Aki's New SVP Of Media On What Makes Retail Media Tick | AdExchanger
Ranjana Choudhry transitions to ad tech, focusing on data-driven media solutions and redefining engagement strategies in an evolving advertising landscape.
Simplifying Advertising in Walled Gardens With iSpot
The shift from linear TV to CTV is fueled by the rise of ad-supported models replacing subscriptions.
Standardization in advertising measurement is crucial for fair comparisons across platforms.
Innovative data integration is key for effective targeting and metrics in CTV.
StackAdapt is Building an Integration on the Shopify Platform to Optimise Merchant Campaign Efficiency
The new StackAdapt and Shopify integration simplifies pixel installation, empowering merchants to leverage first-party data for enhanced advertising effectiveness.
Aki's New SVP Of Media On What Makes Retail Media Tick | AdExchanger
Ranjana Choudhry transitions to ad tech, focusing on data-driven media solutions and redefining engagement strategies in an evolving advertising landscape.
Simplifying Advertising in Walled Gardens With iSpot
The shift from linear TV to CTV is fueled by the rise of ad-supported models replacing subscriptions.
Standardization in advertising measurement is crucial for fair comparisons across platforms.
Innovative data integration is key for effective targeting and metrics in CTV.
StackAdapt is Building an Integration on the Shopify Platform to Optimise Merchant Campaign Efficiency
The new StackAdapt and Shopify integration simplifies pixel installation, empowering merchants to leverage first-party data for enhanced advertising effectiveness.
Sonnant has launched a Programmatic Marketplace Platform that revolutionizes audio advertising with unified publisher partnerships and enhanced targeting capabilities.
Generative AI is revolutionizing ecommerce marketing by enabling hyper-personalization through automation and real-time data use.
Observe Adds Generative AI Agents to Observability Platform - DevOps.com
Observe, Inc.'s Project Voyager update introduces generative AI agents to enhance observability tasks for DevOps and IT teams.
What is a Mind
Minds enhance large language models by providing contextually relevant answers through advanced search techniques.
Data platform Airbyte can now create API connectors by reading the docs | TechCrunch
Airbyte is poised to enhance enterprise data management through innovative AI integrations and focus on unstructured data using low-code/no-code solutions.
Amazon Q Data Integration in AWS Glue Simplifies Data Transformation on AWS
AWS Glue introduces natural language processing for ETL jobs.
Amazon Q provides AI-powered assistance for data integration tasks.
Gen AI Nears Hyper-Personalization at Scale
Generative AI is revolutionizing ecommerce marketing by enabling hyper-personalization through automation and real-time data use.
Observe Adds Generative AI Agents to Observability Platform - DevOps.com
Observe, Inc.'s Project Voyager update introduces generative AI agents to enhance observability tasks for DevOps and IT teams.
What is a Mind
Minds enhance large language models by providing contextually relevant answers through advanced search techniques.
Data platform Airbyte can now create API connectors by reading the docs | TechCrunch
Airbyte is poised to enhance enterprise data management through innovative AI integrations and focus on unstructured data using low-code/no-code solutions.
Amazon Q Data Integration in AWS Glue Simplifies Data Transformation on AWS
AWS Glue introduces natural language processing for ETL jobs.
Amazon Q provides AI-powered assistance for data integration tasks.
Opinion: Why Oracle Advertising Is Really Shutting Down
Oracle's failure highlights challenges integrating acquisitions and adapting to changing industry trends like the move towards centralizing data in data lakes.
Lockr Is Taking On Data Partner Contract Liability So Publishers Don't Have To | AdExchanger
Publishers struggle with efficiently integrating multiple data tools due to engineering resource constraints and complex legal obligations.
Opinion: Why Oracle Advertising Is Really Shutting Down
Oracle's failure highlights challenges integrating acquisitions and adapting to changing industry trends like the move towards centralizing data in data lakes.
Lockr Is Taking On Data Partner Contract Liability So Publishers Don't Have To | AdExchanger
Publishers struggle with efficiently integrating multiple data tools due to engineering resource constraints and complex legal obligations.
Publicis buys Mars United Commerce to solidify its prowess in connected commerce
Publicis enhances its commerce capabilities by acquiring Mars United Commerce, integrating shopper insights and data for improved marketing strategies.
What Walmart's Vizio acquisition could mean for retail media - and the ripple effects that may hit industry data
Walmart to acquire Vizio for $2.3 billion
Deal enhances Walmart Connect with streaming capabilities and data from Vizio
Publicis buys Mars United Commerce to solidify its prowess in connected commerce
Publicis enhances its commerce capabilities by acquiring Mars United Commerce, integrating shopper insights and data for improved marketing strategies.
What Walmart's Vizio acquisition could mean for retail media - and the ripple effects that may hit industry data
Walmart to acquire Vizio for $2.3 billion
Deal enhances Walmart Connect with streaming capabilities and data from Vizio
Spanner Graph: Google Introduces Graph Database on Spanner
Spanner Graph integrates graph, relational, and AI capabilities within Google Cloud's Spanner database without the need for a standalone graph database.
