#audience-growth

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#marketing-strategy

Hyper-targeted B2B marketing misses the bigger picture

Hyper-targeting may reduce reliance on broad marketing strategies but often limits growth by ignoring essential stakeholders in the buying journey.

Travis Albritton Joins Amaze Media Labs As Head of Marketing - Podcaster News

Travis Albritton joins Amaze Media Labs as Head of Marketing
Focus on audience lift services and branded content.

Hyper-targeted B2B marketing misses the bigger picture

Hyper-targeting may reduce reliance on broad marketing strategies but often limits growth by ignoring essential stakeholders in the buying journey.

Travis Albritton Joins Amaze Media Labs As Head of Marketing - Podcaster News

Travis Albritton joins Amaze Media Labs as Head of Marketing
Focus on audience lift services and branded content.
moremarketing-strategy

What's in store for the second season of the Professional Women's Hockey League

The PWHL aims to grow its audience and user engagement through strategic market testing despite an inability to break existing indoor attendance records.
#content-creation

10 Instagram Mistakes to Avoid in 2025

Embrace Instagram Reels for wider audience engagement and visibility, focusing on simpler, authentic content rather than perfection.

The Creator Economy Is Worth $250 Billion. 5 Experts Share How To Get Your Cut | Entrepreneur

Creators can get paid for their content by utilizing underutilized approaches.
One approach is to host multi-day virtual summits, leveraging speakers' audiences and pitching products during the event.

7 LinkedIn Tools to Grow Your Following in 2024

Automation tools like Buffer can help creators manage LinkedIn content efficiently and grow their audience by utilizing features like scheduling and content libraries.

10 Instagram Mistakes to Avoid in 2025

Embrace Instagram Reels for wider audience engagement and visibility, focusing on simpler, authentic content rather than perfection.

The Creator Economy Is Worth $250 Billion. 5 Experts Share How To Get Your Cut | Entrepreneur

Creators can get paid for their content by utilizing underutilized approaches.
One approach is to host multi-day virtual summits, leveraging speakers' audiences and pitching products during the event.

7 LinkedIn Tools to Grow Your Following in 2024

Automation tools like Buffer can help creators manage LinkedIn content efficiently and grow their audience by utilizing features like scheduling and content libraries.
morecontent-creation
from Business Insider
4 weeks ago

How Netflix has changed the global entertainment industry

Netflix has established itself as the leading global streamer, heavily investing in international content and entering new markets like advertising and gaming.

RAIN Notes: November 19

Acast's new deal with Casefile enhances its global podcast network significantly and reflects the growing demand for quality content in the podcast industry.
#digital-media

Fox News Digital crushes CNN, NY Times, other major news brands in key metrics during third quarter

Fox News Digital was the leading news brand in multiplatform views and minutes during a politically charged news cycle in Q3 2024.

20 Ways to Monetize Your Newsletter in 2024

Newsletters are a powerful tool for generating income online by monetizing owned audiences.

Fox News Digital crushes CNN, NY Times, other major news brands in key metrics during third quarter

Fox News Digital was the leading news brand in multiplatform views and minutes during a politically charged news cycle in Q3 2024.

20 Ways to Monetize Your Newsletter in 2024

Newsletters are a powerful tool for generating income online by monetizing owned audiences.
moredigital-media
#buffer

Buffer: The #1 Later Alternative To Manage Your Social

Buffer simplifies social media management with tools for scheduling and publishing, allowing users to focus on growth and engagement.

Create your free Buffer account today

Buffer provides affordable and intuitive marketing tools for creators and businesses, with a focus on scheduling posts and audience growth.

Create your free Buffer account today

Buffer provides affordable and intuitive marketing tools for creators, entrepreneurs, and businesses, helping with scheduling posts and audience growth.

Buffer: The #1 Later Alternative To Manage Your Social

Buffer simplifies social media management with tools for scheduling and publishing, allowing users to focus on growth and engagement.

Create your free Buffer account today

Buffer provides affordable and intuitive marketing tools for creators and businesses, with a focus on scheduling posts and audience growth.

Create your free Buffer account today

Buffer provides affordable and intuitive marketing tools for creators, entrepreneurs, and businesses, helping with scheduling posts and audience growth.
morebuffer

Council Post: PR Works: Don't Underestimate Its Power For Google SEO

Optimizing online presence with PR enhances visibility, critical for personal branding and professional opportunities.

