#engagement-strategies

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#digital-marketing

Who Said Content Marketing's Dead? We'll Prove Them Wrong | Brafton

Content marketing is not dead but has evolved into more engaging, interactive formats to cater to the web-savvy audience.

Why Marketers, Brands, and PR Firms Should Partner with stupidDOPE.com for Maximum Impact | stupidDOPE

stupidDOPE.com effectively amplifies brand visibility and engagement through tailored SEO-driven content and extensive distribution across major digital platforms.

8 Top Sites to Buy Instagram Followers: Experts Recommend

Instagram services promise rapid follower growth but carry risks; understanding their value is essential before purchasing.

Who Said Content Marketing's Dead? We'll Prove Them Wrong | Brafton

Content marketing is not dead but has evolved into more engaging, interactive formats to cater to the web-savvy audience.

Why Marketers, Brands, and PR Firms Should Partner with stupidDOPE.com for Maximum Impact | stupidDOPE

stupidDOPE.com effectively amplifies brand visibility and engagement through tailored SEO-driven content and extensive distribution across major digital platforms.

8 Top Sites to Buy Instagram Followers: Experts Recommend

Instagram services promise rapid follower growth but carry risks; understanding their value is essential before purchasing.
moredigital-marketing
#storytelling

5 ChatGPT Prompts To Humanize AI-Generated Content

Engaging AI content requires transforming AI output into relatable, emotional narratives for better reader connection.

How to Keep Your Audience Engaged During a Presentation - eLearning

Transform presentations from forgettable to phenomenal by incorporating storytelling, one topic per slide, contrasting colors, and music for engagement.

5 ChatGPT Prompts To Humanize AI-Generated Content

Engaging AI content requires transforming AI output into relatable, emotional narratives for better reader connection.

How to Keep Your Audience Engaged During a Presentation - eLearning

Transform presentations from forgettable to phenomenal by incorporating storytelling, one topic per slide, contrasting colors, and music for engagement.
morestorytelling

What You Need To Know About Video Marketing Strategies For B2B Lead Generation

Video marketing is essential for B2B success, driving engagement and simplifying complex concepts to generate leads.

4 Research-Backed Ways to Help Your Team Collaborate Better

Successful team leaders can achieve superior results by fostering cooperation and engagement in diverse workplaces.
#email-marketing

How To Maximize Your Holiday Email Campaigns, From Puns To Pranks - Litmus

Fun holidays like National Donut Day can be a unique opportunity for engaging marketing campaigns.
Even lesser-known holidays like Leap Day or Pi Day can be leveraged by brands for creative email campaigns.

Dynamic Content Strategies for This Year's Holiday Email Marketing

November and December are peak months for email marketing, necessitating standout strategies due to crowded inboxes.

How publishers and media organizations are enhancing email lists for engaged audienced

Creating user-friendly methods for gaining email subscribers and engaging them continuously is crucial for online publishers.

How to Embed Video in Your Email Marketing Campaigns

Animated GIFs are preferred over static images for engaging email content when video embedding is not supported.

Mastering Email Frequency: Best Practices for Consistent Engagement

Optimizing email frequency to two to three times per week maximizes engagement while avoiding subscriber overwhelm.
Monitoring key metrics such as open rates, click-through rates, and unsubscribe rates is crucial for adjusting email frequency effectively.
Tailoring email frequency to audience preferences and segmenting by engagement levels enhances subscriber satisfaction and overall performance.

Email personalization: Using dynamic content to speak to your audience

Personalized communication significantly boosts engagement and response rates, especially in fundraising efforts.

How To Maximize Your Holiday Email Campaigns, From Puns To Pranks - Litmus

Fun holidays like National Donut Day can be a unique opportunity for engaging marketing campaigns.
Even lesser-known holidays like Leap Day or Pi Day can be leveraged by brands for creative email campaigns.

Dynamic Content Strategies for This Year's Holiday Email Marketing

November and December are peak months for email marketing, necessitating standout strategies due to crowded inboxes.