Adam Heimlich, Ad Tech Time Traveler | AdExchanger
Adam Heimlich believes the FTC should have been warned in 2007 about Google's future monopolistic strategies in online advertising.
Spanner Graph: Google Introduces Graph Database on Spanner
Spanner Graph integrates graph, relational, and AI capabilities within Google Cloud's Spanner database without the need for a standalone graph database.
Adam Heimlich, Ad Tech Time Traveler | AdExchanger
Adam Heimlich believes the FTC should have been warned in 2007 about Google's future monopolistic strategies in online advertising.
The data analytics hierarchy: Where generative AI fits in | MarTech
Data analytics hierarchy is crucial, but challenges like data overload and data quality hinder progress. Data governance at each step is essential for actionable insights.
Announcing the winners of Tearsheet's 2024 Data Awards - Tearsheet
Data is the foundation of modern finance, leading to innovative solutions benefiting underserved groups.
Unlocking Value With AI in Retail Media With super{set}
Retail media is accelerating due to the rise of data utilization and the growth of platforms like Amazon.
Fivetran, DataStax & NEA are coming to Disrupt 2024 | TechCrunch
Data is fundamental for decision-making and innovation in AI.
Panel discussion focuses on meaningful data integration and management.
Simplified data access is vital for innovation.
Real-time data usage is essential for scaling AI.
Salesforce delivers Unified Knowledge to service agents | MarTech
Unified Knowledge aggregates third-party data for Salesforce agents, enhancing service with generative AI experiences.
The data analytics hierarchy: Where generative AI fits in | MarTech
Data analytics hierarchy is crucial, but challenges like data overload and data quality hinder progress. Data governance at each step is essential for actionable insights.
Announcing the winners of Tearsheet's 2024 Data Awards - Tearsheet
Data is the foundation of modern finance, leading to innovative solutions benefiting underserved groups.
Unlocking Value With AI in Retail Media With super{set}
Retail media is accelerating due to the rise of data utilization and the growth of platforms like Amazon.
Fivetran, DataStax & NEA are coming to Disrupt 2024 | TechCrunch
Data is fundamental for decision-making and innovation in AI.
Panel discussion focuses on meaningful data integration and management.
Simplified data access is vital for innovation.
Real-time data usage is essential for scaling AI.
Salesforce delivers Unified Knowledge to service agents | MarTech
Unified Knowledge aggregates third-party data for Salesforce agents, enhancing service with generative AI experiences.
Databricks Leverages AI to Advance Cancer Research, Infrastructure in Australia
Peter MacCallum Cancer Centre and John Holland Group leverage Databricks to tackle data fragmentation and enhance AI capabilities for better insights and decision-making.
Database management: What effective database management in the cloud looks like - Amazic
The global market for cloud databases and Database as a Service (DBaaS) is projected to grow significantly, reaching $57.5 billion by 2028.
Databricks Leverages AI to Advance Cancer Research, Infrastructure in Australia
Peter MacCallum Cancer Centre and John Holland Group leverage Databricks to tackle data fragmentation and enhance AI capabilities for better insights and decision-making.
Database management: What effective database management in the cloud looks like - Amazic
The global market for cloud databases and Database as a Service (DBaaS) is projected to grow significantly, reaching $57.5 billion by 2028.
The Trade Desk Gains Access to ACR Data With Nexxen Deal
The Trade Desk's new partnership with Nexxen enhances digital advertising by integrating automatic content recognition (ACR) data for improved campaign efficiency.
Beintoo Joins Forces with Samba TV to Launch Advanced Targeting Capabilities in Spain & Germany
Integration of Samba TV's first-party TV viewership data with Beintoo's platform in Spain and Germany
Enhanced targeting capabilities for advertisers to achieve incremental reach and optimize cross-screen effectiveness.
What Vizio can do for Walmart's digital advertising business
Walmart acquires Vizio for $2.3 billion to enhance digital advertising and media business.
Combining Vizio's data from connected TV with Walmart's retail data can create a powerful advertising platform.
The Trade Desk Gains Access to ACR Data With Nexxen Deal
The Trade Desk's new partnership with Nexxen enhances digital advertising by integrating automatic content recognition (ACR) data for improved campaign efficiency.
Beintoo Joins Forces with Samba TV to Launch Advanced Targeting Capabilities in Spain & Germany
Integration of Samba TV's first-party TV viewership data with Beintoo's platform in Spain and Germany
Enhanced targeting capabilities for advertisers to achieve incremental reach and optimize cross-screen effectiveness.
What Vizio can do for Walmart's digital advertising business
Walmart acquires Vizio for $2.3 billion to enhance digital advertising and media business.
Combining Vizio's data from connected TV with Walmart's retail data can create a powerful advertising platform.
How Media Agency Good Apple's AI Tool Is Boosting Client Revenue and Winning New Business
Harvest integrates data from various sources to help clients measure campaign performance across channels, enhancing decision-making in ad spending.
What the composability revolution means for the martech stack | MarTech
Composable CDPs are emerging to allow better integration with data warehouses, facilitating more effective customer engagement.