In Our Innovation Era: Seamless Messaging, 77 Language Translations, Tag Search, and More | HackerNoon

HackerNoon's monthly update introduces an extensive translation feature, allowing writers to expand their audience internationally through 77 languages.
#influencer-marketing

Threads Indicates When a New Follower Is a Result of Seeing a Specific Post - Lindsey Gamble

Threads now lets users see which posts led to new followers, enhancing insights for creators and brands.

Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram - which may hurt creators

Creators on TikTok might face challenges if brands shift ad dollars to platforms like Instagram and YouTube Shorts.
Diversifying across various platforms is crucial for creators to mitigate risks of losing audience and revenue.

Marketing Briefing: Brands collaborate on influencer marketing with an eye on 'community infiltration,' finding fee savings

Brands are collaborating with multiple influencers to increase audience reach and authenticity.

Threads Indicates When a New Follower Is a Result of Seeing a Specific Post - Lindsey Gamble

Threads now lets users see which posts led to new followers, enhancing insights for creators and brands.

Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram - which may hurt creators

Creators on TikTok might face challenges if brands shift ad dollars to platforms like Instagram and YouTube Shorts.
Diversifying across various platforms is crucial for creators to mitigate risks of losing audience and revenue.

Marketing Briefing: Brands collaborate on influencer marketing with an eye on 'community infiltration,' finding fee savings

Brands are collaborating with multiple influencers to increase audience reach and authenticity.
moreinfluencer-marketing

Amaze Media Labs Unveils The Branded Audience Growth Network - Podcaster News

The Branded Audience Growth Network enhances podcast marketing through targeted advertising and technology for improved listenership.

The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet (Creator Remixes 2024)

Inclusion marketing, exemplified by Mr. Beast, expands audience reach and drives significant growth through diversity and localization strategies.

AMP Set To Welcome Marques Pfaff As Partner - Podcaster News

Marques Pfaff joins AMP as a partner, bringing expertise in podcast monetization and audience growth, effective August 19.

VerticalScope Holdings: A Buy Rating on Strong Growth and Strategic M&A Outlook - TipRanks.com

Analyst assigned Buy rating to VerticalScope Holdings, Inc. with C$14.00 price target based on robust audience growth and strategic initiatives for revenue expansion.

GB News Radio surpasses Times Radio with record-breaking ratings

GB News Radio surpasses Times Radio in audience numbers, becoming the UK's fastest-growing radio station.

Council Post: Content Is Still King: Content Misuse And The Future Of Streaming Platforms

Digital distribution is a new challenge for most distributors, requiring optimization for platforms like YouTube to attract viewers and generate revenue.

How sending fewer emails and content previews improved The New Yorker's newsletter engagement

The New Yorker improved engagement and subscriber conversion by sending fewer, more curated newsletters.

How To Make and Sell Merch Your Fans Will Love (2024) - Shopify

Creating and selling merch can engage fans, create brand ambassadors, and generate revenue.

Record Digital Engagement for The Hill

The Hill had a record-breaking performance in Q1'24 with 34M monthly unique visitors and 87M average visits, outperforming competitors like Bloomberg, Axios, and Politico.

How Newsweek is pursuing audience and revenue growth this election year

Presidential election year may not maximize revenue due to platform issues and ad market challenges.

Why Facebook has been filled with Jesus Christs made with eggs, spaghetti or cauliflowers

Facebook promotes AI-generated Jesus images for audience growth.

LinkedIn doubles down on news as social rivals retreat

LinkedIn prioritizes journalism, investing in news partnerships globally.
LinkedIn aims to provide professional-grade content and audience growth opportunities for news publishers.

CNN's big plan to save itself is to be everywhere your phone is

CNN plans to merge its TV, streaming, and digital news-gathering groups into one team to grow its audience and survive in a post-cable world.
CNN CEO Mark Thompson recognizes that the smartphone is now more important than TV for consuming news, and is working on finding ways to get people to use CNN on their phones.

How to Acquire Subscribers Through Paid Advertising on YouTube | Entrepreneur

Paid YouTube advertising complements organic growth for creators to expand their subscriber base effectively.
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