How publishers and media organizations are enhancing email lists for engaged audienced

Creating user-friendly methods for gaining email subscribers and engaging them continuously is crucial for online publishers.

How to Embed Video in Your Email Marketing Campaigns

Animated GIFs are preferred over static images for engaging email content when video embedding is not supported.

Mastering Email Frequency: Best Practices for Consistent Engagement

Optimizing email frequency to two to three times per week maximizes engagement while avoiding subscriber overwhelm.
Monitoring key metrics such as open rates, click-through rates, and unsubscribe rates is crucial for adjusting email frequency effectively.
Tailoring email frequency to audience preferences and segmenting by engagement levels enhances subscriber satisfaction and overall performance.

Email personalization: Using dynamic content to speak to your audience

Personalized communication significantly boosts engagement and response rates, especially in fundraising efforts.
moreemail-marketing
#social-media

The Scoop: Strange AI spam is being weaponized on Facebook - PR Daily

AI-generated images on social media can mislead audiences, complicating the landscape for genuine content creators.

Instagram Launches Best Practices' to Help Creators Improve Their Photos and Reels

Instagram's new best practices feature helps creators improve content quality and audience engagement with tailored advice.
The feature focuses on various aspects like Creation, Engagement, Reach, Monetization, and Guidelines for better creator support.

Want more engagement on your social media post? Look at the color complexity

Complex images in social media posts capture greater attention, especially when enhanced by timing and image prominence.

Brat, slay, ick': zoo marketing blurb written by gen Z staff goes viral

Northumberland Zoo successfully reached over 6 million viewers by using a Gen Z-styled presentation through TikTok to attract a wider audience.

From 'Shrimp Jesus' To Fake Portraits, AI-Generated Images The Latest Form Of Social Media Spam

AI-generated images are widely used on social media, often drawing engagement while also being exploited for scams and spamming.
There are different motivations behind AI-generated content, ranging from genuine engagement to misleading practices.
Facebook's algorithm may be promoting AI-generated posts that attract user interaction.

11 Personal Branding Tips That Win Followers

Personal branding efforts fail primarily due to lack of initiation, inconsistent posting, and low engagement with content.

The Scoop: Strange AI spam is being weaponized on Facebook - PR Daily

AI-generated images on social media can mislead audiences, complicating the landscape for genuine content creators.

Instagram Launches Best Practices' to Help Creators Improve Their Photos and Reels

Instagram's new best practices feature helps creators improve content quality and audience engagement with tailored advice.
The feature focuses on various aspects like Creation, Engagement, Reach, Monetization, and Guidelines for better creator support.

Want more engagement on your social media post? Look at the color complexity

Complex images in social media posts capture greater attention, especially when enhanced by timing and image prominence.

Brat, slay, ick': zoo marketing blurb written by gen Z staff goes viral

Northumberland Zoo successfully reached over 6 million viewers by using a Gen Z-styled presentation through TikTok to attract a wider audience.

From 'Shrimp Jesus' To Fake Portraits, AI-Generated Images The Latest Form Of Social Media Spam

AI-generated images are widely used on social media, often drawing engagement while also being exploited for scams and spamming.
There are different motivations behind AI-generated content, ranging from genuine engagement to misleading practices.
Facebook's algorithm may be promoting AI-generated posts that attract user interaction.

11 Personal Branding Tips That Win Followers

Personal branding efforts fail primarily due to lack of initiation, inconsistent posting, and low engagement with content.
moresocial-media
#young-voters

How the Trump and Harris Campaigns Are Chasing the Gamer Vote

Kamala Harris's campaign is engaging young voters through a new interactive world in Fortnite, emphasizing tax breaks, home building, and sports.

I spent a day in Kamala Harris' Fortnite town. It was full of policy details meant to reach young voters, but was mostly empty.

