Podscribe Launches Enhanced "Double Device Graph" for Updated Measurement Accuracy - Podcaster NewsPodscribe enhances its audience measurement capabilities by combining Tapad and Neustar device graphs, improving accuracy and scale for advertisers.
MINT & Redmill Solutions Announce a Global PartnershipMINT and Redmill Solutions have partnered to simplify advertising processes through integrated media planning and buying solutions.
Podscribe Launches Enhanced "Double Device Graph" for Updated Measurement Accuracy - Podcaster NewsPodscribe enhances its audience measurement capabilities by combining Tapad and Neustar device graphs, improving accuracy and scale for advertisers.
MINT & Redmill Solutions Announce a Global PartnershipMINT and Redmill Solutions have partnered to simplify advertising processes through integrated media planning and buying solutions.
Amazon RDS for MySQL Zero-ETL Integration with Amazon RedshiftAmazon RDS for MySQL zero-ETL integration with Amazon Redshift allows for real-time analytics and machine learning on transactional data.
AWS Glue 5.0 Introduces Spark 3.5.2 and Enhanced ETL PerformanceAWS Glue 5.0 significantly accelerates ETL jobs with improved performance, security, and support for modern data integration formats.
Amazon Q Data Integration in AWS Glue Simplifies Data Transformation on AWSAWS Glue introduces natural language processing for ETL jobs.Amazon Q provides AI-powered assistance for data integration tasks.
End-to-End ETL Process with PySpark and Scala: From MySQL to RedshiftETL processes enable efficient data transfer and transformation, and PySpark with Scala enhances this capability.
Amazon RDS for MySQL Zero-ETL Integration with Amazon RedshiftAmazon RDS for MySQL zero-ETL integration with Amazon Redshift allows for real-time analytics and machine learning on transactional data.
AWS Glue 5.0 Introduces Spark 3.5.2 and Enhanced ETL PerformanceAWS Glue 5.0 significantly accelerates ETL jobs with improved performance, security, and support for modern data integration formats.
Amazon Q Data Integration in AWS Glue Simplifies Data Transformation on AWSAWS Glue introduces natural language processing for ETL jobs.Amazon Q provides AI-powered assistance for data integration tasks.
End-to-End ETL Process with PySpark and Scala: From MySQL to RedshiftETL processes enable efficient data transfer and transformation, and PySpark with Scala enhances this capability.
Fulcra wants to give you one safe place to store and analyze your personal dataFulcra Dynamics is creating a platform to unify personal health data across various digital tools for improved analysis and understanding.
Meteomatics eyes U.S. expansion for its enterprise-focused weather forecasting tools | TechCrunchMeteomatics revolutionizes weather data for commercial use by integrating diverse sources for precise forecasting.
Doti gives enterprises a flexible AI-powered search experience to unlock their data silos | TechCrunchDoti AI aims to revolutionize enterprise search by integrating data from multiple silos into a unified, searchable experience.
Fulcra wants to give you one safe place to store and analyze your personal dataFulcra Dynamics is creating a platform to unify personal health data across various digital tools for improved analysis and understanding.
Meteomatics eyes U.S. expansion for its enterprise-focused weather forecasting tools | TechCrunchMeteomatics revolutionizes weather data for commercial use by integrating diverse sources for precise forecasting.
Doti gives enterprises a flexible AI-powered search experience to unlock their data silos | TechCrunchDoti AI aims to revolutionize enterprise search by integrating data from multiple silos into a unified, searchable experience.
Leader Spotlight: The importance of understanding the customer, with Adam Cardarelli - LogRocket BlogUnderstanding customer needs is vital for creating impactful products in product management.
3 Ways AI Is Changing How Companies WorkThe AI revolution is redefining business processes through real-time intelligence, continuous innovation, and diverse data integration.
Hugging Face and Entalpic Unveil LeMaterial: Transforming Materials Science Through AILeMaterial creates a unified dataset to accelerate materials science research and innovation.
Unlocking Value With AI in Retail Media With super{set}Retail media is accelerating due to the rise of data utilization and the growth of platforms like Amazon.
Fivetran, DataStax & NEA are coming to Disrupt 2024 | TechCrunchData is fundamental for decision-making and innovation in AI.Panel discussion focuses on meaningful data integration and management.Simplified data access is vital for innovation.Real-time data usage is essential for scaling AI.
