""With Engagement Cloud, we really wanted to... expand engagement beyond marketing only and beyond that traditional campaign, if you will, into true enterprise orchestration,""
""So that marketers can finally deliver on that promise of personalizing everywhere and being relevant, wherever that interaction happens, whether it's the end customer or consumer, or partners, resellers or employees.""
""We just saw a much bigger opportunity than everything being marketing-owned or siloed,""
""heroic.""
SAP renamed Emarsys to SAP Engagement Cloud to make engagement a core enterprise capability across the portfolio. Engagement Cloud extends engagement beyond marketing and traditional campaigns into enterprise orchestration, enabling personalization across customers, partners, resellers, and employees. Integration with the SAP backbone exposes customer, inventory, and supply chain data to marketers, improving native access to operational data and reducing the need to pass data between systems. Governance, compliance, and enterprise scale are provided by SAP, enabling faster execution of routine marketing tasks and the potential evolution of marketing roles into engagement architects.
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