S4M expands its multichannel drive-to-store offer with digital cross-device metrics
S4M partners with Tapad to enhance digital identity resolution, offering clients comprehensive insights into complex consumer purchase journeys across multiple channels.
Council Post: How Marketing Teams Can Move Beyond Traditional Attribution Models
The buying journey has become complex, challenging traditional marketing models, pushing CMOs to seek creative solutions for untangling customer interactions.
You need to glue your martech stack together. Here are some of your options. | MarTech
Data is crucial for marketing success but can be challenging to integrate effectively in martech stacks.
Amperity introduces Lakehouse CDP, eliminating the need for reverse ETL and combining data lake and data warehouse functionalities.
Hunters Announces Full Adoption of OCSF and Introduces OCSF-Native Search - DevOps.com
Hunters adopts Open Cybersecurity Schema Framework (OCSF) and launches OCSF-native Search capability for improved cybersecurity operations.
85 million cells - and counting - at your fingertips
Biologists struggle with integrating single-cell gene-expression data from various sources for analysis.
Nielsen Declares Itself The Dominant TV Currency | AdExchanger
Nielsen is updating its TV measurement offerings to include a combined currency based on both panels and TV viewing data sets.
The integration of data from various sources into Nielsen's ratings aims to provide more comprehensive insights and enable advertisers to assess campaign performance effectively.
Azure OpenAI "Use Your Data" Feature Is Now Generally Available
Users can now leverage Azure OpenAI Service On Your Data to integrate OpenAI models like GPT-4 with their data securely.
Azure OpenAI Service offers precision prompt engineering for accurate and coherent AI responses.
Sagent's Dara platform unifies user experiences for homeowners and servicers
Dara by Sagent is a mortgage software platform unifying data and user experiences for servicers and homeowners.
Dara offers end-to-end, real-time capabilities that improve the servicing industry for all stakeholders.
The Fitbit app can now include your stats from other wearables and services - Wareable
Fitbit app now supports Health Connect for data from other wearables/services.
Users can view all data in one place, with specific sections having Health Connect logo.
Building an Effective Data Strategy for Edge Deployments - DATAVERSITY
Data analytics and integration are key components of building a data strategy.
Edge deployments offer advantages such as localized customer experience and quick turnaround time.
HyphaMetrics Won't Compete With Alt Currencies - It Will Supply Them Data | AdExchanger
Television audience panels are gaining importance in TV ad measurement.
HyphaMetrics will integrate panel-based viewing data with data from measurement provider Samba TV.
What Does a Data Engineering Job Involve in 2024?
Data engineers play a crucial role in collecting, storing, and processing data for analysis and decision-making.
Data integration is a key responsibility of data engineers, involving combining data from multiple sources into a single, usable format.
How Bayer Is Using Creative Analytics To Cure Its Data Divide | AdExchanger
Media and creative teams at most brands are siloed and operate separately from each other.
The lack of integration between media and creative data makes it difficult to understand the relationship between media channel, creative, and audience.
As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings
Agencies and clients are seeking more transparency with campaign insights and data across retail media.
The Mars Agency has introduced new products to help brands unite their commerce media measurement and planning in a single place.
Breaking down data silos: Overcoming obstacles and planning for the future | MarTech
Companies face obstacles with siloed data due to lack of leadership with vision.
To overcome objections, demonstrate the value of data integration, measure success with metrics, and prioritize necessary legacy data.
IBM buys Software AG enterprise tech units for 2.13B
IBM has agreed to acquire Software AG's tech platforms StreamSets and webMethods for â¬2.13 billion in cash.
The acquisition will strengthen IBM's AI and data platform, Watson, by adding data ingestion capabilities and enhancing integration and API management tools.
Council Post: Mastering Omnichannel: 5 Strategies For Seamlessly Integrating Your Retail Channels
Omnichannel retail involves integrating sales channels to provide a seamless customer experience.
Data integration and personalization are crucial for successful omnichannel retail.
Challenges in ETL Testing and How to Overcome Them - DevOps.com
ETL testing is crucial for ensuring data accuracy and integrity in the data integration process.
Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights
Strategic partnership between Omnicom and Amazon Ads enhances investment decisions by connecting viewership data to sales data through shopper insights.
Propy, Parcl announce partnership to bring analytics to NFT real estate
Combining dApp tokenization and DeFi protocols in real estate through partnership enhances analytics and valuation tools for property owners using NFTs.
Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights
Strategic partnership between Omnicom and Amazon Ads enhances investment decisions by connecting viewership data to sales data through shopper insights.
Propy, Parcl announce partnership to bring analytics to NFT real estate
Combining dApp tokenization and DeFi protocols in real estate through partnership enhances analytics and valuation tools for property owners using NFTs.
Dust grabs another $16 million for its enterprise AI assistants connected to internal data | TechCrunch
Dust's approach to AI assistants involves connecting them to a company's data and documents, creating multiple assistants for different tasks, and empowering various teams within the organization.
I don't think we are in Kansas anymore as Minecraft builder replicates US city at 1:1 scale using software they developed
Minecraft can be used as an educational tool for realistic and detailed city recreations.