Leader Spotlight: The importance of understanding the customer, with Adam Cardarelli - LogRocket BlogUnderstanding customer needs is vital for creating impactful products in product management.
3 Ways AI Is Changing How Companies WorkThe AI revolution is redefining business processes through real-time intelligence, continuous innovation, and diverse data integration.
Hugging Face and Entalpic Unveil LeMaterial: Transforming Materials Science Through AILeMaterial creates a unified dataset to accelerate materials science research and innovation.
Unlocking Value With AI in Retail Media With super{set}Retail media is accelerating due to the rise of data utilization and the growth of platforms like Amazon.
Fivetran, DataStax & NEA are coming to Disrupt 2024 | TechCrunchData is fundamental for decision-making and innovation in AI.Panel discussion focuses on meaningful data integration and management.Simplified data access is vital for innovation.Real-time data usage is essential for scaling AI.
Gen AI Nears Hyper-Personalization at ScaleGenerative AI is revolutionizing ecommerce marketing by enabling hyper-personalization through automation and real-time data use.
Observe Adds Generative AI Agents to Observability Platform - DevOps.comObserve, Inc.'s Project Voyager update introduces generative AI agents to enhance observability tasks for DevOps and IT teams.
What is a MindMinds enhance large language models by providing contextually relevant answers through advanced search techniques.
Data platform Airbyte can now create API connectors by reading the docs | TechCrunchAirbyte is poised to enhance enterprise data management through innovative AI integrations and focus on unstructured data using low-code/no-code solutions.
Using Actian for generative AI data readiness - London Business News | Londonlovesbusiness.comData readiness is essential for success in generative AI, ensuring high quality and well-structured data for effective performance.
Gen AI Nears Hyper-Personalization at ScaleGenerative AI is revolutionizing ecommerce marketing by enabling hyper-personalization through automation and real-time data use.
Observe Adds Generative AI Agents to Observability Platform - DevOps.comObserve, Inc.'s Project Voyager update introduces generative AI agents to enhance observability tasks for DevOps and IT teams.
What is a MindMinds enhance large language models by providing contextually relevant answers through advanced search techniques.
Data platform Airbyte can now create API connectors by reading the docs | TechCrunchAirbyte is poised to enhance enterprise data management through innovative AI integrations and focus on unstructured data using low-code/no-code solutions.
Using Actian for generative AI data readiness - London Business News | Londonlovesbusiness.comData readiness is essential for success in generative AI, ensuring high quality and well-structured data for effective performance.
Bombora integrates with Audigent's PMPs | MarTechBombora's integration with Audigent enhances programmatic advertising for B2B marketers, leveraging intent data for improved audience targeting and campaign efficiency.
How to build better fintech products through integrations feat. Gil Feig, CTO and co-founder of Merge - TearsheetFinancial firms must prioritize customer-facing integrations to meet evolving expectations and enhance customer experiences.
Best Practices for Implementing a Marketing Cloud SolutionMarketing cloud solutions help businesses overcome fragmentation and inefficiency, enabling personalized experiences at scale.
How to build better fintech products through integrations feat. Gil Feig, CTO and co-founder of Merge - TearsheetFinancial firms must prioritize customer-facing integrations to meet evolving expectations and enhance customer experiences.
Best Practices for Implementing a Marketing Cloud SolutionMarketing cloud solutions help businesses overcome fragmentation and inefficiency, enabling personalized experiences at scale.
Aki's New SVP Of Media On What Makes Retail Media Tick | AdExchangerRanjana Choudhry transitions to ad tech, focusing on data-driven media solutions and redefining engagement strategies in an evolving advertising landscape.
Simplifying Advertising in Walled Gardens With iSpotThe shift from linear TV to CTV is fueled by the rise of ad-supported models replacing subscriptions.Standardization in advertising measurement is crucial for fair comparisons across platforms.Innovative data integration is key for effective targeting and metrics in CTV.
StackAdapt is Building an Integration on the Shopify Platform to Optimise Merchant Campaign EfficiencyThe new StackAdapt and Shopify integration simplifies pixel installation, empowering merchants to leverage first-party data for enhanced advertising effectiveness.
Equativ Unveils Maestro by EquativEquativ's upgraded platform, now Maestro by Equativ, enhances programmatic campaign management for ad buyers via direct access and improved functionalities.
