Brands are fully leveraging social media for engagement, particularly through influencer marketing, which has evolved into a targeted revenue-generating tool. However, many brands overlook the potential to extend their social impact beyond individual platforms. To enhance engagement, marketers should harness social signal data to track consumer engagement and integrate strategies across channels. Utilizing comprehensive data on social behavior and consumer identity can foster connections that persist beyond fleeting social media moments, allowing brands to reach broader audiences effectively.
Social momentum doesn't have to end on individual platforms; brands must identify and activate against consumers engaging with influencer content.
Creative data applications that combine social behavior, purchase transactions, and robust identity signals can drive a broader social-driven strategy.
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