Campaign aims to engage young voters through interactive Fortnite map that showcases housing policies.
The map includes features like small business tax breaks and public transit details.

How the Trump and Harris Campaigns Are Chasing the Gamer Vote

Kamala Harris's campaign is engaging young voters through a new interactive world in Fortnite, emphasizing tax breaks, home building, and sports.

I spent a day in Kamala Harris' Fortnite town. It was full of policy details meant to reach young voters, but was mostly empty.

Campaign aims to engage young voters through interactive Fortnite map that showcases housing policies.
The map includes features like small business tax breaks and public transit details.
moreyoung-voters

Duolingo: analyzing all engagement and retention techniques

Duolingo engages users by leveraging the Self-Determination Theory, promoting a sense of control, capability, and community.
#instructional-design

How To Master eLearning Curriculum Design

Effective eLearning curriculum design enhances engagement and aids retention, crucial for successful learning experiences.

Instructional Design Fundamentals: Understanding Learner Characteristics

Learner characteristics significantly influence instructional design strategies, ensuring material is tailored effectively to meet varying learning needs.

How To Master eLearning Curriculum Design

Effective eLearning curriculum design enhances engagement and aids retention, crucial for successful learning experiences.

Instructional Design Fundamentals: Understanding Learner Characteristics

Learner characteristics significantly influence instructional design strategies, ensuring material is tailored effectively to meet varying learning needs.
moreinstructional-design

How Blackstone made 18,000 workers owners of their HVAC company

Private equity firms are increasingly engaging employees through profit-sharing and equity programs to enhance motivation and performance.
#influencer-marketing

Working Successfully with Creators, 'The Core of Cultural Shifts'

Influencer marketing has evolved into a crucial component of brand identity and strategy, integrating creators into all marketing efforts.

Research Briefing: How top influencers stack up in terms of engagement

Modern Retail+ Research's influencer index measures influencers' impact and strategies for brands, focusing on engagement, brand prominence, and audience impact.

Working Successfully with Creators, 'The Core of Cultural Shifts'

Influencer marketing has evolved into a crucial component of brand identity and strategy, integrating creators into all marketing efforts.

Research Briefing: How top influencers stack up in terms of engagement

Modern Retail+ Research's influencer index measures influencers' impact and strategies for brands, focusing on engagement, brand prominence, and audience impact.
moreinfluencer-marketing
#social-media-marketing

How To Use Instagram Stories for Business - Shopify

Instagram Stories can significantly enhance brand engagement and awareness with over 500 million daily active users.

Transform Your Brand's Storytelling: The Power of Carousel Ads for Small Businesses

Carousel ads enhance storytelling and engagement for small businesses on social media, connecting deeply with audiences through sequential narratives.

Branding and Performance Are Becoming More Closely Aligned

Brand consistency is key to consumer loyalty.
Engagement is a pathway to loyalty in ecommerce.

Council Post: Brand Marketing: Your Video's Gone Viral; Now What?

Marketers facing viral posts should assess sentiment, engage positively, follow platform-specific algorithms, and post consistently for sustained success.

10 Reasons To Develop an Employee Advocacy Program [Infographic]

Employee advocacy enhances brand reach using personal staff profiles, leading to increased visibility and engagement.

By the Numbers: The posts that get the most engagement on LinkedIn

Visuals are crucial for standing out on LinkedIn, with videos and multiple images driving higher engagement.
Short and concise captions, along with polls, can boost overall impressions on LinkedIn.

How To Use Instagram Stories for Business - Shopify

Instagram Stories can significantly enhance brand engagement and awareness with over 500 million daily active users.

Transform Your Brand's Storytelling: The Power of Carousel Ads for Small Businesses

Carousel ads enhance storytelling and engagement for small businesses on social media, connecting deeply with audiences through sequential narratives.

Branding and Performance Are Becoming More Closely Aligned

Brand consistency is key to consumer loyalty.
Engagement is a pathway to loyalty in ecommerce.