Aki's New SVP Of Media On What Makes Retail Media Tick | AdExchangerRanjana Choudhry transitions to ad tech, focusing on data-driven media solutions and redefining engagement strategies in an evolving advertising landscape.
Simplifying Advertising in Walled Gardens With iSpotThe shift from linear TV to CTV is fueled by the rise of ad-supported models replacing subscriptions.Standardization in advertising measurement is crucial for fair comparisons across platforms.Innovative data integration is key for effective targeting and metrics in CTV.
StackAdapt is Building an Integration on the Shopify Platform to Optimise Merchant Campaign EfficiencyThe new StackAdapt and Shopify integration simplifies pixel installation, empowering merchants to leverage first-party data for enhanced advertising effectiveness.
Equativ Unveils Maestro by EquativEquativ's upgraded platform, now Maestro by Equativ, enhances programmatic campaign management for ad buyers via direct access and improved functionalities.
Building Data Intelligence Brick by Brick: From Databricks' Playbook | HackerNoonIntegrating data processing and collaboration is crucial for effective data-driven decision-making.Databricks Data Intelligence Platform offers a unified solution to manage modern data complexities.
SeaTunnel-Powered Data Integration: How 58 Group Handles Over 500 Billion+ Data Points Daily | HackerNoonData integration is vital for 58 Group to manage its vast and diverse data efficiently.
Data Concierge: Driving Business Intelligence Collaboration - DATAVERSITYData concierge acts as a bridge between technical data scientists and other departments, improving data understanding and business decisions.
ADV Webinar: Choosing Your Provider for Implementing a Data Fabric - DATAVERSITYData fabric architecture connects platforms for a unified view of data.Data fabric enables easy distribution of mission-critical business data with preserved context.
How to Use Power Queries in ExcelPower query helps consolidate data from multiple sources easily and efficiently.Power query in Excel enables importing, cleaning, transforming, and merging datasets from various origins with ease.
Building Data Intelligence Brick by Brick: From Databricks' Playbook | HackerNoonIntegrating data processing and collaboration is crucial for effective data-driven decision-making.Databricks Data Intelligence Platform offers a unified solution to manage modern data complexities.
SeaTunnel-Powered Data Integration: How 58 Group Handles Over 500 Billion+ Data Points Daily | HackerNoonData integration is vital for 58 Group to manage its vast and diverse data efficiently.
Data Concierge: Driving Business Intelligence Collaboration - DATAVERSITYData concierge acts as a bridge between technical data scientists and other departments, improving data understanding and business decisions.
ADV Webinar: Choosing Your Provider for Implementing a Data Fabric - DATAVERSITYData fabric architecture connects platforms for a unified view of data.Data fabric enables easy distribution of mission-critical business data with preserved context.
How to Use Power Queries in ExcelPower query helps consolidate data from multiple sources easily and efficiently.Power query in Excel enables importing, cleaning, transforming, and merging datasets from various origins with ease.
Streamlining Digital Learning: Unlocking Efficiency With OneRoster IntegrationOneRoster enhances integration between LMS and SIS, improving data accuracy and operational efficiency in educational institutions.
Ellucian Uses Docebo Learn Data To Guide Strategic Decision MakingEllucian enhances decision making by integrating learning data with other business metrics for better strategic insights.
How DeepSee Is Changing the Way Scientists Use Data in the Field | HackerNoonData integration support is crucial for effective decision-making in fieldwork-driven research.
10 Best Reporting Software and Tools of 2024Zoho Analytics for comprehensive data integrationAsana for task-based reportingHive for high-level project reporting
Ellucian Uses Docebo Learn Data To Guide Strategic Decision MakingEllucian enhances decision making by integrating learning data with other business metrics for better strategic insights.
How DeepSee Is Changing the Way Scientists Use Data in the Field | HackerNoonData integration support is crucial for effective decision-making in fieldwork-driven research.
10 Best Reporting Software and Tools of 2024Zoho Analytics for comprehensive data integrationAsana for task-based reportingHive for high-level project reporting
SentinelOne brings Purple AI analyst to Zscaler, Okta and MicrosoftSentinelOne's Purple AI now integrates with third-party data sources, enhancing threat detection and accelerating cybersecurity investigations.
Perplexity acquires Carbon to connect AI search to your work files | TechCrunchPerplexity acquired Carbon to enhance its AI search capabilities by integrating diverse data sources for enterprise applications.
