"In a media landscape obsessed with fleeting trends and algorithm-fueled virality, creators face enormous pressure to produce a single, breakout hit. Podcasting is no exception. But the chase for viral moments misses a more fundamental truth: building a successful and profitable podcast is a marathon, not a sprint. The most valuable assets aren't likes and views (called "downloads" or "plays" for audio podcasts), they're a loyal community and a trusted brand built through a disciplined, long-term approach."
"According to Saraswati-Cook, a lasting podcasting business rests on three pillars: a consistent publishing schedule (cadence), a direct relationship with your audience (community) and the strategic use of technology (AI). Cadence builds audience trust. "If you publish on schedule, you teach your audience a habit or you show your audience, 'hey, I'm reliable,'" Saraswati-Cook explained in our interview. Listeners and platforms reward this reliability."
"The global podcast advertising market was valued at $19.36 billion in 2024 and is projected to reach $38.52 billion by 2030. With these kinds of financial stakes, creators and brands need to shift from chasing fleeting attention to building sustainable enterprises. I sat down with podcasting expert and agency owner Ginni Saraswati-Cook to discuss how to build a lasting podcasting business. Her formula is straightforward: "Cadence beats virality and community beats algorithms.""
Building a profitable podcast requires a disciplined, long-term strategy focused on community and brand rather than chasing viral hits. Downloads and plays matter less than a loyal audience and trust. The global podcast advertising market, valued at $19.36 billion in 2024 and projected to reach $38.52 billion by 2030, supports shifting toward sustainable enterprises. Lasting podcast businesses rest on three pillars: cadence (consistent publishing), community (direct audience relationships), and technology (strategic AI use). Consistent schedules form listening habits and earn platform rewards; about 74% of top podcasts publish weekly or bi-weekly. Prioritize steady growth over fleeting virality.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]