Council Post: Brand Marketing: Your Video's Gone Viral; Now What?

Marketers facing viral posts should assess sentiment, engage positively, follow platform-specific algorithms, and post consistently for sustained success.

10 Reasons To Develop an Employee Advocacy Program [Infographic]

Employee advocacy enhances brand reach using personal staff profiles, leading to increased visibility and engagement.

By the Numbers: The posts that get the most engagement on LinkedIn

Visuals are crucial for standing out on LinkedIn, with videos and multiple images driving higher engagement.
Short and concise captions, along with polls, can boost overall impressions on LinkedIn.
moresocial-media-marketing
#memory-retention

How to Craft a Memorable Message, According to Science

To create memorable messages, organize them around central ideas and enhance understanding through concrete examples and consistent callbacks.

8 Ideas To Make Microsoft Teams Meetings Engaging In 2024

Hybrid work demands engaging virtual meetings to improve retention and interaction.
Active participation in meetings enhances memory retention and follow-up actions.

How to Craft a Memorable Message, According to Science

To create memorable messages, organize them around central ideas and enhance understanding through concrete examples and consistent callbacks.

8 Ideas To Make Microsoft Teams Meetings Engaging In 2024

Hybrid work demands engaging virtual meetings to improve retention and interaction.
Active participation in meetings enhances memory retention and follow-up actions.
morememory-retention

Microlearning: The Key To Engaging And Effective Employee Training

Microlearning is a practical training approach that helps employees learn effectively amidst busy schedules by delivering content in small, manageable segments.
from Fast Company
1 month ago

Climate change is tricky to teach. Here's how to get students excited about it

Using games to teach climate change boosts student interest and understanding.
Interactive methods reduce feelings of hopelessness regarding climate change.

How to Master SEO & Have More Engaging Writing: Top Prompts for Content Revision | HackerNoon

Focus on clarity and keyword density to enhance content visibility.
Use tools to analyze SEO friendliness and readability.
Evaluate content for improved engagement and optimal structure.
from Inc.com
2 months ago

Instagram's Latest Change Is Supposed to Make Teens Safer. It's About to Create an Even Bigger Problem

Meta's new 'Teen Accounts' feature aims to protect young users, but it may inadvertently worsen the challenges of social media usage.

8 Ways To Enhance Engagement In Online Learning And Create A High-Quality Experience

Implementing active learning and real-time delivery can enhance online learning engagement.

Council Post: How To Create A Rewards System For A Multi-Generational Workforce

Understanding generational differences in employee recognition is key to engaging and retaining talent.
A flexible and inclusive recognition strategy can greatly improve workplace morale and productivity.

Bingo! (Presidential debate edition)

Understanding economic jargon in politics is essential, and gamifying it can make the learning process more enjoyable.

Build extraordinary Avatars to build exceptional eLearning - eLearning

Avatars in eLearning can transform learning by acting as companions, rivals, and mentees, enriching the educational experience.

Improve Your Writing With ChatGPT (5 Powerful Prompts)

Improving online writing habits is essential for professional growth, emphasizing the importance of engaging openers and relevant data.
#instagram

Instagram Now Allows Up to 20 Photos or Videos in Carousels - Lindsey Gamble

Instagram increases Carousel Post limits to 20 items, enhancing creative storytelling and engagement opportunities for users.

Growing a Faceless Video Channel on Instagram: How CopyCopter.ai Can Help You Succeed

Faceless content on Instagram is a growing trend that allows for storytelling and product showcases without showing faces.

Instagram Now Allows Up to 20 Photos or Videos in Carousels - Lindsey Gamble

Instagram increases Carousel Post limits to 20 items, enhancing creative storytelling and engagement opportunities for users.

Growing a Faceless Video Channel on Instagram: How CopyCopter.ai Can Help You Succeed

Faceless content on Instagram is a growing trend that allows for storytelling and product showcases without showing faces.
moreinstagram

An AI-Powered Language Activity: Transform Language Descriptions Into Art

Engaging multiple senses in ESL education creates a more meaningful learning experience.