Amazon's Q Business AI agent gets smarter | TechCrunchAWS's Q platform now offers enhanced integrations to manage and analyze business data more effectively.
Anthropic proposes a new way to connect data to AI chatbots | TechCrunchAnthropic's Model Context Protocol (MCP) aims to enhance AI systems by connecting them to various data sources, improving response relevance.
Announcing the winners of Tearsheet's 2024 Data Awards - TearsheetData is the foundation of modern finance, leading to innovative solutions benefiting underserved groups.
Boomi strengthens platform with real-time data changesBoomi is enhancing its integration capabilities through the acquisition of Rivery, which is essential for AI-driven data management.
SentinelOne brings Purple AI analyst to Zscaler, Okta and MicrosoftSentinelOne's Purple AI now integrates with third-party data sources, enhancing threat detection and accelerating cybersecurity investigations.
Perplexity acquires Carbon to connect AI search to your work files | TechCrunchPerplexity acquired Carbon to enhance its AI search capabilities by integrating diverse data sources for enterprise applications.
Amazon's Q Business AI agent gets smarter | TechCrunchAWS's Q platform now offers enhanced integrations to manage and analyze business data more effectively.
Anthropic proposes a new way to connect data to AI chatbots | TechCrunchAnthropic's Model Context Protocol (MCP) aims to enhance AI systems by connecting them to various data sources, improving response relevance.
Announcing the winners of Tearsheet's 2024 Data Awards - TearsheetData is the foundation of modern finance, leading to innovative solutions benefiting underserved groups.
Boomi strengthens platform with real-time data changesBoomi is enhancing its integration capabilities through the acquisition of Rivery, which is essential for AI-driven data management.
5 principles for a smoother, more successful CDP deployment | MarTechSetting proper expectations is crucial for successful CDP deployment.
Databricks Leverages AI to Advance Cancer Research, Infrastructure in AustraliaPeter MacCallum Cancer Centre and John Holland Group leverage Databricks to tackle data fragmentation and enhance AI capabilities for better insights and decision-making.
Innovaccer aims to become healthcare's AI powerhouse with $275M Series F | TechCrunchInnovaccer has emerged as a key player in unifying healthcare data and providing AI-driven solutions for the industry.
Databricks Leverages AI to Advance Cancer Research, Infrastructure in AustraliaPeter MacCallum Cancer Centre and John Holland Group leverage Databricks to tackle data fragmentation and enhance AI capabilities for better insights and decision-making.
Innovaccer aims to become healthcare's AI powerhouse with $275M Series F | TechCrunchInnovaccer has emerged as a key player in unifying healthcare data and providing AI-driven solutions for the industry.
Preparing Your Team And Business For The Change Of ERP ImplementationEffective change management is vital for successful ERP implementation, with 74% of organizations highlighting its importance.
HL7 FHIR Integrations in PythonHL7 FHIR enhances healthcare interoperability by centralizing health records, moving away from siloed systems.
How Boston-based Kenston Capital Partners used PE Front Office to achieve efficiencyAlternative investments have reached $22 trillion in AUM, highlighting the need for streamlined investment management solutions.
Data Quality, Integration, and the Foundation for AI: What It All Means | HackerNoonStrong organizational foundation depends on data quality for growth, especially during the AI era.
After selling his last startup to IBM, this founder now wants to bring 'agentic memory' to enterprise data | TechCrunchAI agents promise enhanced decision-making and autonomy beyond traditional chatbots.Across AI aims to improve enterprise workflows by creating a shared 'agentic memory' for sales teams.
Your way to AIIntegrating Dell and NVIDIA accelerates AI adoption for scalable outcomes.Organizations can design a tailored AI journey with improved data workflows.
Unifying police UAV video with data-driven VMS for large scale eventsLaw enforcement is leveraging UAV technology for improved situational awareness and faster incident responses.Open platform video management systems are crucial for integrating UAV data with existing technologies.Centralized video management facilitates better collaboration and efficiency within law enforcement agencies.
How Anthropic's new protocol could quickly extend AI's reachAnthropic's MCP protocol enables standardized connections between AI assistants and data or tools, streamlining integration for developers.
Azure OpenAI "Use Your Data" Feature Is Now Generally AvailableUsers can now leverage Azure OpenAI Service On Your Data to integrate OpenAI models like GPT-4 with their data securely.Azure OpenAI Service offers precision prompt engineering for accurate and coherent AI responses.
