

Why More Publishers Aren't Transacting on Attention ... Yet

Marketers can leverage new sports events and platforms for wins
Attention metrics are valuable for publishers in programmatic advertising [ more ]
Exchangewire
4 months ago
Marketing tech

First-id & Microsoft Advertising Unlock New Audiences with Publisher Provided ID (PPID)

Collaboration between First-id and Microsoft Advertising for privacy-centered programmatic advertising solution without third-party cookies
Use of Microsoft Monetise Publisher Provided ID (PPID) and Curate platform to enable addressability in a privacy-compliant way [ more ]
Investing.com Australia
23 years ago
Marketing

Perion and Way.io partner for programmatic DOOH expansion By Investing.com

Partnership between Perion and Way.io to tap into China's DOOH market
Expansion of global footprint through strategic alliances and innovative advertising formats [ more ]
AdExchanger
4 months ago
Marketing tech

Adalytics Report Torches Ad Tech For Touting MFA Prevention, While Scarfing MFA Supply | AdExchanger

Oversaturation of garbage inventory in ad tech vendors despite claims of cutting out MFA.
Programmatic advertising ecosystem's shortcomings highlighted in Adalytics report. [ more ]
Exchangewire
4 months ago
Marketing tech

Nexx360 Platform Offers UK Publishers Ad Revenue User Experience & Sustainability Advantages

Nexx360 provides server-side programmatic advertising technology for publishers to maximize revenue and enhance user experience.
The cloud-based solution reduces carbon footprint by optimizing advertising requests and increasing revenue opportunities for publishers. [ more ]
The Drum
4 months ago
Marketing

Tech on the menu: The integration of DOOH in the food and beverage industry

The importance of digital out of home in the food & beverage sector
Benefits of programmatic DOOH for F&B marketers [ more ]
Exchangewire
4 months ago
Online marketing

The Renaissance of the Ad Server

The ad server has evolved to provide highly personalized, data-rich ad experiences across multiple channels.
Creative ad servers capture valuable insights from consumers' interactions with ads, helping advertisers understand what drives outcomes. [ more ]
AdExchanger
4 months ago
Marketing tech

Can (And Should) Programmatic Be Fixed?; SP500+, It's Not The S&P Or Another 'Plus' | AdExchanger

Programmatic advertising on the open web can be fixed by adopting a free, open-source website template backed by the industry.
A web template like the one suggested could help the independent internet grow and provide reliable post-click CPA measurement for advertisers. [ more ]
Exchangewire
5 months ago
Marketing tech

Digitale Medier 1881 Announce Strategic Partnership with Pubstack After Achieving 30% Programmatic Revenues Uplift

Programmatic revenue uplift of +30% for Digitale Medier 1881 since partnering with Pubstack.
Pubstack's platform allowed Digitale Medier 1881 to achieve an uplift of +45% programmatic revenue on desktop and +7% on mobile. [ more ]
Exchangewire
6 months ago
Marketing tech

StackAdapt's Co-Founder Vitaly Pecherskiy Takes the Reins as CEO to Lead Global Charge for Growth in 2024 - ExchangeWire.com

StackAdapt co-founder Vitaly Pecherskiy has become the new CEO of the AI-driven programmatic advertising platform.
Co-founder and outgoing CEO Ildar Shar will remain on StackAdapt's Board of Directors for strategic support.
Vitaly Pecherskiy will focus on driving growth in EMEA and launching new products in 2024. [ more ]
The Drum
6 months ago
Artificial intelligence

Redefining frontiers: the intersection of AI and progressive product development in adtech

AI is reshaping product development in the adtech sector
Seamless integration of AI into operations is key to success in programmatic advertising [ more ]
AdExchanger
6 months ago
Marketing

NBCUniversal Flexes Its Programmatic Prowess During CES | AdExchanger

About 30% of Peacock ads are sold programmatically.
NBCU's programmatic ad revenue rose 50% last year compared to 2022. [ more ]
Adweek
7 months ago
Marketing

Momentum Grows Around Brands Owning Ad-Tech Contracts Amid Supply Chain Murkiness

Brands are increasingly seeking to own direct contracts with their ad-tech partners to gain more control of campaign data and oversight of the programmatic supply chain.
According to a recent survey, over 70% of brand marketers plan to own direct contracts with DSPs and ad verification providers in the next year.
Ownership of direct contracts allows brands to avoid mark-ups and bid shading, and gain access to data and programmatic buying capabilities. [ more ]
AdExchanger
7 months ago
Marketing tech

Why Likewise Is Focusing On Direct Deals Instead Of Programmatic | AdExchanger

Direct deals are becoming more popular as third-party cookies are phased out, providing revenue opportunities for publishers without programmatic infrastructure.
Likewise, a publisher focused on personalized recommendations, has chosen to monetize through direct-sold ads and sponsored content rather than programmatic or subscriptions. [ more ]
Digiday
7 months ago
Marketing tech

Research Briefing: Programmatic hits road bumps heading into 2024

The advertising industry is facing challenges in adapting to a cookieless world due to Google disabling third-party cookies in 2024.
Despite the challenges, 98% of agency clients still spend on programmatic ads. [ more ]
Digiday
7 months ago
Marketing

Digiday+ Research: Agency clients favor programmatic over direct-sold ads, as confidence - and spending - fall in online display

Agency clients are losing confidence in online display ads due to uncertainty around programmatic.
Clients have a strong preference for programmatic display ads over direct-sold ads. [ more ]
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