#engagement-strategies
#engagement-strategies

By the Numbers: The posts that get the most engagement on LinkedIn

Visuals are crucial for standing out on LinkedIn, with videos and multiple images driving higher engagement.

Short and concise captions, along with polls, can boost overall impressions on LinkedIn. [ more ]

Adweek

moresocial-media-marketing

Branding and Performance Are Becoming More Closely Aligned

Brand consistency is key to consumer loyalty.

Engagement is a pathway to loyalty in ecommerce. [ more ]

Fast Company

3 days ago

Remote teams

A healthy workforce needs more connection, not more apps

The key to effectively connecting employees with health support may be as simple as asking them how they feel. [ more ]

eLearning Industry

Remote teams

5 Key Tips For Delivering Effective Training To Remote Workers

Incorporate interactive multimedia content for engaging training

Promote collaboration and social learning for remote teams [ more ]

Social Media Explorer

5 days ago

Social media marketing

Importance Tips for Integrating Social Media With Your TL Trade Show Display - Social Media Explorer

Integrating social media into trade show strategies is crucial for standing out in today's digital age. [ more ]

Buffer Library

3 months ago

Social media marketing

The Best Content for Major Social Media Platforms in 2024 (+ Ideas and Examples)

Social media has evolved significantly in terms of content creation and engagement strategies over the years.

The type of content that performs best on social media platforms varies depending on the platform and audience. [ more ]

eLearning Industry

6 days ago

DevOps

What Questions Should eLearning Companies Ask Before, During, And After A Webinar?

Avoid biased questions and jargon in webinars. Use simple, concise, and warm-up questions before complex inquiries. [ more ]

Modern Retail

1 week ago

Research Briefing: How top influencers stack up in terms of engagement

Modern Retail+ Research's influencer index measures influencers' impact and strategies for brands, focusing on engagement, brand prominence, and audience impact. [ more ]

The Drum

1 week ago

Putting on an event? Here's how to show your CEO it was worth the investment

Brands are investing more in event marketing and face pressure to prove its effectiveness amid crowded online marketing spaces. [ more ]

Digiday

2 weeks ago

Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalists

Content Marketing Awards finalists focused on engagement through relatable, interactive campaigns. [ more ]

The Drum

4 weeks ago

The imaginary marketing awards: Ad execs' unsung campaign heroes (and villains)

Marketing awards categories evolve with the times and must stay relevant to industry trends.

Awards recognize innovative and creative marketing strategies, showcasing brands that effectively engage with consumers. [ more ]

Variety

Online Community Development

Variety Promotes Rachel Seo to Social Media Editor

Rachel Seo promoted to Social Media Editor at Variety for her significant contributions to brand growth and editorial activity on major platforms.

Seo led team in expanding Variety's social media presence to over 12 million followers, demonstrating expertise in engagement and editorial strategies. [ more ]

AdExchanger

1 week ago

Media industry

Gannett's Digital Ad Business Gets A Boost From Non-News Partnerships | AdExchanger

Gannett experienced growth in Q1 2024 with digital revenue up 2.9% year over year, driven by partnerships and diversified revenue streams. [ more ]

The Community Roundtable

2 weeks ago

Catherine Hackney on Community Building for Associations

Catherine Hackney is an experienced online community management consultant who focuses on increasing retention and revenue through building thriving online communities. [ more ]

Indiegraf

2 weeks ago

Newsletter Titles And Headlines For Journalists

Newsletter titles are crucial for engaging readers and should align with content.

Consistency with content and avoiding unusual characters helps prevent spam filters from flagging newsletters. [ more ]

Forbes

3 weeks ago

Transform Your Email Marketing: 5 Quick ChatGPT Prompts To 10X Results

Email marketing requires attention-grabbing titles and opening lines to stand out and increase open rates.

Utilizing ChatGPT can enhance email content and increase engagement with readers. [ more ]

beehiiv Blog

3 weeks ago

Email Newsletter Metrics For SaaS Businesses In 2024

Newsletters are vital for SaaS businesses; tracking metrics like open rates, click-through rates, and conversion rates is crucial for evaluating effectiveness. [ more ]

Litmus

4 weeks ago

How To Maximize Your Holiday Email Campaigns, From Puns To Pranks - Litmus

Fun holidays like National Donut Day can be a unique opportunity for engaging marketing campaigns.

Even lesser-known holidays like Leap Day or Pi Day can be leveraged by brands for creative email campaigns. [ more ]

beehiiv Blog

1 month ago

Email Broadcasting: Everything You Need To Know

Email broadcasting is a powerful marketing tool for artists to engage their audience effectively.

Email broadcasting allows for mass distribution while maintaining personalization and overcoming algorithmic restrictions. [ more ]

MarTech

1 month ago

Web design

5 impactful ways to level up your email marketing designs | MarTech

Using bespoke email campaign designs can lead to better long-term results than standard templates.

Including interactive elements like GIFs and custom layouts can enhance engagement in email campaigns. [ more ]

Copyblogger