How Anthropic's new protocol could quickly extend AI's reachAnthropic's MCP protocol enables standardized connections between AI assistants and data or tools, streamlining integration for developers.
Azure OpenAI "Use Your Data" Feature Is Now Generally AvailableUsers can now leverage Azure OpenAI Service On Your Data to integrate OpenAI models like GPT-4 with their data securely.Azure OpenAI Service offers precision prompt engineering for accurate and coherent AI responses.
Microsoft Announces General Availability of Fabric API for GraphQLMicrosoft's Fabric API for GraphQL is now generally available, enhancing data access and integration tools for developers.
Strava's API debacle highlights the messiness of fitness dataStrava's API changes highlight the challenges users face in consolidating fitness data across multiple platforms.The new restrictions complicate data sharing and insights across different fitness applications.
Luzmo IQ integrates AI analytics into data appsLuzmo IQ simplifies data analytics by integrating AI, speeding up development, and enhancing workflow efficiency for developers.
Building data visualizations with Luzmo Flex | App Developer MagazineLuzmo Flex simplifies data visualization by integrating directly with the Google Analytics API, saving time on data preparation for developers.
Luzmo IQ integrates AI analytics into data appsLuzmo IQ simplifies data analytics by integrating AI, speeding up development, and enhancing workflow efficiency for developers.
Building data visualizations with Luzmo Flex | App Developer MagazineLuzmo Flex simplifies data visualization by integrating directly with the Google Analytics API, saving time on data preparation for developers.
General Catalyst and Khosla Ventures back data mapping startup Lume | TechCrunchLume utilizes AI to automate data integration and mapping, addressing inefficiencies in handling complex data formats.
The Evolution of Apache SeaTunnel's Technical Architecture and Its Applications in the AI Field | HackerNoonApache SeaTunnel evolves to meet data integration needs, particularly in AI applications, with flexible design and enhanced parallel processing.
Sonnant Launches Groundbreaking Programmatic Marketplace Platform - Podcaster NewsSonnant has launched a Programmatic Marketplace Platform that revolutionizes audio advertising with unified publisher partnerships and enhanced targeting capabilities.
DuckDB in Action: A Review | HackerNoonThe book offers a comprehensive overview of DuckDB while providing both beginner and advanced SQL lessons.
Smart IoT integrations with Akenza and PythonAkenza's platform is optimized through strategic integrations with systems like ERP and CRM for enhanced data management.
Job Vacancy: Backend Engineer // Qonexon | IT / Software Development Jobs | Berlin Startup JobsJoin early-stage startup in Berlin revolutionizing recruiting with data integration platform.Backend Engineer role: Ownership, impact building tech infrastructure with Python, Django, GCP.
DuckDB in Action: A Review | HackerNoonThe book offers a comprehensive overview of DuckDB while providing both beginner and advanced SQL lessons.
Smart IoT integrations with Akenza and PythonAkenza's platform is optimized through strategic integrations with systems like ERP and CRM for enhanced data management.
Job Vacancy: Backend Engineer // Qonexon | IT / Software Development Jobs | Berlin Startup JobsJoin early-stage startup in Berlin revolutionizing recruiting with data integration platform.Backend Engineer role: Ownership, impact building tech infrastructure with Python, Django, GCP.
The Top React Reporting Tools | HackerNoonReact's component-driven architecture excels in web development, though reporting features can complicate integration without adequate tools.Using React report libraries can enhance productivity by providing templates and design tools that simplify report creation.
A faster, better way to train general-purpose robotsMIT researchers have developed a technique that trains general-purpose robots more efficiently by integrating diverse data sources and modalities.
Top 10 Procurement Analytics Software for Smarter SourcingProcurement analytics software is crucial for overcoming supply chain challenges and making data-driven decisions.
The 3 Main Reasons Manufacturers and Distributors Should Use Data Integration Tools | HackerNoonEffective data management is crucial for modern manufacturing and distribution, requiring tools to integrate and analyze data efficiently.
Top 10 Procurement Analytics Software for Smarter SourcingProcurement analytics software is crucial for overcoming supply chain challenges and making data-driven decisions.
The 3 Main Reasons Manufacturers and Distributors Should Use Data Integration Tools | HackerNoonEffective data management is crucial for modern manufacturing and distribution, requiring tools to integrate and analyze data efficiently.
