The 19th is hiring an audience growth manager to enhance brand awareness and reach marginalized groups, especially women and LGBTQ+ individuals. This role collaborates across departments to design and implement audience growth strategies, focusing on both organic and paid marketing plans. Significant responsibilities include measuring progress toward audience growth goals, and working closely with editorial and creative teams to ensure campaigns resonate with target audiences. The position is designed to align growth efforts with journalism that engages diverse audiences across different formats.
The 19th is hiring an audience growth manager to collaborate across departments and develop and execute an audience growth strategy to reach the women and LGBTQ+ people we aim to serve.
Responsibilities include designing and implementing organic and paid marketing strategies for achieving audience growth goals for brand awareness, journalism reach, and newsletter subscribers.
This role is positioned in the newsroom to strategically align growth efforts with audience engagement through journalism in various formats.
The audience growth manager will work with editorial, creative, communications, and impact team members to communicate the unique value of The 19th's journalism.
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