The article highlights the significant challenge of podcast audience growth, noting that while starting a podcast is easy, retaining listeners is much harder. With 85% of Apple Podcasts expected to be inactive by 2025, and only 34% of listeners returning weekly, the competition is fierce among over 6 million shows. Successful podcasters must focus on sustained engagement and quality content, overcoming a landscape dominated by algorithms favoring established artists. The article serves as a wake-up call, emphasizing the need for commitment and continuous effort in building a loyal audience.
The real challenge in podcasting isn't starting the show but growing an audience, as 85% of Apple Podcasts are considered digital graveyards by 2025.
Amidst over 6 million shows, independent creators must navigate a competitive landscape dominated by entrenched players, making audience acquisition a brutal challenge.
Consumer retention is imperative; only 34% of podcast listeners remain engaged weekly, signaling the importance of consistent, quality content to foster loyalty.
Many creators launch with enthusiasm but stop when the initial excitement fades, a dangerous cycle that can lead to disengagement and eventual podcast failure.
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