Paris-based Dottxt raises 10.9M to improve LLMsDottxt has raised $11.9M to enhance large language models, making them integral computational resources for enterprises.
AWS Makes ETL Disappear for Aurora PostgreSQL, DynamoDBAWS introduces Zero ETL to facilitate seamless data sharing between Amazon Aurora PostgreSQL, DynamoDB, and Amazon Redshift.
"We're all focused on a common enemy": AWS CISO Chris Betz wants greater industry collaboration for the multi-cloud eraCollaboration and data unification are essential for enhancing cybersecurity in multi-cloud environments.
Rival cinema ad firms collaborate to make their data streams easier for media agencies to accessCinema ad firms collaborate to integrate data into Nielsen's feed for better visibility.
"We're all focused on a common enemy": AWS CISO Chris Betz wants greater industry collaboration for the multi-cloud eraCollaboration and data unification are essential for enhancing cybersecurity in multi-cloud environments.
Rival cinema ad firms collaborate to make their data streams easier for media agencies to accessCinema ad firms collaborate to integrate data into Nielsen's feed for better visibility.
MISMO working group targets January for new reverse mortgage standardsMISMO is set to release new reverse mortgage standards by January 2025 to promote wider integration and adoption in the lending industry.
Lockr Is Taking On Data Partner Contract Liability So Publishers Don't Have To | AdExchangerPublishers struggle with efficiently integrating multiple data tools due to engineering resource constraints and complex legal obligations.
SingleStore acquires BryteFlow to boost data ingestion capabilitiesSingleStore's acquisition of BryteFlow aims to enhance integration and real-time analytics but may limit options for existing BryteFlow users.
How IWMS maximizes the Benefits of office hoteling in Modern Workplaces?CAFM systems streamline facility management by integrating data for efficient space utilization and informed decision-making.
Zillow is adding climate risk data to all US for-sale listingsZillow is integrating climate risk information into property listings to help buyers make informed decisions amidst rising extreme weather events.
AI Demo Day: Rocktop's Intelligent Data Integration Suite (IDIS)VIU by HUB streamlines insurance shopping for homebuyers, adding value amid complex market conditions.
Zillow is adding climate risk data to all US for-sale listingsZillow is integrating climate risk information into property listings to help buyers make informed decisions amidst rising extreme weather events.
AI Demo Day: Rocktop's Intelligent Data Integration Suite (IDIS)VIU by HUB streamlines insurance shopping for homebuyers, adding value amid complex market conditions.
Publicis buys Mars United Commerce to solidify its prowess in connected commercePublicis enhances its commerce capabilities by acquiring Mars United Commerce, integrating shopper insights and data for improved marketing strategies.
What Walmart's Vizio acquisition could mean for retail media - and the ripple effects that may hit industry dataWalmart to acquire Vizio for $2.3 billionDeal enhances Walmart Connect with streaming capabilities and data from Vizio
Publicis buys Mars United Commerce to solidify its prowess in connected commercePublicis enhances its commerce capabilities by acquiring Mars United Commerce, integrating shopper insights and data for improved marketing strategies.
What Walmart's Vizio acquisition could mean for retail media - and the ripple effects that may hit industry dataWalmart to acquire Vizio for $2.3 billionDeal enhances Walmart Connect with streaming capabilities and data from Vizio
Spanner Graph: Google Introduces Graph Database on SpannerSpanner Graph integrates graph, relational, and AI capabilities within Google Cloud's Spanner database without the need for a standalone graph database.
Adam Heimlich, Ad Tech Time Traveler | AdExchangerAdam Heimlich believes the FTC should have been warned in 2007 about Google's future monopolistic strategies in online advertising.
Spanner Graph: Google Introduces Graph Database on SpannerSpanner Graph integrates graph, relational, and AI capabilities within Google Cloud's Spanner database without the need for a standalone graph database.
Adam Heimlich, Ad Tech Time Traveler | AdExchangerAdam Heimlich believes the FTC should have been warned in 2007 about Google's future monopolistic strategies in online advertising.
How to build fast, effective feedback loops in an AI-driven world | MarTechCompanies must enhance their feedback integration practices to align with customer expectations that feedback matters.AI can improve feedback collection and analysis, but organizations often lack the structures to leverage these insights effectively.