Millions of kids are skipping school. Could the answer be recess - and giving them cash?

Offering organized sports during lunch improved student attendance, leading to a significant reduction in chronic absences at Medford High.
Chronic absenteeism remains a pressing issue in the U.S., with one in four students missing over 10% of the school year.

Trump Returns to X in Victory for Elon Musk

Donald J. Trump returned to social media platform X, encouraged by owner Elon Musk, potentially boosting the struggling site and attracting political advertisers.

OnlyFans Stars Are Using AI to "Sext" With Their Desperate Simps

Content creators on OnlyFans are using AI chatbots to engage with fans, reducing the workload and personal time investment.
#audience-connection

Meta's Rolling out Broadcast Channels to Pages With Over 10K Followers

Opportunities for cross-platform sharing between Instagram and Facebook for message expansion and engagement.

26 Marketing Jokes to Tell at Your Next Meeting

Humor is an effective tool for engaging audiences in presentations and webinars, helping to convey a fun company culture and make a lasting impression.

Meta's Rolling out Broadcast Channels to Pages With Over 10K Followers

Opportunities for cross-platform sharing between Instagram and Facebook for message expansion and engagement.

26 Marketing Jokes to Tell at Your Next Meeting

Humor is an effective tool for engaging audiences in presentations and webinars, helping to convey a fun company culture and make a lasting impression.
moreaudience-connection

GamesBeat Summit 2024: How games marketing has shifted in the digital age

Marketing for game releases has evolved with digital purchasing and multiple game platforms, requiring continuous content creation to engage audiences effectively.
#content-creation

Instagram Says Using Certain CTAs Can Impact Post Reach

Avoid asking for explicit engagement, focus on creating content that inspires real interaction.

How to Get More Views on TikTok | Fingerlakes1.com

TikTok views count from the moment a video starts playing. Optimizing content for the FYP is crucial for boosting visibility.

How To Get More Followers On Twitter (Avoid These Mistakes)

Posting valuable content consistently is crucial for growing Twitter followers.
Focusing on a specific audience avatar and their pain points helps attract followers.

Instagram Says Using Certain CTAs Can Impact Post Reach

Avoid asking for explicit engagement, focus on creating content that inspires real interaction.

How to Get More Views on TikTok | Fingerlakes1.com

TikTok views count from the moment a video starts playing. Optimizing content for the FYP is crucial for boosting visibility.

How To Get More Followers On Twitter (Avoid These Mistakes)

Posting valuable content consistently is crucial for growing Twitter followers.
Focusing on a specific audience avatar and their pain points helps attract followers.
morecontent-creation

In His Beloved Philadelphia, Biden Faces Wariness From Black Voters

Challenges faced by President Biden in engaging black voters despite policy accomplishments.

Apple News adds a new original game to boost News+ subscriptions

Apple introduced Quartiles, an original word game for Apple News+ subscribers, following the trend of news organizations creating engaging games to attract and retain users.
#industry-trends

Podcast Upfront highlights rebounding audiences and increased innovation | MarTech

Podcast industry is rebounding, with revenue growth and innovative strategies to engage listeners.

The imaginary marketing awards: Ad execs' unsung campaign heroes (and villains)

Marketing awards categories evolve with the times and must stay relevant to industry trends.
Awards recognize innovative and creative marketing strategies, showcasing brands that effectively engage with consumers.

Podcast Upfront highlights rebounding audiences and increased innovation | MarTech

Podcast industry is rebounding, with revenue growth and innovative strategies to engage listeners.

The imaginary marketing awards: Ad execs' unsung campaign heroes (and villains)

Marketing awards categories evolve with the times and must stay relevant to industry trends.
Awards recognize innovative and creative marketing strategies, showcasing brands that effectively engage with consumers.
moreindustry-trends

A healthy workforce needs more connection, not more apps

The key to effectively connecting employees with health support may be as simple as asking them how they feel.

