The No BS Guide to Podcast Audience Growth in 2025
Briefly

The No BS Guide to Podcast Audience Growth in 2025
"The real challenge in podcasting isn't starting the show but growing an audience, as 85% of Apple Podcasts are considered digital graveyards by 2025."
"Amidst over 6 million shows, independent creators must navigate a competitive landscape dominated by entrenched players, making audience acquisition a brutal challenge."
"Consumer retention is imperative; only 34% of podcast listeners remain engaged weekly, signaling the importance of consistent, quality content to foster loyalty."
"Many creators launch with enthusiasm but stop when the initial excitement fades, a dangerous cycle that can lead to disengagement and eventual podcast failure."
The article highlights the significant challenge of podcast audience growth, noting that while starting a podcast is easy, retaining listeners is much harder. With 85% of Apple Podcasts expected to be inactive by 2025, and only 34% of listeners returning weekly, the competition is fierce among over 6 million shows. Successful podcasters must focus on sustained engagement and quality content, overcoming a landscape dominated by algorithms favoring established artists. The article serves as a wake-up call, emphasizing the need for commitment and continuous effort in building a loyal audience.
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