Oracle enhances its Unity CDP offering | MarTechOracle Unity CDP enhances data integration for improved collaboration between marketing and sales teams.New capabilities include unified customer profiles and AI-driven insights for B2B buying.
Criminal IP Teams Up with IPLocation.io to Deliver Unmatched IP Solutions to Global Audiences - DevOps.comCriminal IP integrates with IPLocation.io to enhance IP risk assessment with AI-driven, actionable threat intelligence.
The Trade Desk Gains Access to ACR Data With Nexxen DealThe Trade Desk's new partnership with Nexxen enhances digital advertising by integrating automatic content recognition (ACR) data for improved campaign efficiency.
Beintoo Joins Forces with Samba TV to Launch Advanced Targeting Capabilities in Spain & GermanyIntegration of Samba TV's first-party TV viewership data with Beintoo's platform in Spain and GermanyEnhanced targeting capabilities for advertisers to achieve incremental reach and optimize cross-screen effectiveness.
What Vizio can do for Walmart's digital advertising businessWalmart acquires Vizio for $2.3 billion to enhance digital advertising and media business.Combining Vizio's data from connected TV with Walmart's retail data can create a powerful advertising platform.
The Trade Desk Gains Access to ACR Data With Nexxen DealThe Trade Desk's new partnership with Nexxen enhances digital advertising by integrating automatic content recognition (ACR) data for improved campaign efficiency.
Beintoo Joins Forces with Samba TV to Launch Advanced Targeting Capabilities in Spain & GermanyIntegration of Samba TV's first-party TV viewership data with Beintoo's platform in Spain and GermanyEnhanced targeting capabilities for advertisers to achieve incremental reach and optimize cross-screen effectiveness.
What Vizio can do for Walmart's digital advertising businessWalmart acquires Vizio for $2.3 billion to enhance digital advertising and media business.Combining Vizio's data from connected TV with Walmart's retail data can create a powerful advertising platform.
from Adweek5 months agoHow Media Agency Good Apple's AI Tool Is Boosting Client Revenue and Winning New BusinessHarvest integrates data from various sources to help clients measure campaign performance across channels, enhancing decision-making in ad spending.
What the composability revolution means for the martech stack | MarTechComposable CDPs are emerging to allow better integration with data warehouses, facilitating more effective customer engagement.
S4M expands its multichannel drive-to-store offer with digital cross-device metricsS4M partners with Tapad to enhance digital identity resolution, offering clients comprehensive insights into complex consumer purchase journeys across multiple channels.
Council Post: How Marketing Teams Can Move Beyond Traditional Attribution ModelsThe buying journey has become complex, challenging traditional marketing models, pushing CMOs to seek creative solutions for untangling customer interactions.
You need to glue your martech stack together. Here are some of your options. | MarTechData is crucial for marketing success but can be challenging to integrate effectively in martech stacks.
Amperity launches composable 'Lakehouse' CDP | MarTechAmperity introduces Lakehouse CDP, eliminating the need for reverse ETL and combining data lake and data warehouse functionalities.
Hunters Announces Full Adoption of OCSF and Introduces OCSF-Native Search - DevOps.comHunters adopts Open Cybersecurity Schema Framework (OCSF) and launches OCSF-native Search capability for improved cybersecurity operations.
85 million cells - and counting - at your fingertipsBiologists struggle with integrating single-cell gene-expression data from various sources for analysis.
Nielsen Declares Itself The Dominant TV Currency | AdExchangerNielsen is updating its TV measurement offerings to include a combined currency based on both panels and TV viewing data sets.The integration of data from various sources into Nielsen's ratings aims to provide more comprehensive insights and enable advertisers to assess campaign performance effectively.
New OutSystems data fabric unifies data across the enterprise - Developer Tech NewsOutSystems unveils significant update - Data FabricData Fabric enhances data integration and developer productivity
Sagent's Dara platform unifies user experiences for homeowners and servicersDara by Sagent is a mortgage software platform unifying data and user experiences for servicers and homeowners.Dara offers end-to-end, real-time capabilities that improve the servicing industry for all stakeholders.
The Fitbit app can now include your stats from other wearables and services - WareableFitbit app now supports Health Connect for data from other wearables/services.Users can view all data in one place, with specific sections having Health Connect logo.
Building an Effective Data Strategy for Edge Deployments - DATAVERSITYData analytics and integration are key components of building a data strategy.Edge deployments offer advantages such as localized customer experience and quick turnaround time.