Importance Tips for Integrating Social Media With Your TL Trade Show Display - Social Media Explorer

Integrating social media into trade show strategies is crucial for standing out in today's digital age.

What Questions Should eLearning Companies Ask Before, During, And After A Webinar?

Avoid biased questions and jargon in webinars. Use simple, concise, and warm-up questions before complex inquiries.

Gannett's Digital Ad Business Gets A Boost From Non-News Partnerships | AdExchanger

Gannett experienced growth in Q1 2024 with digital revenue up 2.9% year over year, driven by partnerships and diversified revenue streams.

Putting on an event? Here's how to show your CEO it was worth the investment

Brands are investing more in event marketing and face pressure to prove its effectiveness amid crowded online marketing spaces.

Catherine Hackney on Community Building for Associations

Catherine Hackney is an experienced online community management consultant who focuses on increasing retention and revenue through building thriving online communities.
#content-marketing

5 Content Marketing Ideas for July 2024

Content marketing involves creating and promoting engaging content to attract customers, crucial for SEO and social media marketing.

Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalists

Content Marketing Awards finalists focused on engagement through relatable, interactive campaigns.

5 Content Marketing Ideas for July 2024

Content marketing involves creating and promoting engaging content to attract customers, crucial for SEO and social media marketing.

Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalists

Content Marketing Awards finalists focused on engagement through relatable, interactive campaigns.
morecontent-marketing

Newsletter Titles And Headlines For Journalists

Newsletter titles are crucial for engaging readers and should align with content.
Consistency with content and avoiding unusual characters helps prevent spam filters from flagging newsletters.

Email Newsletter Metrics For SaaS Businesses In 2024

Newsletters are vital for SaaS businesses; tracking metrics like open rates, click-through rates, and conversion rates is crucial for evaluating effectiveness.

Email Broadcasting: Everything You Need To Know

Email broadcasting is a powerful marketing tool for artists to engage their audience effectively.
Email broadcasting allows for mass distribution while maintaining personalization and overcoming algorithmic restrictions.

5 impactful ways to level up your email marketing designs | MarTech

Using bespoke email campaign designs can lead to better long-term results than standard templates.
Including interactive elements like GIFs and custom layouts can enhance engagement in email campaigns.

Variety Promotes Rachel Seo to Social Media Editor

Rachel Seo promoted to Social Media Editor at Variety for her significant contributions to brand growth and editorial activity on major platforms.
Seo led team in expanding Variety's social media presence to over 12 million followers, demonstrating expertise in engagement and editorial strategies.

5 Key Tips For Delivering Effective Training To Remote Workers

Incorporate interactive multimedia content for engaging training
Promote collaboration and social learning for remote teams

Patagonia and Oatly Just Used This Clever Tactic for Better Brand Visibility - Here's How You Can Replicate It | Entrepreneur

Newsjacking involves leveraging trending news stories to enhance brand visibility and engagement.

Council Post: 19 Expert Tips To Craft Captivating Content For Mobile Audiences

Mobile marketing requires precision and impact with concise messaging and impactful visuals to engage users effectively.

Taylor Swift and TikTok are challenging Swifties to prove their loyalty

TikTok and Taylor Swift have deepened their partnership with interactive challenges for fans tied to her world tour.

Biden is hiring a meme manager. But viral success might not be as easy as he hopes.

Political campaigns are adapting to engage young voters through meme pages and internet trends, recognizing a shift in traditional campaigning strategies.

Council Post: How Embracing Gen Z Today Builds Relevancy For The Future Of Agencies

Gen Z's digital fluency and unique perspective reshape the agency workforce and industry, influencing engagement strategies and preparation for Gen Alpha.
from eLearning Industry
5 months ago

The Future Of Work: Adapting Training Programs For Remote And Hybrid Teams

The future of work demands adaptive training programs for remote and hybrid teams to foster continuous growth.
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