Sojern and PubMatic have formed a partnership to enhance targeted advertising in the hospitality sector. This collaboration provides agencies and advertisers access to Sojern's real-time travel data insights coupled with PubMatic's premium inventory, facilitating privacy-compliant audience targeting. By employing a multi-ID approach, this partnership allows advertisers to leverage first-party data along with Sojern travel segments for creating curated campaigns. This integration unlocks opportunities for precise targeting and transforms audience curation, reinforcing the importance of personalized, relevant advertisements in today's market.
"It's clear that curation offers an exciting future for programmatic advertising, and while we've worked with PubMatic for many years, this partnership shows that we're committed to delivering vertical-specific curated advertising to our clients."
"This relationship will fuse Sojern's best-in-class travel data and multi-ID audiences with PubMatic's best-in-class inventory, and allow us to optimise both in real time, creating curated campaigns using our clients' preferred supply path."
"Today's advertising needs to work for everyone. Consumers want privacy and relevant ads, while brands need quality advertising space and brand safety."
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