True Native Media introduced PodRamp, an entry-level service designed to support small podcasts in entering the market and accelerating gradual growth. Key features include full-service programmatic ad management, hosting cost coverage, internal promotion for increased visibility, and a defined growth path to the more advanced PodPremium program. PodPremium offers premium host-read ad campaigns, strategic representation for revenue maximization, and custom brand partnerships. The initiative aims to assist shows in expanding their audience to meet criteria for PodPremium while providing stability and flexibility through minimum guarantees.
True Native Media has launched PodRamp to assist small podcasts in entering the market and accelerating growth through programmatic ad management and reduced costs.
PodRamp offers full-service ad management, eliminating hosting costs, increasing visibility within the network, and providing a clear path for growth into the more advanced PodPremium program.
The goal of PodRamp is to help shows grow their audience to qualify for PodPremium, which includes premium host-read ad campaigns and custom brand partnerships.
Heather Osgood, Founder and CEO of True Native Media, highlighted the influx of exceptional shows that, while close to success, do not meet traditional thresholds for exclusive representation.
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